5 marketing literature - harsco central/testimonials/identity... · 5 marketing literature 5.1...
TRANSCRIPT
55 Marketing Literature
5.1 Introduction
5.2 Branding
5.3 Color
5.4 Printing
5.5.1 Brochure Front Cover
5.5.2 Brochure Front Cover – Landscape
5.6.1 Brochure Back Cover
5.6.2 Brochure Back Cover – Landscape
5.7.1 Brochure Page Grid
5.7.2 Brochure Page Grid – Basic
5.7.3 Brochure Page Grid – Landscape
5.7.4 Brochure Page Grid Usage
5.7.5 Brochure Page Grid Usage – Landscape
5.8.1 Flyer Front Cover
5.8.2 Flyer Back Cover Grid
5.8.3 Flyer Back Cover Grid Usage
5.9.1 ISO Brochure Front Cover
5.9.2 ISO Brochure Front Cover – Landscape
5.10.1 ISO Brochure Back Cover
5.10.2 ISO Brochure Back Cover – Landscape
5.11.1 ISO Brochure Page Grid
5.11.2 ISO Brochure Page Grid – Basic
5.11.3 ISO Brochure Page Grid – Landscape
5.11.4 ISO Brochure Page Grid Usage
5.11.5 ISO Brochure Page Grid Usage – Landscape
5.12.1 ISO Flyer Front Cover
5.12.2 ISO Flyer Back Cover Grid
5.12.3 ISO Flyer Back Cover Grid Usage
5.13.1 ISO Small Brochure Front Cover
5.13.2 ISO Small Brochure Back Cover
5.13.3 ISO Small Brochure Page Grid
5.13.4 ISO Small Brochure Page Grid Usage
5.14 Marketing Literature Examples
Mark
eting
Literatu
re
Version Date: 2010-04
5 Marketing Literature
5.1 Introduction
Literature is an important vehicle in the promotion of the Harsco identity. It provides an opportunity to clearly define the core ideology and unique value propositions of Harsco and our operations directly to our customers.
It is therefore vital to establish a distinctive and consistent style for all literature. This section outlines in detail the framework for the creation and production of all major literature
formats. It includes a comprehensive set of grids that have been designed to accommodate all content requirements with consistency as well as flexibility. Approval by the appropriate division marketing manager is required before production of marketing literature.
Version Date: 2010-04
5 Marketing Literature
5.2 Branding
There are two branding treatments for marketing literature. All corporate brochures should feature the Harsco corporate logotype, and all business group brochures should feature their respective Harsco business group signature.
Guidelines for the application of branding on corporate literature are the same as those for business group literature. Examples of corporate literature can be found on pages 5.14.1–5.14.16.
Corporate logotype
Business group signature
1x
1x
1x
1x
1x
1x
38x4x
4x
4x
4x
3x
4x
4x
4x
1.5x
4x
1.5x
Version Date: 2010-04
5 Marketing Literature
5.3 Color
The adaptable grids provided in this manual facilitate production of a wide range of design layouts for marketing literature. Consistent use of Harsco Blue (equivalent to Pantone Matching System® PMS 300 Blue) will reinforce
the relationship among Harsco business groups. Harsco Blue should be used on covers whenever possible. Harsco Blue must be used on Harsco Infrastructure literature covers.
Version Date: 2010-04
5 Marketing Literature
5.4 Printing
To ensure consistency of presentation, all literature must follow specific print specifications. Color brochures must be printed in five colors: CMYK and Harsco Blue. Single-color brochures must be printed only in black.
Paper should be a brilliant white stock with a smooth finish. The cover on all brochures must have a matte finish. This should be achieved through the use of a matte laminate (preferred) or a matte varnish.
Due to the wide variety of brochures produced, the weight of paper used should be chosen to suit the function of the brochure.
Version Date: 2010-04
5 Marketing Literature
5.5.1 Brochure Front Cover
17p
6p
6p
54p
28p6p
Area 2Images and small panels of background color (to carry brochure title) can extend into this area from Area 1.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Shown at 60% of actual size2p62p6 12p
Area 3
Area 2Area 1
Cover Dimensions8.5" x 11"
Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.
See pages 5.14.1 to 5.14.16 for examples.
Version Date: 2010-04
5 Marketing Literature
5.5.2 Brochure Front Cover – Landscape
Shown at 60% of actual size
6p 17p43p
39p
6p
6p
Area 1 Area 2
Area 3
Area 2Images and small panels of background color (to carry brochure title) can extend into this area from Area 1.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Cover Dimensions11" x 8.5"
Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.
2p62p6 12p
See pages 5.14.1 to 5.14.16 for examples.
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code
Phone: 000.000.0000Fax: 000.000.0000Web Address
© 2
010
Har
sco
Cor
pora
tion
Version Date: 2010-04
5 Marketing Literature
5.6.1 Brochure Back Cover
11p 6p
6p
12p
6p
34p
Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 6p from the spine. The design treatment should reflect that of the front cover.
This area is optional as the back cover can have an overall white background.
Shown at 60% of actual size2p6 12p
Area 4
CopyrightStatement
Copyright Statement© 20XX Harsco Corporation
Univers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 12p from the bottom page trim.
The type baseline is positioned 0p6 from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.
Cover Dimensions8.5" x 11"
Business Group NameUnivers 65 Bold, 7/9pt, black
Address DetailsUnivers 45 Light, 7/9pt, black
54p
See pages 5.14.1 to 5.14.16 for examples.
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code
Phone: 000.000.0000Fax: 000.000.0000Web Address
© 2
010
Har
sco
Cor
pora
tion
Version Date: 2010-04
5 Marketing Literature
5.6.2 Brochure Back Cover – Landscape
Shown at 60% of actual size
17p49p
39p
6p
6p
Area 4
12p
CopyrightStatement
Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 6p from the spine. The design treatment should reflect that of the front cover.
This area is optional as the back cover can have an overall white background.
Copyright Statement© 20XX Harsco Corporation
Univers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 12p from the bottom page trim.
The type baseline is positioned 0p6 from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.
Cover Dimensions8.5" x 11"
Business Group NameUnivers 65 Bold, 7/9pt, black
Address DetailsUnivers 45 Light, 7/9pt, black
See pages 5.14.1 to 5.14.16 for examples.
22 23
Version Date: 2010-04
5 Marketing Literature
5.7.1 Brochure Page Grid
12p
3p6
8p6
44p6
3p6
4p
5p6
5p6 6p42p6
3p6 13p6 13p6 13p61p2p 1p
3pShown at 40% of actual size
This grid should be used for product brochures that must accommodate a wide variety of text and image sizes.
Page Dimensions8.5" x 11"
22 23
Version Date: 2010-04
5 Marketing Literature
5.7.2 Brochure Page Grid – Basic
3p6
Shown at 40% of actual size
This grid can be used for user guides that have a more technical content and require more space for text and images.
Page Dimensions8.5" x 11"
5p6 6p42p6
3p6
3p6 13p6 13p6 13p61p2p 1p
3p
57p
3p6
5p6
22
23
Version Date: 2010-04
5 Marketing Literature
5.7.3 Brochure Page Grid – Landscape
5p6
3p6
3p
5p6
57p6
57p6
12p
3p6
3p6
8p6
8p6
29p6
29p6
3p6
3p6
4p
4p
5p6
5p6
3p6
3p6 3p6
18p6
18p6
18p6
18p6
18p6
18p6
1p
1p
2p
2p
1p
1p
Left page Shown at 40% of actual size
Right page Shown at 40% of actual size
22 23
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputatpretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgredietmatrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperetadlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, utconcubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimo-nii deciperet adlaudabilis fiducias.Concubine conubium santet syrtes,quod chirographi deciperet verecun-dus cathedras, ut concubine suffragarit matrimonii.
Position A Position B
Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.
Version Date: 2010-04
5 Marketing Literature
5.7.4 Brochure Page Grid Usage
Product Title Area or Supporting Text AreaProduct title: Univers 45 Light, 18–28ptSupporting text: Univers 45 Light, 10–12pt
Titles can start from either position A or B depending on length and size.
Main Body Text Utilizes the column grid as illustrated, including combining different grid columns on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
Page numbers are Univers 45 Light, 8pt.
Shown at 40% of actual size
CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 3p onto the adjacent page. Background color should match cover color.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.
Formatting of text and images within three-column grid for product brochures.
Page Dimensions8.5" x 11"
Color TabA color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover.
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Optional Gray PanelArea used for supporting text. Background prints 20% tint of black.
Page Title AreaColor Tab
Main Body Text Caption Images
Optional Gray Panel
Product Title Area or Supporting Text Area
See pages 5.14.1 to 5.14.16 for examples.
22
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquir-eretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concu-bine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Version Date: 2010-04
5 Marketing Literature
5.7.5 Brochure Page Grid Usage – Landscape
Left page Shown at 40% of actual size
Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
Page numbers are Univers 45 Light, 8pt.
Formatting of text and images within three-column grid for product brochures.
Page Dimensions11" x 8.5"
Color TabA color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover.
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Main Body Text
Page Title AreaColor Tab
23
Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.
Position A Position B
Version Date: 2010-04
5 Marketing Literature
5.7.5 Brochure Page Grid Usage – Landscape
Right page Shown at 40% of actual size
CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 10/18pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 3p onto the adjacent page. Background color should match cover color.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.
Formatting of text and images within three-column grid for product brochures.
Page Dimensions11" x 8.5"
Optional Gray PanelArea used for supporting text. Background prints 20% tint of black.
Product Title Area or Supporting Text AreaProduct title: Univers 45 Light, 18–28ptSupporting text: Univers 45 Light, 10–12pt
Titles can start from either position A or B depending on length and size.
Caption Images
Optional Gray Panel
Product Title Area or Supporting Text Area
Version Date: 2010-04
5 Marketing Literature
5.8.1 Flyer Front Cover
17p
6p
6p
54p
28p6p
Area 2To be used for bullet points or additional/highlighted text only – no images to be positioned in this area.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Shown at 60% of actual size2p62p6 12p
Area 3
Area 2Area 1
Flyer Dimensions8.5" x 11"
Area 1Maximum area for background color, main headline and images. This area is fixed vertically but can be reduced horizontally to a minimum area 6p from the spine.
See pages 5.14.1 to 5.14.16 for examples.
Version Date: 2010-04
12p
7p6
3p6 2p 13p6 13p6 13p61p 1p
Shown at 60% of actual size
5 Marketing Literature
5.8.2 Flyer Back Cover Grid
3p42p65p6
Flyer Dimensions8.5" x 11"
8p6
44p6
3p6
4p
5p6
2p
© 2
010
Har
sco
Cor
pora
tion
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputatpretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgredietmatrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriteragnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecun-dus rures imputat apparatus bellis. Rures adquireretoratori.
Version Date: 2010-04
Shown at 60% of actual size
5 Marketing Literature
5.8.3 Flyer Back Cover Grid Usage
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.
Flyer Dimensions8.5" x 11"
Color TabMust match color used on the front cover
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Address and Contact Area
Page Title Area
Color Tab
Main Body Text
Images
CopyrightStatement
Copyright Statement© 20XX Harsco CorporationUnivers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 7p6 from the bottom page trim. The type baseline positioned 1p from left page trim.
Address and Contact AreaBackground prints 30% tint of black. Address and contact details are Univers 45 Light with Univers 65 Bold used for divisional name only. Maximum size is 12pt. Contact text must adhere to grid column widths and be positioned at least 1p6 from bottom page trim.
Version Date: 2010-04
5 Marketing Literature
5.9.1 ISO Brochure Front Cover
70mm
25mm
22mm
250mm
115mm25mm
Area 2Images and small panels of background color (to carry brochure title) can extend into this area from Area 1.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Shown at 60% of actual size
10mm 10mm
50mm
Area 3
Area 2Area 1
Cover Dimensions210mm x 297mm
Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.
See pages 5.14.1 to 5.14.16 for examples.
Version Date: 2010-04
5 Marketing Literature
5.9.2 ISO Brochure Front Cover – Landscape
Shown at 55% of actual size
25mm 70mm202mm
163mm
22mm
25mm
Area 1 Area 2
Area 3
Area 2Images and small panels of background color (to carry brochure title) can extend into this area from Area 1.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Cover Dimensions297mm x 210mm
Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.
10mm 10mm
50mm
See pages 5.14.1 to 5.14.16 for examples.
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Post code
Phone: 00.0000.000000Fax: 00.0000.000000Web Address
© 2
010
Har
sco
Cor
pora
tion
Version Date: 2010-04
5 Marketing Literature
5.10.1 ISO Brochure Back Cover
45mm 25mm
25mm
47mm
22mm
140mm
Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 25mm from the spine. The design treatment should reflect that of the front cover.
This area is optional as the back cover can have an overall white background.
Shown at 55% of actual size
10mm
50mm
Area 4
CopyrightStatement
Copyright Statement© 20XX Harsco Corporation
Univers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 47mm from the bottom page trim.
The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.
Cover Dimensions210mm x 297mm
Business Group NameUnivers 65 Bold, 7/9pt, black
Address DetailsUnivers 45 Light, 7/9pt, black
250mm
See pages 5.14.1 to 5.14.16 for examples.
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Post code
Phone: 00.0000.000000Fax: 00.0000.000000Web Address
© 2
010
Har
sco
Cor
pora
tion
Version Date: 2010-04
5 Marketing Literature
5.10.2 ISO Brochure Back Cover – Landscape
Shown at 55% of actual size
25mm
70mm227mm
163mm
22mm
25mm
Area 4
47mm
CopyrightStatement
Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 25mm from the spine. The design treatment should reflect that of the front cover.
This area is optional as the back cover can have an overall white background.
Copyright Statement© 20XX Harsco Corporation
Univers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 47mm from the bottom page trim.
The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 4mm from the spine.
Cover Dimensions297mm x 210mm
Business Group NameUnivers 65, 7/9pt, black
Address DetailsUnivers 45 Light, 7/9pt, black
10mm
50mm
See pages 5.14.1 to 5.14.16 for examples.
22 23
Version Date: 2010-04
5 Marketing Literature
5.11.1 ISO Brochure Page Grid
48mm
15mm
33mm
205mm
15mm
22mm
22mm
23mm 22mm176mm
56mm 56mm 56mm4mm15mm 4mm 11mm
Shown at 40% of actual size
This grid should be used for product brochures that must accommodate a wide variety of text and image sizes.
Page Dimensions210mm x 297mm
22 23
Version Date: 2010-04
5 Marketing Literature
5.11.2 ISO Brochure Page Grid – Basic
22mm
15mm
23mm 22mm176mm
56mm 56mm 56mm4mm15mm 4mm 11mm
Shown at 40% of actual size
This grid can be used for user guides that have a more technical content and require more space for text and images.
Page Dimensions210mm x 297mm
22
23
Version Date: 2010-04
5 Marketing Literature
5.11.3 ISO Brochure Page Grid – Landscape
23mm
11mm
11mm
23mm
263mm
263mm
48mm
15mm
15mm
33mm
33mm
125mm
125mm
15mm
15mm
15mm
15mm
22mm
22mm
15mm
11mm
85mm
85mm
85mm
85mm
85mm
85mm
4mm
4mm
4mm
4mm 15mm
Left page Shown at 40% of actual size
Right page Shown at 40% of actual size
22 23
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquen-nalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.
Position A Position B
Version Date: 2010-04
5 Marketing Literature
5.11.4 ISO Brochure Page Grid Usage
Product Title Area or Supporting Text AreaProduct title: Univers 45 Light, 18–28ptSupporting text: Univers 45 Light, 10–12pt
Titles can start from either position A or B depending on length and size.
Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
Page numbers are Univers 45 Light, 8pt.
Shown at 40% of actual size
CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.
Formatting of text and images within three-column grid for product brochures.
Page Dimensions210mm x 297mm
Color TabA color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover.
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Optional Gray PanelArea used for supporting text. Background prints 20% tint of black.
Main Body Text
Optional Gray Panel
Product Title Area or Supporting Text Area
Page Title AreaColor Tab
Caption Images
See pages 5.14.1 to 5.14.16 for examples.
22
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecun-dus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecun-dus rures imputat apparatus bellis. Rures adquirere-toratori. Adfabilis matrimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Version Date: 2010-04
5 Marketing Literature
5.11.5 ISO Brochure Page Grid Usage – Landscape
Left page Shown at 40% of actual size
Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
Page numbers are Univers 45 Light, 8pt.
Formatting of text and images within three-column grid for product brochures.
Page Dimensions297mm x 210mm
Color TabA color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover.
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Main Body Text
Page Title AreaColor Tab
23
Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.
Position A Position B
Version Date: 2010-04
5 Marketing Literature
5.11.5 ISO Brochure Page Grid Usage – Landscape
Right page Shown at 40% of actual size
CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.
Formatting of text and images within three-column grid for product brochures.
Page Dimensions11" x 8.5"
Optional Gray PanelArea used for supporting text. Background prints 20% tint of black.
Product Title Area or Supporting Text AreaProduct title: Univers 45 Light, 18–28ptSupporting text: Univers 45 Light, 10–12pt
Titles can start from either position A or B depending on length and size.
Caption Images
Optional Gray Panel
Product Title Area or Supporting Text Area
Version Date: 2010-04
5 Marketing Literature
5.12.1 ISO Flyer Front Cover
70mm
25mm
22mm
250mm
115mm25mm
Area 2To be used for bullet points or additional/highlighted text only – no images to be positioned in this area.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Shown at 55% of actual size
10mm 10mm
50mm
Area 3
Area 2Area 1
Flyer Dimensions210mm x 297mm
Area 1Maximum area for background color, main headline and images. This area is fixed vertically but can be reduced horizontally to a minimum area 25mm from the spine.
See pages 5.14.1 to 5.14.16 for examples.
Version Date: 2010-04
48mm
29mm
15mm 56mm 56mm 56mm4mm8mm 4mm
Shown at 55% of actual size
5 Marketing Literature
5.12.2 ISO Flyer Back Cover Grid
11mm
176mm23mm
Flyer Dimensions210mm x 297mm
33mm
198mm
15mm
22mm
22mm
7mm
© 2
010
Har
sco
Cor
pora
tion
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquen-nalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.
Gulosus ossifragiInfeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori.
Version Date: 2010-04
Shown at 55% of actual size
5 Marketing Literature
5.12.3 ISO Flyer Back Cover Grid Usage
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to any three widths shown and are not positioned outside grid columns.
Flyer Dimensions210mm x 297mm
Color TabMust match color used on the front cover
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Address and Contact Area
Page Title Area
Color Tab
Main Body Text
Images
CopyrightStatement
Copyright Statement© 20XX Harsco CorporationUnivers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 29mm from the bottom page trim. The type baseline positioned 4mm from left page trim.
Address and Contact AreaBackground prints 30% tint of black. Address and contact details are Univers 45 Light with Univers 65 Bold used for divisional name only. Maximum size is 12pt. Contact text must adhere to grid column widths and be positioned at least 5mm from bottom page trim.
Version Date: 2010-04
5 Marketing Literature
5.13.1 ISO Small Brochure Front Cover
48mm
22mm
22mm
166mm
80mm20mm
Area 2Images and small panels of background color (to carry brochure title) can extend into this area from Area 1.
Area 3The logo area must not be encroached upon by Area 1 or Area 2 and must retain a white background.
Shown at 70% of actual size
6mm 6mm
36mm
Area 3
Area 2Area 1
Cover DimensionsA5 148mm x 210mm
Area 1Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area 20mm from the spine.
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Post code
Phone: 00.0000.000000Fax: 00.0000.000000Web Address
© 2
010
Har
sco
Cor
pora
tion
Version Date: 2010-04
5 Marketing Literature
5.13.2 ISO Small Brochure Back Cover
48mm
20mm
22mm
44mm
22mm
100mm
Area 4Maximum area for background color and images. This area is fixed vertically but can be reduced horizontally to a minimum area of 25mm from the spine. The design treatment should reflect that of the front cover.
This area is optional as the back cover can have an overall white background.
Shown at 70% of actual size
6mm
36mm
Area 4
CopyrightStatement
Copyright Statement© 20XX Harsco Corporation
Univers 45 Light, 5.5pt, PMS 300
Right edge of copyright statement hangs 47mm from the bottom page trim.
The type baseline is positioned 2mm from edge of Area 4. If Area 4 is not adopted, the type baseline is positioned 1p from the spine.
Cover DimensionsA5 210mm x 297mm
Business Group NameUnivers 65 Bold, 7/9pt, black
Address DetailsUnivers 45 Light, 7/9pt, black
166mm
22 23
Version Date: 2010-04
5 Marketing Literature
5.13.3 ISO Small Brochure Page Grid
48mm
12mm
28mm
136mm
12mm
17mm
17mm
23mm 22mm176mm
59mm 59mm12mm 4mm 9mm
Shown at 40% of actual size
This grid should be used for product brochures that must accommodate a wide variety of text and image sizes.
Page Dimensions148mm x 210mm
22 23
Position and style of page titlePosition and style of supporting information
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Gulosus ossifragi Infeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circumgrediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias.
Gulosus ossifragiInfeliciter conubium santet Caesar, quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere Aquae Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis ma trimonii deciperet adlaudabilis fiducias. Concubine conubium santet syrtes, quod chirographi deciperet verecundus cathedras, ut concubine suffragarit matrimonii.
Dolo quia nos sa dolor secte inverae in repel ma ad qui doleseq uaestecusame nonserro consediatem archil ea comnis conecestem. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid molorum.
Version Date: 2010-04
5 Marketing Literature
5.13.4 ISO Small Brochure Page Grid Usage
Main Body Text Utilizes the column grid as illustrated, including combining different text column widths on the same page. Text to be set in Univers 45 Light, 10/12pt or 12/14pt, flush left, ragged right.
Text headings are Univers 65 Bold, with point size to match main body text. Any color can be used for text headings, but should complement color style of page.
Body text should generally be black or dark gray. Text may not be positioned outside grid columns.
Page numbers are Univers 45 Light, 8pt.
Shown at 55% of actual size
CaptionsAlways appear below and flush left to images that are framed within a page, set in Univers 45 Light, 7/9pt, flush left. Captions for full-page images are to be set in Univers 65 Bold, 8/12pt, flush left, ragged right, reverse printed on a color background panel positioned over the image and extending 11mm onto the adjacent page. Background color should match cover color.
ImagesUse the three-column grid in the same way as the main body text; images can be any size as long as they extend to either width shown and are not positioned outside grid columns.
Formatting of text and images within three column grid for product brochures.
Page Dimensions148mm x 210mm
Color TabA color tab is specified to highlight page titles. It should be placed in the top corner of all left or right pages that include titles. Color should match cover.
Page Title AreaInitial title: Univers 65 Bold, 14–24ptSupporting information: Univers 45 Light, 12–18pt
Page Title AreaColor Tab
Main Body Text ImagesCaption
Version Date: 2010-04
5 Marketing Literature
5.14.1 Corporate Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of front cover using a Harsco Blue color panel in the full width of Area 1 and a single image across Area 1 and Area 2.
Version Date: 2010-04
5 Marketing Literature
5.14.2 Corporate Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of front cover using a Harsco Blue color panel in the minimum width of Area 1 and a single image across Area 1 and Area 2.
Version Date: 2010-04
5 Marketing Literature
5.14.3 Corporate Brochure Example
Harsco CorporationAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code
Phone: 000.000.0000Fax: 000.000.0000Web Address
© 2
010
Har
sco
Cor
pora
tion
Shown at 60% of actual size
Example of back cover using a Harsco Blue color panel in the minimum width of Area 4.
Version Date: 2010-04
5 Marketing Literature
5.14.4 Business Group Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of front cover using a Harsco Blue color panel with a large image in the full width of Area 1 and a smaller image in Area 2.
Version Date: 2010-04
5 Marketing Literature
5.14.5 Business Group Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of front cover using a single large image in the full width of Area 1.
Version Date: 2010-04
5 Marketing Literature
5.14.6 Business Group Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of front cover using a Harsco Blue color panel and four small images in Area 1.
Version Date: 2010-04
5 Marketing Literature
5.14.7 Business Group Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of front cover using a Harsco Blue color panel in the full width of Area 1 and a single large image across Area 1 and Area 2.
Version Date: 2010-04
5 Marketing Literature
5.14.8 Business Group Brochure Example
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code
Phone: 000.000.0000Fax: 000.000.0000Web Address
© 2
010
Har
sco
Cor
pora
tion
Shown at 60% of actual size
Example of back cover using a Harsco Blue color panel in the full width of Area 4.
Version Date: 2010-04
5 Marketing Literature
5.14.9 Business Group Brochure Example
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code
Phone: 000.000.0000Fax: 000.000.0000Web Address
© 2
010
Har
sco
Cor
pora
tion
Shown at 60% of actual size
Example of plain white back cover featuring no background color panel.
Version Date: 2010-04
5 Marketing Literature
5.14.10 Business Group Brochure Example
POSITION AND STYLE OF BROCHURE TITLEPosition and style of supporting line
Shown at 60% of actual size
Example of landscape front cover using a single image in the full width of Area 1 and a Harsco Blue color panel across Area 1 and Area 2.
Version Date: 2010-04
5 Marketing Literature
5.14.11 Business Group Brochure Example
Business Group NameAddress line 1Address line 2Address line 3Address line 4Address line 5Zip code
Phone: 000.000.0000Fax: 000.000.0000Web Address
© 2
010
Har
sco
Cor
pora
tion
Shown at 60% of actual size
Example of a landscape back cover using a single image in the full width of Area 4.
Version Date: 2010-04
5 Marketing Literature
5.14.12 Business Group Brochure Example
Position and style of page titlePosition and style of supporting information
Infeliciter conubium santet Caesar,quod suis miscere syrtes, iam fiducias praemuniet concubine. Pompeii imputat pretosius fiducias, et quinquennalis saburre miscere optimus gulosus umbraculi, quam quam saburre celeriter agnascor fragilis apparatus bellis, quod lascivius saburre miscere aquae.
Sulis, et gulosus concubine circum-grediet matrimonii. Verecundus rures imputat apparatus bellis. Rures adquireretoratori. Adfabilis matrimo-nii deciperet adlaudabilis fiducias.Concubine conubium santet syrtes,quod chirographi deciperet verecun-dus cathedras, ut concubine suffragarit matrimonii.
1
Shown at 40% of actual size
Example of interior spread for inside front cover using Harsco Blue (color and style should match front cover) and page one using three-column grid.
Version Date: 2010-04
5 Marketing Literature
5.14.13 Business Group Brochure Example
Position and style of page titlePosition and style of supporting information
Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia ipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es accullup-tam autecte nobitiis ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommo-lupti alia sande volectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat istrum nim quosam, teni offic te num et.
Consed Exereritis Aitem rem volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.
Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibus molorerspid et utem.
Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia.
Viende Nodusda quate oditios ditatur eheniet que doluptati assi sum ullant ma volup-tas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande.
Revolectur aut re mos alita dolorep-ero eaqui net qui quam rest, inver-chit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.
Et qui nus andam eici dendam et denda dem faccum eari omnia doloreprem. Luptaque et ea dolupta estiumquis a vent. Ficid quatem estis aute nisto eostintibus comni-mendam estis quam que nihitam que sus exceptia que voluptatque consed que aut exero bea velique consero et pos vellupi enducitatia que nonecus nihit, ut apit voluptatus. Giam et eos es minto que consend igniste mporiatur, si uta quia que veliberro tecerum quas sae comnitat haribea sus, qui corectio. Quam que evera volorem cum.
Efugiteum Quundae Vitas Andae corum ipsam qui cusci nobitatunon re, voluptae molessitae. Ovitium repuditam endaepel ilique oditibus culpari asimentis sunto ommolorem. Neque evel ma idic totas quatium nis sise acc aborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae. Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibusmo.
Plorerspid et utem. Rio berchil ipidesti te nati comnihi llabo. Uciat quibus ratum fuga. Et rem acescid quodipsanis estin comnisque nia quunt velectiunt, temquodis utem-cium rem ex et laut maiorae ctemol-orro es ditam alit lis volupta sinihitat offic tem et ea di aut et ped es id que cus is dit pa alit et occullorro volorib usamus sincitam apiti aliat.
2 3
Dis ipsam, ut volor sumendicia cus ut harcimpedi dent ipsame rest pa quia nis et vendend untur, conem
quiatum nulpa nos volesto ium et qui aliquae dolupta tiatem quam am faccusa conecto molorep udaese-
quia que nonsecum ut fugianimaio mil iducim harum, quundig enecte aut oditatem qui ati aut landae
sitatin ciundunt aute sunt adis molo tem.
Shown at 40% of actual size
Example of typical interior spread featuring the use of images, caption and optional gray panel for supporting text.
Version Date: 2010-04
5 Marketing Literature
5.14.14 Business Group Brochure Example
Position and style of page titlePosition and style of supporting information
Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia ipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es accullup-tam autecte nobitiis ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommo-lupti alia sande volectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat istrum nim quosam, teni offic te num et.
Consed exereritis sitem rem voles-tisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occul-parum fuga.
Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia.
Vipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeli-quo et ommolupti alia sande.
Revolectur aut re mos alita dolorep-ero eaqui net qui quam rest, inver-chit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.
4 3
Quam que evera volorem cum fugit eum quundae vitas andae corum ipsam qui cusci nobitatur,
voluptae molessitae. Ovitium repuditam endaepel ilique se accaborepre dolut omniendel et planit aspid
molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae.
Shown at 40% of actual size
Example of typical interior spread featuring the use of optional blue panel for supporting text.
Version Date: 2010-04
5 Marketing Literature
5.14.15 Business Group Brochure Example
Position and style of page titlePosition and style of supporting information
Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia ipiende ndusda quate oditios ditatur eheniet que doluptati assi sum ullant ma voluptas iniscienda quos es accullup-tam autecte nobitiis ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommo-lupti alia sande volectur aut re mos alita dolorepero eaqui net qui quam rest, inverchit lit est, consecerior sam volorat istrum nim quosam, teni offic te num et.
Consed Exereritis Aitem rem volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.
Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibus molorerspid et utem.
Viende Nodusda quate oditios ditatur eheniet que doluptati assi sum ullant ma volup-tas iniscienda quos es acculluptam autecte nobs ne duciaest ommolore verferum erionsed et ex erro blaccum con reperiam quid quas in con rende poreprerunt laboribust, sum expeliquo et ommolupti alia sande.
Revolectur aut re mos alita dolorep-ero eaqui net qui quam rest, inver-chit lit est, consecerior sam volorat volestisita cum ea sim eatest excearumet occus mo ium explit am andunt as ex expliquatur, quidele nditias debit vellaut ut quibusto cone pro omnis et officitati quia cuscit utatque none consequae ressimo luptae occulparum fuga.
Luptas esequis mo ea voloria verum sin res magniendus. Occus quia volupti dolupti onemporro volest eum corum vent alibus, sequam, nemos exceren ihilibea sunt dolupta quibus si recto quo occatem accus aut volores ea simusci isquuntur sundes alicipsam, nonsequ iderore rsperit ationsed maximperia.
Efugiteum Quundae Vitas Andae corum ipsam qui cusci nobitatunon re, voluptae molessitae. Ovitium repuditam endaepel ilique oditibus culpari asimentis sunto ommolorem. Neque evel ma idic totas quatium nis sise acc aborepre dolut omniendel et planit aspid molorum audania nisciis natis et odit, quis acestor emquis autate voluptat quam res volo tem quae. Gendem aut voloreici utatem volore simus dolore sit, cusam di dis as asperit everibusci dolupta sum quodite nihitas expe nes que volupta ssequae nis dolectae nis con pore nis ea simpere nimperibusmo.
Plorerspid et utem. Rio berchil ipidesti te nati comnihi llabo. Uciat quibus ratum fuga. Et rem acescid quodipsanis estin comnisque nia quunt velectiunt, temquodis utem-cium rem ex et laut maiorae ctemol-orro es ditam alit lis volupta sinihitat offic tem et ea di aut et ped es id que cus is dit pa alit et occullorro volorib usamus sincitam apiti aliat.
Et qui nus andam eici dendam et denda dem faccum eari omnia doloreprem. Luptaque et ea dolupta estiumquis a vent. Ficid quatem estis aute nisto eostintibus comni-mendam estis quam que nihitam que sus exceptia que voluptatque consed que aut exero bea velique consero et pos vellupi enducitatia que nonecus nihit, ut apit voluptatus. Giam et eos es minto que consend igniste mporiatur, si uta quia que veliberro tecerum quas sae comnitat haribea sus, qui corectio. Quam que evera volorem cum.
2 3
Dis ipsam, ut volor sumendicia cus ut harcimpedi dent ipsame rest pa quia nis et vendend untur, conem
quiatum nulpa nos volesto ium et qui aliquae dolupta tiatem quam am faccusa conecto molorep udaese-
quia que nonsecum ut fugianimaio mil iducim harum, quundig enecte aut oditatem qui ati aut landae
sitatin ciundunt aute sunt adis molo tem.
Shown at 40% of actual size
Example of typical interior spread reproduced in one color (black).
Version Date: 2010-04
5 Marketing Literature
5.14.16 Business Group Flyer Example
• Apiderior andignisciet lanto expla aliquam ent que • Poriberiate ped quae sunt, to quiati natecta turitiam faccae • Non num hil es sequam evel et fugit nihit• Magnimo luptaquis aut omniae quidelit volorem
POSITION AND STYLE OF FLYER TITLEPosition and style of supporting line
Hit pra volo dolore pre, oditi optiam, volorem doluptum volorepre molup-tas accaborporit et lab imaxima ioruptiore volupta tecaes venienis comnis ium etur arum quist harchicienis aliqui unt. Ut essequi rem. Aceprovid que re quia vende paruptatem. Et volupta tquuntiunt.
Onsenest laut qui aut iusamen daepuda ecatisquia nit od ut que re aut fugit as sum re ius, sedipit quaspicimus dunt abore volectur remperrum veritibero dolo cum et eosseque num unt que reperum fugiaec ersperum aut re aut eaquam, idio. Em volorrovit, consequ odipsunt volorit rem dorem maxim quo blaborum ut etus alictur.
Facculla dolore nestium quisinis endam volupis delit quossim aximi, quam, vel ex esciis re, sus, conseq-uis eum quae que od moloratat. Ucidit inciatium qui rentur sincidunt quam quisinv endunti uribus ullabo-rum des et landian daepudandam fugit faccum is adio doloriberum ut offictem quas am, aut porit, nusdam ilis coritius et es sunt.
On ressitis dernamusam ute velis nestrunda volum que vendaes totae. Nequo dolesciliqui bea sum enda nobis nimus sincia dollibus, cullup-tum harum que none iniatur, sam in etus experum qui venis dis ea dolorep udaerores ea dolup icimus ipsanient vendi od quatio. Incta que voluptat ioniom.
Shown at 60% of actual size
Example of single-sheet flyer front cover using a PMS 300 color panel, multiple images and bullet points in the full width of Area 1 and text in Area 2.