5 marketing trends that could grow your business
TRANSCRIPT
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5 Marketing Trends That Could Grow Your Business
Presented by interlinkONE and Grow Socially
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Who Am I@JasonPinto
CMO,
interlinkONE
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The BusinessGrow Socially, Inc –
Support Services Online Marketing/Social
Media http://GrowSocially.com
interlinkONE – Software (SaaS) Enterprise Marketing
Management Software http://interlinkONE.com
Happy Anniversary 15 Years!
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Webinar OverviewQR CodesSocial NetworkingEmail StrategiesMobile CommerceNFC
Photo Credit: http://www.flickr.com/photos/svenwerk/369136782/sizes/m/in/photostream/
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A Gift for the Best Question(s)Submit a question
during the webinar…
… and you may win a copy of John Foley’s book.
http://NewPathToProfit.com
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QR CodesAre you scanning?
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Making Print (& this Screen) Interactive
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Why QR Codes?
http://blog.nielsen.com/nielsenwire/?p=28790
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July 2011 Statistics
58% of Americans between the ages of 25 and 34 now own a smartphone.
68% of smartphone owners access the internet/email on their handheld daily. Source: http://pewresearch.org/pubs/2054/smartphone-ownership-demographics-iphone-blackberry-android
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USPS Barcode Promotion
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Did it Work?Quote from 9/1: “Nearly one third of all
Standard Mail in the past two months contained a QR code”
Source: http://multichannelmerchant.com/printchannel/postal/usps-qr-code-promotion-0831jt1/
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Knowledge is Spreading“Almost half of all smartphones have
downloaded an app capable of scanning a QR code”
Source: InternetRetailer.com: http://ilnk.me/9c89
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Case Study: CustomXM
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How Can You Capitalize on This Trend?
Follow Best Practices…
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Shorten the URL!
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Provide Clear Directions
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Mobilize Your Content
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Ask – What Would Make You Scan?Provide Directions / MapClick-to-Call or Click-to-SMSTo Easily Learn Important DetailsTo Opt-In for More Information
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Track, Measure, Test
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Social Networking
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Overall Usage Among Internet Users
http://www.pewinternet.org/~/media//Files/Reports/2011/PIP-SNS-Update-2011.pdf
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Facebook Growth: 2010-2011
Source: http://www.huffingtonpost.com/2011/09/01/growth-social-media-infographic_n_945256.html
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Need to get more out of Facebook?Pay attention to EdgeRank / News Feed
Optimization• Post a wide-variety of content
• Engage with Fans
• Create “Like-worthy”posts
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Google+
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Google+ HighlightsSpeak longer than 140 characters
Engagement seems to be higher than other channels
Tightly Integrated:
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Google+ Highlights: Circles
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Google+… Need an Invite?
http://ilnk.me/GPlus
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Spreading the News
http://searchenginewatch.com/article/2106140/Adding-a-Twitter-Share-Button-Adds-7x-More-Exposure-Report
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Email Strategies
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Mobile Device Consumption
http://mashable.com/2011/08/09/mobile-workers-infographic/
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Smashing Magazine Quote, 8/11“One in five emails are now opened on a mobile device.”
Source: http://coding.smashingmagazine.com/2011/08/18/from-monitor-to-mobile-optimizing-email-newsletters-with-css/
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What does that mean to you?Start
monitoring email/web traffic across device
Possible HTML/CSS Changes Needed
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Analyzing Reports
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Reaching the Mobile Email ConsumerTest out sending emails at different days and
times: Early morning, evening, weekends.
Focus on getting the Subject Line right! Use A/B tests.
Ensure the images will load as quickly as possible.
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Generating Personalized EMailsName Interest Status $$ Spent Yearly
John Smith Food Silver 5K
Michelle Jones Card Games Gold 20K
Frank Stafford Shows Platinum 50K
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Mobile Commerce
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Mobile PaymentsStart with a cup of Coffee!
•Get a Starbucks Gift Card
•Download the Starbucks Mobile Card app
•Input your Gift Card #...
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It’s Spreading. And Easy -Purchase Gift Card
-Install App
-Enter Gift Card #
-Pay with your Phone!
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Mobile Commerce
Want to try it?
Visit Booth 3661 & 3662 at Graph Expo!
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Near Field Communications (NFC)
“Near field communication, or NFC, allows for simplified transactions, data exchange, and connections with a touch”.
Source: http://en.wikipedia.org/wiki/Near_field_communication
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What Do You NeedAn NFC-enabled phone:
Nokia one of leaders.
Still need: greater adoption by hardware in US
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How NFC Can Be UsedFile Sharing: Tap one NFC device to another
to instantly share a contact, photo, song, application, video, or link.
Electronic business card: Tap one NFC device to another to instantly share electronic business cards or resumes.
Mobile Wallet: An NFC device may make a payment like a credit card by touching a payment terminal at checkout.
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Application: In the Store!Tap phone against screen to:
•Sign up for specials & alerts
•Access recipes & videos
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How to Stay on Top of NFC
http://NFCTimes.com
http://NFCWorld.com
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Wrapping Up
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Want to learn more?Graph Expo, Marketing Pavilion
- Visit Booth #3661 & Booth #3662
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Not Going to Graph Expo?http://interlinkONE.comhttp://GrowSocially.comhttp://Twitter.com/JasonPinto
Also, find us on Facebook, Twitter, YouTube, and more.
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Thank You!Any Questions?
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Any Winners?