5 Key Insights you Need to Know about the Mobile Search Boom

What you can expect to learn: The rapid rise of mobile search has had a prominent impact on both web-based and local businesses. In this webinar, we’ll discuss:

• The current mobile search trend

• The relationship between mobile search and phone calls

• How to collect important search and phone call data to enhance conversion opportunities

1. It’s finally happened…

Mobile search has SURPASSED its desktop counterpart.

“More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.

This presents a tremendous opportunity for marketers to reach people throughout all the new touch points of a consumer’s path to purchase.”

What Does this Mean for You?

• A shortened lead cycle• Accessibility: 91% of

smartphone users have their mobile phone within arm’s reach 24/7

Source: Morgan Stanley

Marketing to mobile searchers has two key advantages:

The Traditional Sales Funnel Does Not Apply to Mobile Search.

Buyers can now find and call you within hours or even minutes…

2. Mobile Search and Phone Calls

• - 70% of mobile searchers report they click-to-call directly from the search results to a business

• - Google is now driving 40 million calls each month directly to businesses.

• - 61% of people say a call is not just important for research, but for purchases

Calls convert 29% of the time. Web leads convert 2% of the time.

People who spend money – Big Money – Make phone calls.

3. The Call Tracking Advantage

With call tracking, you can pinpoint the precise campaigns, ad groups and keywords that are generating phone calls.

This type of information can transform marketing results.

Call tracking tells us what happened BEFORE the phone rings. Conversation Analytics fills in the gaps.

Optimize mobile marketing campaigns and enhance conversion opportunities

with powerful call data.