4080 13938 hcl project report
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A PROJECT REPORT
ONTo Study Customer Perception Towards Ultra Portable Laptopsfor
Dissertation Submitted to IMR, GHAZIABAD (for partial fulfillment of the requirements for the award of the Degree)POST GRADUATE DIPLOMA IN MANAGEMENT
Manish SinghPGDM (2008-10)ROLL NO: 281059
Under the guidance ofInternal Guide External GuideMr. Ravi Kant Sharma Mr. Anand Aggarwal
Faculty IMR Area Sales Manager HCL Infosystem, Noida Institute of Management & Research 8th Milestone Delhi-Meerut road,
I hereby declare that the dissertation To study Customer perception towards ultra portable laptops Submitted for the PGDM at IMR GHAZIABAD is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles. Place: GHAZIABAD
ACKNOWLEDGEMENT Successful completion of the Project and culmination of my efforts reminds me for indebtedness towards my project guide Mr. Anand Agrwal (AREA Manager), HCL Infosystems Ltd., for his invaluable guidance and encouragement throughout the work. His rich experience and everlasting patience saw me through many unforeseen hurdles. The pleasure would not have been mine without the firm support extended to me by him. His lively appreciation blended with constructive criticism, constant queries and suggestions for the foundation on which it is based. My gratitude also goes to my internal guide Mr. Ravi Kant Sharma for equipping me with the knowledge required for completion of the project.
Last but not the least, I also take this opportunity who have directly or indirectly contributed through their valuable suggestion, and presence during completion of this project.
Place Ghaziabad Manish SinghPREFACE
These survey reports had been conducted on product HCL Mileap, of HCL INFOSYSTEM Ltd. in Ghaziabad. The purpose of this research and preparation of this report are to find out that how many people in Ghaziabad are aware about ultra portable laptop. This project is carried out to the theoretical knowledge of the subject into the practical field work.
This project is carried out in the PGDM course of the Institute of Management & Research, Ghaziabad. Manish SinghTable of Contents Executive Summary
Data Analysis & Interpretation
Executive SummaryHCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, the company have developed and implemented solutions for multiple market segments, across a range of technologies in India.
With sound macro economic condition and buoyant buying sentiment in the market, the desktop PC market grossed 23.4lc units, registering a growth of 36% over the same period last year. The notebook PC segment was the star performer, showing massive growth, 60% sequentially and 138% year-on-year and crossing the one lakh barrier.
This can be attributed to strong domestic growth in requirements and aggressive sales promotion offers by the players like HP, Lenovo, and HCL among others. Again brand recognition and image play a very important role in purchase decisions. Brand managers of IT products, to increase the short-term gains and keep the cash registers ticking have started using aggressive sales promotion offers.
The objective of the project was to find out Customer perception towards ultra portable laptops. Also some of the insights on how to best place an effective Sales promotion program have been unleashed.
The research brings out the fact that people do buy laptop taking into consideration its price, features, and portability. INTRODUCTION
HCL INFOSYSTEMS LTD.HCL Infosystems is India's premier information enabling company. Leveraging its 28 years of expertise in total technology solutions, HCL Infosystems offers value-added services in key areas such as system integration, networking consultancy and a wide range of support services.
HCL Infosystems is among the leading players in all the segments comprising the domestic IT products, solutions and related services, which include PCs, servers, networking products, imaging & communication products.Continuously meeting the ever increasing customer expectations and applications, its focus on integrated enterprise solutions has strengthened the HCL Infosystems' capabilities in supporting installation types ranging from single to large, multi-location, multi-vendor & multi-platform spread across India. HCL Infosystems, today has a direct support force of over 2000+ members, is operational at 300+ locations across the country and is the largest such human resource of its kind in the IT business. A majority of the team members have been specially trained in a variety of supporting solutions, the company's key focus area.
HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified and adhere to stringent quality standards and global processes. With the largest installed PC base in the country, four indigenously developed and manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust manufacturing facilities; HCL Infosystems aims to further leverage its dominance in the PC market. It has been consistently rated as Top player in PC industry by IDC .The 'Infiniti' line of business computing products is incorporated with leading edge products from world leaders such as Intel. A fully integrated and business-ready family of servers and workstations, the 'Infiniti Global Line' is targeted at medium and large companies to help them to manage their enterprise-related applications. It has considerable dominance in verticals like Finance, Government, and Education & Research.
The Channel Business of HCL Infosystems has an extensive network of over 2500+ resellers across 300 locations. It has actively promoted the penetration of PCs in the home and the small office/home office (SOHO) segments, through Beanstalk, Ezeebee & Busybee PCs and Toshiba Laptops.
HCL Infosystems has two focused business units. While HCL Infosystems concentrates on the IT products, solutions and related services business, HCL InfiNet focuses on the rapidly growing communication and imaging products, solutions and services industry.
HCL InfiNet, with a presence in more that 35 cities, has the ability to service around 250 cities in its catchment area. It provides corporate networking services like Virtual Private Network, Broadband Internet Access, Hosting & Co-location services, designing & deploying Disaster Recovery Solutions & Business Continuity solution, Application Services, Managed Security Services & NOC Services over its state-of-the-art IP network to over 200 corporates. With the Office Automation (OA) Division being part of it, HCL InfiNet now has an exclusive sales and support partnership with Toshiba Corporation, Japan, for its photocopier products. The product portfolio covers a range of other office automation and communication products through alliances with world leaders - including Duprinters from Duplo, data projectors from InFocus, Telecommunication solutions from Samsung and Ericsson and mobile communication products from Nokia. HCL Infinet Ltd. has a strong and dedicated retail network of Nokia Professional Centres, Nokia Priority Dealers and Re-distribution Stockist across the country.
HCL has closely seen the IT industry rise from scratch, and has actively participated in its progress. During the twenty-eight year journey, it has picked up valuable lessons in serving the IT needs of the Indian customer and gathered domain expertise to successfully service various businesses.
As a leading information enabler, HCL Infosystems has long standing relationships with world technology leaders such as SUN for enterprise computing solutions, Intel and AMD for PCs & PC Servers; Microsoft, Novell and SCO for operating systems and software solutions; Toshiba Corp. for business automation equipment; SAP AG for specialist ERP solutions; and Oracle, Sybase and Informix for RDBMS platform, EMC, Veritas for storage solutions. The aim is to straddle the entire landscape of information enabling technology far more comprehensively, effectively and competitively. Indeed, a vision to create enterprises of tomorrow.CHAIRMAN & CEO'S PROFILE Ajai Choudhry
An engineer by training, Ajai Chowdhry is one of the six founder members of HCL, India's premier IT enterprise. HCL, a start-up in 1976, touched Rs.11,000 crores for the last 12 months. Ajai Chowdhry took over the reins of HCL Infosystems, the flagship company of the group, as President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November