5 ps of strategy - strategic management - manu melwin joy
TRANSCRIPT
5 Ps of strategyStrategic Management
Prepared By
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
5 Ps of strategy
• Professor Henry Mintzberg of McGill University in Montreal, Canada, articulated what he labeled as “the 5 Ps of strategy.”
• According to Mintzberg, understanding how strategy can be viewed as a plan, as a ploy, as a position, as a pattern, and as a perspective is important.
5 Ps of strategy
• Plan.
• Ploy.
• Position.
• Pattern.
• Perspective.
5 Ps of strategy
5 Ps of strategy
