5 reasons market research doesn't kill creative
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Here at Revelation, we often wax lyrical about the many and varied advantages of digital and mobile qualitative research. But sometimes it’s good to get back to basics and remind ourselves and our clients of the most important advantages.TRANSCRIPT
5 ways using digital qual fuelskiller creative
#1 It gets you the stories of your audienceDigital and mobile qual takes you into people’s lives. With mobile qual you get up close and in the moment, seeing stories as they happen, and enabling you quickly to gain insight into their experiences, behaviors and emotions.
#2 Stories fuel inspirationThe best inspiration is grounded in stories that connect with your audience, and stories that come from your audience are almost guaranteed to connect. Mobile qual can provide the wellspring for inspiration.
#3 Inspiration drives great creativeWhether it’s a 30 second spot, outdoor, print or digital, drawing on understanding of your audience lay the foundation for great creative
#4 Great creative needs to be honedTesting the results of the creative process with consumers ensures that it is hitting home. You don’t have to do full screening or concept testing throughout development– by doing lighter/smaller checks through mobile qual you can ensure you make the right changes.
#5 Great creative leads to effective, award winning campaignsFor the award-winning ‘Think B4 You Speak’ campaign by ad agency ArnoldNYC, they wanted to have frank discussions about the use of the word ‘gay’ with teens. The findings from Revelation ensured the campaign grabbed attention by suggesting stronger visuals and copy.
Get inspired with digital qual
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