5 digital trends in china for chinese new year
TRANSCRIPT
HAPPY CHINESE NEW YEAR!
To celebrate, here are five trends in the Chinese digital industry. So join us, and say 新年快乐 ! 恭喜发财 !
1. WEARABLE TECH
2013 saw Baidu launch the Codoon Wristband
2014 saw the unveiling of the Baidu Eye
CNet estimates by the end of 2014 over 19 million wearable devices will be shipped globally
2. SMARTPHONES GROW AND GROW
Xiaomi (a local smartphone brand) and Apple have made inroads into Samsung’s market share
Xiaomi grew to 12.5% market share (taking over Samsung’s 12.1%)
Apple’s market grew from 7.4% in Q4 2013 to 12.3% in Q4 2014
Approx. 80% of all mobile phone users in China use a smartphone
There was a 70% increase in Apple App Store downloads in Q1-year-on-year from 2013 in China
APPS HAVE BECOME AN IMPORTANT BATTLE GROUND FOR
COMPANIES
3. THE GREAT FIREWALL STANDS STOIC
China’s Golden Shield cracked down on several western search engines
Instagram was added to the list of social media networks that are blocked
Dropbox was blocked in June 2014 and in October so was the BBC website
4. LATE NIGHT USER HABITS
WPP’s China Consumption Trends 2014 highlights that the Chinese Market strongly favours late night activities
Chinese companies have started to actively promote campaigns at night
UK trends are starting to show similar user behaviour
The traditional digital marketing notion that you should target your audience during the day is out-dated
BE FULLY AWARE OF WHEN YOUR AUDIENCE IS MOST ACTIVE
5. QR QRAZY
China has embraced the QR code in a way that the UK and other countries have not
The rise in popularity of QR codes includes a mobile-ready user base and apps and websites that can be used to engage with customers
Western brands with a presence in China have embraced the square to engage in China’s mobile-savvy masses
An added perk is Alipay’s QR campaign which allows people to send money virtually via a QR code to loved ones during Chinese New Year
CELEBRATING CHINESE NEW YEAR IN LONDON?