5. social networks 96. creating your social networks 97 p eople o bjectives s trategy t echnology
TRANSCRIPT
![Page 1: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/1.jpg)
5. Social Networks
96
![Page 2: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/2.jpg)
Creating Your Social Networks
97
People
Objectives
Strategy
Technology
![Page 3: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/3.jpg)
By Integrating Social Media Into Your Business You Can:
1.Establish a reputation.
2.Build trust.
3.Create an opportunity for you to influence people’s decision.
4.Create an awareness of your brand through appropriate communications about what you do.
98
![Page 4: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/4.jpg)
Social Network
A social network focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
98
![Page 5: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/5.jpg)
Commoncraft Social Networking Video
![Page 6: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/6.jpg)
99
![Page 7: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/7.jpg)
100
Based on three degrees of separation
![Page 8: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/8.jpg)
Who’s Using It?
• Largest online business network Web site
• More than 75 million users in 200 countries
• Average age of LinkedIn® member is 41.
• Users over 45 account for more than 31% of its user base.
101
![Page 9: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/9.jpg)
101
Go to
www.LinkedIn.com
and select Join Today
Practical suggestions for creating your profile follow on pages 102-107.
![Page 10: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/10.jpg)
108
Best Practices
• Be choosy
• Make recommendations
• Engage in groups and discussions
• Consider applications
![Page 11: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/11.jpg)
111
![Page 12: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/12.jpg)
Who’s Using It?
• More than 750 million active users
• More than half of users log on to Facebook in any given day.
• More than two-thirds of Facebook users are outside of college.
• Fastest growing demographic is those 35 years old and older.
111
![Page 13: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/13.jpg)
111
Go to
www.Facebook.com
and follow prompts to Sign Up
Practical suggestions for creating your profile follow on pages 112-114.
![Page 14: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/14.jpg)
114
![Page 15: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/15.jpg)
The Numbers Game
• Tempting to fall prey to the “numbers” game
• Less is more!
116
![Page 16: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/16.jpg)
Content—What to Share and Not to Share
• Avoid blatant commercialism
• Don’t spam your network
• Focus on the relationship building
117
![Page 17: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/17.jpg)
Best Practices for Engaging in Conversation
• Listen
• Engage in conversations—Comment, “like things,” poke them, engage in games
• Establish a reputation
• Build trust
• Create an opportunity for you to influence their decision
118
![Page 18: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/18.jpg)
128
![Page 19: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/19.jpg)
How It Works
• Twitter is social network where updates are processed in real time.
• Twitter asks, “What’s happening?” and users are given 140 characters to respond.
128
![Page 20: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/20.jpg)
Finding People to Follow
• Existing friends on Twitter
• People your friends are following
• Local people
• People with common interests
• People you find funny, interesting, smart, or forward thinking
• News services or businesses that share information
• Consider following fellow REALTORS® or your REALTOR® board or association (for example, @TREB_Official for the Toronto Real Estate Board)
128
![Page 21: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/21.jpg)
Conversations on Twitter—The Basics
@ mentions:
•Creates a link to that person’s Twitter profile in your tweet; and
•Ensures that the person will see the tweet because Twitter notifies that person when he or she is “mentioned.”
132
![Page 22: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/22.jpg)
Conversations on Twitter—The Basics
@ replies:
•Clicking the “reply” button under a tweet automatically starts your next tweet, addressing whoever sent it.
•It also will allow you to follow a conversational string.
134
![Page 23: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/23.jpg)
Conversations on Twitter—The Basics
RT (retweet):
•Sending a RT or retweet is the act of sharing somebody’s tweets with people who follow you.
135
![Page 24: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/24.jpg)
Conversations on Twitter—The Basics
# (hashtag):
•Hashtags are a way of organizing discussion topics
Enjoying the #canucks game #hockey
135
![Page 25: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/25.jpg)
Twitter Do’s
Complete your bio with a link to your blog or Web site
Start conversations
Find and connect with local users and/or people
Share valuable information
Respond when people send you @ messages or Direct Messages
136
![Page 26: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/26.jpg)
Twitter Don’ts
X Spam people by sending them with @ messages to follow your links.
X Use automatic direct messages.
X Protect your tweets. (Otherwise, how will you meet new people?)
X Talk only to fellow real estate practitioners.
136
![Page 27: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/27.jpg)
If you are not valuing small, powerful
networks, you’re already dead and you
don’t know it. Here’s a chance at rebirth. Take
it. -Chris Brogan
![Page 28: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/28.jpg)
![Page 29: 5. Social Networks 96. Creating Your Social Networks 97 P eople O bjectives S trategy T echnology](https://reader035.vdocuments.site/reader035/viewer/2022062802/56649eaa5503460f94baf500/html5/thumbnails/29.jpg)