5 duval the key to loyalty_bluenove
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The key to loyalty Developing an ‘Open & Collaborative Innovation’ strategy and culture TOGETHER with Telecom customers
December 2012, Moscow
About bluenove…
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• Started in 2008, now a leader in Change Management consulting and services through Open & Collaborative Innovation
• Based in Paris (France), subsidiary in Montreal (Canada)
• A team of 25 project managers/consultants, more than 120 projects delivered to more than 50 clients, major French and International Corporations
• Some publications: the 1st study in France about ‘French major companies and Open Innovation’ in April 2011 and a white paper about ‘Open Data: issues and opportunities for the enterprise’ in October 2011(free to download on www.bluenove.com) …
• Some academic partnerships with the Institute of Management and Research in Innovation(Paris Dauphine University)
• After 2 years of R&D, launch in June 2012 of the Serious Game InnovNation to train people on collaborative innovation in enterprises, universities, and public services.> www.innovnation.eu
The future is about ‘opening innovation’ and we are all about the .. ING !
About bluenove
our clients and references
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Our offers and services (1/3)
Since 2008, more than 120 projets implemented for more than 50 clients …
ANALYSIS OF INNOVATIVE ECOSYSTEMS
INNOVATION COMMUNITY MANAGEMENT
STIMULATION OF INTERNAL INNOVATION
IMPLEMENTATION OF COLLABORATIVE PLATFORMS AND
SOFTWARE SOLUTIONS
SMART AND OPEN DATA STRATEGY
INNOVATION PROJECT MANAGEMENT
Our offers and services (2/3)
Since 2008, more than 120 projets implemented for more than 50 clients …
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After 2 years of R&D, launch in 2012 of …
TRAINING
Our offers and services (1/3)
Since 2008, more than 120 projets implemented for more than 50 clients …
What we believe @bluenove …
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• That in today’s world, customers and users want to get involved …
• … not only to give opinions once new products and services have been launched and marketed …
• … but also and more importantly much earlier in the development of new ideas and innovative projects !
• Your customers want to contribute to the innovation process of your products and services
and
• Your customers want to feel and see proofs that your brand innovates in an ‘Open & Collaborative’ way as part of an ecosystem
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Developing an ‘Open & Collaborative Innovation’ culture and mindset in your company can boost Customer Loyalty !
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What we mean by Innovation …
• Only becomes an innovation when it gets in the hand of a large number of customers .. Otherwise it remains just an idea, a concept or a patent ..
• Innovation can be technical, technological but it also broader and can be related to a process, an organization, a business model, etc.
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Open Innovation and collaborative innovation ?
• ‘’ The smartest people always work for someone else” ,
Bill Joy, co-founder of Sun Microsystems, 1991
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Open Innovation ? Collaborative Innovation ? Some quotes rather than a definition …
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The innovation ecosystemThe innovation dynamics tackled by bluenove
• bluenove leverages both the external ecosystem of partners and all the resources within the company to boost innovation through open and collaborative behaviours and mind-set
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External collaboration
Internal collaboration
Start-ups
Competitors
Universities
Clients
Suppliers
Players from other industries
(blue Ocean)
Outside-in (M&A, JVs)
Corporation
Innovation ecosystem
HR
Bus Dev
Legal
Procurement
Marketing
R&D
Projets pilotes et/ou prise de participation
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1. Stage & Gate
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…at which stage or gate are we good at or not good enough at ? … and where should we become more ‘open & collaborative’ ?
Ask yourself …
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[email protected] 07/12/201219 CONFIDENTIEL
Mix
Internal
External
Problem solving
Problem solving
Internal
External
‘Beta testing’
and getting
feedback
‘Beta testing’
and getting
feedback
KM / Best practices / Enterprise
Social networks
Open API / Open Data
Spin-Offs / Licensing
Corporate investment
fund
Intrapreneurshipprogram
Partnership program with start-ups and
entrepreneurs
employees
external ecosystem: start-ups, universities, customers, suppliers…
Idea contest / Innovation
Challenge
Idea contest / Innovation
Challenge
Our framework: the 12 levers of Open & Collaborative Innovation(publication at ISPIM- Hambourg 2011)
2.0 2.0 2.0
2.0 2.0 2.0
2.0
2.0
Some exemples of client cases, projects and initiatives…
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[email protected] 07/12/201221 CONFIDENTIEL
Mix
Internal
External
Problem solving
Problem solving
Internal
External
‘Beta testing’
and getting
feedback
‘Beta testing’
and getting
feedback
KM / Best practices / Enterprise
Social networks
Open API / Open Data
Spin-Offs / Licensing
Corporate investment
fund
Intrapreneurshipprogram
Partnership program with start-ups and
entrepreneurs
employees
external ecosystem: start-ups, universities, customers, suppliers…
Idea contest / Innovation
Challenge
Idea contest / Innovation
Challenge
Our framework: the 12 levers of Open & Collaborative Innovation(publication at ISPIM- Hambourg 2011)
2.0 2.0 2.0
2.0 2.0 2.0
2.0
2.0
[email protected] 07/12/2012 22
Innovation Community Management of Beta-Testers clients / users
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[email protected] 07/12/2012 23
Innovation Community Management of Beta-Testers clients / users
• Started in 2008• More than 50,000 members• More than 100 testers• 25 000 comments• Now open to other companies from all sectors (in partnership with bluenove)
Also by Orange …
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[email protected] 07/12/201225 CONFIDENTIEL
Mix
Internal
External
Problem solving
Problem solving
Internal
External
‘Beta testing’
and getting
feedback
‘Beta testing’
and getting
feedback
KM / Best practices / Enterprise
Social networks
Open API / Open Data
Spin-Offs / Licensing
Corporate investment
fund
Intrapreneurshipprogram
Partnership program with start-ups and
entrepreneurs
employees
external ecosystem: start-ups, universities, customers, suppliers…
Idea contest / Innovation
Challenge
Idea contest / Innovation
Challenge
Our framework: the 12 levers of Open & Collaborative Innovation(publication at ISPIM- Hambourg 2011)
2.0 2.0 2.0
2.0 2.0 2.0
2.0
2.0
[email protected] 07/12/2012 26
Involving students and universities …
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[email protected] 07/12/201227 CONFIDENTIEL
Mix
Internal
External
Problem solving
Problem solving
Internal
External
‘Beta testing’
and getting
feedback
‘Beta testing’
and getting
feedback
KM / Best practices / Enterprise
Social networks
Open API / Open Data
Spin-Offs / Licensing
Corporate investment
fund
Intrapreneurshipprogram
Partnership program with start-ups and
entrepreneurs
employees
external ecosystem: start-ups, universities, customers, suppliers…
Idea contest / Innovation
Challenge
Idea contest / Innovation
Challenge
Our framework: the 12 levers of Open & Collaborative Innovation(publication at ISPIM- Hambourg 2011)
2.0 2.0 2.0
2.0 2.0 2.0
2.0
2.0
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Open APIs and Developer Community Management
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Open APIs and Developer Community Management
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[email protected] 07/12/2012 31
[email protected] 07/12/201232 CONFIDENTIEL
Mix
Internal
External
Problem solving
Problem solving
Internal
External
‘Beta testing’
and getting
feedback
‘Beta testing’
and getting
feedback
KM / Best practices / Enterprise
Social networks
Open API / Open Data
Spin-Offs / Licensing
Corporate investment
fund
Intrapreneurshipprogram
Partnership program with start-ups and
entrepreneurs
employees
external ecosystem: start-ups, universities, customers, suppliers…
Idea contest / Innovation
Challenge
Idea contest / Innovation
Challenge
Our framework: the 12 levers of Open & Collaborative Innovation(publication at ISPIM- Hambourg 2011)
2.0 2.0 2.0
2.0 2.0 2.0
2.0
2.0
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Orange Partnerstartup
Design, launch and management of a partnership program with startups
[email protected] 07/12/201234 CONFIDENTIEL
Mix
Internal
External
Problem solving
Problem solving
Internal
External
‘Beta testing’
and getting
feedback
‘Beta testing’
and getting
feedback
KM / Best practices / Enterprise
Social networks
Open API / Open Data
Spin-Offs / Licensing
Corporate investment
fund
Intrapreneurshipprogram
Partnership program with start-ups and
entrepreneurs
employees
external ecosystem: start-ups, universities, customers, suppliers…
Idea contest / Innovation
Challenge
Idea contest / Innovation
Challenge
Our framework: the 12 levers of Open & Collaborative Innovation(publication at ISPIM- Hambourg 2011)
2.0 2.0 2.0
2.0 2.0 2.0
2.0
2.0
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Intrapreneurship at Alcatel-Lucent …
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> Turning the levers into a road map …> To transform culture and mind-set
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What’s next ?…
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Trends and perspectives for Open Innovation in 2012/2013 (publication by bluenove)
1) More convergent outside-inside merging projects2) More hybrid online/offline mixed methodologies to support co-creation3) The appearance of meta-challenges & contests4) Clearer selection of contributors in an idea management process and or careful definition of rewards and incentives5) More use of web 2.0 software platforms and new information technologies dedicated to Open and Collaborative Innovation6) The acceleration of Open Data initiatives both in public administrations and enterprises7) The current Intellectual Property models will be more challenged and new ones will emerge8) More partnership programmes with start-ups, more Corporate Venturing structures and Incubators9) More disruptive innovation from cross-sector issues such as Smart City10) More ambitious training programmes to help team members to learn how to manage open and collaborative projects11) More focus on Business concepts and less on pure Ideation12) More need to prove the ROI of Open & Collaborative Innovation and overall innovation related investments
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Open & Collaborative Innovation ?
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Open & Collaborative Innovation ?
…It is about daring telling that you don’t know !
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