4th africa sugar outlook 2014

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www.africasugar.com REGISTER NOW! Customer Service Hotline: +65 6508 2401 OUTLOOK 2014 SUGAR 4 TH AFRICA 28 – 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya IBC Commodities Africa’s Only Sugar Conference Focusing on Trade, Investment and Policy Produced by: Supporting Organisations: KENYA SUGAR BOARD INTERNATIONAL SUGAR ORGANIZATION Stationery Sponsor: Exhbiitor: “From an overall perspective, it was enriching and presented a good forum for discussing issues pertinent to Africa. Useful people were met, I will attend next year.” Mike Matsebula, Swaziland Sugar Association Felix Brandenburg, Secretary General, The European Association of Sugar Traders, Belgium Dr. George Mlingwa, Chairman, Tanzania Sugarcane Growers Association Mohamed Elmardi, Managing Director, Kenana, Sudan Lindsay Jolly, Senior Economist, International Sugar Organization, UK Oswald Fernandez, Head – Procurement, Legal Compliance and Dispute Resolution, Al Khaleej Sugar Co. (L.L.C.), UAE Alan Wood, Head of Global Commodities, ASR Group, UK Pedro Almeida Cortes, President, Energy Brazil Dr. Mike Matsebula, Chief Executive Officer , Swaziland Sugar Association Rosemary Mkok, MBS Chief Executive Officer , Kenya Sugar Board Devesh Dukhira, Chief Marketing Officer & Secretary, Mauritius Sugar Syndicate Antene Assefa, Chief Executive Officer, The Ethiopia Commodity Exchange (ECX) Neeraj Vij, Chief Investment Officer, African Development Bank, Tunisia Featuring International and African Sugar Leaders New in 2014! Implications for African sugar producers of the changing EU sugar market Securing New Marketing Routes for African Sugar Post 2017: The Case for the Continental FTA Intra Africa sugar market competition – how is Kenya saving the sugar sector? Middle East - Africa sugar trade relations and future trends A Cane Grower’s Perspective on Priorities for Improving Productivity Sugar Cane Industry Concept – A Model Going Forward Brazilian Sugar Producer Experience Sharing – How to Keep Cost Low While Maintaining High Productivity Financer’s perspective - Sugar trade and project financing opportunities in Africa Sugar logistics and infrastructure issue in Africa and investment opportunities Top investment spots for sugar in Africa Sugar project updates from Mozambique, Zambia and Nigeria Global price forecast and implications for new investment, and Africa’s competitiveness PLUS A MUST-ATTEND Pre-Conference Workshop Successfully Trading Sugar in Africa Successfully Trading Sugar in Africa Co-host: Media Partners: sugar INTERNATIONAL JOURNAL Corporate Sponsor: Commodities

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Featuring International and African Sugar Leaders, join Africa's only sugar conference focusing on trade, investment and policy. www.africasugar.com

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Page 1: 4th Africa Sugar Outlook 2014

www.africasugar.com

REGISTER NOW! Customer Service Hotline: +65 6508 2401

OUTLOOK2014SUGAR

4TH AFRICA

28 – 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya

IBC

Commodities

Africa’s Only Sugar Conference Focusing on Trade, Investment and Policy

Produced by: Supporting Organisations:

KENYASUGARBOARD

INTERNATIONAL

SUGAR

ORGANIZATION

Stationery Sponsor: Exhbiitor:

“From an overall perspective, it was enriching andpresented a good forum for discussing issues pertinent toAfrica. Useful people were met, I will attend next year.”Mike Matsebula, Swaziland Sugar Association

Felix Brandenburg, Secretary General,The European Association of Sugar Traders, Belgium

Dr. George Mlingwa, Chairman, Tanzania Sugarcane GrowersAssociation

Mohamed Elmardi, Managing Director, Kenana, Sudan

Lindsay Jolly, Senior Economist, International SugarOrganization, UK

Oswald Fernandez, Head – Procurement, Legal Compliance andDispute Resolution, Al Khaleej Sugar Co. (L.L.C.), UAE

Alan Wood, Head of Global Commodities, ASR Group, UK

Pedro Almeida Cortes, President, Energy Brazil

Dr. Mike Matsebula, Chief Executive Officer, Swaziland SugarAssociation

Rosemary Mkok, MBS Chief Executive Officer, Kenya Sugar Board

Devesh Dukhira, Chief Marketing Officer & Secretary, MauritiusSugar Syndicate

Antene Assefa, Chief Executive Officer, The Ethiopia CommodityExchange (ECX)

Neeraj Vij, Chief Investment Officer, African Development Bank,Tunisia

Featuring International andAfrican Sugar Leaders

New in 2014!Implications for African sugar producers of thechanging EU sugar marketSecuring New Marketing Routes for AfricanSugar Post 2017: The Case for the ContinentalFTAIntra Africa sugar market competition – how isKenya saving the sugar sector?Middle East - Africa sugar trade relations andfuture trendsA Cane Grower’s Perspective on Priorities forImproving ProductivitySugar Cane Industry Concept – A Model GoingForwardBrazilian Sugar Producer Experience Sharing –How to Keep Cost Low While Maintaining HighProductivityFinancer’s perspective - Sugar trade and projectfinancing opportunities in AfricaSugar logistics and infrastructure issue in Africaand investment opportunitiesTop investment spots for sugar in AfricaSugar project updates from Mozambique,Zambia and NigeriaGlobal price forecast and implications for newinvestment, and Africa’s competitiveness

PLUS A MUST-ATTENDPre-Conference Workshop

Successfully TradingSugar in AfricaSuccessfully TradingSugar in Africa

Co-host:

Media Partners:

sugarINTERNATIONAL

JOURNAL

Corporate Sponsor:

Commodities

Page 2: 4th Africa Sugar Outlook 2014

OUTLOOK2014SUGAR

4TH AFRICA

28 – 30 April 2014 | Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya

IBC

Commodities

Africa’s Only Sugar Conference Focusing on Trade, Investment and Policy

REGISTER TODAY! +65 6508 2401 [email protected] www.africasugar.com

Successfully running in Kenya for 3 years, the Africa SugarConference has attracted close to 400 participants from 25countries, and has established itself as the premier sugar eventin the region.

Key Highlights of the Event:

Top Level Speaker profiles across key African and global marketsSenior Decision Maker Participant profiles representing localproducers, international investors, top traders, Government andIndustry bodiesAfrica’s Only sugar conference focusing on trade, investment,and policy for the entire regionDiscussing Burning Market Issues in relation to Africa

Highly Spoken by both international and African attendeesNew value add networking functions• Welcome Reception• Gala Dinner• Online Networking Tool

Top 7 Reasons to AttendNetwork with top level sugar regulators, producers, traders andinvestorsUnderstand the sugar trade market after 2017Explore investment opportunities from Africaís major producingcountriesAccess financing opportunities and options for sugar projectsWalk away with expert insights and valuable contactsDevelop commercial strategies for successful trading with AfricaIdentify and develop new business partners from the region

ATTENDEE PROFILE

BY INDUSTRY:■ Sugar mills & refineries 25%

■ Traders and brokers 25%

■ Government, Industry bodies and institutes 10%

■ Food Manufacturers and sugar end users 15%

■ Testing and Certification 3%

■ Technology, Equipment& EPC 15%

■ Logistics & service 4%

■ Chemical & Fertilizer 3%

BY COUNTRY:■ African Countries 50%

■ Europe 20%

■ India 14%

■ Middle East 8%

■ Others 3%

■ Brazil 5%

“The event gave an excellent update on the current

industry situation in Africa. It was attended by a

wide variety of interested parties.”

David Lambkin, Fives Fletcher Ltd

“A very diverse + interesting audience, good

representatives from whole range of industry

stakeholders.”

Kate Mathias, Independent consultant

“The event was great and informative; I would

definitely attend next year!”

Alla Daoud, Kenana Engineering &Technical Services

“The event was well organized. I have learnt so

many things from other countries. I am pleased

with people I met.”

Wanyama Peter Juma, Kenya Sugar Research Foundation (KESREF)

“Useful event where I update myself with the

success & challenges of sugar agribusiness in Africa

and the world. Well attended and would

recommend to colleagues.”

Francis Ingara, Kenya Sugar Board

“Absolutely great!”

Frederick N. Kamunzyu, Mumias Sugar Company Ltd

“It was amazing to learn the opportunities that

Africa has to increase production & diversification.”

Lemon Chipwatali, Concern Universal

“It was my first international conference in Nairobi.

I am very satisfied with the content & topics &

presentations as well as networking”

Richard Polanek, PepsiCo Deutschland GmbH

Hear from 2013 Participants!

Page 3: 4th Africa Sugar Outlook 2014

MAIL the attached registration form with yourcheque to IBC Asia (S) Pte Ltdc/o Informa Regional Business Services111 Somerset Road, TripleOne Somerset#10-06, Singapore 238164

Early Bird RateRegister & pay on orbefore 21 Feb 2014

FEE PER DELEGATESpecial Rate

Register & pay on orbefore 21 Mar 2014

Group Rate(3 or more delegates)

Normal RateRegister & pay after

21 Mar 2014

REGISTER NOW! FAX BACK TO +65 6508 2407

HOTEL INFORMATION

DATA PROTECTION

PAYMENT TERMS

CANCELLATION / SUBSTITUTION

IMPORTANT NOTE

This label contains your priority booking code. To expedite registration, please do not remove label. If you havealready received a copy of this brochure, we apologise. For reasons of confidentiality, your full particulars were notavailable to IBC Asia (S) Pte Ltd for deduplication prior to mail drop.

6 EASY WAYS TO REGISTER

[email protected]

Customer Service Hotline+65 6508 2401

Fax+65 6508 2407

Webwww.africasugar.com

❑ Yes! I/We will attend the 4th Africa Sugar Outlook 2014 | 28 – 30 April 2014, Sarova Whitesands Beach Resort & Spa, Mombasa, Kenya

REG

NO

. 200

1082

03N

Who is Head of your Department?

Who is Head of Training?

Company InformationCompany Name:

Address:

Main Business/Activity:

Postal Code:

4th AFRICA SUGAR OUTLOOK 2014

❑ I would like to purchase the conference presentations at SGD1000 + GST (SGD1070) per log in.

RESERVE YOUR PLACE TODAY!

CREDIT CARD PAYMENTSThe best way to pay by credit card is through our secure on-line registration process, simply log on to the website at www.africasugar.comand click “Register On-line”. If you would prefer to pay over the phone please complete the contact name and details and our CustomerServices Team will call within 24 hours to take payment. As we treat your credit card information in the strictest confidence, please do notsend payment details by email.

Credit card contact: Department:

Direct phone number: Email:

Payment Method (Please tick:) ❑ I enclose my bankers draft / cheque payable to IBC Asia (S) Pte Ltd❑ I am paying by bank transfer (copy attached)❑ Payment by Credit Card. (AMEX, VISA or MasterCard accepted)

If undelivered, please return to:

111 Somerset Road,TripleOne Somerset #10-06, Singapore 238164Tel: +65 6508 2400 Fax: +65 6508 2408

Please photocopy for additional delegates

FREE

GROUP DISCOUNT

Delegate 1 DetailsName: Dr/Mr/MsJob Title:DepartmentTel:Mobile No.:Email:

Delegate 2 DetailsName: Dr/Mr/MsJob Title:DepartmentTel:Mobile No.:Email:

Delegate 3 DetailsName: Dr/Mr/MsJob Title:DepartmentTel:Mobile No.:Email:

Delegate 4 DetailsName: Dr/Mr/MsJob Title:DepartmentTel:Mobile No.:Email:

Scan the QR Codewith your smartphoneand register today

• Multiple Bookings Discount pricing is applicable to groups of 3 or more delegates from the same organisation registering for the same event, at the same time. Fee statedis the discounted price PER DELEGATE. Only one discount applies; either the early bird rate OR special rate OR group rate.

• All fees stated include luncheons, refreshments and complete set of documentation. It does not include the cost of accommodation and travel.• Registration fees are subject to the prevailing government tax

❑ 3 Day Package2-Day Conference + Post-ConferenceWorkshop

USD 1,799 USD 1,999 USD 2,099 USD 1,699

❑ 2 Day Package: 2-Day Conference Only USD 1,399 USD 1,599 USD 1,699 USD 1,299

Payment must be received 10 business days prior to the event.To take advantage of discounts with an expiry date, registrationand payment must be received by the cut-off date.

• Payment by bankers draft or cheque in S$ or US$ should bemade in favour of “IBC Asia (S) Pte Ltd” and mailed to:IBC Asia (S) Pte Ltdc/o Informa Regional Business Services111 Somerset Road, TripleOne Somerset #10-06Singapore 238164Attn: The Accounts Receivable Team

• Payment by bank transfer in S$ or US$ made payable to:IBC Asia (S) Pte LtdA/C No.:147-059513-001 (S$)A/C No.:260-457866-178 (US$)The Hongkong and Shanghai Banking Corporation Limited21 Collyer Quay, HSBC BuildingSingapore 049320Bank Swift Code: HSBCSGSGBank Code: 7232

• Payment by Credit Card (AMEX, VISA or MasterCard).The best way to pay by credit card is through our secure portalbuilt into the website. To pay by phone please indicate thecontact name and details below and our Customer ServicesTeam will call within 24 hours to take payment. Please do notsend credit card information by email.

The personal information entered during your registration/order,or provided by you, will be held on a database and may be sharedwith companies in the Informa Group in the UK and internationally.Occasionally, your details may be obtained from or shared withexternal companies who wish to communicate with you offersrelated to your business activities. If you do not wish your detailsto be used for this purpose, please contact our DatabaseDepartment at Email: [email protected], Tel: +65 65082400 or Fax: +65 6508 2408.

Should you be unable to attend, a substitute delegate is welcomeat no extra charge. Cancellations must be received in writing atleast 10 business days before the start of the event, to receivea refund less 10% processing fee per registration. The companyregrets that no refund will be made available for cancellationnotifications received less than 10 business days before the event.

Please quote the name of the delegate, event title and invoicenumber on the advice when remitting payment. Bank charges areto be deducted from participating organisations own accounts.Please fax your payment details (copy of remittance advice,cheque or draft to +65 6508 2407).Attendance will only be permitted upon receipt of full payment.Participants wishing to register at the door are responsible toensure all details are as published. IBC assumes no further liabilityor obligation, beyond the refund of the paid registration fee, inthe event of postponement or cancellation by IBC.

P51424 / I7ZZ5

ENJOY SUBSTANTIALSAVINGS WITH OUR MULTIPLE

BOOKING DISCOUNT!

GROUP BONUS – Register 3 Delegates from the same company and the 4th Delegate attends FREE!

SAROVA WHITESANDS BEACH RESORT & SPAMalindi Road, Bamburi, Mombasa, KENYAContact Person: Edgar Gift, Sales Account ManagerTel: +254 41 2128000Fax: +254 41 5485652 / 5486536Email: [email protected]

❑ Welcome Reception: 28 April 2014

❑ Gala Dinner: 29 April 2014 USD 125

FREE

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