5 reasons to not buy an email list

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1. Legal ImplicationsWe all know about the CAN SPAM law. Too many spam reports can cause you some serious problems (NOTE: Each violation under US law allows for fines up to $16,000.)




2. Your Email Program May Get Shut DownIf you're using a commercial email service provider, you can almost guarantee that buying lists will get your account shut down... IMMEDIATELY.



3. ReputationPurchased lists contain spam traps and bad addresses = reputation killers!



3. ReputationBlacklists, which will cause your messages to be blocked at the source.



3. ReputationHigh complaints = IP address blacklisted and even hurt your domain reputation with some providers. Simply changing an IP address in this case will not help.



4. Waste of ResourcesBuying lists not only wastes your money, but also your time.


Here are 7 ways that you can get subscribers that are both less expensive and

more effective:


5. There Are Better Alternatives to List Building

1. Joint venture/affiliate swaps (Trade emails and/or product promotions)



2. Sponsored emails (you pay for an ad in someone else's newsletter and drive people to your landing page)

3. Facebook Ads (If you DO have a purchased list, try uploading to Facebook and advertising there)



4. Pay Per Click AdsThere are a number of pay per click options that can help you buy quality traffic (build your email list)

5. Media BuysPurchase media from other list owners with audiences similar to yours.



6. Direct MailRent mailing lists to find targeted subscribers to your email list. (This is highly effective when done right)

7. Inbound Content MarketingPeople search the Internet for INFORMATION. The more content you can provide, the better.


For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.

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