5 psychological triggers that drive consumer behavior | viral marketing
TRANSCRIPT
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5 Psychological TriggersThat Drive Consumer Behavior
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
![Page 2: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing](https://reader030.vdocuments.site/reader030/viewer/2022033103/5870d2aa1a28ab64768b5d8b/html5/thumbnails/2.jpg)
It’s not secret that using the principles of psychologyIn sales give effective results in business
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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Psychological Triggers to use in sales
• Scarcity • Curiosity• Anticipation• Social Proof• Reciprocity
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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Scarcity
Scarcity principle can help you target people who are on the fence about buying your product or service
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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Scarcity
Ways to incorporate scarcity principle into Marketing:
• Sales deadlines• Out of stock announcements• Limites time only products
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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Curiosity
People are naturally curious.If they come across content or marketing material about which they don’t know, they are forced to click on it.
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
![Page 7: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing](https://reader030.vdocuments.site/reader030/viewer/2022033103/5870d2aa1a28ab64768b5d8b/html5/thumbnails/7.jpg)
Anticipation
• Create the buzz before launching a product
• Get people talking on social media
• By the time product launch, people will be more than excited to buy
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
![Page 8: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing](https://reader030.vdocuments.site/reader030/viewer/2022033103/5870d2aa1a28ab64768b5d8b/html5/thumbnails/8.jpg)
Social Proof
With brands marketing their products, it’s a bit different. People know you’re out to sell them something, and will take whatever you say with a grain of salt.
Recommendations from friends, family, and even celebrities are what we call “social Proof”
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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Social Proof Ways to use social proof principle for Marketing:• User reviews• Celebrity endoresements (preferably unpaid)• Best selling product categories• Soaial signals( e.g,”Your friends also like this page”)• number of customers served
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
![Page 11: 5 Psychological Triggers That Drive Consumer Behavior | Viral Marketing](https://reader030.vdocuments.site/reader030/viewer/2022033103/5870d2aa1a28ab64768b5d8b/html5/thumbnails/11.jpg)
Reciprocity
The principle of reciprocity is based on the idea that if someone gives you something, you’ll feel compelled to give something in return
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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Reciprocity
Ways to use reciprocity principle in marketing:
• Create carrot content• Give away free stuff
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s
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THANK YOU!!!
https://www.youtube.com/watch?v=q_S8nRX5798&t=19s