49537216 feasibility-study-m aky
TRANSCRIPT
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FEASIBILITY STUDY
PART 1
EXECUTIVE SUMMARY
Project Highlights
PROJECT HIGHLIGHTS
Name of Proposed Project Padre Pio Medical Center
Type of Business Organization Hospital
Location of Project Barangay Sto. Domingo Cainta, Rizal
Owner BSN 4y2 – 1 Group 51 - 2
REGISTRATION REQUIREMENTS FOR SOLE PROPRIETORSHIP
PLACE OF
REGISTRATION
REQUIREMENTS FOR
REGISTRATION
CERTIFICATE ISSUED
DTI 2 valid ID’s
Filled DTI registration form
Certificate of registration of
Business Name (renewable
every 5 years)
City or Municipal
Mayor’s Office
Accomplished Business Permit
Application form
DTI-Business Name Certificate
Sketch of the business location
Fire Safety Inspection Clearance
Sanitary permit
Barangay clearance
Lease of contract
2pcs 2X2 colored ID picture
Mayor’s permit and License
to operate (renewable
annually)
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Registration fee
Bureau of Internal
Revenue
DTI Certificate
Filled BIR form
BIR Registration Number
Taxpayer’s Identification
Number
Registration of books,
invoices and official receipts
Social Security System Filled SSS form
List of employees
SSS Certificate of
membership
SSS employer ID
PhilHealth Filled PhilHealth application
form
List of employees
PhilHealth Certificate of
membership
PhilHealth employer ID
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PART 2HOSPITAL PROFILE
HOSPITAL NAME AND LOGO
HOSPITAL NAME
Padre Pio Medical Hospital is a Tertiary Hospital that caters patient’s cares and quality health
service specifically with orthopedic care cases.
HOSPITAL LOGO
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Mission VisionCatholic Healthcare and our Sponsoring
Congregations are committed to furthering the
healing ministry of Jesus. We dedicate our
resources to:
•Delivering compassionate, high-quality,
affordable health services;
•Serving and advocating for our sisters and
brothers who are poor and disenfranchised; and
•Partnering with others in the community to
improve the quality of life.
A vibrant, national health care system known for service, chosen for clinical excellence, standing in partnership with patients, employees and physicians to improve the health of all communities served.
MISSION AND VISION
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CORE VALUES
Capital
1 Billion Pesos (Php 1, 000, 000, 000).
Services Offered
• Cardiac:– Rehabilitation– Echocardiogram– Electrocardiogram– Event Monitor– Holter Monitor– Stress Testing
• Diagnostics:– Arterial Blood Gasses– Electroencephalogram– EMG/NCV– Pulmonary Function Tests– Pulse Oximetry
• Injury Management– Motor Vehicle Accidents– Musculoskeletal Sprains & Strains– Orthopedic Injuries– Rheumatic Conditions– Sports Injuries
• Diabetes Care:– Outpatient Self-Management Program
• Industrial Management & Rehabilitation– Back School– Breath Alcohol Testing– Drug Screen Collections– CPR/First Aid Classes– ER Room w/24 hour coverage– Functional Capacity Evaluations– Immunizations– Physical& Occupational Therapy– Pulmonary Function Testing– Respiratory Fitness testing
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– Work Hardening Programs
Nursing Services:– ER– Employee Education– Patient Family Education– Employee Health– Infection Control – Medical/Surgical– Outpatient Clinic– Peri-Operative Care
• Radiology– CT Scanning– General Radiography– Fluoroscopy– Mammography– MRI– Ultrasound
• Health Promotion Services– Community Education & Wellness– Corporate Wellness
• Rehabilitation– Neurological Deficits
• Stroke
• Brain Injury
• Neuropathy
• Vestibular Dysfunction– Orthopedic
• Back/Neck Injuries
• Post Joint Replacement
• Post Arthroscopy
• Joint Dysfunction
• Respiratory Therapy– Aerosol Therapy– Bipap Therapy
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– Inpatient Education: Smoking Cessation– Oxygen Therapy– Treatments
• IPPB
• Handheld Nebulizer– Ventilator Care
• Vascular– Arterial Doppler– Carotid Doppler– Venous Doppler
Location
Barangay Sto. Domingo Cainta Rizal
Contact Person
Moises Edd O. Gangano1505 Napico Manggahan , Pasig Citymoisesganganoyahoo.com09108529178
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PART 3CONCLUSIONS TO FEASIBILITY
PROJECT FEASIBILITY
Management Aspect Summary
Since Metro Cyber Café is just starting in this business, the company adopted the Line
and Staff type of organization. The proponents come up with this because we found out that it is
more appropriate to use this type of organization. The democratic atmosphere will always
prevail in the business to ensure interpersonal relationship between management and
personnel.
Salaries are not extravagant but in line with the prevailing standard measurements set
by the labor department executed under the labor code of the Philippines.
Marketing Aspect Summary
As we saw the needs of the market to this kind of business, and for us to be able to
cater to their needs, we came up with this project. Through our market study we can easily
identify the feasibility of the project proposal.
Identifying the needs of the people in Manila, by putting this establishment is like
supplying the demand of the market. Computer services will be very much positive in offering a
lot of services to satisfy customer’s needs, accept suggestions and criticisms to improve our
business. Students in schools like Samson College of Science and Technology and a few steps
away from schools like San Sebastian College, Holy Spirit College, Centro Escolar University,
National Teachers College, San Beda College, V.Mapa High School are the company’s target
market while some professionals will be the secondary target market.
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We also considered some factors that may affect the buying motives of the company
like foreign exchange, population, price, etc.
Technical Aspect Summary
The final location of the business will be at 2108 Legarda corner San Rafael St., Quiapo
Manila. Through the series of studies that we have conducted we will make use of the latest
versions of computers to give us edge among our competitors. The business will engage in the
service of PLDT My DSL for fast internet connection and data security to maintain the
performance of the equipment. Two (2) Air Condition units and (2) Exhaust Fans will be installed
in the business premises. Suppliers of machineries and equipments are available so it will be
easy for the company to acquire these resources.
Financial Aspect Feasibility
The amount of nine hundred thousand pesos (Php 900,000.00) is substantial
enough to put up the proposed project. With this initial capital it will be able to purchase the
necessary equipment and pay its operating expenses. Based on the projections as depicted by
the financial statements, the proposed project is lucrative.
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PART 4PROJECT OVERVIEW
Background of the Study
Technology nowadays plays a major role in our everyday life. From the moment
we reach our digital alarm clock in the morning until we turn off our lights at night. Filipinos are
in continuous contact with technology most especially in computers that have been introduced
and enhanced all over the world. As time goes by, computer technology is continuously
evolving into different variations depending on its usage. Then as to the present time, the
demand for computers is still arising. In the early years, computers are only being used by
companies, government agencies and some commercial establishments, but today, it is most
widely used in all fields and institutions because most of the activities are more involved in
technology.
Humble Beginnings In 1978, Amable R. Aguiluz V, fourth son and namesake of Amable
M. Aguiluz (1913-1977) who was former Auditor General during President Diosdado
Macapagal's administration, formed a distributorship in Manila for Computerland. The firm
became one of the main distributors in Manila for Apple Computers in the Philippines. It became
one of the venues by which advancements made in the computer science and technology were
absorbed in the Philippines industrial life. The computer boom originating in Silicon Valley
manifested itself in this undertaking. As for the other parts of the world, the growing trend in
the Philippines is towards computerization. However, the object conditions of the national
economy are still not totally suitable for this modern technology. The distributors had to find
ways of computers. The formula was simple: train programmers for wider distribution base. On
October 22, 1980, The Amable M. Aguiluz Institute of Computer Studies (AMAICS) was
established for said purpose. At that time when many people were not yet oriented to computer
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technology, AMAICS decided to educate the market. AMAICS was housed on the second floor of
David building along Shaw Boulevard. Six apple computers were initially used and eight trainees
were taken in for its short-term EDP courses. Six months after its inception, AMAICS started
offering the comprehensive Bachelor of Science in Computer Science program. In its first
semester, the Institute had a total of thirteen enrollees. It occupied the old site with the very
same number of computers. With a very small faculty and enrollment, history was drafted:
AMAICS became the first institution of learning to offer a comprehensive curriculum for the
country's future computer scientist
INDUSTRY ANALYSIS
OVERVIEW OF INDUSTRY
Graphical representations on how much does the computer services under manufacturing and communication industry contribute to the government according to the annual survey of Philippine business and industry conducted by the national statistics office.
SOURCE: NATIONAL STATISTICS OFFICE
Number of Establishments
A total of 21,040 business establishments with total employment of 20% and up were
covered n the 2008 annual survey of Philippines Business Industry for the whole
Philippines.
Manufacturing (sector D) establishment with 4,603 comprised almost one-
fourth or 21.9% of the total establishment
Wholesale and Retail Trade (sector G) followed with 4,012 (19.1%)
establishments and Hotels and Restaurants with 2,947 or 14.0%
Mining and Quarrying had the least with 49 (0.2%) establishments
(The figure shows the Percentage Distribution of Establishments by Sector)
Revenue and Value Added
The economy earned total revenue of PhP6.9 trillion during the survey period. Value
added was estimated at PhP2.1 trillion
Manufacturing sector (sector D) generated the most revenue with PhP3.2
trillion (45.8%) revenue and generated value added of PhP816.5 billion
(39.6%)
Wholesale and Retail Trade (sector G) ranked second with PhP1.1 trillion
(15.8%) revenue and value added of PhP121.4 billion (5.9%).
Fishing (sector B) came last with PhP12.9 billion revenue (0.2%) and value
added of PhP3.0 billion (0.1%).
(Figure show Revenue and Value Added by Sector)
General Manager (2)
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Part 5MANAGEMENT ASPECT
Personnel Administration
Proposed number of personnel varies from the different work force needs of the
business establishment. The need for employees for Internet Cafe is not very intense. It only
requires two (2) GENERAL MANAGER who will facilitate the whole work force, two (2)
ADMINISTRATIVE PERSONNELS who will be assisting the customers once they have entered the
establishment and an IT SPECIALIST who will be in charge of maintaining the computers.
The purpose of knowing the work force need of the company is to give those
interested persons an opportunity to participate in achieving the company’s organizational
objectives and goals.
STAFFING REQUIREMENTS
1. Application Form provides information to enable the employer to make predictions
about aptitude, personality, and qualifications of the applicant.
2. Preliminary Interview provides general impression, the physical appearance of the
applicants, fitness, and speech.
3. Reference Investigation is the process of checking the NBI and police clearances as well
as investigation of the previous company for security purposes.
4. Employment and Examinations are conducted to measure the IQ and aptitude of the
applicants.
5. Final Interview is the in depth correlating with the examination date.
6. Hiring
7. Training
METRO CYBER CAFÉ ORGANIZATIONAL CHART
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Employees & Staffs Job Requirements and Functions
JOB REQUIREMENTS FUNCTIONS
GENERAL
MANAGER
Male or Female25 to 40 years old, Graduate of
any business-related course, preferably management
Must possess supervisory qualities
Must possess good administrative, human relation and maintenance skills
Must have good communication skills
Must at least have 2 years of experience in the same field
Supervise the overall operation of the business.
Oversees the overall operations, marketing, finance and legal affiliations of the company
The direct representative of the company, capable of making sound decisions
Responsible in leading & maintaining a productive, safe, cost-efficient and legal workplace
IT
SPECIALISTS
Male 25-40 years old Must be a graduate of
Computer Technology Preferably with related working
course Must be honest and
trustworthy
Installing, maintaining, and repairing hardware and software are the general tasks included in the job description of a computer technician
Maintaining servers and network
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Technical support for software and hardware issues
Setting up and maintaining backup system for in-office desktop computers and file servers
ADMINISTRATIVE
ATTENDANT
Male or Female 18 to 30 years old At least College Level Preferably with related working
experience Must be punctual Good in multi-tasking Sensitive to customer’s needs
and wants Must be honest and
trustworthy Willing to work in shifting
schedules
Assists the customersKnowledgeable in computer
troubleshootingRepairs and maintains
computer effectivenessRespond to customers
inquiries, concerns and consultation
Maintain cleanliness and orderliness within the shop
Logging the customers hours consumed
Count money in cash drawers at the beginning of shifts to ensure that amounts are correct and that there is adequate change
Maintains inventory of supplies in the shop
Working Hours and Schedule
GENERAL MANAGER
Working Hours SHIFTING SCHEDULES TIME Break Time Rest Day
8 Hrs First Shift 6 am – 2 pm 30 minutes Sunday
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(with pay)
8 Hrs Second Shift 2 pm – 10 pm 30 minutes(with pay)
Sunday
ADMINISTRATIVE ATTENDANT
Working Hours SHIFTING SCHEDULES TIME Break Time Rest Day
8 Hrs First Shift 6 am – 2 pm 30 minutes(with pay)
Sunday
8 Hrs Second Shift 2 pm – 10 pm 30 minutes(with pay)
Sunday
IT SPECIALIST
Working Hours SCHEDULE TIME Break Time Rest Day
8 Hrs Monday and Tuesday 6 am – 2 pm 30 minutes(with pay)
Wednesday to Sunday
Proposed working days will be from Mondays to Saturdays, Sundays will serve as their
rest day. All employees are entitled to fringe benefits such as SSS and PhilHealth. In case an
employee will not be able to come on his/her duty, the employee that was present during that
situation will be obliged to take over yet he will receive an overtime payment.
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Proposed Salary Rates
(Monthly Compensation Scheme)
Position
No.
of
empl
oyee
s
Basi
c M
onth
ly
Sala
ry
SSS
PhilH
ealth
Tax
Dedu
ction
Tota
l De
ducti
ons
Sal
ary
General Manager I 1 15,000.00 500.00 375.00 1533.33 2,408.33 12,591.67
General Manager II 1 15,000.00 500.00 375.00 1533.33 2,408.33 12,591.67
IT Specialist I 1 10,000.00 333.30 250.00 0 583.30 9,416.70
Administrative Staff I 1 10,504.00 350.00 250.00 0 600.00 9,904.00
Administrative Staff II 1 10,504.00 350.00 250.00 0 600.00 9,904.00
Total 5 61,008.00 2,033.30 1,500.00 3,066.66 6,599.96 54,408.04
Note: The table above shows the monthly basic salaries and the fringe benefits of each employee that were deducted from his total salary. This includes the 26 working days excluding rest day which is Sunday.
BENEFITS
1. Salary
2. 13th Month Pay
3. Maternity leave
4. Paternity Leave
5. Philhealth
6. SSS
7. Uniform (see Appendix A)
COMPUTATION:
General Manager
72.12per hour
x 8hrs .= 576.93per day
x 26days= 15000per month
IT Specialist
156.25per hour
x 8hrs .= 1250per day
x 8days= 10000per month
Administrative Staff
50.50per hour
x 8hrs .= 404per day
x 26days= 10504per month
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Management Proposal
Metro Cyber Café doesn’t need to have many bosses, so it will engage to a Line and Staff
Type of Organization because it is one of the most commonly used style of management by
firms. Simplified Management controls like division of work may be applied to make the work
more efficient and productive since there is a limited executive knowledge in the operations of
the business.
Metro Cyber Café will adapt the Japanese management style proposed by William
Ouchi which is also known as Theory Z, this management style focused on increasing job loyalty
by providing a 6 months renewable contract which will give them a long term job with a strong
focus on the well-being of the employee, both on and off the job. Also this management style
tends to promote stable employment, high productivity, and high employee morale and
satisfaction.
Metro Cyber Café Organizational Rules and Regulation
Relating to customer:
1. Keep in mind, CUSTOMER IS ALWAYS FIRST, don’t argue with them give what they want
as long as it is part of the business operations, if there still difficulties in particular
situation report immediately to your general manager.
2. Respect all customers regardless of gender, status and appearance.
Relating to Employees:
1. Avoid being AWOL (Absence Without Official Leave)
2. Don’t be late. (Preferably half hour advance before the duty)
3. Employees are not allowed to enter the establishment wearing incomplete uniform.
4. Employees are not allowed to leave his or her job without turn-over after duty.
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5. Any acts of robbery are strictly prohibited by the establishment.
6. Any action or malicious intent, including bad words, etc. is prohibited.
7. Always greet customers with the smile.
8. The staff must be aware of the proper standard operating procedure during
work in the establishment.
9. Always observe cleanliness and does Clean As You GO (CAYGO).
Gantt chart
Activity July Aug Sept Oct Nov Dec Jan
Feasibility
Putting up of
capital
Registration
Installation of
equipment and
machineries
Hiring of Personnel
Briefing and
Orientation of
employees
Promotional
Advertisement
Start of operation
Part 6
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MARKETING ASPECT
GENERAL MARKET DESCRIPTION
Target Market
Metro Cyber Café’s market is based on the strategic location that we have
chosen. The company’s target market will be college students around the vicinity and
the secondary target market will be professionals working in the public and private
sectors that belong to the Philippine social class structure C and D because they are
known for their capabilities in patronizing the service. The age range is from 18 years
old and up regardless of the gender. Users are influenced by their friends and by the
students which include the upper and lower class.
Macro environment
Social Environment
This diagram shows how external environment affect the company.
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This factor includes forces that may affect the society’s value perceptions, preferences
and behaviors. It is important to understand what is going on in the social and cultural
environment because our perceptions and behaviors are constantly changing. These factors are
about the changes in the latest trends that would affect the demand for the company’s services.
Economic Factors
It refers to the variable such as interest rates, taxation, economic growth, exchange
rates and inflation which may affect the cost and production of the company. Therefore, it plays
a significant role in determining the likely demand for products and services.
Political/Legal Environment
This is related to the legality of the operation of the company. This is important to
managers, particularly to those who are involved with the marketing function. Managers
themselves may be convicted for certain legal violation like price fixings.
Technological Factor
This refers to the new gadget creations and processes. Every new technology is a force
for creative destruction” for it replaces an older one. Change in technology may affect the
demand for firm’s product and services because as technology changes, consumer buying
patterns will also change. Thus it creates new opportunities for the firm or other threatens its
survival in the industry.
Market Analysis
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SOURCE: Association of Training Institutions for Foreign Trade in Asia
and the Pacific (ATIFTAP)
This table shows the view of services done by IBM last 2008 through survey.
This graphical representation of profit against revenues indicates that computer related
services are profitable to the proprietor.
Also the proponents looked for a commercial space along Mendiola and found it
more strategic locating the establishment to San Rafael St. San Miguel, Manila, where
students who are in need of the services are plenty. Metro Cyber Café is to be
established beside Samson College of Science and Technology which is few steps away
from other schools like San Sebastian College, Holy Spirit College, Centro Escolar
University, National Teachers College, San Beda College, and Victorino Mapa High
School.
Market SizeThe market size of Metro Cyber Café has been evaluated based on population of
the market and on potential sales where the services which will be expanded. The
information sources for determining market size are the Consumer Survey and some
government data.
DemandDEMAND SITUATION OF THE MARKET FOR THE CURRENT YEAR
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UNIVERSITY Population of Students
Percentage of consumers who
always visit a comp shop based on
survey
Percentage of consumers who occasionally visit
a comp shop based on survey
Percentage of consumers who never visits comp shop based on survey
Market Size
Centro Escolar University
13799 50% 50% 0% 6,899.5
San Sebastian College – Recoletos
3340 12% 84% 4% 400.8
National Teacher’s College
3903 40% 58% 2% 1,561.2
V. Mapa High School 4419 50% 50% 0% 2,209.5
San Beda 5253 58% 42% 0% 3,046.74Samson College of
Science and Technology
660 48% 46% 6% 316.8
TOTAL 14,434.54
Note: CEU admits 15,000 students per year and 14,407 students is estimated to graduate per yearSan Sebastian - Recoletos admits 3,500 students per year and 3,408 students is estimated to graduate per year
NTC admits 4000 students per year and 3,733 students is estimated to graduate per yearV. Mapa admits 4,500 students per year and 831 students is estimated to graduate per
yearSan Beda admits 5,500 students per year and 5,253 students is estimated to graduate
per yearSamson admits 350 students per year and 330 students is estimated to graduate per
year
Assumption: Each customer rents for an hour
DEMAND FOR INTERNET CAFE – YEAR 1
UNIVERSITY X P A B DEMANDCEU 6899.5 50% 15,000 14,407 7,196
SAN SEBASTIAN – RECOLETOS
400.8 12% 3,500 3,408 411.84
NTC 1561.2 40% 4,000 3,733 1,668
V.MAPA 2209.5 50% 4,500 831 4,044
Source:
Commission on Higher Education and Department of Education for the student’s population
Figures were derived from the consumer survey that we have conducted.
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SAN BEDA 3046.74 58% 5,500 5,253 3,190
SAMSON 316.8 48% 350 330 326.4
TOTAL 16,836.24
Formula used:
d=x+[p(a-b)]
Where: d = demand for current year
X = demand for previous year
P = % of computer renters
A = number of students admitted
B = number of estimate graduates per year
Comparison of demand of Internet Cafe for the first year and the Current Year
UNIVERSITY MARKET DEMAND FOR THE CURRENT YEAR
YEAR 1
CEU 6899.5 7,196SAN SEBASTIAN – RECOLETOS 400.8 411.84NTC 1561.2 1,668V.MAPA 2209.5 4,044SAN BEDA 3046.74 3,190SAMSON 316.8 326.4TOTAL 14,434.54 (see Table) 16,836.24Assumption: Each customer rents for an hour
MARKET GROWTH RATE
Rate of Demand increase
R = [dtYear1-dtbase year]
dt base year
= 16,836.24 - 14,434.54
14,434.54
Source:
Commission on Higher Education and Department of Education for the student’s population
Figures were derived from the consumer survey that we have conducted.
Competitor Market Share Total DemandDk and Dk 21.13% 3557.497512Net Quest 6.70% 1128.02808Anchor Blue Internet Café 9.80% 1649.95152
Leroj’s Internet Cafe 25.26% 4252.834224Geegz Point 6.70% 1128.02808Tricia’s Computer Shop 6.70% 1128.02808Next Fusion 5.15% 867.06636Metro Cyber Café 18.56% 3124.806144TOTAL DEMAND 100.00% 16836.24
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= 2,401.7
14,434.54
= 0.16638563
R = 16.63%
Rate of Increase in Demand for Computer Shop yearly
DEMAND FORECAST FOR 5 YEARS
YEAR1 2 3 4 516,836.24 19,636 22,90
126,709 31,151
Note: Rate of increase is 16.63%
Demand Situation includes overall demand for Internet Cafes.
3.09% will be the increase of MCC yearly
Supply
Supply Situation
GEOGRAPHICAL SOURCESCOMPETITORS No. of PC Market Share
DK and DK 41 25.95%Net Quest 13 8.23%Anchor Blue Internet Café 19 12.03%Leroj’s Internet Café 49 31.1%Geegz Point 13 8.23%Tricia’s Computer Shop 13 8.23%
FORMULA:DF = dt year1 x rate of increase + dt n
FORMULA:
Total number of PC units/100=NN=1%
Number of PC/N=market share
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Next Fusion 10 6.33%
GEOGRAPHICAL SOURCESCOMPETITORS No. of PC Market ShareDK and DK 41 21.13%Net Quest 13 6.70%Anchor Blue Internet Café 19 9.8%Leroj’s Internet Café 49 25.26%Geegz Point 13 6.70%Tricia’s Computer Shop 13 6.70%Next Fusion 10 5.15%Metro Cyber Café 36 18.56%
21.13%
6.70%
9.80%25.26%
6.70%
6.70%
5.15%18.56%
Market Share
Dk and DkNet QuestAnchor Blue Internet CaféLeroj's Internet CaféGeegz PointTricia's Computer ShopNext FusionMetro Cyber Café
Marketing Program
Competitiveness on the quality of the services
The high quality of equipment will prove and show that the service of
our Metro Cyber Café is very competitive in today’s technology. The company’s
service will provide the fastest and the easiest way in providing information and
effective means of communication in different areas of the world. It will also
SOURCE:
Total market share was derived based on the consumer survey.
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provide the computer games particularly those network games which are latest
to market.
Marketing Mix
General Marketing Practices
Pricing Strategy
Metro Cyber Café will adapt penetration pricing strategy. The company will set
a relatively reasonable price for the service, to attract more customers promotions will be
implemented to increase sales.
SWOT Analysis
SWOT analysis based on the study conducted in the area.
Individual and Mass Communication
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Strength
- Customer oriented service offered
- High speed computer service
- Strategic store location
Opportunities
- Possible business and market
expansion
- Knowledge on the newest trend on
technology
Weakness
- Requires full attention for
maintenance of computers
- Some parts of computers are
expensive
- Some softwares are expensive
Threats
- Unstable economic status
- Weather condition
- Peak and lean season may cause
changes in demand
- Competitors are well known
Marketing Strategy
Sales promotion will be the most appropriate for the proposed project. Below
are listed proposed marketing programs.
Proposed Marketing Program
Opening Promo
On the first week of operation, the first ten (10) customers are entitled for the
free 30-minute computer usage.
Daily Promotional Strategy
CASH DISCOUNTS AND ALLOWANCES
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For every three (3) hours customer will only pay the amount of
Php 50.00* considering that an hour cost twenty pesos.
*discount is valid from 9am – 12pm
Long term promotional Strategy
MEMBERSHIP OR LOYALTY CARD (see APPENDIX B)
Membership or Loyalty Card will cost Php 50.00 which entitles a
card holder for:
18 pesos per hour rate inclusive of gaming, surfing and typing jobs.
10% discount in printing, fax, scanning and CD Burn.
“POINT SYSTEM” concept will also serve as an assurance to our customer
that the money they spend for renting will be returned through points.
For every ten (10) points* card holder are entitled for a free hour of
computer usage.
2 hours = 1 point, 4 hours = 2 points and so on…
Factors Affecting the Target Market
There are factors that may affect the market perceptions, ideas and other market
decision which will cause Metro Cyber Café not to earn. Some of these are:
FOREIGN EXCHANGE
Our currency is mainly affected by economic and political conditions such as
interest rate, GDP, unemployment rate, inflation, and political stability. The management must
be always aware of the constant changes that might happen in foreign exchange.
POPULATION
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The market shows different types of dynamics from markets dominated by one
or few products to markets with continuous penetration of new and existing products or
services. Some customer would prefer new products or services and some may not.
PRICE
Strategic goals influence pricing. Businesses might consider a changing price if
the demand for the services are increasing or decreasing.
COMPETITION
Competition doesn’t just mean products or services are exactly like your idea.
Entering a new market would not be easy because competition already exists. So competitors
must plan a good sales promotion for them to satisfy the market and survive in the said field.
WEATHER CONDITION
As we know, the climate in the country is very much inconsistent and we never
know what might happen in time. This may cause the business not to earn because the target
market might prefer to stay at home rather than to hang-out outdoors.
Part 7
PRODUCTION OR TECHNICAL ASPECT
Service Description
Metro Cyber Café provides computer services for researching and gaming. We
will provide fast internet access for surfing and chatting through electronic mails, and typing of
documents through Microsoft offices. Customers may use other popular applications for games
such as DOTA, Counterstrike, cabal and others may install upon request.
We also offer black and colored printing, scanning, file transferring and pay phone services.
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We will use tarpaulins to inform the target market about our newly open establishment
which will include the services we offer.
The price of the services that the business offers vary based on the survey about
competitors that was conducted in the area of San Miguel.
SERVICES OFFERED PRICE
Basic Computer Service Php 20.00 / hour
Document Printing
Black
Colored
Php 2.00 / page – short
Php 3.00 / page – long
Php 5 / page – minimum
Scanning Php 10 / scan
Pay Phone Php 5.00 / 3 mins.
File Transfer
Documents
Video
Php 5.00 / document
Php 10.00 / video
System and Forms Design
STANDARD OPERATING PROCEDURES
OPENING PROCEDURES
1. General Manager will be in charge of handling the keys so he or
she must open the shop at 6 o’clock in the morning.
2. Administrative staff must turn on the server and ROUTER.
3. Administrative staff must check computer parts and accessories.
OPERATING PROCEDURES
31
1. Once the customer has entered the business premises the
administrative attendant should assist the customer and ask the
service that the customer wants to avail of.
2. Ask the customer to stay at the lobby just in case there is no
available unit to be used.
3. For:
3.1 COMPUTER SERVICE
3.1.1. Ask the customer the section he wants to use. If
research or games.
3.1.2. Look for vacant unit and direct the customer to go
to the vacant unit. Just in case there is no available unit
ask the customer to stay at the lobby until called.
3.1.3. Attendant will turn on the timer on the server for
that customer.
3.1.4. After the customer has log off the unit. The
customer will pay to the counter and exit the café
3.2. DOCUMENT PRINTING
3.2.1. Customer will be asked for the source of the file.
3.2.2. Customer will be asked for the number of copies to
be printed.
3.2.3. The administrative staff will now print the file and
give the receipt to the customer
32
3.2.4. Customer will pay and exit the café
3.3 FILE TRANSFER
3.3.1. Customer will be asked for the source of the file.
3.3.2. The administrative staff will now start the
transferring of files.
3.3.3. The administrative staff will now transfer the file
and give the receipt to the customer
3.3.4. Customer will pay and exit the café
3.4 PAY PHONE
3.4.1 The customer will be asked to dial the phone number
3.4.2 The customer will hang and return the handset
3.4.3 Customer will pay and exit the café
3.5 SCANNING
3.5.1 The administrative staff will ask the customer to give
the file to be scanned
3.5.2 The administrative staff will ask the customer if the
customer wants to save the file or have it printed.
3.5.3 Customer will pay and exit the café
CLOSING PROCEDURES
1. The General Manager will send a financial report to the owner.
OPERATIONAL FLOW CHART
The customer will be asked if how many copies will be printed
The customer will be asked if what section he wants to use. The customer will be asked the source of the file(s)The customer will be asked the source of the file The customer will be asked to give the file/ photo to be scannedThe customer will be asked to dial the phone number
Document PrintingComputer Rental File Transfer Pay Phone Scanning
The Customer enters “Metro Cyber Cafe”
Is the attendant assisting another customer?Yes
No
The Customer will be asked to stay at the lobby or waiting area
The Customer will be asked about the service he wants to avail of
33
2. The Administrative staff will clean the shop and check if there are
missing peripherals.
3. The Administrative staff will shut down the computers.
4. The Administrative staff will unplug the socket.
5. The General Manager will lock the doors.
MAINTENANCE PROCEDURES
1. The IT Specialist will check for viruses.
2. The IT Specialist will update versions of some applications.
3. The IT Specialist will check for peripherals that should be changed.
34
Machineries and Equipments
Metro Cyber Café will provide better and higher quality services compared to its
competitors for the students of Centro Escolar University, San Sebastian - Recoletos, The
National Teachers College, V. Mapa High School, San Beda College, Samson College of Science
and Technology and other individuals around the area. To function competitively, we choose to
have the best equipment, materials, and programs at a reasonable price. After gathering
information from different suppliers about different parts and accessories, we come up with a
decision to engage with Gaisano Interspace Computer Systems which can give the best offer for
our business.
35
The gaming and research zone computer sets are composed of motherboards,
processors, hard disk, and video cards and RAM (Random Access Memory). With the
combination of these, customers will experience high performance computers.
MACHINERIES AND EQUIPMENTS
Here we classify the necessary equipments that will be used and placed in the office.
The table shows the list of equipments with quantity needed, unit cost, total amount and the
source.
MACHINERIES AND EQUIPMENTSDESCRIPTION QUANTITY UNIT PRICE TOTAL AMOUNT SOURCE
Computer(for server)
Intel Core i5 750
1 unit P38,500.00 P38,500.00 Gaisano Interpace Computer Systems
Computer set (for game zone)
16 sets P18,045.00 P288,720.00 Gaisano Interpace Computer Systems
Computer set (surfing zone)
20 sets P12,595.50 P251,910.00 Gaisano Interpace Computer Systems
Sanyo LCD TV 32”
1unit P22,995.00 P22,995.00 Robinsons Appliances
LG Air Conditioner
2units P34,499.00 P68,998.00 Robinsons Appliances
Cooling fan 1 unit P1,500.00 P1,500.00 Robinsons Appliances
Exhaust fan (Hanabishi)
EFHEWF-10-10”
2units P848.00 P1,969.00 ABENSON
CCTV Camera 7units P990.00 P6,930.00 CD-R KingEmergency
Lights3units P999.75 P2,999.25 ACE Hardware
Fire Extinguisher 2pcs. P1,199.75 P2,399.50 ACE HardwareCash box 1pc. P6,300.00 P6,300.00 National Bookstore
Cash Register 1pc. P990.00 P990.00 National BookstoreSpeakerKineticKonzert
2units1unit
P1,100.00P1,000.00
P3,200.00 Raon Electronics Center
Amplifier 1unit P3,900.00 P3,900.00 Raon Electronics Center
UTP Cable 50meters P6.95 per P347.50 GICS
36
meterOS Window 1pc. P6,995.00 P6,995.00 GICS
Antivirus 1pc. P950.00 P950.00 PC GilmoreHUB
24-ports16-ports
1unit1unit
P4,495.00P2,850.00
P4,495.00P2,850.00
GICS
Card Reader 3pcs. P250.00 P750.00 PC GilmoreWeb cam 20pcs. P395.00 P7,900.00 GICSHeadset 37pcs. P90 P3,330.00 GICSPrinter
EPSON 3-IN-1TX110 HP
DeskJet 1660
1unit
1unit
P3,959.00
P1,795.00P5,754.00
GICS
TOTAL P734,682.25
FURNITURE AND FIXTURES
We have categorized and identified the Furniture and Fixtures needed by the company.
This table shows details of the Furniture and Fixtures to be placed within the Business premises.
FURNITURE AND FIXTUREDESCRIPTION QUANTITY UNIT PRICE TOTAL AMOUNT SOURCESofa (DAIM L- Shape Sofa)
1 set P 14950.00 P 14950.00 SM Homeworld
Chair (BALBINS Visitor Chair)
36pcs P875.00 P31,500.00 Brain Office Furniture
Computer Table Package deal P10,000.00 P10,000.00Center Table 1pc P2,000.00 P2,000.00 SM Homeworld
Carpet 1pc P5,000.00 P5,000.00 SM HomeworldDisplay Window 2 sets P3,750.00 P7,500.00 Sulit.com
TOTAL P70,950.00
37
Operating Supplies
The table shows the list of materials under the category of Office Supplies needed for
the Business Operation. The lists provided are for single purchase of the firm.
SUPPLIES EXPENSEDESCRIPTION QUANTITY UNIT PRICE TOTAL AMOUNT SOURCE
Short bondpaper 4 reams P209.00 P836.00 National BookstoreLong bondpaper 4 reams P247.00 P988.00 National Bookstore
Stapler 1pc P60.00 P60.00 National BookstoreStaple wire 1 box P38.00 P38.00 National BookstoreShort folder 1pck P16.75 P16.75 National BookstoreLong folder 1pck P19.75 P19.75 National Bookstore
Scissors 1pc P40.00 P40.00 National BookstoreRuler 1pc P25.00 P25.00 National Bookstore
Star file 1pc P142.75 P142.75 National BookstorePencil 3pcs P5.00 P15.00 National Bookstore
Ball pen 3pcs P6.00 P18.00 National BookstoreInk 2 sets P4, 999.00 P9,998.00 GICS
Broom 2pcs P80.00 P160.00 MarketMop 1pc P244.75 P244.75 ACE Hardware
Dust pan 1pc P69.75 P69.75 SM HomeworldMop bucket 1pc P274.75 P274.75 ACE Hardware
Feather duster 2pcs P49.75 P98.50 ACE HardwareTissue paper 2packs P99.00 P198.00 SM Supermarket
Pail 1pc P169.75 P169.75 SM HomeworldDipper 1pc P24.75 P24.75 SM Homeworld
Detergent soap 1pack P191.75 P191.75 SM SupermarketTrash basket 4pcs P149.75 P599.00 SM HomeworldAir freshener 2cans P154.75 P309.50 SM SupermarketToilet cleaner 1bottle P97.75 P97.75 SM Supermarket
TOTAL P14,635.50
INTERNET CONNECTION
PLDT My DSL
Monthly Service Fee P3000
Download Speed 3mbps
38
Upload Speed 2mbps
No. Of Computers Supported 50 units
Installation Cost Free
Operation hoursStore Operation will be from 6am until 10pm
PROJECT LAYOUT
Floor Plan
Toilet bowlToilet sink
Air-con LCD TV
SpeakersUrinal GAME ZONE
39
Utilities
UTILITY CONSUMPTION RATE TOTAL
Manila Water P300 P3,600
Meralco P41,606.27 P499,275.24
PLDT My DSL P3,000 P36000
Waste Disposal Management
The more waste we generate, the more we have to dispose of. Since our business is a
computer renting services we usually used bond paper, so it is not hard for us to think how it
Exhaust fan
Center table
SofaCooling fanComputerTrash can
RESEARCH ZONE
LOBBY
40
will be disposed. In order to maintain the cleanliness inside the business establishment there are
trash cans placed in the server area, waiting area, office area and in the comfort room.
Cleaning Materials
Broom
Dust Pan Plastic
Trash Basket
Feather Duster
Mop
Detergent soap
Air Freshener
Metro Cyber Café
Computer (for server)Intel Core i5 750 38,500.00Computer set (for game zone) -16 sets 288,720.00Computer set (surfing zone) -20 sets 251,910.00Sanyo LCD TV 32” 22,995.00LG Air Conditioner - 2 units 68,998.00Cooling fan 1,500.00Exhaust fan (Hanabishi) EFHEWF-10-10” -2 units 1,969.00CCTV Camera -7 units 6,930.00Emergency Lights - 3 units 2,999.25Fire Extinguisher -2 pcs 2,399.50Cash box 6,300.00Cash Register 990.00Speaker (Kinetic) -2 units 2,200.00Speaker (Konzert) 1,000.00Amplifier 3,900.00UTP Cable -50 meters 347.5OS Window 6,995.00Antivirus 950HUB 24-ports 4,495.00HUB 16-ports 2,850.00Card Reader -3 pcs 750Web cam -20 pcs 7,900.00Headset -25 pcs 3,330.00Printer EPSON 3-IN-1 TX110 HP 3,959.00Printer EPSON 3-IN-1 DeskJet 1660 1,795.00TOTAL: 734,682.25
MACHINERIES AND EQUIPMENTS
Short bondpaper - 4 reams 836.00Long bondpaper - 4 reams 988.00Stapler - 1pc 60.00Staple wire - 1 box 38.00Short folder - 1 pack 16.75Long folder - 1 pack 19.75Scissors - 1pc 40.00Ruler - 1pc 25.00Star file - 1pc 142.75Pencil - 3pcs 15.00Ballpen - 3 pcs 18.00Ink - 2 sets 9,998.00Broom - 2 pcs 160.00Mop - 1pc 244.75Dust pan - 1pc 69.75Mop bucket- 1pc 274.75Feather duster - 2pcs 98.50Tissue paper - 2packs 198.00Pail - 1pc 169.75Dipper - 1pc 24.75Detergent soap - 1pack 191.75Trash basket - 4pcs 599.00Air freshener - 2cans 309.50Toilet cleaner - 1bottle 97.75TOTAL 14,635.50
SUPPLIES
Sofa (DAIM L- Shape Sofa) 14,950.00Chair (BALBINS Visitor Chair) 31,500.00Computer Table 10,000.00Center Table 2,000.00Carpet 5,000.00Display Window 7,500.00TOTAL 70,950.00
FURNITURE AND FIXTURES
Business Tax 1,800.00
Mayor's Permit 1,360.00
Business Plate 500.00
Sanitary 200.00
Health Certificate 50.00
Occupational Tax 600.00
Inspection Fee 160.00
Process Fee 13.75
Zoning Fee 55.00
Application and Filing 150.00
Fire Permit 50.00
BIR 500.00
DTI 315.00
Barangay Certification 0.00
TOTAL 5,753.75
PERMITS
41
Part 8
FINANCIAL ASPECT
Metro Cyber Café
Business Tax 1,800.00
Mayor's Permit 1,360.00
Business Plate 500.00
Sanitary 200.00
Health Certificate 50.00
Occupational Tax 600.00
Inspection Fee 160.00
Process Fee 13.75
Zoning Fee 55.00
Application and Filing 150.00
Fire Permit 50.00
BIR 500.00
DTI 315.00
Barangay Certification 0.00
TOTAL 5,753.75
PERMITS
42
A B C D E F G H I J K
Php 20.00per hour
Php 2.00 per print(30 pcs per day)
Php 5.00 per print(10 pcs per day)
Php 10.00 per scan1 scan per day
Php 5.00 per transfer1 transaction per day
Php 5.00 per call 1 customer per day
Php 50.00 per card1 customer will avail per day
(A*B*C*20=D) (A*2*30=E) (A*5*30=F) (A*10*1=G) (A*5*1=H) (A*5*1=I) (A*50*1=J) (D+E+F+G+H+I+J=K)
Jan 25 10 36 180,000.00 1,500.00 3,750 250 125 125 1250 187,000.00Feb 24 10 36 172,800.00 1,440.00 3,600 240 120 120 1200 179,520.00Mar 27 13 36 252,720.00 1,620.00 4,050 270 135 135 1350 260,280.00Apr 26 10 36 187,200.00 1,560.00 3,900 260 130 130 1300 194,480.00May 26 9 36 168,480.00 1,560.00 3,900 260 130 130 1300 175,760.00Jun 26 11 36 205,920.00 1,560.00 3,900 260 130 130 1300 213,200.00Jul 26 11 36 205,920.00 1,560.00 3,900 260 130 130 1300 213,200.00
Aug 27 10 36 194,400.00 1,620.00 4,050 270 135 135 1350 201,960.00Sep 26 12 36 224,640.00 1,560.00 3,900 260 130 130 1300 231,920.00Oct 26 11 36 205,920.00 1,560.00 3,900 260 130 130 1300 213,200.00Nov 26 10 36 187,200.00 1,560.00 3,900 260 130 130 1300 194,480.00Dec 25 12 36 216,000.00 1,500.00 3,750 250 125 125 1250 223,000.00
TOTAL 310 2,401,200.00 18,600.00 46,500.00 3,100.00 1,550.00 1,550.00 15,500.00 2,488,000.00
Formulas
INCOMEYear 1
ComputerRental
UnitsHoursDaysMonths BlackPrinting
ColoredPrinting
Scanning FileTransfer
Pay Phone MembershipCard
Gross Income
Metro Cyber Café
43
A B C D E F G H I J K L NDays Salaries Rent Supplies Maintenance Promotion Miscellaneous Taxes &
LicencesRecruitment & Training
Total Expense
Electricity Water InternetConnection
Equipments FF
Jan 25 61,008.00 39,749.48 300.00 3,000.00 30,000.00 14,635.50 1,000.00 11,725.00 150.00 5,753.75 5,000.00 12,244.70 1,182.50 185,748.93Feb 24 61,008.00 39,749.48 300.00 3,000.00 30,000.00 0.00 1,000.00 9,000.00 150.00 0.00 0.00 12,244.70 1,182.50 157,634.68Mar 27 61,008.00 47,176.64 300.00 3,000.00 30,000.00 0.00 1,000.00 9,720.00 150.00 0.00 0.00 12,244.70 1,182.50 165,781.84Apr 26 61,008.00 39,749.48 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 157,994.68May 26 61,008.00 37,273.76 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 155,518.96Jun 26 61,008.00 42,225.20 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 160,470.40Jul 26 61,008.00 42,225.20 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 160,470.40
Aug 27 61,008.00 39,749.48 300.00 3,000.00 30,000.00 0.00 1,000.00 9,720.00 150.00 0.00 0.00 12,244.70 1,182.50 158,354.68Sep 26 61,008.00 44,700.92 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 162,946.12Oct 26 61,008.00 42,225.20 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 160,470.40Nov 26 61,008.00 39,749.48 300.00 3,000.00 30,000.00 0.00 1,000.00 9,360.00 150.00 0.00 0.00 12,244.70 1,182.50 157,994.68Dec 25 61,008.00 44,700.92 300.00 3,000.00 30,000.00 0.00 1,000.00 9,000.00 150.00 0.00 0.00 12,244.70 1,182.50 162,586.12
Total 310 732,096.00 499,275.24 3,600.00 36,000.00 360,000.00 14,635.50 12,000.00 114,685.00 1,800.00 5,753.75 5,000.00 146,936.45 14,190.00 1,945,971.94
ExpensesYear 1
MUtilities Depreciation
Metro Cyber Café
44
Salaries derived from the average salary of an employment which is 26 days in a month.Electric bill derived from Meralco Application Calculator (MAC).Water bill derived from the survey of the competitors.Internet connection derived base on the amount provided by PLDT MyDSL.Supplies …Maintenance..
Metro Cyber Café
45
PROFITINCOME – EXPENSE = PROFIT
Php 2,488,000.00 – Php 1,945,971.00 = Php 542,028.06
INCOME TAXRate: Php 125,000.00+32 % of the excess over Php 500,000.00 in 2000 and
onward. (Based on the Tax Rate)
Php 542,028.06 – Php 500,000.00 =Php 42,028.06
Php 42,028.06× .32 = Php 13,448.98
Php 125,000.00 +¿Php 13,448.98 = Php 138,448.98
NET INCOME AFTER TAXProfit – Income Tax = Net Income after Tax
Php 542,028.06 - Php 138,448.98 = Php 403,579.08
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Total
SALES Printing 15,960.00 16,380.00 16,590.00 16,170.00 65,100.00 Computer Rental 605,520.00 561,600.00 624,960.00 609,120.00 2,401,200.00 Scanning 760.00 780.00 790.00 770.00 3,100.00 File Transfer 380.00 390.00 395.00 385.00 1,550.00 Pay Phone 380.00 390.00 395.00 385.00 1,550.00 Membership Card 3,800.00 3,900.00 3,950.00 3,850.00 15,500.00TOTAL SALES 626,800.00 583,440.00 647,080.00 630,680.00 2,488,000.00
LESS OPERATING EXPENSE Licenses & Taxes 5,753.75 0.00 0.00 0.00 5,753.75 Rent Expense 90,000.00 90,000.00 90,000.00 90,000.00 360,000.00 Light and Water 127,575.60 120,148.44 127,575.60 127,575.60 502,875.24 Telephone and Internet 9,000.00 9,000.00 9,000.00 9,000.00 36,000.00 Promotional Expense 30,445.00 28,080.00 28,440.00 27,720.00 114,685.00 Recruitment and Training 5,000.00 0.00 0.00 0.00 5,000.00 Salaries and Wages 183,024.00 183,024.00 183,024.00 183,024.00 732,096.00 Depreciation - Equipments 36,734.11 36,734.11 36,734.11 36,734.11 146,936.45 Depreciation - FF 3,547.50 3,547.50 3,547.50 3,547.50 14,190.00 Maintenance Expense 3,000.00 3,000.00 3,000.00 3,000.00 12,000.00 Supplies Expense 14,635.50 0.00 0.00 0.00 14,635.50 Miscellaneous 450.00 450.00 450.00 450.00 1,800.00TOTAL OPERATING EXPENSE 509,165.46 473,984.05 481,771.21 481,051.21 1,945,971.94
- - - - -NET INCOME 117,634.54 109,455.95 165,308.79 149,628.79 542,028.06
INCOME TAX 138,448.98 138,448.98
NET INCOME AFTER TAX 403,579.08
SCHEDULEJanuary 2011
Metro Cyber Café
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