5 social media home truths
DESCRIPTION
A presentation given by Danny Whatmough (@dannywhatmough) at #omnlondon on 17th January 2013. Download the full research at http://www.emlwildfire.com/tech_social_mediaTRANSCRIPT
CRUEL TO BE KIND5 social media home truths
@dannywhatmough
DANNY WHATMOUGHDirector of Digital Strategies // @dannywhatmough
SOCIAL MEDIA PROMISED A LOTBut it failed to deliver in the way we all hoped
IT’S NOT A SILVER BULLETBut social media usage is maturing
5HOME TRUTHSabout social media…
1NO-ONE CARES ABOUT YOUR BRANDWe are entering the era of the personalised web
38%published content designed to engage
2JUST ‘BEING’ IS NOT ENOUGHPick your channels carefully and strategically and then use them
57%of the 42% with Google+ accounts were no longer active
3QUALITY COUNTSSo stop spamming me with crap
27%Had a company blog, but quality was higher than ever
4YOU NEED TO BE SOCIALIt’s the only way to build an energised community
24%engaged with users on Twitter
5SOCIAL MEDIA CAN’T DO IT ALONEYou need to integrate
26%didn’t link to social media from their website
THE NEW RULES OF SOCIAL MEDIADon’t chase the next big, shiny thing
Focus on community, content and conversation
Integrate with wider marketing and use social to amplify
Set objectives and measure everything
Approach social with an agile mindset – fail and learn
IF SOMETHING ISN’T WORKING – STOP DOING IT
HOW SOCIAL ARE YOU?http://bit.ly/techsoc13
THANK YOU@dannywhatmough // http://bit.ly/techsoc13