451 group increasing cloud application performance
DESCRIPTION
IT is increasingly being consumed ‘as a service.’ This is why 451 Research expects the SaaS portion of the cloud to reach $11.1bn in 2012 and continue to grow to $14.8bn in 2014. But, there is a network attached to that cloud, and networks don’t always behave well. The cloud has performance problems stemming from latency and availability issues, especially if you have customers or employees in emerging markets including China, Russia, and India. Applications such as CRM, ERP, content management and collaboration, all the way to archiving and backup storage services can be impacted by network performance. How do you accelerate your cloud applications to ensure a good customer or employee experience? Join the webcast and learn how HighQ, Thomsons Online Benefits, and others have leveraged CDN technology.TRANSCRIPT
Welcome!
Jim Davis, Senior Analyst451 Research
Cloud vs CDN
The Move to the Cloud
Solving the Cloud performance problem
Cloud and Application Performance
Connecting the Cloud and CDN for better performance
The Move to the Cloud
Cloud and Application Performance
Consumerization of IT
A Growing Market for Cloud Services
Source: 451 Research Market Monitor
2010 2011 2012 2013 2014 2015
$681
$1,397
$2,444
$3,755
$5,169
$6,826
Infrastructure as a Service ($ in mn)
A Growing Market for Cloud Services
Source: 451 Research Market Monitor
11%
21%
2%67%
Geographic Revenue 2011
APAC
EMEA
LATAM
NA
A new generation of startups
Over the course of the last 12 months, I've visited 400 startups in the US, Israel and
Europe that are potential partners.
Of those, 45% are using the cloud as the basis for their business. The majority of them
are using Amazon.
CTO, US Telco
Cloud is not just for startups anymore
Growing use of Clouds in corporate market
Jun-2006 Sep-2006 Dec-2006 Mar-2007 Jun-2007 Sep-2007 Dec-2007 Mar-2008 Jun-20080%
5%
10%
15%
20%
25%
30%
35%
11%
14%
17% 17%
19%
22% 22%
29%
32%
% of respondents whose companies use applications run on a public cloud computing service
Source: ChangeWave Research, a service of 451 Research
Which business processes are in the cloud?
Email Systems
CRM
Databases
Web Application
Collaboration Tools
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Source: ChangeWave Research, a service of 451 Research
Top 5 areas where companies are supporting applications on public cloud computing services
(12/28/10): 2H '09, n=50; 1H '10, n=6; 2H10, n=34.
Timing the movement of workloads to the public cloud
Source: TheInfoPro, a service of 451 Research
(12/28/10): 2H '09, n=50; 1H '10, n=6; 2H10, n=34.
Cloud: cure-all for the enterprise?
The cloud enables business agility
Resources on demand
Programmatic access
Pay-as-you-go
Solving the Cloud performance problem
Cloud and Application Performance
Getting closer to your users – building a datacenter
What are typical costs for an enterprise datacenter build?
Costs impacted by current needs
What are projected requirements in 5 yrs?
Costs vary by facility type, location
Typical cost: $15m per MW of IT load using traditional methods
Prefab modular datacenter: $9m/MW
Getting closer to your users – taking colo space
What about colocation?
Source: 451 Research
Getting closer to your users
What are typical costs for colo services?
Same capacity planning issues as building a datacenter
Costs vary by facility type, location
Typical cost: $200m per kW (avg)
Add in: installation, cabinets, cabling, bandwidth
Your mileage may vary
Is moving to a different cloud enough?
Response Time for app hosted on EC2-Singapore
What about page load times in China?
Source: Cedexis Radar.
Average page load times (seconds) by network
CHINANET-IDC-BJ-AP IDC, Chi…
CNCGROUP-SH China Unicom Sh…
CRNET CHINA RAILWAY Interne…
CHINANET-BACKBONE No.31,Jin…
CHINANET-SH-AP China Teleco…
CMNET-GD Guangdong Mobile C…
CHINATELECOM-HE-AS-AP asn f…
BACKBONE-GUANGDONG-AP China…
CHINA169-BACKBONE CNCGROUP …
CHINATELECOM-SD-AS-AP ASN f…
CMNET-V4SHANDONG-AS-AP Shan…
CNCGROUP-GZ CNCGROUP IP net…
CHINATELECOM-TJ-AS-AP ASN f…
CNCNET-CN China Netcom Corp…
CHINA169-BJ CNCGROUP IP net…
CHINA169-GZ China Unicom IP…
ERX-CERNET-BKB China Educat…
CNNIC-CN-COLNET Oriental Ca…
TONET Beijing TONEK Informa…
CNIX-AP China Networks Inte…
CNNIC-WASU-AP WASU TV & Com…
TOPWAY-NET ShenZhen Topway …
CNCGROUP-SZ CNCGROUP IP net…
CNNIC-PRIMETELECOM-AP Beiji…
CSTNET-AS-AP Computer Netwo…
0.00 1.00 2.00 3.00 4.00 5.00 6.00
What about performance in Brazil?
Average Response Time (milliseconds)
Amazon EC2 - South America …
Internap AgileCLOUD NY
Amazon EC2 - US East 1A
Rackspace Cloud
Internap AgileCLOUD TX
Windows Azure - US South
Windows Azure - US North
CloudSigma US
PhoenixNAP
Internap AgileCLOUD CA
GoGrid
Amazon EC2 - US West (CA) 1…
Google AppEngine
Internap AgileCLOUD AMS
Instacompute London
Amazon EC2 - US West (OR) 2…
Windows Azure - EU North
Windows Azure - EU West
Amazon EC2 - EU West 1A
CloudSigma EU
Joyent
Amazon EC2 - Asia NE (Tokyo…
InstaCompute India
Internap AgileCLOUD Asia
Windows Azure - Asia East
Amazon EC2 - Asia SE
InstaCompute Singapore
Windows Azure - Asia SE
0 100 200 300 400 500 600
Source: Cedexis Radar.
What about error rates in Russia?
Amazon EC2 - EU West 1A
Instacompute London
Internap AgileCLOUD AMS
CloudSigma EU
Amazon EC2 - US East 1A
GoGrid
Google AppEngine
Windows Azure - US North
Internap AgileCLOUD NY
Windows Azure - EU North
Internap AgileCLOUD TX
Amazon EC2 - South America …
Internap AgileCLOUD CA
PhoenixNAP
CloudSigma US
Amazon EC2 - US West (OR) 2…
InstaCompute India
Windows Azure - EU West
InstaCompute Singapore
Rackspace Cloud
Amazon EC2 - US West (CA) 1…
Amazon EC2 - Asia SE (Singa…
Amazon EC2 - Asia NE (Tokyo…
Windows Azure - US South
Internap AgileCLOUD Asia
Joyent
Windows Azure - Asia East
Windows Azure - Asia Southe…
0.000% 0.100% 0.200% 0.300% 0.400% 0.500% 0.600% 0.700% 0.800% 0.900% 1.000%
Source: Cedexis Radar.
% of measurements that resulted in error or session time out
Connecting Cloud and CDN for better performance
Cloud and Application Performance
Connecting cloud and CDN
Don’t leave users or capital stranded on an island!
Closer alignment of business needs and costs
Balance flexibility of on-demand services with end-user performance
www.cdnetworks.com
INCREASING CLOUD PERFORMANCE IN EMERGING MARKETS
(CHINA, RUSSIA AND INDIA)Presented by Jeff Kim, Chief Executive Officer, Americas and EMEA
AGENDA 1.About CDNetworks
2.Emerging Markets = Growth Markets
3.Problem / Solution
4.Customer Success Stories
THE SOLUTION I CDNETWORKS
The Cloud Acceleration Network140 Points of Presence on 6 Continents
EMERGING MARKETS = GROWTH MARKETS2
GLOBALITY
PROBLEM / SOLUTION3
PROBLEM
Cloud Migration
CDNetworks | Confidential 29
X But your Cloud is still physically centralized….
• Slow Application Performance• Unusable Applications• Unhappy Users
Distant Customers, Users, Employees, Partners, Vendors
PROBLEMNear Datacenter / Cloud
• Fast Application Performance• Happy Users
PROBLEM•The diagram below shows the reality of web application performance
•Performance degrades as the distance from the Cloud increases
InternetInefficiencies
CloudLocation
Oregon Australia BeijingNew York London Berlin
PROBLEM WITH OTHER SOLUTIONS
Datacenter Build Out• Attempt to get close to end-users• Expensive• Complex• Sync problem
1
Application Appliances•Application Device Controllers (ADC)
• Load balancing, SSL offload, compression• Not bi-nodal so doesn’t solve middle mile
problems• Ex: F5, FastSoft
•WAN Optimization Controllers (WOC)• Bi-nodal used for point-to-point• Not useful for many end-users• Ex: Bluecoat, F5, Riverbed
2
Traditional CDN services• 75% of web applications = non-cacheable• Only assist with cacheable content
3
$
ADC
WO
C WO
C
Cacheable
non-cacheable
cache
SOLUTION
• Extends your Cloud into a globally distributed Cloud. Reaches every corner of the world (China, India,
Russia, Middle East, Africa, US, EMEA, Australia, Japan, Korea)
• Dynamic transactions are accelerated over a ‘Fast Tunnel’ over the public Internet
• Authoritative DNS is served from our Distributed Cloud
• Cacheable Web content is served from our Distributed Cloud
• Cacheable Media is served from our Distributed Cloud
• Storage is served from our Distributed Cloud
• Load Balancer from our Distributed Cloud
EMEA HQ
End-userMinimize chattiness
Maximize data transfer
CUSTOMER SUCCESS STORIES4
Collaboration & document sharing platform for law firms and banks
CHALLENGES
• Cloud hosted in London. Slow web page loading and document transfer speeds outside the UK—particularly in the US and Australia
• Impeded collaboration between large clients’ global offices
• Potential threat to reputation for delivering a responsive service
• Rejected hosting data centers outside UK because of high costs of building and managing
“To maintain our hard-fought reputation, we sought to address the issue of global Internet performance as quickly as possible. We didn’t want it to limit our ability to serve our international users.”
- Saviz Izadpanah, IT Director, HighQ Solutions
CUSTOMER SUCCESS STORY
RESULTS
• Accelerating HighQ’s product offerings with Dynamic Web Acceleration resulted in drastically better end-user experiences in both Australia and the US. In fact, download speeds in these locations increased by 2,000% and 1,000%, respectively.
• Between Australia and the UK, document downloads and page loading speeds accelerated from 50Kbps to 1000Kbps per second.
"Global organizations are becoming increasingly dependent on cloud-based solutions and, by using CDNetworks, we’re now able to give them the high performance they expect from anywhere in the world"
- Saviz Izadpanah, IT Director, HighQ Solutions
CUSTOMER SUCCESS STORY
CHALLENGES
• Customers have employees accessing the service from everywhere around the globe
• Large, strategic customers’ China employees experienced extremely high latency
• Highly dynamic application data. Caching not an option for personalized employee benefits information
• Cloud hosted in London. Planning to build more costly datacenters with replication, but performance would still be a problem
CUSTOMER SUCCESS STORY
Benefits administration platform providing a cloud-based solution for organizations to design, administer and manage the very best possible benefits schemes for their employees
“We realized that we needed help with reducing latency for our customers, especially those with employees in emerging markets.”
-Mark Kay Head of Technology Infrastructure, Thomsons
RESULTS
• Under 3 second load time for web application pages
• Application now useable around the globe
• Consistent user experience
CUSTOMER SUCCESS STORYAnytime highly personalized content needs to be delivered from centralized data centers or even the cloud to remote locations, latency could be an issue.
CUSTOMER SUCCESS STORYSEMI is the global industry association serving the manufacturing supply chain for the
micro- and nano-electronics industries, including:
• Semiconductors, Photovoltaics (PV), High-Brightness LED
• Flat Panel Display (FPD), Micro-electromechanical systems (MEMS)
• Printed and flexible electronics, Related micro- and nano-electronics
CHALLENGES
• Cloud hosted on Amazon AWS
• Reduced IT staff and budget called for simplified IT infrastructure
• Switched from proprietary content management system to cloud-based Drupal for cost savings, but performance suffered
• Emerging market growth in China and India necessitated improved reliability and higher performance of the website in those locations
• Existing CDN provider had no points of presence in China
“We didn’t know if there was a single CDN or Web hosting service provider who could help. Even if there were one, would they be able to deliver services at a reasonable price?”
- Shawn Gordon, Director Global IT Operations and Technical Services, SEMI
RESULTS
• Cost savings: • With 100+ points of presence from CDNetworks, they were able to consolidate web hosting to one
provider • Implemented Drupal for all 25 SEMI websites
• 100% uptime in China and globally due to CDNetworks understanding of the website and cloud application rules in China
• 20 seconds• High errors
• 9 seconds• Low errors
China performancewith and without
CDNetworks
“Not only did they have the capabilities and global reach we required, they could combine all their services and regions into one simple plan. That’s the kind of operational simplicity and pricing visibility we needed.”
- Shawn Gordon, Director Global IT Operations and Technical Services, SEMI
CUSTOMER SUCCESS STORY