5 key ingredients in successful mobile projects
TRANSCRIPT
![Page 1: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/1.jpg)
5 key ingredients in successful mobile projects
Can!na 2016
#mobile5ingredients
![Page 2: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/2.jpg)
The mobile world has matured, especially for developers
![Page 3: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/3.jpg)
Mobile Development Tools
![Page 4: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/4.jpg)
But a!aining mobile success is s"ll proving to be a challenge
![Page 5: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/5.jpg)
Mobile Success Rates
84% of users’ !me is spent in just 5 apps
25% of apps are used only once a"er they’ve been downloaded
25% of apps have 100,000+ downloads
5% of apps have 1M+ downloads
![Page 6: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/6.jpg)
If apps are easier than ever to develop, why are they so rarely successful?
![Page 7: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/7.jpg)
Common Challenges• Low user a#en!on spans
• Iden!fying user contexts
• User onboarding
• Feature creep
• Restric!ve rules
• Android fragmenta!on
• App performance
• Debugging
• Device tes!ng
• Mul!ple code-bases
![Page 8: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/8.jpg)
“How much will it cost To build our app?”
![Page 9: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/9.jpg)
It’s not just an app
It’s not just a one-off project.
Even if it’s internal.
Even if it’s temporary.
You’re building a product.
![Page 10: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/10.jpg)
“What will it take to build the right product?”
![Page 11: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/11.jpg)
It’s not enough to simply exist in the mobile space. You must create mobile products that
cap"vate your customers and keep them coming back.
![Page 12: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/12.jpg)
The recipe is for a product not just an app
![Page 13: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/13.jpg)
People
experience thinking
capabilitiesprocess
5 key ingredients in successful
mobile projects
![Page 14: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/14.jpg)
Process
![Page 15: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/15.jpg)
First step: Adopt a process geared for holis"c product development
![Page 16: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/16.jpg)
Use Lean & Agile methodologies to hypothesize and validate
solutions
![Page 17: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/17.jpg)
Product Development Process
Vision Define Design Deliver Measure
Big ideasShippable product
Tested features
![Page 18: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/18.jpg)
VisionTarget audience explora!on
Problem defini!on
KPIs & success metrics
Solu!on idea!on
![Page 19: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/19.jpg)
DefineFeature valida!on
Feature priori!za!on
Product road-mapping
Ecosystem evalua!on
![Page 20: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/20.jpg)
DesignDesign hypotheses
Customer interviews
Interac!ve prototyping
Usability tes!ng
Interface design
![Page 21: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/21.jpg)
DeliverAgile sprints
Automated tes!ng and CI
Tooling for easy device previews
API development to drive the app
Tech leadership when developing across pla%orms in parallel
![Page 22: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/22.jpg)
MeasureBeta releases
Device tes!ng
Usage analy!cs
App Store reviews
![Page 23: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/23.jpg)
Implemen"ng a lean, agile approach will start your team in using a product mindset
![Page 24: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/24.jpg)
Capabilities
![Page 25: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/25.jpg)
It’s not just about having iOS or Android dev on hand
![Page 26: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/26.jpg)
d
The right mix of capabilities will unlock new opportunities
for your product
![Page 27: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/27.jpg)
“Product Management with no User Experience Design creates func"onal products that don’t make
users excited. User Experience Design with no Product Management produces deligh#ul products
that don’t become businesses.”
Melissa Perri
![Page 28: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/28.jpg)
The capabilities You’ll needProduct Management
Project Management
Experience Designer
Mobile Development
Back-end Development
Yes, they’re different
![Page 29: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/29.jpg)
Product Development Process
Vision Define Design Deliver Measure
Big ideasShippable product
Tested features
![Page 30: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/30.jpg)
Focus for each capabilityProduct Management Project Management Experience Design
Mobile Development Back-end Development
Maintaining the vision and feature backlog of the product
Implemen!ng agile prac!ces with the team through each sprint
Researching, prototyping, visual and interac!ve design
Building performant, produc!on-ready apps
API development to power the app
![Page 31: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/31.jpg)
A fully capable team will be able to take the product from idea to launch without stopping
![Page 32: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/32.jpg)
Experience
![Page 33: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/33.jpg)
Capabili"es are best backed up by exper"se and experience
![Page 34: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/34.jpg)
Faster to build
Faster to iterate
Faster to identify the features your audience will love
![Page 35: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/35.jpg)
Experienced designers live for rapid prototypes
![Page 36: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/36.jpg)
Experienced designers know their design pa!erns
![Page 37: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/37.jpg)
Experienced developers understand the pla#orms
![Page 38: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/38.jpg)
Experienced developers can avoid common pi#alls
![Page 39: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/39.jpg)
Experienced teams know how to avoid feature creep
![Page 40: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/40.jpg)
An experienced team will close the gap between the product you’re building and the product your audience wants
![Page 41: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/41.jpg)
Thinking
![Page 42: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/42.jpg)
Innova"ve solu"ons are a product of innova"ve thinking
![Page 43: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/43.jpg)
innovative thinking involves problem solving and
breaking down complexity
![Page 44: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/44.jpg)
The team should be thinking about how to marry the user needs
with the business needs
![Page 45: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/45.jpg)
The team should be thinking about reducing the product to its
simplest form
![Page 46: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/46.jpg)
The team should be thinking about breaking down technical complexi"es
![Page 47: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/47.jpg)
The team should be thinking about how the product fits in with
the user’s app ecosystem
![Page 48: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/48.jpg)
The same style of innova"ve thinking is used for solving product, design, and technical challenges
![Page 49: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/49.jpg)
People
![Page 50: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/50.jpg)
Your people are the difference between an idea and reality
![Page 51: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/51.jpg)
Build up your team with people…with a passion for mobile
with empathy for end users
who enjoy experimen!ng
who value open communica!on
who look to team up with others (hint: avoid “rockstars”)
![Page 52: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/52.jpg)
The teams that consistently deliver are the teams that trust each other
![Page 53: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/53.jpg)
Embrace everyone on your delivery team as a “designer”
![Page 54: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/54.jpg)
If the people working on your product don’t stand out, your product won’t stand out
![Page 55: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/55.jpg)
Wrap Up
![Page 56: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/56.jpg)
Increase your likelihood for success by focusing on the full recipe.
![Page 57: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/57.jpg)
People
experience thinking
capabilitiesprocess
5 key ingredients in successful
mobile projects
![Page 58: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/58.jpg)
Filling your gapsLack of…
Process
Capabili!es
Experience
Thinking
People
Approach
Codify the parts of your process that work well and those that could improve. Start small and work your way up.
Expand your teams to include more diverse resources
Work on more mobile projects, even small experiments
Study up on principles and prac!ces necessary for mobile product development
Staff up your teams or seek out external help that can not only deliver, but help train your in-house folks
![Page 59: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/59.jpg)
Don’t get caught in the trap of thinking how much
Your app costs
![Page 60: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/60.jpg)
build your app the way you’d build other products
![Page 61: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/61.jpg)
Deliver the right product to the right audience
![Page 62: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/62.jpg)
Thank you
![Page 63: 5 Key Ingredients in Successful Mobile Projects](https://reader035.vdocuments.site/reader035/viewer/2022081515/58723e7e1a28ab102f8b7179/html5/thumbnails/63.jpg)
About cantina• Boston-based digital design and development agency
• Founded in 2007, 60+ employees
• We help clients like Putnam Investments, John Hancock, CUNA Mutual Group, Epsilon, and Pearson deliver be#er digital products for their customers
• Can!na’s people turn great ideas into digital reality, execu!ng with the best design and development techniques available