5 mistakes of food bank websites blackbaud best practice session oct 6 2009
DESCRIPTION
Presentation from Blackbaud's food bank best practices web session on October 6th. Topics included the 5 most common food bank website mistakes.TRANSCRIPT
5 mistakes foodbank websites make
Jessica Bobbitt Leddy, Internet Solutions Manager
Alison South, Account Manager
Read our blog:www.netwitsthinktank.com
Our Presenters
Jessica Bobbitt LeddyInternet Solutions Manager
Alison South
Jessica Bobbitt Leddy| Page #2 © 2008 Blackbaud
Jeff TerryManager of National Accounts - Blackbaud
@JT_on_DI
Alison SouthFeeding America Account Manager
Agenda for today
o Past, Present, and Future of the Nonprofit Website
o 5 common mistakes
o Website audit: Capital Area Foodbank
Jessica Bobbitt Leddy| Page #3 © 2008 Blackbaud
Ground Rules
o We encourage your questions & comments via Chat or Twitter (@JT_on_DI)
o We will un-mute for Q/A at the end
o Enjoy yourself!
Evolution of the Nonprofit Website
o Brochure-ware Website
o Transactional Website
o Integrated Website
Jessica Bobbitt Leddy| Page #4 © 2008 Blackbaud
First website launched
August 6, 1991
Blackbaud.com - circa 1996100% brochure-ware
Blackbaud.com- circa 2009Highly interactive
Jessica Bobbitt Leddy| Page #5 © 2008 Blackbaud
1. Hidden Donate Button
2. Organization by Org Chart
3. Death by Scroll
4. The NASCAR Effect
5.
The Market is Noisy5 Mistakes Nonprofit Websites Make
Jessica Bobbitt Leddy| Page #6 © 2008 Blackbaud
5. Content Rot
Source: Connections – www.blackbaud.com/connections
Hidden Donate Button
Jessica Bobbitt Leddy| Page #7 © 2008 Blackbaud
Bread for the City
Jessica Bobbitt Leddy| Page #8 © 2008 Blackbaud
Organization by Org Chart
Jessica Bobbitt Leddy| Page #9 © 2008 Blackbaud
Organization by Org Chart
Instead, think about:
� Who your website visitors are
� How they get to your site (google, facebook, newsletter,
Jessica Bobbitt Leddy| Page #10 © 2008 Blackbaud
(google, facebook, newsletter, etc)
� and what they are after
Bottom line: Design for the audience, not for the organization
Audience-Centric
Jessica Bobbitt Leddy| Page #11 © 2008 Blackbaud
Audience-Centric
Jessica Bobbitt Leddy| Page #12 © 2008 Blackbaud
Targeted Content
Jessica Bobbitt Leddy| Page #13 © 2008 Blackbaud
Death by Scroll
� Writing for the web is different than writing for Print
� People look for information on a website differently
• Keep it Short
• Keep it Focused
Jessica Bobbitt Leddy| Page #14 © 2008 Blackbaud
• Keep it Focused
• Keep it Interactive
� Eyeballs move around a webpage quickly and not necessarily orderly
The NASCAR Effect
Jessica Bobbitt Leddy| Page #15 © 2008 Blackbaud
Instead, Simplify
Jessica Bobbitt Leddy| Page #16 © 2008 Blackbaud
Content
Jessica Bobbitt Leddy| Page #17 © 2008 Blackbaud
Jessica Bobbitt Leddy| Page #18 © 2008 Blackbaud
Website AuditCapital Area Food Bank
Capital Area Food Bank – Archived website circa 2002
Jessica Bobbitt Leddy| Page #19 © 2008 Blackbaud
Capital Area Food Bank– Archived website circa 2008
Jessica Bobbitt Leddy| Page #20 © 2008 Blackbaud
Capital Area Food Bank
Jessica Bobbitt Leddy| Page #21 © 2008 Blackbaud
Jessica Bobbitt Leddy| Page #22 © 2008 Blackbaud
Jessica Bobbitt Leddy| Page #23 © 2008 Blackbaud
+ Strategy
+ Design
[� Internet Strategy
� Email Strategy
� Internet Audit
� Advocacy Strategy
� A-Thon Strategy
� Fundraising
Strategy]
[� Online Branding
� Site Design
� Site Redesign
� Email Design
� Micro-Site Design
� Media Design ]
Blackbaud Internet Solutions Division provides comprehensive consulting services including the following:
Jessica Bobbitt Leddy| Page #24 © 2008 Blackbaud
+ Development
+ Training
+ Management
[� Site Redesign � Media Design ]
[� Site Development
� Content Creation
� Content Migration
� Integration
� Customization
� System Migration ]
[� Onsite Training
� Remote Training
� Classroom Training
� Train-the-Trainer
� Upgrade Training
� eLearning Library ]
[ � Site Management
� Metrics Monitoring
� Consulting Support
� Design Support ]
� http://interactive.blackbaud.com
� http://www.blackbaud.com/connections
� http://www.blackbaud.com/netwits
The Market is NoisyWant to learn more? Be sure to check out….
Jessica Bobbitt Leddy| Page #25 © 2008 Blackbaud
� http://www.blackbaud.com/netwits
� http://www.blackbaud.com/events/webseminars.aspx
� Or email your presenter at: [email protected]