4G IMPACT ON CONTENT PROVIDERS

ALBERT LEE

ANGKOR DATA COMMUNICATION GROUP / MEKONGNET

SOME POPULAR WEBSITES IN CAMBODIA

Top 30 websites, half are locally created.

Let’s find out more about the internet users in Cambodia on how they access the internet…

SOURCE: http://www.alexa.com/topsites/countries/KH

INTERNET ACCESS VIA MOBILE PHONE Most of the top local websites are news related. These websites have experienced a shift from PC-based readers to Mobile Phone readers.

Even without 4G, the mobile phone is already a very dominant device for accessing websites.

Dec-10 Jun-11 Dec-11 Jun-12 Dec-12 Jun-13 Dec-13 Jun-14 Dec-14 Jun-150%

20%

40%

60%

80%

100%

desktop tablet mobile

www.camnews.com.khData from Google Analytics

2010-2015 trend

4G may eat WIFI’s pie!

MOBILE ACCESS:WIFI VS CELLULAR DATA

Half the mobile sessions are using WIFI and half are using 3G/4G to access the website. (No significant change in user behavior over the past 2 years.) WIFI

ACCESS

SMART

CELLCARD

www.camnews.com.khData from Google Analytics

Jan-Jun 2015

Meaning: Cellular Data, whether 3G or 4G, is a common way to access the internet.

METFONE

POWERFUL PHONES AND RICH MEDIAIt used to be simple: Phones and PCs

Main website + simpler mobile website

4G enabled phones are like mini PCs.

Phones have bigger screens, higher resolution.

Users want and expect a richer browsing experience.

4G – THE PROMISE OF HIGH SPEED SURFINGMarketed as ultra-fast, no page loading time, no waiting….

4G users expect fast web surfing and they want a richer browsing experience.

The biggest challenge for content providers is to be able to provide the expected rich experience with the expected fast loading time.

With a fast mobile phone

and a fast connection, if

your website is slow, the user will blame your

website.

THE REALITY OF HIGH SPEED SURFINGWhere you host your website matters. Many “local” websites are hosted overseas.

“It’s like driving to work. No matter how well paved your driveway is, a traffic jam will still slow you down.”

Source: https://gigaom.com/2012/04/08/think-4g-is-10-times-faster-think-again/

SERVER LOCATION? BANDWIDTH VS LATENCYIncreasing user’s bandwidth will help improve page loading time (PLT) only to a certain limit. However, reducing the time it takes for data to travel to the user will continue to improve page loading time.

 

Source: https://www.igvita.com/2012/07/19/latency-the-new-web-performance-bottleneck/

“If we can't make the bits travel faster, then the only way to improve the situation is to move the bits closer:

place your servers closer to your users”

(round trip time)

LOCAL HOSTING

Advantages:

Most local ISPs are peered with each other.

Local mobile operators are also peered with ISPs

Many local hosts will offer a high local bandwidth

Growing number of providers for local hosting.

Disadvantages:

More expensive

SUMMARY 4G matters: e.g. 30%-35% using cellular data to browse your website.

4G mobile phones users expect a fast and rich surfing experience.

Content providers need to ensure a fast and rich surfing experience.

Distance between user and server determines the page loading time.

Local hosting brings webpage closer and can take advantage of high speed local bandwidth.

CONCLUSION: If you have a high traffic, content rich website, and your audience in mostly in Cambodia, consider local hosting to improve your user experience.

FINAL NOTEMekongNet Colocation, VPS and Hosting – Put your website in one of our 2 local data centers. Visit: www.mekongnet.com.kh

MekongTV – Watch locally hosted live Cambodian TV on your mobile (3G access will do). Visit: www.mekongtv.net

MekongSMS – Advertise to the smart phone users even if they are not online. Advertise to the non-smart phone users. SMS marketing allows you to advertise to everyone. Visit: www.mekongsms.com

THANK YOU