4.tourism marketing
TRANSCRIPT
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Service Sector Management
Tourism Marketing
Tourism Marketing the concept
Types of Tourism
Marketing Mix
Market Segmentation
Tourism industry in Indian perspectiveand its future
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Service Sector Management
Tourism Marketing the concept
Tourism :
Temporary, short term movement of people to
destinations outside the place where they live
and work, and their activities during their stayat these destinations
Tourists:
Persons traveling for pleasure, health and
domestic reasons, business purposes
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Tourism Marketing
Is a process of creating a
product for providing a
service
It is an effort to convert
potential tourists into actual
tourists; an efforts to satisfy
tourists
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Types of tourism
Domestic
International
Rural
Religious
Eco-tourism
Medical tourism
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Marketing Mix
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Service Sector Management
Product mix
1. Accommodation
2. Recreation
3. Restaurant
4. Attraction
5. Transportation
6. Shopping
Tourism products(University Qs)
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Service Sector Management
Factors to be noted while designing a
package tour
Destination
Management at airport/station
Travel timings (airlines, buses,railways)
Hotels
Resort representatives Tour agents/operators
Others
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Place (Distribution)
One tier system
Two tier system
Three tier system
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Promotion
Advertising
Sales promotion
Word of mouth
Personal selling
Telemarketing
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Service Sector Management
People
Travel Agents
Travel Guides
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Service Sector Management
Market segmentation in tourism industry
By geography
By demography
By purpose
By socio-economic base
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Service Sector Management
Tourism industry in Indian perspective and
its future Huge potential - employment opportunities,
foreign exchange, tax generation, profits
Preserve and enrich cultural heritage
Provide adequate infrastructure
Providing adequate education and training tonew generation
Provide incentives to private sector
Thrust on aggressive promotion and imagebuilding
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University Questions
1. Scientific planning andmanagement
2. Financial consequences that arisedue to perishability of tourism
service
3. Blueprint of a process in tourism
industry
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Service Sector Management