INTRODUCING 47 MARKETING

Who is behind 47? And Why 47?

• Consultancy start up founded by Phil Toms •  FMCG marketer with nearly 20 years of

Commercial Marketing experience across food and drink categories • Motivated to identify and deliver insightful

and impactful marketing solutions •  Launching 47 is motivated by his desire to

put his family first and the name is explained by 47 being the sum of his own and his wife and daughters birthdays as well as one daughter just turning 4 and the other 7!

Using My Experience to Help Others •  BA (Hons) Marketing – Plymouth Business School

•  Nearly 20 years FMCG Marketing experience

•  4 years – Meat & Livestock Commission (British Meat)

•  12 years – Cereal Partners (Nestle/General Mills JV)

•  3 years – Charles Wells Brewery

Full career details on Linked In profile

Helping Brands & Businesses Deliver Impactful Marketing

BRAND PROJECT LEADERSHIP & SUPPORT •  From insight to activation •  Visioning •  Positioning & strategy •  Developing effective marketing plans •  Delivering effective communications - Advertising, PR •  Optimising marketing processes & reviews •  Innovation leadership - concept to commercialisation •  Challenger and challenged brands a speciality

TEAM DEVELOPMENT •  Coaching & mentoring

INTERIM MARKETING SUPPORT

Brands

Using Client Expertise to Help Agencies Get Results

Agency

INSIDE THE MIND OF A CLIENT •  Clients eyes & ears – issues, pitches and work •  Helping answer the brief •  Project delivery support •  Asking the difficult questions •  Coaching and mentoring

MARKETING THE AGENCY •  How clients may see you •  Defining your proposition – adding value •  Helping bring it to life

'In all my time at the brewery, no one person has made such a big and positive impact as Phil. We shall miss him greatly'. Paul Wells - Chairman, Charles Wells Brewery

Phil and I met at an intense time for the one of his brands - he as marketing director for Charles Wells, me as strategist engaged to work on some of his brands. Rik Mayall, the face of the very successful Bombardier brand, had just died and we were trying to balance what was right for the business, right for our audience but, above all, what was the right thing to do as human beings. As a client, he always seems to have an acute perception for both the needs of the business, as well as an intuitive feel for the audiences he’s reaching.. From ensuring a steady stream of audience insight, developing new products, like the Charlie Wells craft beer, through to embedding rigorous brand planning across the portfolio and delivering those plans to audiences and, critically, to the trade, too. With his wide client experience, I strongly suspect he’d be a useful chap to have in the tent if you’re a marketing services company, too. I’d make time for a pint or two with him. Dan Thwaites – Chief Strategy Officer – Tug

Phil was one of Karmarama’s most well liked and respected clients, having been instrumental in the development of the highly successful Bombardier campaign. His clear thinking, action orientated and effectiveness focused approach always works. He knows how to get the best out of his team and his agencies. We hope to work with him again. Ben Bilboul – CEO – Karmarama

In Charles Wells, Phil took a traditional, iconic business and supercharged it for the 21st century, making smart investments in innovation as well as portfolio design, breeding a culture of confidence, ensuring his team were on the front foot and his brands leading change. I firmly believe that great work is not as a result of just the agency, but a great client. One that is willing to be brave, to disrupt the category and take a risk in the pursuit if greatness. Phil is all of the above. James Osborn – Client Services Director - Southpaw

A Few Nice Words

Opening for business from early September Open to exploring exciting opportunities

Phil Toms 07879 447319

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