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4K ultra HD TVs√ Supply market analysis

√ Pricing guide

√ Industry outlook

√ 13 supplier profiles

√ 12 trendy products

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Buyer’s Guide to sourcing UHD TVs An exclusive report on the key trendsin UHD TVs, including 13 profiles of export-readysuppliers, 12 trendy products and industryoutlook.

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} Key trends 3

} Comparison table: Profiles of 13 export-ready suppliers 5

} Gallery View: 12 on-trend UHD TVs 7

}Industry outlook 11

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China plays key role in UHD TV boom

2015 is forecast to be a big year for UHD TVs. Advancements in display technologies and panel sizes are expected to spur interest and boost the lines despite its still rather restrictive prices.

DisplaySearch estimated that global UHD TV supply this year will reach 15 million units. This is more than double the January to November 2014 total of 6.4 million.

The consulting firm added that UHD TV shipments started to pick up in the second quarter of 2014 and jumped in the third when the count exceeded 3 million units. This is an astounding 500 percent increase from second quarter figures.

China will be a key contributor to the expected boom in 2015, both as an end-user and volume manufacturer.

From the consumer market standpoint, China is expected to drive growth in the smart UHD TV segment. Consulting company AVC said that by third quarter-2014, 70 percent of flat-screen TVs in China had intelligent functions. An earlier estimate placed the share at 40 percent. China manufacturers, meanwhile, have already joined this particular trend, integrating various OS and smart functions into their new UHD TVs, broadening option for content and apps.

As for new display technologies, big China brands introduced at CES 2015 a slew of advancements geared toward boosting contrast ratio, brightness and display color range.

Haier, for instance, presented its first curved ultrathin LED UHD TV that delivers 3840x2160p. Changhong and TCL launched quantum-dot or QLED 4K TVs

New and upcoming releases will be bigger, brighter and smarter.

Artex Electronics Ltd offers model YKTV1450UHD UHD TV.

The model LE58D8 58in UHD TV is from Kontech Electronics Co. Ltd

The model EN-T550 from Wuhan Enbass Technology Co. Ltd is a 3D UHD TV.

UHD TVs: Key trends, comparison table of 13 suppliers, 12 on-trend products, industry outlook

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while Hisense introduced its 4K ULED TV.

The table below shows the key features of China-made UHD TVs and how price is determined primarily by the size of their displays.

To address the anticipated jump in demand for large-screen models, TV panel vendors are expanding their selections of bigger displays.

According to the latest LCD TV Value Chain & Insight Report published by DisplaySearch, all of the top TV panel makers have set significant manufacturing targets for large displays. LGE will boost production of 43, 49 and 65in panels. Samsung will increase its output of 40, 48, 55 and 65in models while reducing yield of 32in types.

In mainland China, BOE, ChinaStar and CEC-Panda are shifting focus to bigger panels, specifically those measuring 50 and 55in. Taiwan vendors such as AUO and Innolux are doing the same.

As for key markets, North America and Western Europe

Price range Panel size Key features

$200 to $350 <39in

1. 3840x2160p (RGB or RGBW) resolution; 400 to 500cd/sqm brightness

2. 3,000 to 5,000:1 contrast ratio

3. 176 or 178 degrees horizontal/vertical viewing angles

4. One or two input/output for HDMI 1.4 to 2.0, RF, VGA, AV, USB, YPbPr

5. PAL, NTSC, SECAM, ATSC, DVB-T, DVB-T2, B/G, D/K/I formats supported

6. Smart TV, 3D capability

7. Wi-Fi connectivity

$350 to $750(<$450 could be RGBW)

40 to 50in

$490 to $1,500(<$750 could be RGBW)

55 to 65in

More than $1,500

65in and bigger

$5,000 and above

84in

offer the biggest potential for business. The UHD TV retail market in the US was valued at $668 million in 2014, according to DisplaySearch. Seventy percent of consumers there prefer UHD TVs with displays ranging between 55 and 65in. North America sales are forecast to grow 12 percent this year.

UHD TV panel primerOne of the most important parts of UHD TVs is the panel, of which there are two types.

A conventional RGB UHD panel has three red, green and blue subpixels in a single pixel and a total of 24.9 million colors. This type supports a resolution of 3840xRGB(3)x2160p.

Meanwhile, LG and Samsung have developed RGBW, a new four-color pixel technology that adds a white subpixel to the three conventional colors. Samsung’s Green UHD and LG’s G+UHD are examples of this panel type.

Industry insiders, however, consider such variations as “pseudo UHD panels” based on how UHD panels are traditionally described as having three subpixels in a pixel. In contrast, Green UHD has only RG or BW subpixels in one pixel and supports 1920xRGBW(4)x2160p. G+UHD has RGBWR subpixels per two pixels and supports 2880xRGBW(4)x2160p.

Nevertheless, nearly all TV panel makers have a line of RGBW displays, which boast enhanced color range and accuracy.

Moreover, many UHD TV suppliers are adopting RGBW panels to sustain their low-end and midrange selections. This is because the display accounts for about 65 percent of total UHD TV costs and RGBW panels are significantly less expensive than conventional RGB UHD types. A 55in RGBW panel, for example is approximately $470 while its counterpart flat RGB model is about $550. A curved version costs $665.

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Supplier comparison table

Name Year established

Number of employees

Total annual revenue for all

products(US$ million)

Total annual exports for all

products(US$ million)

4K TV exports in 2014

(US$ million)

Main markets

Accepts small orders

(US$)

Number of assembly

lines

R&D expenditure

(US$)

OEM ODM OBM

Artex 2003 300 60 58 10 US (25%), Middle East (30%), Asia (15%)

5,000 12 1,000,000 20% 10% 70%

Guangdong Kaimy 2005 800 30 23 5.2 US (30%), Western Europe (30%), Middle East (30%)

10,000 15 200,000 100% 0% 0%

Guangzhou Dajunmei

2010 86 20 17 2.1 South America, Middle East No small orders 3 1,000,000 35% 35% 30%

Guangzhou Kaihong 1998 150 15 10 1.65 Middle East (40%), US & EU (10%), South America (20%),

Asia (30%)

5,000 3 1,000,000 30% 30% 40%

Guangzhou Trumps 2009 200 5 3 0.63 US (15%), Western Europe (25%), Australia (45%)

10,000 4 500,000 60% 40% 0%

Guangzhou Viewg Sci-Tech

2002 400 70 35 2.8 Asia (40%), EU (45%), South Africa (15%)

No small orders 4 300,000 100% 0% 0%

Kontech 2009 200 30 29.9 2.25 US (35%), Western Europe (20%), Asia (20%), Other (25%)

No small orders 4 4,000,000 50% 20% 30%

Perfect 2006 100 23 10 N/A Europe, South America, Asia 5,000 2 400,000 100% 0% 0%

Risun 1993 1500 250 200 3.5 US, South Korea, Middle East No small orders 7 N/A 95% 5% 0%

Shenzhen CMAC 2012 500 65 56 N/A North America, South Korea, Europe, Australia

10,000 4 1,200,000 100% 0% 0%

Shenzhen KTC 1995 5500 750 400 165.6 Asia (50%), US (30%), Middle East (10%), Western Europe

(10%)

10,000 63 20,000,000 100% 0% 0%

Wuhan Enbass 2008 40 4 N/A N/A Europe (50%), South America (25%), Middle East (25%)

1,000 1 150,000 100% 0% 0%

Zhenjiang Flyer 2010 100 5.8 4.2 0.87 US (60%), EU (40%) No small orders 3 100,000 100% 0% 0%

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Name Year established

Number of employees

Total annual revenue for all

products(US$ million)

Total annual exports for all

products(US$ million)

4K TV exports in 2014

(US$ million)

Main markets

Accepts small orders

(US$)

Number of assembly

lines

R&D expenditure

(US$)

OEM ODM OBM

Artex 2003 300 60 58 10 US (25%), Middle East (30%), Asia (15%)

5,000 12 1,000,000 20% 10% 70%

Guangdong Kaimy 2005 800 30 23 5.2 US (30%), Western Europe (30%), Middle East (30%)

10,000 15 200,000 100% 0% 0%

Guangzhou Dajunmei

2010 86 20 17 2.1 South America, Middle East No small orders 3 1,000,000 35% 35% 30%

Guangzhou Kaihong 1998 150 15 10 1.65 Middle East (40%), US & EU (10%), South America (20%),

Asia (30%)

5,000 3 1,000,000 30% 30% 40%

Guangzhou Trumps 2009 200 5 3 0.63 US (15%), Western Europe (25%), Australia (45%)

10,000 4 500,000 60% 40% 0%

Guangzhou Viewg Sci-Tech

2002 400 70 35 2.8 Asia (40%), EU (45%), South Africa (15%)

No small orders 4 300,000 100% 0% 0%

Kontech 2009 200 30 29.9 2.25 US (35%), Western Europe (20%), Asia (20%), Other (25%)

No small orders 4 4,000,000 50% 20% 30%

Perfect 2006 100 23 10 N/A Europe, South America, Asia 5,000 2 400,000 100% 0% 0%

Risun 1993 1500 250 200 3.5 US, South Korea, Middle East No small orders 7 N/A 95% 5% 0%

Shenzhen CMAC 2012 500 65 56 N/A North America, South Korea, Europe, Australia

10,000 4 1,200,000 100% 0% 0%

Shenzhen KTC 1995 5500 750 400 165.6 Asia (50%), US (30%), Middle East (10%), Western Europe

(10%)

10,000 63 20,000,000 100% 0% 0%

Wuhan Enbass 2008 40 4 N/A N/A Europe (50%), South America (25%), Middle East (25%)

1,000 1 150,000 100% 0% 0%

Zhenjiang Flyer 2010 100 5.8 4.2 0.87 US (60%), EU (40%) No small orders 3 100,000 100% 0% 0%

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Gallery view: 12 on-trend UHD TVs

50in smart TV powered by Android

The YKTV1450UHD model from Artex Electronics Ltd is a 3840x2160p UHD TV with a 50in display. The Wi-Fi-enabled smart unit adopts Android 4.4, a Cortex-A7 quad-core processor and 512MB DDR3 integrated RAM. The 4K TV has built-in analog and digital tuners, and supports PAL/NTSC/SECAM and ATSC/DVB-T/DVB T2 formats. One VGA input/output, three HDMI, one USB and 1 SCART connectors are available. The model supports stereo and mono-NICAM sound. It has two 10W speakers. Artex requires an MOQ of 120 units.

4K TV delivers 3,000:1 contrast ratio

Guangzhou Dajunmei Electric Co. Ltd’s model SOZN-EM008 4K TV delivers a contrast ratio of 3,000:1 with a brightness of 500cd/sqm. Horizontal and vertical angles are 176 degrees. The 65in display yields 3840x2160p. DTMB, DVB-T+C/T2 and NTSC formats are supported. The product has RF, AV, YPbPr, HDMI, VGA, USB and SD ports. MOQ is 300 units.

These 12 UHD TVs from China, handpicked by our Market Analysts, boast features and capability that are market hot.

UHD TVs, also known as 4K TVs, are going big in terms of display sizes. Among new releases from China, 85in units stand out while 50in types are close to mainstream.

The selection remains upscale, with models running on various OS, usually Android, to support a range of smart features. Wireless connectivity is via Wi-Fi. Contrast ratio reaches 5,000:1.

UHD TVs from China feature sleek constructions. Ultraslim bodies are often made of metal for a modern feel.

These narrow designs conceal multiple ports for various types of interface and connectors. HDMI, VGA, RF, AV and YPbPr compatibility is common

The products in this gallery represent current trends in UHD TVs.

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Ultra-slim UHD TV with metal body

Guangzhou Trumps Electronic Technology Co. Ltd has released the TR4K-1042 model, a 42in TV with an ultraslim edge-free metal body. It delivers a resolution of 3840x2160p at 120Hz. Contrast ratio is 5,000:1 while brightness is 500cd/sqm. The horizontal and vertical viewing angles are both 178 degrees and the viewing area is 927.94x521.94mm. The model responds in 6.5m/s. It has two HDMI and AV input, one input each for TV (RF), VGA, USB and YPbPr, and one AV output. The MOQ is 30 units.

VESA mounting optional for UHD TV

VESA mounting is available for the model K321A29 UHD TV from Guangzhou Viewg Sci-Tech Co. Ltd. The 50in display has a resolution of 3840x2160p. It is enclosed in an ultraslim frame. There are three HDMI input and one input each for VGA, RF and USB. Guangzhou Viewg requires a minimum of 500 units.

Superslim TV supported by fashion stand

The 58in UHD TV LE58D8 model from Kontech Electronics Co. Ltd has a superslim design with a fashion stand. The unit delivers 3840x2160p and supports ATSC, and DVB-T, -C and -S2 formats. There are two 10W speakers. Kontech requires a minimum order of 200 units.

UHD TV consumes <0.5W on standby

Guangdong Kaimy Electric Co. Ltd has released the KM-L50EN model, which consumes less than 0.5W on standby. The TV has a 50in screen with a 16:9 aspect ratio and 3840x2160p resolution. The contrast ratio is 5,000:1 at a brightness of 400cd/sqm. The full-analog receiver supports PAL, NTSC and SECAM. The digital tuner supports DVB-T, ATSC, ISDB-T and DMB-TH. The UHD TV also plays JPG, MP3, MP4, RMVB and AVI files. MOQ is 200 units.

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UHD TV designed for VESA mounting

Perfect Display Technology Co. Ltd requires an MOQ of 20 units for the UHDM550WE model, a UHD TV suitable for VESA mounting. The 55in unit has a resolution of 3840x2160p at 60Hz. HDMI 1.4 and 2.0, DisplayPort 1.2, SPDIF and PC audio are the available input. The frame is made of metal.

Ultraslim 4K TV responds in 6.5m/s

4K TV comes in four display sizes

Shenzhen CMAC Electronics offers the 55N06U model in four display sizes, namely 40, 42, 50 and 55in. The 4K TV has a resolution of 3840x2160p. The MOQ is 500 units.

Jumbo UHD TV consumes <500W

Shenzhen KTC Technology Group’s 85L11 model is an 85in UHD TV that consumes less than 500W. The unit delivers a maximum 3840x2160p in a 1,860.48x1,046.52mm display area. Dot pitch is 0.4845x0.4845mm. There are 1.06b colors. The maximum brightness and contrast ratio are 350cd/sqm and 1,600:1, respectively. The 4K TV has HDMI, USB, VGA, AV, PC audio andYPbPr input. The MOQ is 10 units.

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Risun Electric Information Technology Co. Ltd’s RS50 model is a UHD TV with a response time of 6.5m/s. The unit is 50in and has an ultraslim design. Resolution is 3840x2160p at 120Hz. The contrast and aspect ratio are 5,000:1 and 16:9, respectively while the horizontal and vertical viewing angles are both 176 degrees. Frame rate is 60Hz at 4K and 120Hz at 2K. The VESA-mount TV has four HDMI input and one port each for USB, VGA and RF. Risun requires a minimum order of 1,000 units.

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4K TV best viewed at 1m or further

Wuhan Enbass Techonology Co. Ltd recommends a viewing distance of at least 1m for its EN-T550 model. The 3D 4K TV has a 55in display with 3840x2160p resolution. Brightness is 500cd/sqm and aspect ratio is 16:9. 3D viewing angle is 178 degrees. Wuhan Enbass requires a minimum of 500 units.

UHD TV supports HDMI 1.4, 2.0

Zhenjiang Flyer Electronic Co. Ltd’s UHD6501 model has three ports for HDMI 1.4 and one for HDMI 2.0. It also supports ATSC and NTSC. The unit is a 55in UHD TV that delivers 3840x2160p. It has a brightness of 450cd/sqm. The MOQ is 100 units.

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UHD TVs: The future of television is here

UHD TVs, deemed not mass market-ready just two years ago, are the next big thing for TVs, at least based on what LG, Samsung, Sharp and Sony put on display at CES 2015. Also known as 4K TVs, such units display four times the resolution of 1080p sets and, despite the continuous lack of 4K content, are being promoted as a game changer in 2015.

Analysts agree. KGI Securities estimated that UHD TV shipments in 2014 reached 20 million units, or 8 percent of the global TV market. This number is expected to more than double to 47 million units in 2015, or 18 percent of the projected total market.

Gartner is projecting a jump as well, pegging shipments at about 50 million this year. Further, the research firm expects 4K TVs to make up 57 percent of global television production by 2018.

One reason behind the positive outlook is that while 4K TVs represent a relatively small market, process and technology advances in other TV segments have made UHD TVs significantly less expensive to produce.

According to KGI, the manufacturing cost differential between a ≤42in standard HDTV and 4K TV is now just 10 percent and 20 percent for larger units. The price gap remains significantly wider although average UHD TV quotes are expected to drop to below $2,000 in 2015.

In addition, low-cost mainland China brands are expected to boost 4K TV production and capacity this year. This will be especially apparent in smaller units as most mainland manufacturers focus on the ≤32in segment. Taiwan and South Korea suppliers, on the

4K is increasingly seen to be the standard in the next few years, and content creators and distributors are on board. 4K TV prices are expected to drop while yield is rising.

other hand, emphasize higher-priced, bigger-margin TVs at least 40in in size.

This specialization, and the fact that the largest investment in production has been made, indicates that prices in 2015 will drop significantly without sacrificing margins. This is on the assumption that China manufacturers do not make a marked increase in large-screen output and capacity this year.

4K content: Is there any?Although 4K capability will be built into more LCD and OLED TVs this year, there continues to be limited 4K content available. Moreover, unlike the switch from SD to HD, many viewers will not be able to tell the difference between HD and UHD, especially on smaller screens.

Globally, only a few select channels broadcast in 4K while in the US, the FCC has just started testing the format. In an article about 4K TVs at CES 2015,

UHD TV shipments(million units)

90

80

70

60

50

40

30

20

10

90 2012 2013 2014F 2015F 2016F

Source: KGI Securities

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TechHive said Comcast plans to launch later this year the Xfinity service in UHD as a Samsung 4K TV app. With it, full seasons of several hit shows will be available for viewing at no charge.

There is hope, however. It was announced recently that the UHD Alliance has been formed by a group of content providers and creators, and hardware manufacturers with the goal of increasing the amount of 4K content available to viewers.

The corporations involved are a who’s who of the entertainment industry, with Samsung, Sony, Panasonic, Sharp, Disney, Fox, Warner Bros., Netflix and Dolby aiming to create a “healthy UHD ecosystem.”

Although the Alliance was not formed until late-2014 and was formally announced at CES, it is a positive sign for the 4K TV industry and another potential driver for the technology.

What's in store for UHD TVs?

Key Drivers Key Restraints

Streaming services, notably Netflix, are increasingly able to offer 4K capability

Lack of 4K programming over the air or on Internet streaming

Vast majority of households do not have Internet bandwith capable of streaming 4K

Prices are expected to drop significantly in 2015

In the near future, capacity constraints may keep prices at relatively high levels

Manufacturers may substitute TV production for desktop PC monitor production, allowing more pricing flexibility

Larger TVs are growing in popularity and higher LCD resolution is in demand

Now 4 electronics sitesto choose from...

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