±4.2 acres (additional ±3 acres also available) …...swot analysis page 11 value proposition page...

GRADY AVENUE | FAYETTEVILLE, GA (PART OF MIXED-USE DEVELOPMENT INCLUDING ±280 MULTIFAMILY UNITS, OPEN PARK SPACE, AND RETAIL/COMMERCIAL SPACE.)

M I X E D - U S E D E V E L O P M E N T P L A N N E D F O R 4 4 S I N G L E - F A M I L Y L O T S

±4.2 ACRES (ADDITIONAL ±3 ACRES ALSO AVAILABLE) DOWNTOWN FAYETTEVILLE

54

5485

85

9292

West Lanier Avenue

East Lanier Avenue

S Jeff Davis Drive

Stonewall Avenue

Bradley Drive

Grady Avenue

Jimm

ie Mayfield B

oulevard

Fayette County High School

Fayette Middle School

Spring HillElementary

School

Fayette CountySuperior Court

Fayette CountyLibrary

Holliday-Dorsey- Fife House

±4.2 AcresGrady Avenue

±3 AcresAlso Available

Old CourtHouse

Historic TrainDepot

O F F E R I N G M E M O R A N D U M

± 4 . 2 A C R E S | G R A D Y A V E N U E

CONTACTS

Exclusive Marketing Advisors

SCOTT MCGREGORExecutive Vice President +1 404 812 5048 [email protected]

JOHN HAYNES First Vice President +1 404 504 0038 [email protected]

CBRE3550 Peachtree Road Suite 2300 Atlanta, GA 30326 +1 404 504 7900 www.cbre.us

:: Affiliated Business Disclosure & Confidentiality Agreement

CBRE, Inc. operates within a global family of companies with many subsidiaries and related entities (each an “Affiliate”) engaging in a broad range of commercial real estate businesses including, but not limited to, brokerage services, property and facilities management, valuation, investment fund management and development. At times different Affiliates, including CBRE Global Investors, Inc. or Trammell Crow Company, may have or represent clients who have competing interests in the same transaction. For example, Affiliates or their clients may have or express an interest in the property described in this Memorandum (the “Property”), and may be the successful bidder for the Property. Your receipt of this Memorandum constitutes your acknowledgement of that possibility and your agreement that neither CBRE, Inc. nor any Affiliate has an obligation to disclose to you such Affiliates’ interest or involvement in the sale or purchase of the Property. In all instances, however, CBRE, Inc. and its Affiliates will act in the best interest of their respective client(s), at arms’ length, not in concert, or in a manner detrimental to any third party. CBRE, Inc. and its Affiliates will conduct their respective businesses in a manner consistent with the law and all fiduciary duties owed to their respective client(s).This is a confidential Memorandum intended solely for your limited use and benefit in determining whether you desire to express further interest in the acquisition of the Property.

This Memorandum contains select information pertaining to the Property and the Owner, and does not purport to be all-inclusive or contain all or part of the information which prospective investors may require to evaluate a purchase of the Property. The information contained in this Memorandum has been obtained from sources believed to be reliable, but has not been verified for accuracy, completeness, or fitness for any particular purpose. All information is presented “as is” without representation or warranty of any kind. Such information includes estimates based on forward-looking assumptions relating to the general economy, market conditions, competition and other factors which are subject to uncertainty and may not represent the current or future performance of the Property. All references to acreages, square footages, and other measurements are approximations. This Memorandum describes certain documents, including leases and other materials, in summary form. These summaries may not be complete nor accurate descriptions of the full agreements referenced. Additional information and an opportunity to inspect the Property may be made available to qualified prospective purchasers. You are advised to independently verify the accuracy and completeness of all summaries and information contained herein, to consult with independent legal and financial advisors, and carefully investigate the economics of this transaction and Property’s suitability for your needs. ANY RELIANCE ON THE CONTENT OF THIS MEMORANDUM IS SOLELY AT YOUR OWN RISK.

The Owner expressly reserves the right, at its sole discretion, to reject any or all expressions of interest or offers to purchase the Property, and/or to terminate discussions at any time with or without notice to you. All offers, counteroffers, and negotiations shall be non-binding and neither CBRE, Inc. nor the Owner shall have any legal commitment or obligation except as set forth in a fully executed, definitive purchase and sale agreement delivered by the Owner.

The Owner expressly reserved the right, at its sole discretion, to reject any or all expressions of interest or offers to purchase the Property, and/or to terminate discussions with any entity at any time with or without notice which may arise as a result of review of this Memorandum. The Owner shall have no legal commitment or obligation to any entity reviewing this Memorandum or making an offer to purchase the Property unless and until written agreement(s) for the purchase of the Property have been fully executed, delivered and approved by the Owner and any conditions to the Owner’s obligations therein have been satisfied or waived.

CBRE is representing the Seller, not the Purchaser, in this transaction and will be paid by the Seller, not the Purchaser. Any cooperating Broker shall have written exclusive authorization from Purchaser and co-op commission, if any, to be paid by purchaser.

Your receipt of this Memorandum constitutes your acknowledgement that (i) it is a confidential Memorandum solely for your limited use and benefit in determining whether you desire to express further interest in the acquisition of the Property, (ii) you will hold it in the strictest confidence, (iii) you will not disclose it or its contents to any third party without the prior written authorization of the owner of the Property (“Owner”) or CBRE, Inc., and (iv) you will not use any part of this Memorandum in any manner detrimental to the Owner or CBRE, Inc. If after reviewing this Memorandum, you have no further interest in purchasing the Property, kindly return it to CBRE, Inc.

Disclaimer

© 2019 CBRE, Inc. All rights reserved. This information has been obtained from sources believed reliable, but has not been verified for accuracy or completeness. You should conduct a careful, independent investigation of the property and verify all information. Any reliance on this information is solely at your own risk. CBRE and the CBRE logo are service marks of CBRE, Inc. All other marks displayed on this document are the property of their respective owners, and the use of such logos does not imply any affiliation with or endorsement of CBRE. Photos herein are the property of their respective owners. Use of these images without the express written consent of the owner is prohibited.

TABLE OFCONTENTS

Submarket Overview

Atlanta Overview

Property Overview

5

7

8

4 ± 4 . 2 A C R E S | G R A D Y A V E N U E

5± 4 . 2 A C R E S | G R A D Y A V E N U E

Situated just 22 miles south of Downtown Atlanta, the city of Fayetteville (Population: 17,056) is one of Georgia’s fastest growing cities due to it’s proximity to Atlanta. Fayetteville benefits from its accessibility via Interstates 85 and 75, as well as being just 25 minutes from Hartsfield-Jackson Atlanta International Airport.

Founded in 1822 as the seat of Fayette County, Fayetteville was originally developed around agriculture. Over the past few years, Fayetteville has experienced an economic boom, which is largely attributed to the opening of Pinewood Studios Atlanta in 2014. The world-class Fayetteville location serves as the United States extension of the Pinewood brand. The studio has evolved into a full-service film and entertainment studio complex with 18 sound stages on 700 acres. Additionally, Fayetteville features a business-friendly environment that offers multiple economic incentives for businesses looking to grow or expand within the community.

In 2018, the City of Fayetteville developed a strategic plan that will be carried out over the next 3 to 5 years and includes investment in transportation, economic opportunity development, infrastructure growth, neighborhood improvement, and government efficiency.

FAYETTEVILLE SUBMARKET


In Fayette County, you’ll find 26 top-notch public schools, one non-traditional high school, an alternative education program, an adult community school and the Center of Innovation.

Fayette County is proud to be named one of the best places to live in America. The county motto, “Where Quality is a Lifestyle” is evident across the county, with a unique blend of carefully planned communities and historic charm.

Home to the world-class Pinewood Atlanta Studios, a film mecca rivaling Hollywood for producing movies, television, music and video games, Fayette County boasts a growing roster of global businesses. Panasonic Automotive Systems, Hoshizaki America, NCR, Eaton, and TDK all have significant operations in the county, thanks to unimpeded international access and Georgia’s strong business climate.

From the numerous regional and national headquarters located in Peachtree City’s industrial park to the franchises, unique shops, and professional practices throughout the county, Fayette businesses provide services and products residents need – as well as tax dollars and jobs critical to the local economy.

VALUE PROPOSITIONPurpose of Value Proposition: The value proposition is a clear and concise statement on what makes Fayette County a unique and ideal location for its target audiences. While the value proposition is not meant to be seen externally or used in any printed materials, it should serve as an internal guide for all of Fayette County’s marketing efforts.

Fayette County Value Proposition: Less than 30 miles south of downtown Atlanta and even closer to the world’s busiest airport, Atlanta Hartsfield-Jackson International Airport, Fayette County is known for its safe, close-knit communities that offer Georgia’s top-ranked hospital and some of its best public K-12 schools. The county, which is untouched by an interstate despite its proximity, is an oasis in the metro region.

Home to the world-class Pinewood Atlanta Studios, a film mecca rivaling Hollywood for producing movies, television, music and video games, Fayette County boasts a growing roster of global businesses. Panasonic Automotive Systems, Hoshizaki America, NCR, Eaton and TDK all have major operations in the county, thanks to unimpeded international access and Georgia’s strong business climate. Entrepreneurs are also flourishing in vibrant communities that support their small businesses.

Chick-fil-A CEO and resident Dan Cathy is developing Pinewood Forrest, a 234-acre game-changing development adjacent to the studios that will offer 1,200 residences designed to inspire creativity, a boutique hotel and more than a quarter million square feet of office, restaurant and retail space. Country music star and resident Zac Brown is also building a remarkable camp for children, including those with neuro-developmental disorders like autism, which is being fueled by multiple enterprises located in Fayette County under his Southern Ground lifestyle brand.

In terms of quality of life, Fayette County is a community that has been crafted for better living. The county’s five cities offer the perks of easy access to urban amenities and small town living without the drawbacks of either. Residents are drawn to the county’s short commute times, green spaces, recreational opportunities and variety of lifestyle options -- whether its Fayetteville with its historic town center, the master-planned Peachtree City with more than 100 miles of cart paths, Tyrone with its easy interstate access, the charming villages of Brooks and Woolsey or the more rural areas in between with wide open spaces.

11

2

TABLE OF CONTENTS

Executive Summary Page 3

Research and Discovery Page 7

Immersion Tour Page 7

Perception Survey Page 8

SWOT Analysis Page 11

Value Proposition Page 12

Branding Strategy Page 13

Key Messages Page 13

Tagline, Logo & Style Guide Page 16

Marketing Blueprint Page 18

Blueprint Implementation Page 46

Timeline Page 46

Budget Page 52

Key Performance Indicators Page 54

Acknowledgements Page 59

AppendicesAppendix A – Immersion Tour ScheduleAppendix B – Perception SurveysAppendix C – Brand Style Guide

VALUE PROPOSITIONPurpose of Value Proposition: The value proposition is a clear and concise statement on what makes Fayette County a unique and ideal location for its target audiences. While the value proposition is not meant to be seen externally or used in any printed materials, it should serve as an internal guide for all of Fayette County’s marketing efforts.

Fayette County Value Proposition: Less than 30 miles south of downtown Atlanta and even closer to the world’s busiest airport, Atlanta Hartsfield-Jackson International Airport, Fayette County is known for its safe, close-knit communities that offer Georgia’s top-ranked hospital and some of its best public K-12 schools. The county, which is untouched by an interstate despite its proximity, is an oasis in the metro region.

Home to the world-class Pinewood Atlanta Studios, a film mecca rivaling Hollywood for producing movies, television, music and video games, Fayette County boasts a growing roster of global businesses. Panasonic Automotive Systems, Hoshizaki America, NCR, Eaton and TDK all have major operations in the county, thanks to unimpeded international access and Georgia’s strong business climate. Entrepreneurs are also flourishing in vibrant communities that support their small businesses.

Chick-fil-A CEO and resident Dan Cathy is developing Pinewood Forrest, a 234-acre game-changing development adjacent to the studios that will offer 1,200 residences designed to inspire creativity, a boutique hotel and more than a quarter million square feet of office, restaurant and retail space. Country music star and resident Zac Brown is also building a remarkable camp for children, including those with neuro-developmental disorders like autism, which is being fueled by multiple enterprises located in Fayette County under his Southern Ground lifestyle brand.

In terms of quality of life, Fayette County is a community that has been crafted for better living. The county’s five cities offer the perks of easy access to urban amenities and small town living without the drawbacks of either. Residents are drawn to the county’s short commute times, green spaces, recreational opportunities and variety of lifestyle options -- whether its Fayetteville with its historic town center, the master-planned Peachtree City with more than 100 miles of cart paths, Tyrone with its easy interstate access, the charming villages of Brooks and Woolsey or the more rural areas in between with wide open spaces.

11

FAYETTE COUNTY SUBMARKET

To help ensure that the unified brand is used properly and consistently by all parties, DCI developed brand guidelines for the logo, fonts, color palettes, photography suggestions and content voice. These brand guidelines – along with EPS, AI and JPG versions of the logo – should be shared with your partners.

A separate brand book provided to Fayette County outlines guidelines for using the new brand and is included as Appendix C.

16


ATLANTA MARKET OVERVIEWMETRO ATLANTA: A STRONG REGIONAL ECONOMY

Metro Atlanta is recognized as an international gateway and the economic engine of the Southeast. The city is home to 5.5 million people and more than 150,000 businesses. Metro Atlanta’s diverse economy, global access, abundant talent, low costs of business and living, and vibrant quality of life make it a premier destination for business professionals and families.

Home to 26 of America’s largest corporations (Fortune 1,000) and 192 of the nation’s fastest growing private companies (Inc. 5000), metro Atlanta is a prime location for headquarters. The city also has a thriving ecosystem for entrepreneurs and new businesses. There is an abundance of creative energy, talent and entrepreneurial spirit in metro Atlanta.

Major attractions include the Georgia Aquarium (the world’s largest), the World of Coca-Cola, the Georgia World Congress Convention Center, Phillips Arena, Atlanta Merchandise Mart, Woodruff Arts Center including the Atlanta Symphony, Alliance Theatre and High Museum of Art plus the National Health Museum Centennial Olympic Park, Center for Civil and Human Rights (2015 completion) and National College Hall of Fame (2015 completion). The Atlanta Braves’ relocation is expected to generate $10 billion in job growth, tax revenues and additional development (2017 completion).

Market Highlights

• Atlanta ranks second in the nation among major cities in job growth, third for Fortune 500 headquarters and is the eighth largest MSA in the United States.

• Moody’s categorizes Atlanta in a growth phase of its economic life cycle and places the metro area in the top 15% of all U.S. cities for employment growth over the next three years and in the top 4% of all U.S. markets in terms of economic vitality.

• Atlanta’s Hartsfield-Jackson International Airport is the busiest passenger airport in the world.

• The city boasts an $11 billion meeting and convention tourism business.

• Under 30 CEO ranked Atlanta as the #1 City for Young Entrepreneurs and Kiplinger ranked Atlanta #3 City to Start a Business in 2013.

• Mercedes Benz recently announced it is moving its U.S. headquarters to Atlanta, creating 1,000+ new jobs.

8

PROPERTY OVERVIEW

CBRE is pleased to present the exclusive opportunity to acquire the ±4.2 acres at Grady Avenue and Beauregard Boulevard, Fayetteville, Georgia.

• Property Size ±4.2 acres (additional ±3 acres also available)

• Location Grady Avenue and Beauregard Boulevard Fayetteville, Georgia Fayette County

• Topography Moderate and heavily wooded

• Utilities All utilities available subject to independent verification

• Zoning C-1 Mian Street Overlay District - 4,000 SF minimum lot sized, planned for 44 lots - Fayetteville, Georgia.

• Frontage ±430 feet Beauregard Boulevard, and ±315 feet along Grady Avenue

• Price $28,500 per undeveloped lot

Cha

�ahoochee Ri v er

LakeSpivey

Douglas

Coweta

Faye�e

Clayton

Henry

Henry

Spalding

Dekalb

Rockdale

Fulton

PEACHTREECITY

PALMETTO

FAIRBURN

UNION CITY

NEWNAN

COLLEGE PARK

EAST POINT

FORESTPARK

DOUGLASVILLE

ATLANTA

FAYETTEVILLE

RIVERDALE

TYRONE

STOCKBRIDGE

MORROW

JONESBORO

HAMPTON

MCDONOUGH

LOCUST GROVE

Hartsfield-Jackson

Int'l Airport

Eagle'sLanding

G.C.

HenryGeneralHospital

Lake Peachtree

Spence Rd

Old Na�onal Hwy

Camp Creek Pk wy

Langford Fwy

Butn

er

Rd

Rid ge R

d

Palme�o Rd

Senoia Rd

McDonough R d

Welcom

e All Rd

Roosevelt

Hwy

Jone

s Brid

ge R

d

Coch

r an

Mill

Road

Jodeco R d

Cam

pbel

lton

Red

wine Road

Fulto

n Industrial

Blvd

Cascade Rd

Fairburn Rd

Faye�eville RdOakley Ind BlvdSouth Fulton Pkwy

Ced a r Grove R d Campbellton Fair burn Rd

Cascade Palme�o Hw

y

Jonesboro Rd

Lowe r Faye�eville Rd

Campbellto

n Rd

23

23

23

19

19

19

41

41

41

41

19

27

29

29

29

78

285

285

285

75

75

75

75

7585

85

85

85

85

2020

20

675

3

5

16

16

16

20

20

3434

42

42

42

54

54

54

54

54

70

70

70

70

74

74

74

85

85

85

92

92

92

92

138

138138

138

8181

154

154

166

279 314

155

155

155

155

155

212

212

Dogwood Trl


9

Cha

�ahoochee Ri v er

LakeSpivey

Douglas

Coweta

Faye�e

Clayton

Henry

Henry

Spalding

Dekalb

Rockdale

Fulton

PEACHTREECITY

PALMETTO

FAIRBURN

UNION CITY

NEWNAN

COLLEGE PARK

EAST POINT

FORESTPARK

DOUGLASVILLE

ATLANTA

FAYETTEVILLE

RIVERDALE

TYRONE

STOCKBRIDGE

MORROW

JONESBORO

HAMPTON

MCDONOUGH

LOCUST GROVE

Hartsfield-Jackson

Int'l Airport

Eagle'sLanding

G.C.

HenryGeneralHospital

Lake Peachtree

Spence Rd

Old Na�onal Hwy

Camp Creek Pk wy

Langford Fwy

Butn

er

Rd

Rid ge R

d

Palme�o Rd

Senoia Rd

McDonough R d

Welcom

e All Rd

Roosevelt

Hwy

Jone

s Brid

ge R

d

Coch

r an

Mill

Road

Jodeco R d

Cam

pbel

lton

Red

wine Road

Fulto

n Industrial

Blvd

Cascade Rd

Fairburn Rd

Faye�eville RdOakley Ind BlvdSouth Fulton Pkwy

Ced a r Grove R d Campbellton Fair burn Rd

Cascade Palme�o Hw

y

Jonesboro Rd

Lowe r Faye�eville Rd

Campbellto

n Rd

23

23

23

19

19

19

41

41

41

41

19

27

29

29

29

78

285

285

285

75

75

75

75

7585

85

85

85

85

2020

20

675

3

5

16

16

16

20

20

3434

42

42

42

54

54

54

54

54

70

70

70

70

74

74

74

85

85

85

92

92

92

92

138

138138

138

8181

154

154

166

279 314

155

155

155

155

155

212

212

Dogwood Trl



54

54

54

85

85

314

92




54

54314

314

85

85

92

92

FAYETTEVILLE

RIVERDALE

JONESBORO

MORROW

ELLENWOOD

STOCKBRIDGE

FOREST PARK

UNION CITY

FAIRBURN

75

75

75

75

285

85

85

675

74

41

41

41



54

54

314

85

92

85

85

92

West Lanier Avenue

Ginger Cake R

oad



WALMART

W F

ayet

tevi

lle R

oad


School




54

5485

85

9292

West Lanier Avenue

East Lanier Avenue

S Jeff Davis Drive

Stonewall Avenue

Bradley Drive

Grady Avenue

Jimm

ie Mayfield B

oulevard




School






Old CourtHouse

Historic TrainDepot


Beau

rega

rd B

oule

vard

Beau

rega

rd B

oule

vard

Jimm

ie Mayfield Boulevard

Jimm

ie Mayfield Boulevard

Grady Avenue

Grady Avenue Center DriveCenter Drive

West Lanier AvenueWest Lanier Avenue East Lanier AvenueEast Lanier Avenue

Stonewall AvenueStonewall Avenue

85

85

54

54






Old CourtHouse

Historic TrainDepot


Beau

rega

rd B

oule

vard

Beau

rega

rd B

oule

vard

Glynn Street

Glynn Street

Grady AvenueGrady Avenue

Center DriveCenter Drive

West Lanier AvenueWest Lanier Avenue East Lanier AvenueEast Lanier Avenue

Stonewall AvenueStonewall Avenue

85

54




1"= 80'

8-29-18

1 of 2

1811

NO

.D

ATE

REV

ISIO

N

JOB. NO.

SHEET.

DATE:

SCALE:

111

-28-

18REV

ISED

PER

CIT

Y CO

MM

ENTS

SCALES NOTED ARE ONLY VALID WHEN DRAWINGIS PLOTTED AT THE ORIGINAL SIZE: 24" x 36"

N

GRAPHIC SCALE : 1" = 80'

160'80'0 240'

SITE DATA:

PROPOSED ZONING: C-1OVERLAY DISTRICTS: MAIN STREET & STATE HWY/JIMMIE

MAYFIELD CORRIDORMAX BUILDING HEIGHT: 60 FTTOTAL SITE AREA: 30.51 AC

TRACT 1 (TAX ID 052304019)EXISTING ZONING: R-30AREA: 25.22 AC



TRACT 4 (TAX ID 052304008)EXISTING ZONING: C-3AREA: 0.69 AC

TRACT 5 (TAX ID 052304014)EXISTING ZONING: R-30AREA: XX AC

TRACTS 1 ,2 & 5:PROPOSED # OF APARTMENTS: ±278SINGLE FAMILY (FOR SALE): ±44PROPOSED COMERCIAL/OFFICE: ±17,700 SFON-STREET PARKING PROV'D: ±165 SPACESOFF-STREET PARKING PROV'D: ±432 SPACESTOTAL PARKING PROV'D: ±597 SPACESOFF-STREET PARKING REQ'D

(VARIANCE #3): 361 SPACES

TRACTS 3 & 4:PROPOSED COMERCIAL/OFFICE: ±5,600 SFON-STREET PARKING PROV'D: ±8OFF-STREET PARKING PROV'D: ±21TOTAL PARKING PROV'D: ±29COMERCIAL/OFFICE

PARKING REQ'D (1/200 SF): 28 SPACES

VARIANCES REQUESTED:

1. ALLOW 30 FT PLANTED BUFFER IN LIEU OF 30 FT NATURAL BUFFERALONG WESTERN BOUNDARY OF PARCEL 052304003.

2. NO BUFFER WILL BE REQUIRED FOR THE PROPOSED SINGLE FAMILYAREA ALONG GRADY AVE., BEAUREGARD BLVD, AND PARCEL052304018.

3. FOR TRACTS 1 AND 2, ALLOW OFF-STREET PARKING RATIO FORPROPOSED MIXED USE DEVELOPMENT TO BE MEASURED AT 1.3 SPACESPER FOR LEASE RESIDENTIAL UNIT. COMMERCIAL AND OFFICE USESSHALL NOT ADD TO REQUIRED PARKING DUE TO STAGGERED TIMINGOF PEAK PARKING DEMANDS BETWEEN USES. PROPOSED ON-STREETPARKING WILL BE PUBLIC WITH THE CONDITION THAT NORESTRICTIONS MAY BE PLACED ON THE USE OF THE PARKING BYRESIDENTS OR PATRONS OF THIS DEVELOPMENT.

4. ALLOW VEHICLE ACCESS LOCATION ON HWY 85 FROM TRACT 4 WITHDRIVEWAY SPACING LESS THAN 500 FT AS REQ'D IN THE STATEHWY/JIMMIE MAYFIELD CORRIDOR OVERLAY DISTRICT.

MIXED USE

APARTMENTS

PASSIVE PARK

GREEN SPACE

SINGLE FAMILY

212

-04-

18REV

ISED

PER

OW

NER



CBRE3550 Lenox Road

Suite 2300Atlanta, GA 30326+1 404 504 7900

www.cbre.us

±4.2 acres (additional ±3 acres also available) …...swot analysis page 11 value proposition page...

Documents