5. Cinema

Advantages:

High audience attention is received.

Extra scope for more dramatic and realistic impact

Audio-visual effects with movements and colour.

Disadvantages

There is limited coverage as it is limited to film goers.

It is less popular with the introduction of videotapes.It is non-interactive medium, as the audience cannot respond immediately.

6. Direct Mail

Advantages:

Audience selectivity is practicedIt is very flexible

People will be very attracted

DisadvantagesLimited only to the literate.Limited to the mailing list of the company.Cost per client is relatively high.Suffer form the stigma of being classified as junk mail.

7.Outdoor hoarding and signboards

Advantages:Impact of large size and color.It is flexibility.

High repeated exposure.Its very low cost medium.

DisadvantagesNo audience selectivity.Suitable for literate.Its open for vandalism.Higher competition.