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5 Steps for Success…

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Page 1: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

5 Steps for Success…

Page 2: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Number 1 - Lack of clear direction

2 MOST common reasons why businesses fail to reach their potential

Number 2 – Don’t REALLY know what’s going on in their business

Page 3: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Step 1 – Know where you are

Page 4: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Step 2 – Know where you are going

Page 5: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

What’s your BIG picture?

Page 6: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Phase 2 About ¼ of the way

Phase 3 About half of the way

Phase 4 About 3/4 of the way

Phase 1 Where you are now

Phase 5 Final Picture Achieved

5 phases of Achievement

Page 7: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Step 3 – Decide YOUR Income

Page 8: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Budgeting to succeed

Page 9: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Increase profit

Increase

frequency

Increase value

Decrease

expenses

4 Ways to GROW your Business

Page 10: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Step 4 - Customer Focused Marketing

Page 11: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Yesterday Today

The Marketing Model is broken!

Page 12: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

• More informed• Far greater choice• More discerning• Higher minimum expectations

Todays customers are…

Page 13: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

• 60%+ “satisfied customers” never buy from same business again

• 70% customers do not feel valued• 90%+ buyers see little differentiation• Lack of differentiation - focus is price!• Word of mouth influences 60% buyers –

advertising less than 30%!

Why Marketing is not working...

Page 14: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Customer Service

Page 15: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Taking your business online

Page 16: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Step 5 – Manage to SUCCEED rather than to avoid failure

Page 17: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

The 80-20 Rule

Page 18: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

The 4 Russians

Morov Lessov Ridov Tossin

Page 19: 5 Steps for Success…. Number 1 - Lack of clear direction 2 MOST common reasons why businesses fail to reach their potential Number 2 – Don’t REALLY know

Getting Help…

www.sbms.org.au

www.tsbi.com.au


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