42 rules to turn prospects into customers
DESCRIPTION
Turn your prospects into customers - a guide to making sales fun, easy and effective!TRANSCRIPT
![Page 1: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/1.jpg)
42 Rules to Turn Prospects Into Customers
Meridith Elliott Powell
April 7, 2011
![Page 2: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/2.jpg)
Sales
www.motionfirstnow.com 42 RulesTurns Prospects Into Customers
Fear Pushy
AggressiveRUDE
IrritatingUnproductive
![Page 3: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/3.jpg)
Recommend
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
TRUSTING
Helping
Cared For
SELFLESSFearless
Listened To
![Page 4: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/4.jpg)
Ultimate GoalGet people to buy into/do whatever it
is you want them to do!
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
![Page 5: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/5.jpg)
Me-Centric Sellingvs.
Customer-Centric Selling
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
![Page 6: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/6.jpg)
Traditional Sales Training misses the most important element of
effective sales
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
![Page 7: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/7.jpg)
The emotional high we get from helping others
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
![Page 8: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/8.jpg)
“I want people to learn to love to sell,” sales can be fun, easy and effective
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
![Page 9: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/9.jpg)
Death
Taxes
Sales
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
![Page 10: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/10.jpg)
Why These Rules – Why Now?
www.motionfirstnow.com 42 RulesProspects Into Customers
NOT DOWNDIFFERENT!
![Page 11: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/11.jpg)
Why These Rules – Why Now?
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
The New Economy!
![Page 12: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/12.jpg)
My Favorite Rules!
www.motionfirstnow.com 42 Rules Turn Prospects Into Customers
![Page 13: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/13.jpg)
# 3 Target The Right Client
Who
What
Where
Why
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
![Page 14: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/14.jpg)
# 12 Add Value Immediately
What you doHelp first – sell laterListen – right problemTake Action
What you getWilling prospectsPermissionMarket Differentiation
www.motionfirstnow.com 42 RulesTurn Prospects Into Customers
![Page 15: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/15.jpg)
#26 Stop Making Cold Calls
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
IdentifyInvestQuestionSolutions
![Page 16: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/16.jpg)
#33 Work Your Sales Funnel
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Overfill
Add Value
Sell
![Page 17: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/17.jpg)
Bonus Rule – Seal the Deal!
Triple Threat Strategy
Position
Market
Sellwww.motionfirstnow.com 42 Rules
Turning Prospects Into Customers
![Page 18: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/18.jpg)
Define the customers you want
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
![Page 19: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/19.jpg)
Identify where you can find them
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
![Page 20: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/20.jpg)
Know Your USP
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
![Page 21: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/21.jpg)
What questions will you ask
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
![Page 22: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/22.jpg)
How will you follow-up and stay in touch
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
Building the Basics
![Page 23: 42 Rules To Turn Prospects Into Customers](https://reader033.vdocuments.site/reader033/viewer/2022061119/546b5c41af79593a7f8b47a2/html5/thumbnails/23.jpg)
Prospect list
Efficient networking
A strong introduction
Qualifying questions
Follow-up into sales calls
www.motionfirstnow.com 42 RulesTurn Your Prospects Into Customers
The Basic Plan