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INDUSTRIAL VISIT REPORT

OF

BALAJI WAFERS PRIVATE LIMITED

Report Prepared & Presented by

GHETIA SOHIL M.

F.Y.B.B.A.

Guided By :-

Prof.:- S. ParamshivanmaProf.:- Om Terraiya

Name & Address of Institute

Shree Gyanyagna College of Science & ManagementYOGIDHAM,Kalawad Road,

Rajkot 360005.

Academic Year

2005-2006

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PREFACE

It has been strongly observe that theoretical knowledge alone

cannot succeed. Rather its practical use is of immense significance for

the survival of human beings. Let it has been well aspect that

small/medium scale industries play an indispensable role in stimulating

economic problems. Small-scale industries have huge employment

potential. NIP 1991 was a watershed year for India which witness

rapid transformation in the industrial development of India.

In view of significant role played by industries in the economic

growth, Saurashtra University has incorporated industrial visit in B.B.A.

course which provide an excellent opportunity to the students to

understand felt-need of an industrial establishment.

Industrial training helps a student to increase his or her knowledge

and skills about managing a business or industry effectively and

efficiently. Hence, a project report has to prepared which in hence the

skill of a student.

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ACKNOWLEDGEMENT

The progress of human being in every field is because they pass on

their heritage from one generation to another. Generation dies but their

knowledge is passed on to next. Witch after confirming the old facts &

adding its own experience in turn passes all these to next generation.

I would like to express my deep sense of gratitude towards few

people who have supported & helped me to be whatever I am & to

achieve whatever I have.

First of all I want to acknowledge the key persons behind this effort

Prof. S. Paramshivanma and Prof. Om Terraiya. They have been

guiding, encouraging & motivation me through out the project. They

have quenched my thirst of knowledge.

I am highly obligate to my college and Saurashtra University for

sending me to do my project report.

More aver I would like to mention my sense of respect & thanking

gesture for Mr. Chandubhai Virani, the Managing Director of the Balaji

Wafers Private Limited for allowing me to do my project report.

Finally yet importantly, the help & support of my friends and

colleagues have made this venture successful. Therefore, I would like to

thank them all from care of my heart.

- Sohil M. Ghetia

DECLARATION

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I, undersigned, Ghetia Sohil M. the student of F.Y.B.B.A.,

Gyanyagna College of Science & Management, Here by declared that

this Project Report is my own work and it has been carried out under the

guidance of Prof. S. Paramshivanma & Prof. Om Terraiya. This report

has not been submitted to any other University for examination.

Place :-

Date :- Signature

Shree Gyanyagna College Of Science &

Management

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CERTIFICATE

This is certify that Ghetia Sohil M. the student of F.Y.B.B.A. has

successfully carried out this Project Report under guidance of Prof. S.Paramshivanma & Prof. Om Terraiya.

Prof. S. Pramshivanma Prof. Om Terraiya

INDEX

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1. Introduction

2. General Information

3. Production Department

4. Financial Department

5. Personnel Department

6. Marketing Department

7. Future Plan

8. Special Achievement

9. Suggestion

10. Conclusion

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1. Introduction

As we are quite familiar with fact that industrial visit is must for students

of F.Y.B.B.A.. It was our first visit. Our professor Mr. Om Terraiya has

arranged a visit at Balaji Wafers Pvt. Ltd., which is one of the biggest potato

wafer producer in Gujarat.

We are visited Balaji Wafers Private Limited at Rajkot. Then after we

are started to draw the location chart then we are collected so many

information as per our need.

Name of the Unit :- BALAJI WAFERS PRIVATE LIMITED.

Full Address :- Balaji Wafers Private Limited,

Vajdi [Vad],

Kalawad Road,

Tal. : Lodhika.

Rajkot 360003.

Registered Office :- Balaji Wafers Pvt. Ltd.

Vajdi [Vad],

Kalawad Road,

Tal. : Lodhika,

Rajkot 360003.

Bankers :- State Bank of India.

Corporation Bank.

Phone No. :- 91-0281-2783755/56/89/90/91/92.

Fax :- 91-0281-2783747.

Website :- www.balaji.net

E-mail :- [email protected]

Form of Organization :- Private Limited Company.
http://www.balaji.net/mailto:[email protected]://www.balaji.net/mailto:[email protected]

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2. General Information

Index :-

i. History of the Company

ii. Form of Organization & Size

iii. Organization Structure & Chart

iv. Location

2. General Information[i] History of The Company :-

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The member of Virani family started the Journey of Balaji Group in a very

very tiny size in the year 1976. Born to a farming family in the nondescript

Dhundhoraj village in Jamnagar district, Virani brothers first tried their hands

in diamond and agriculture kits business in the mid 1970s with a very small

capital of Rs. 20000/- which their father Popatbhai gave them for investment.

But the effort ended in disaster. Chandubhai and his brother Bhikhubhai next

took up jobs in Rajkots Astron Cinema selling refreshments earning Rs. 100/-

and Rs. 155/- per month respectively. Later when the cinema owner

Govindbhai handed over the canteen to them on contract basis in the year

1976. Chandubhai introduced Sandwitches with a little help from the women

of his household who supplied him with exotic homemade masala. The

Sandwitches soon went on to prove an instant hit in the Saurashtra region.Thats when Balaji was born.

According to Chandubhai the huge demand existed at that time could

not be met out of the limited supply from Saurashtra and this motivated the

brothers to fill up the supply gap. Therefore, the semiautomatic plant was

established with production capacity of 400 Kg. per hour. Finally, a fully

automatic plant with production capacity of 1200 Kg. per hour, the over first

in Gujarat was established to after excellent food production to food lovers of

Gujarat. The tremendous entrepreneurship of these brothers in an excellent

illustration of dynamism in business.

Today the Balaji Snack foods business give MNCs a bite for their money

and Balaji Wafers has emerged more than a munch for Pepsis Frito-Lay, with

almost 70% of the States wafers market in its pocket which indeed is not a

mean achievement in any scale.

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[ii] Form of Organization & Size :-

{A} Form of Organization :-

Every business has a different form of organization that is mainly

depending on investment and registration of that particular company.

There are four types of organization that are as under:

1. Sole-Proprietorship

2. Partnership

3. Public Company

4. Private Company

5. Co-Operative Society

Here, Balaji Wafers Pvt. Ltd. is private company and follows each and

every rules & regulations of the Companies Act. 1956.

{B} Form of Size :-

From the financial point of view mostly three types of company exists in

India. They are as under :

1. Small Scale Size2. Medium Scale Size3. Large Scale Size

1. All industrial units whose Capital investment on plant and machinery

is up to Rs. 3 crores of rupees are known as small-scale industries.

2. All the industrial units with the Capital investment of more than Rs. 3

crores and up to about Rs. 100 Crores are classified as medium-scale

industries.

3. Where the Capital requirement to start an industrial unit is enormous

and where labour laws are applicable, it is known as large-scale

industries.

In case of Balaji Wafers Pvt. Ltd., it is a medium-scale industry because its

initial investment is started with Rs. 30 Crores.

[iii] Organization Structure & Chart :-

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The organization is establishing of effective authority relationship among

selected works, persons and work places in order for the group to work

together efficiently. Organization is a basic activity of any business firm.

The best definition of organization of The process of combining the

work which individual or group have to perform with facilities necessary for its

executions that the duties so performed proved the best channel for its

efficient, systematic, positive and coordinated application of available

resources.

Organization structure is the established pattern of relationship among

components of the organization. The prescribes relationship among variousposition and activity. So, lets think about Balaji Wafers Pvt. Ltd., we can say

it is the good company, which has an excellent organization structure.


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CHAIRMAN

[Mr. Bhikhubhai Virani]

MANAGING DIRECTOR[Mr. Chandubhai Virani]

GENERAL MANAGER[Mr. Hiteshbhai Virani]

Production Personnel Financial MarketingManager Manager Manager Manager

(Raghuvirsingh Parmar)(Hitesh Virani) (Suresh Sakhiya) (Nayan Tank)

Assistant Assistant Assistant SuperManager Manager Manager Stockiest

Supervisor Workers Accountant Dealer & Retailers Workers Clerk Customers

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[iv] Location :-

Location of industry is the main factor, which directly concern with the

success and failure of any company. It plays a vital role in the development

of the any company. Every entrepreneur of a business unit must give full

consideration to suitable location of his enterprise because location factorsare crucial for profit maximization. An entrepreneur has to choose such type

of location, which minimizes the lost of production as well as distribution to a

considerable extent.

Balaji Wafers Pvt. Ltd. is situated at Vajdi, Kalawad Road in Rajkot city of

Gujarat. The old factory is situated in Aji GIDC area. It is covered in the total

area of 25000 to 30000 sq. meters. Due to the location of the company

egging many advantages. The major factors are affecting Balaji Wafers Pvt.

Ltd. are as follow:

1. Availabilities of Raw materials

2. Cheap Labour

3. Quick Transportation

4. Electricity Supply5. Nearness to Market

6. Suitable Climate

Let is Study in detail.

1. Availabilities of Raw materials :-

Balaji Wafers one of the topmost potato wafers producing inGujarat. They are producing more than thirteen items for these they

require raw materials in big quantity. Raw materials are used by Balaji

Wafers Pvt. Ltd. as follow :

Potato, Banana, Magdal, Chanadal, Besan powder, Black paper,

Edible Oil etc. The company gets all these raw materials easily.

2. Cheap Labour :-

Labour are the main element of production. If the labors are

efficient then production would be of better quality and quantity most of

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the industries are getting local. As this place is totally industrial estate

and this is the main reason the company getting the best skilled labors.

The company is having 75 to 100 percent of female workers.

3. Quick Transportation :-

As the area is covered by other industries which are situated on

highways that is far from city and because of that there is no problem of

transportation. The company is also having its own transportation

named Kataria Transportation, which is owned by them and helpful in

delivering the products.

4. Electricity Supply :-Due to the area is having so many types of industries the

government is ready to provides 24 hour electric power. It will be highly

beneficial for company that it can carry their activities without any types

of hurdles.

5. Nearness to Markets :-

The vital part for industry is its market. So therefore unit must be

at that point from where company can easily supply good to sale agents

or distributors or retailers. In this case Balaji Wafers has an

advantages because it has its market only in Gujarat state.

6. Suitable Climate :-

As Rajkot is situated in middle of Gujarat, the main city of

Saurashtra, which is having best climate around the whole year also

favourable to the products which are produced by the company.

Due to these above quoted advantages of the company is able to

produce the product at a reasonable cost. This is one of the reason for

the great demand of product.

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3. Production Department

Index :-

i. Introduction

ii. The Production Process of Potato Wafersiii. The Production Process of Banana Wafers

iv. Product List

v. Plant Machinery

vi. Price List

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3 . Production Department

[i] Introduction :-

Production is the process where raw material are converted into finished

goods. All the process is differ to each product.

Production means creation of utilities and covers all the activities of

procurement, allocation and utilization of resource such as energy material

etc.

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[ii] The Production Process of the Potato Wafers :-

First raw material i.e. potato goes in.

In fit Conveyer belt are washed.

Then through vertical elevator it goes to the inspection belt.

And those poor qualities are sort out by the workers.Then it goes to paced and is paced off.

After pacing potatoes are chapped off buy a potato sticker

g. Potato chips are then washed by hot waters so that portion of

sugar decreases.

h.Than chips are sent for frying where they are fried at equal

temperature, which is controlled by computers.

In case of masala wafers spices are spread.

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[iii] The Production Process of the Banana Wafers :-

a. First raw material i.e. Banana goes in.

b. In fit conveyer belt and are washed.

c. Then through vertical elevator it goes to the inspection belt.

d. And those poor quality are sort out by the workers.e. Then it goes to paced and are paced off.

f. After pacing Banana are chapped off buy a banana sticker.

g. Banana chips are then washed by hot water so that portion of

sugar decreases.

h. Then chips are sent for frying where they are fried at equal

temperature, which is controlled by computer.

i. In case of masala wafers spices are spread.

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[iv] Product List :-

BALAJI WAFERS PVT. LTD. is making around thirteen products.

1. Potato Wafers

2. Potato Masala Wafers

3. Banana Wafers

4. Banana Masala Wafers

5. Farali Chevado

6. Ratlami Sev

7. Sing Bhajia

8. Magdal

9. Chanadal

10. Vatana

11. Sadi Sing

12. Masala Sing

13. Tikha Mitha Mix

14. Chattaka Pattaka

15. Chatpata Masala

16. Namkeen

17. Gathiya

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[v] Plant Machinery :-

Balaji Wafers Pvt. Ltd. is used imported machinery. They are as follows :

1. Infeed Elevator

2. Grator

3. Destoner

4. Peeler

5. Roller Inspection

6. Buffer Elevator

7. Vertical Elevator

8. Potatoes Distributing Machinery

9. Slicer

10. Blancher

11. Shaker

12. High Speed Belt

13. Fryer

14. Dry Tank

15. Defating Shaker

16. Inspection Counter Checking Machinery

17. Spice Drum

18. Spice Feeder

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[vi] Price List :-

Sr.No

Name of Product WeightType ofPacking

No. ofPackets

WholesalePrice

RetailPrice

1. Potato Wafers Simple & Masala 30 gm. Cartoon 48 4.25 5.00




5. Banana Wafers Masala 40 gm. Bunch 20 4.25 5.00

6. Banana Wafers Black Masala 80 gm. Bunch 10 8.50 10.00

7. Farali Chevado 40 gm. Bunch 20 4.00 5.00



10. Farali Chevado 1 kg. Packet 1 60.00 70.00

11. Farali Chevado 2.5 kg. Packet 1 150.00 160.00

12. Chanadal, Vatana, Magdal 15Pouch

Bunch 30 0.80 1.00

13. Sing Bhajiya, Ratlami Sev 15Pouch

Bunch 30 1.60 2.00

14. Chanadal, Vatana 40Pouch

Bunch 20 2.40 3.00

15. Magdal 40 gm. Bunch 20 3.30 4.00

16. Aloo Sev 40 gm. Bunch 20 4.00 5.00

17. Shing Bhajiya, Ratlami Sev, AlooSev, Tikha Mitha Mix, Khatta MitthaMix

45 gm. Bunch 20 4.00 5.00

18. Gathiya 60 gm. Bunch 20 4.00 5.00

19. Chanadal, Vatana, Tikha Mitha Sev 60 gm. Bunch 10 5.60 7.00

20.Magdal, Sing Bhujiya, Ratlami Sev,Aloo Sev, Khatta Mittha Mix

100 gm. Bunch 10 6.70 8.00

21. Gathiya 150 gm. Bunch 5 8.40 10.00

22. Magdal 200 gm. Bunch 5 12.00 14.00

23. Chanadal, Vatana 200 gm. Bunch 5 10.00 12.00

24. Aloo Sev 180 gm. Bunch 5 12.60 15.00

25.Shing Bhujiya, Ratlami Sev, KhattaMittha Mix

200 gm. Bunch 5 12.60 15.00

26. Chanadal, Vatana 1 kg. Packet 1 45.00 50.00

27. Magdal 1 kg. Packet 1 57.00 60.00

28. Masala Shing 40 gm. Bunch 20 2.60 3.00

29. Masala Shing 100 gm. Bunch 10 5.80 7.00

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Index :-

i. Introduction

ii. Financial Planningiii. Capitalization

iv. Source of Finance

v. Management of Working Capital

vi. Channel of Distribution

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[i] Introduction :-

One of the most important function of the top management is to rise

finance at a right time and in a right quantity and also to use it most

effectively.

Finance is in the center of the world because behind all economic

activities the purpose of making profit. Every company depends on

production and marketing but these two activities are depending on finance.

Finance is a LIFELINE of business. Finance is needed for every activity to

be performed.

The term FINANCE can be defined as the management of the flow of

money through an organization whether it would be a corporation, school,

bank or government agency.

- JOHN J. HAMPTON

Finance department provides Bass for the company. No company can

run without sufficient finance. Finance is the essence of any business, it is

known as Life Blood of Business.

Organization Chart of Finance Department

Senior Accountant

Assistant Accountant

Other Staff

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[ii] Financial Planning :-

Financial planning means deciding in advance, the financial activities to

carried on to achieve the basic goal of the company. Financial planning is top

make sure that adequate funds are raised at the minimum cost and that used

widely.A firm should be managing efficiently. This implies that the firm should

be able to achieve its objective by minimizing the use of resources. Thus

managing implies co-ordination and control of the efforts the firm for

achieving the organization objective.

Financial planning pertains only to the function of finance and includes

the determination of the firms financial objectives financial policies and

financial procedure.

The initial financial planning is prepared keeping in view the following

items of expenditure viz cost of fixed assets, amount of working capital,

promotional expenses, primary expenses, underwriting commission, cost of

patents, goodwill and many others etc. amount proceeded for contingency.

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[iv] Sources of Finance :-

It is noted that the sources of finance should be less risky and we should

get maximum benefit at low cost. Financial resources are classified as

follows:

Long Term Sources :-

Equity shares capital, Debentures, Long term loan etc.

Short Term Sources :-

Advances from Commercial Banks, Public Deposits, Trade Credit etc.

In Balaji Wafers Pvt. Ltd. also follows each and every steps which are inCompanies Act. 1956 and also taken loans from reputed commercial banks

like ICICI, IDBI, IFCI, UTI. So we can say that every firm is in need of funds for

doing their activities.

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[v] Management of Working Capital :-

Working capital indicates circular flow of cash i.e. a sort of a revolving

fund starting with cash used to pay for the raw materials, labours and

operating expenses and when finished products are ready for sale, the cash is

recovered through sale of these goods on cash or a on credit. Thus, we havea circular cash flow from cash to inventories top receivables and back to cash.

Generally, the term working capital refers to that part of capital which is

not tied up in fixed assets but is used to meet the day to day requirement of

business. It is invested in current assets like cash, stock, bills receivable,

debtors etc.

There are two concepts of working capital.

Net Working Capital :-

It represents the excess of the total current assets over total current

liabilities. It is quantitative ness concept indicating the soundness of current

financial position.

Gross Working Capital :-

It is equal to the sum of current assets only and it may represent bothowned capital as well as loan capital.

The concept of gross capital; is financial concept whereas that of net

concept is an accounting.

In Balaji Wafers Pvt. Ltd., as the problems of working capital is solved

by the manager and handled it all by perfection.

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[vi] Channel of Distribution :-

Distribution means the distribution of goods. The channel of distribution

of Balaji is no complies. So customer did not wait for the products.

A channel of distribution for a product is the route take the title of the

goods as they move from producer to the ultimate customer of industrialuser.

The channel of distribution of Balaji Wafers Pvt. Ltd., is as follows :


Carried & ForwardingSuper Stockiest

Dealers

Retailers

Consumers

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Index :-

i. Introduction

ii. Recruitment & Selectioniii. Job Description

iv. Training & Development

v. Wages & Salary Administration

vi. Extra Facilities

vii. Personal Record

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[i] Introduction :-

Human capital is the greatest assets of a business enterprise. Personnel

department is mainly concerned with human being within the organization.

The main aim of personnel department is to keep smooth relationship

between the employers and employees in the organization. The management

of human resources is very complicated and a challenging task for those who

are entrusted with the responsibility of human.

The personnel department of Balaji Wafers Pvt. Ltd., is efficient one.

There is the good environment in the company and all are working as the

family members of the same house the personnel officer is experienced

person in the field of various function.

Thus it can be said that the success of the unit mainly depends on the

personnel functioning of the organization.

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[ii] Recruitment & Selection :-

1. Recruitment :-

Recruitment is defined as It is the process to discover the source of

manpower to meet requirements to the supplying schedule and to employ

effective measure for attracting that manpower in adequate number to

facilitate effective selection of an effective efficient worker.

There are mainly two sources of recruitment.

1. Internal Sources

2. External Sources

Internal sources means to select the required person from the companyitself. While external sources means to recruit the person from the outside

the organization through advertisement, employees agencies, other

professionals. The Balaji Wafers Pvt. Ltd. is mostly worked on external

sources. But they also sometimes use the internal sources. They adopted

following policy:

1. Minimum Qualification :- For Staff Selection = Graduation

For Production Staff = Graduation, I.T.I.

For Operation = S.S.C., I.T.I.etc.

2. Age Limit :-

Minimum Age limit is 21 years and maximum is 58 years as per

government rule.

3. Type of Labour :-

Skilled

Experienced

Contractors

Administrative Officers

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2. Selection :-

Selection is the process of the choosing the right person right job, which

is from, recruited ones.

Following are the selection policy which is used by the Balaji Wafers Pvt.

Ltd. Application Blank

Interviews

Psychological Test

Reference Checking

Final Selection

Induction

After going through all the above quoted steps the company get the

best person for the required job.

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[iii] Job Description :-

Job descriptions a systematic record of documents, which has

information regarding about job analysis. It includes organization position,

functional information relation with the one job to another, responsibilities,

job activities etc. it is essential to guide the employees or worker in gettinghim a clear picture of the job.

They are as follows, which is set up by the personnel, manage of the

company :

Job Title and Position :-

Formulation, recommendation and interpretation of all manpower,

management policies. Guiding the recruitment, selection and placement of personnel and

participating in the selection of the higher cadre staff.

Advises an officer on complicated matter such as merit, rating,

promotion, transfer etc.

Performance appraisals of the officers.

Checking their salaries and wages are paid according to government

rules.

Maintain of discipline.

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[iv] Training & Development :-

Training is process of learning as sequence of programmed behaviour.

Training increases the knowledge and skill of employees. It attempt to

improve employees performance on the current job or prepare then for an

intended job. Training programmed is a systematic programmed whichdesigned tons, insight theories, experience of opportunities. This company

uses method of training like the following:

On The Job :-

In this training method they give job instruction, job rotation, coaching,

appreciation, versatile and organization training etc.

We can say it is the best way to give the training to the personnel by the

company.

Off The Job :-

Off the job training considers lectures, conference, case studies, rule

playing, audio-visual and discussion etc.

In Balaji Wafers Pvt. Ltd. employees and office staff are also gettingbenefits of training.

In Balaji Wafers Pvt. Ltd. workers training is given mostly on the job

so that not only employee but also management came to under the problem

and can take corrective action to avoid it.

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[v] Wages and Salary Administration :-

Wages and Salary is generally refers to the reward given to employees

for their work. The worker and employees expect a reward in a monthly from

the organization for which he is working. This amount is called as salary of

wages. The salary is decided on the basis of performance of the staff. Wagesare paid according minimum wages.

The salary started from Rs. 5000.00 and paid to each and every

employees as per the government rules and regulations. They also provide

bonus and provident fund to their workers and employees.

Today, the number of employees in the unit is 75 to 100 including

managerial persons, office staff and remaining workers who get their salary

on 5th day of particular month in the company.

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[vi] Extra Facilities :-

The maintain behind such service to motivated and encourage the

employees performance and thats they dont attract towards other firm and

not leave the present firm.

Modern business accepts this thing that are as follows and similarlyBalaji Wafers Pvt. Ltd. do follow it.

Canteen Facility

Uniform

Medical Facility

Cultural Activities

Transport Facilities Bonus Facilities

Thus, we can know that and agree to say that company take keen

interest in development of their employees and workers. Because they

considered their employees and workers as the member of some family.

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[vii]Personal Record :-

Personal records is a systematic record of employees behaviour,

performance, attitude, skill etc. personal records are necessary to the

management gets essential information about the employees at any time and

it is very helpful to the management for job analysis, promotion, demotionetc.

Balaji Wafers Pvt. Ltd. maintains personal records includes the

personal education qualification, medical fitness, native place, permanent

address, caste, date of birth, family background.

Thus, from it one can easily derive the idea that which kinds of

personnel are there in the company. So one company is successful when and

when its personnel are efficient as there are in this company.

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6. Marketing Department

Index :-

i. Introduction

ii. Advertisementiii. Sales Promotion

iv. Marketing Research

v. Market Segmentation

vi. Product & Pricing Policy

vii. Channels of Distribution

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6 . Marketing Department

[i] Introduction :-

Marketing of the product is quite essential factor in modern time.

Marketing is a comprehensive term and it includes all resources and a set of

activities necessary to direct to customer in the process of distribution.

Businessmen regards marketing as a management function to plan promote

and deliver products to the clients or customers.

Marketing is a analysis, planning and controlling of the firms customer

impinging resources, policies, activities with a view to satisfying the needs

and wants of chosen customer groups at a profit.

- Philip Kotlar

Human efforts, finance and management constitute the primary

resources in marketing. Marketing management has become an important

function in business. Because of consumers treated as a king of the market.

First of all the company focuses on consumers satisfaction and there by earn

the profit.

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[ii] Advertisement :-

Advertising is one of the most important parts of marketing

department. Sometimes the demand of the product is dependant on the

advertising.

Advertisement is a paid form of any non-personal presentation ofgoods, services or idea by an identified sponsor.

The main object behind advertising is to inform the consumer about the

company. Advertisement is message design to promote a product, services

or idea by an identified sponsor.

In modern business world, advertising is essential for very business. No

business can survive without advertisement. Nowadays, advertisement

becomes a part of parcel of the commercial life.

The advertising is the best source of increasing the sales of the

company but it also gives basic and essential information to its customers like

how to use the product also about the introduce of the new product in market,

about to increase the quality. All these type of information given to the

customer through advertisement. Balaji Wafers Pvt. Ltd. do the following

advertisement for its products. Holdings

Pamphlets

Internet

Newspaper etc.

As this company has its fixed and also some of them are new to it but it

is unique in all. Thus, Balajis each and every product is unique and they have

some competitors in the market.

Samrat Namkeen

Kishan Wafers

Everest Wafers & Namkeen etc.

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[iii] Sales Promotion :-

Promotion consists of those activities that are designed to being a

companys goods or service to the favourable attention of customer.

Sales promotion is a important instrument in marketing to lubricant the

marketing efforts. Today, sale promotion is necessary and not merely aluxury of a fashion. It is not expenditure, it is an investment that can pay rich

dividend. It is an integral part of the marketing efforts.

Sales promotion is referred to the promotional activities. Other than

personal salesmanship, advertising and publicity, which stimulate consumer

and dealer effectiveness. The main objectives of sales promotion are as

follows:

1. Providing information

2. Increase in sales

3. Reducing seasonal decline

4.To keep the memory of exiting product

Balaji Wafers Pvt. Ltd. uses sales promotion to such extent for

purchasing the consumer. They promote their sales through new productsalso. They have also the packing in attractive colorings nitrogen plastic

packing. So it is also good for health rather not harmful.

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[iv] Marketing Research :-

Marketing research is the essential part of any company. In todays

competitive world companies has to do market research to survive in the

market. Marketing research may be defined as the scientific and controlled

process of gathering of non-routing marketing information helpingmanagement to solve marketing problems. Marketing research concentrates

on the study of product planning and development pricing policies,

effectiveness of personal selling, advertising and sales promotion, distribution

structure, marketing strategies, market competition, buyer behaviors and

attitudes in the market place.

In Balaji Wafers Pvt. Ltd., they also follows the marketing research

procedure to find out their consumer demand. In this process first of all

requirement of consumers are studied. They try to introduce new facilities

every time. Thus, marketing research is an important matter not only for this

unit but for also other unit.

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[v] Market Segmentation :-

Market segmentation is a subdivision of market as based upon the

modern marketing concept, it points out that there is several demand

schedules. Each demand schedule represents a separates market consisting

of a group of the buyer with similar needs and characteristics of demand. Themarket segmentation is done on the basis of age, sex, family size, income,

education, occupation, social class, life style etc. The conscious search

conscious search is made to separate buyer into a number of segments each

varying in size, buying power and buying behaviour limiting factors for

market.

Segmentation are :

1. Rising of cost of project planning and development.

2. Rising unit cost of production.

3. Rising inventory cost for a variety of different lines.

Marketing segmentation consists of taking the total heterogeneous

market for a product and dividing it into several submarkets, each of which

tends to be homogenous in full significant aspects.- Philip Kotlar

In Balaji Wafers Pvt. Ltd., there is no market segmentation.

Their market is fixed so they think that there is no need of market

segmentation they produce item according to all classes. And which is also

good for the society and firms reputation.

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[vi] Product and Pricing Policy :-

[1] For Pricing Policy :-

Decision concerning price to be followed for a period fame may be

called as price policies.

Pricing decision has strategic importance in any enterprise. Good

pricing policy is always desired by all organization.

It is also an important element in marketing mix. Mostly we measure

the exchange value of any product in terms of money. The price is the

components between customers and release about what they are receiving in

this money oriented economy price for any product is the value of the item.

Balaji Wafers Pvt. Ltd., gives full concentration to the fixation of prices.

[2] For Product Policy :-

Product planning is the process of deciding the production target and

achieving the goals of the organization. In todays competitive environment

product planning is must. Without this company cannot achieve its target and

wave to face many difficulties.

In Balaji Wafers Pvt. Ltd., product planning is done of the basis of

market research and companys own research. Citizen of India are very

conscious of their food items. Taking this point in the mind Balaji Wafers Pvt.

Ltd., making each of their product with perfect care like wearing cap, gloves,

uniforma and many other things at the time of production process product

line refers to the various offered to consumers by the organization. It

contains all the product of the company, which are sold in the market. The

company need not to be offering such discount but they make such type of

prices that is reasonable.

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[vii]Channels of Distribution :-

Most production does not sell their goods directly to the final users.

Between them stands a set of intermediates performing a varity of function.

These intermediates constitute a marketing channel-channels of distribution

can be viewed as set or interdependent organization improved in the processof making product or service available for the ask of consumption.

Marketing channel are of interdependent organizations involved in the

process of making a product or services available for use or consumption.

There are four levels of channel of distribution between producer and

consumers. They are as follows:

1. Producer Consumer

2. Producer Retailer Consumer

3. Producer Wholesaler Retailer Consumer

4. Producer Agent Wholesaler Retailer Consumer

In Balaji Wafers Pvt. Ltd. they follow that 4 th method for selling its

product. They are having chain like these in each and every city of Gujarat.

When the product is packed by the company they first send to its areaAgents. Agents send these goods to Wholesaler of the city or area.

Wholesaler sends these good to Retailer. Finally Retailer sells these products

to Consumer.

Organization Chart of Marketing Department

Marketing Manager

Area Sales Manager

Sales Executive

Sales Representative

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7. Future Plan

Future is always uncertain. But we make it possible to do our desire be

making various creative efforts.

Balaji Wafers Pvt. Ltd., has achieved great success in establishing

good brand food items, image, prestige and reputation over the consumers

and also in market.

In order to meet the increasing demand of the products, the Balaji

Wafers Pvt. Ltd. has planned to install a sophisticated and ultramodern plant

with the production capacity of more than 1200 kg. per hour. In the

neighborhood of Rajkot. Thus, the company is planning to sale in other parts

of country. It is exporting the product to Rajasthan and Maharashtra.

Balaji Wafers Pvt. Ltd., is able to make best us available resources and

going to look forward for exporting their food items beyond the boundary. I

wish it a very bright and successful future.

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8. Special Achievements

The Balaji Wafers Pvt. Ltd. is one and only on company, which

produces many types of food items and they are also famous for their purity

and registered purpose. The company is unique in comparison of theircompanies that are producing food items.

The companys food products like potato wafers, Banana wafers and

other salty products are prepared in its fully automatic plant with bacteria-

free and stringent hygienic standards. The use of computer system ensures

uniform quality and obviates the necessity for touch of human hands.

The production environment makes it possible to make the products less

lily and more nutritive.

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9. Suggestion

As a student I would like to give a suggestion for better future of the

company. This company has all the best quality and ecquenics. But each and

every human being cannot do perfect work. He will be lagging behind in

some or other way.

For such giant organization, I dont have any suggestions to give there is

some eye catching loops. Then also I have some point in my mind to suggest

for their betterment. They are as follows :

1. Company should increase its sales promotion activities to attract new

customers and more satisfied to its old and loyal customers.

2. The company should invest in research and development programme.

3. Company has opportunities to expand the business in this field and

other field also. Hence it should explore other line of products.

4. Give more responsibility to lower level management.

5. Must involve lower level management in decision making process

because due to that many innovative ideas may come.

6. The company must improve the marketing network.

7. Within India the company must also explore the southern state and

must penetrate the great potential of huge marketing network.

8. The company research to more diverfication to cater to the needs of

both rich and poor. This will ultimate and hence the overall

profitability.

9. To cater to the need of millions of Indian customer, the company should

not only a great the quality of every product but also it can follow both

skimming pricing strategy to with stand fears competition. Since the

present manmohan government is above to invite foreign direct

investment in Retail Business Balaji Wafers Pvt. Ltd. must use this

opportunity in TOTO.

10.They should make more advertising through television, newspaper and

holdings etc. for increasing their sales rather profit.

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10. Conclusion

Balaji Wafers Pvt. Ltd., is the adventure of gujarati family. Balaji brand

name is so powerful in Gujarat. They are utilizing 100% of production

capacity. It is located at G.I.D.C. Rajkot. in are most all the cities of Gujarat

they have their dealers. They are trying cover market most of the state in

India. Their quality is also good.

At the end of this report it can be very easy to conclude that Balaji

Wafers Pvt. Ltd., is one of the best companies in Gujarat today. In this

company the internal relation between the workers and management are very

well. The management of the company is well planned and very effective.

I wish heartily best of luck and great & bright future.

My best wishes with BALAJI WAFERS PVT. LTD.

48144058 balaji wafers

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