General questions about IPC

The Filed was launched in the early 1800s which was a newspaper that was aimed at middle class people, mainly men.

In the late 1800s, magazines such as The Railway Magazine and Country Life were launched targeting a similar niche market of middle class, white men.

In the early 1900s, the format changed to magazines and women began to become a target audience because of political issues during that time. Magazines such as, Woman’s own and ideal home were launched which began to target a new audience of white middle class women.

In the 1950s music magazines began to be released because of the musical boom in the country. New Musical Express (NME) attracted a new, younger audience than ever before who were mostly men of a white, middle class background. This was because of a change in attitudes and industry.

The invention of the printing press was what prompted the creation of magazines.

The change in technology means that It will attract a wider audience.

IPC has nearly always expanded its target audiences to reach all different kinds of people of different ethnicities, genders, social classes and groups.

In 200, IPC Magzines was renamed as IPC Media.

It is made up of the UK’s three leading

publishers.

Because of their previous success and

tremendous background of successful

magazines and feedback, they wouldn't have

an issue when launching any new magazines.

They would be able to reach out to all

different groups of people because they have

previous experience when addressing

different types of people.

Because of NME’s success, IPC are likely to

publish more rock or indie magazines

because they know what will make it

successful.

A closer genre would be pop which I think

would also be really easy for IPC to approach

partly because the target audience is pretty

simple and easier to approach than any other

genre.

Bauer media is also a huge and well known

publisher which distributes on a global level

and currently offer 300 magazines in 15

countries. They cover a range of different

interest points such as, fashion and lifestyle,

sports and racing etc.

Botha are very influential publishing brands

who have very amazing success rates but I

would like to publish my music magazine

through Bauer because they are more

experienced in the music industry than IPC

and would have better knowledge of my

chosen genre.