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SUBHASISH

DASHREGD .NO 6044

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INDUSTRY OVERVIEW

Worldwide, the gems and jewellery industry is estimated at

over US$ 130 billion.

The Indian gems and jewellery industry grows at the rate of 15 % annually.

Domestic market is estimated to be around US$ 16.1 billion.

India is the largest diamond processor .

Indias gems and jewellery industry has been allowed 51 per

cent foreign direct investments.

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Indian Retail JewelleryOverview

Yesterday TodayUnbranded Branded

Silver & Gold jewellery Gold & Diamond jewellery

Investment Investment + Fashion

Traditional design Fashionable & innovative design

Marriage & festival is peak

season

Wearability and gifts

Jewellery sold on commodity

basis with labor charges

Jewellery being sold on a per

piece basis

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GITANJALI GEMS

Established presence The company is one of Indias largest integrated diamond and

jewellery companies Established in 1966. Sight holderstatus with DTC through a promoter group company

Sophisticated and scalable diamond and jewellery

manufacturing facilities Approximately 1,246 retail outlets in India and 143 outlets in

the U.S.

Leading brands

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VISION To be globally diversified in infrastructure and integrated

operations efficiently linking diamonds from rough to retail.

To create a single value chain that spans the distance frommines to the market stand in doing so transform the Indianjewellery market into one dominated by brands offeringcertified and trustworthy jewellery through a contemporaryshopping experience.

MISSION

To develop, produce and sell high quality jewellery andaccessories worldwide and help our customers to get themaximum value for money.To create incremental enterprise and brand value toincrease the net worth of the group.

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BUSINESS MAP

Gitanjali Gems

Diamond andJewellery

InfrastructureLifestyle

Manufacturing and whole

selling

DiamondProcessing

Retail

India USA

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LINE OF BUSINESSES

The Diamond and Jewellery arm of Gitanjali Gems isdivided further:

Diamond processing

Jewellery manufacturing Jewellery retailing in India and Aboard Branded jewellery Gems & jewellery SEZs

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STRATEGIES USED FOR

MARKETING The company has various exhibitions all throughout theworld.

Leading Jewellers of the World (LJW)

The company has taken various famous personalities toendorse and promote their brands eg. Katrina Kaif,Kareena Kapoor, Bipasha Basu and so on.

The company sponsors various Fashion Weeks for the

promotion and visibility of their brand. The company partners with Force India for

Speed Nights VIP Access.

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KEY FACTS

Has won many awards from the Ministry ofCommerce.

Today its a $900 million multinational group.

Integrated multi-location operations.

Product range and innovation.

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MERGERS ANDACQUISITIONS

Gitanjali Gems acquires Samuels Jewellers Inc, USA.

Gitanjali USA Inc acquires 70% equity stakes in Tri-Starworldwide LLC.

Gitanjali Gems acquires 100% stakes in Rogers Limited,Inc.

Gitanjali Group Acquires "LUCERA" - Flagship JewelleryBrand of Renaissance Retail - Buys over the Retail businessof Renaissance for Rs. 25 Crores.

The Companys wholly owned subsidiary Gitanjali USA Inc.,has acquired 51% stake in Diamlink Inc. Diamlink, a US

based Company is engaged in the business of diamond anddiamond studded jewellery.

GGL has acquired 100% shares of Decent Securities &Finance Pvt. Ltd. and Eureka Finstock Pvt. Ltd.

The company has acquired the balance stake in its Gilibrand to make it a wholly owned subsidiary.

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VALUE CHAINDiamond Polishing

Direct From Mines

Rough Distribution

Diamond Distribution

JewelleryManufacturing

Jewellery Whole SellingJewellery Branding

Jewellery Retailing

Shopping Experience

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CURRENT HAPPENINGS

The company divested its stake in Ivida technologies

pvt.ltd with a view to concentrate on its core business.

The government approved 180 cores of investment

proposal of damas LLC for setting up a retail joint

venture with gitanjali lifestyles for opening jewellery

and lifestyle store.

Launch of luxury lifestyle brand Giantti

The Companys wholly owned subsidiary, Gitanjali

Lifestyle Limited has entered into an agreement for

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Expanding stores in India

Acquisitions including Samuels, Rogers

and Tri-Star

Plans to make further inorganic growth

in the U.S. & Far-east.

Expanding manufacturing capabilities to

address increasing demand

Gitanjali Lifestyles to focus on

Manufacture and distributionOf luxury and lifestyle products

Developing 200 acres gems & Jewellery

SEZ in Hyderabad

Plans to develop more SEZs at Panvel, Nanden,

Nashik, Nagpur,

Aurangabad and Calcutta.

Expansions Diversification

FUTURE

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FUTURE

Gitanjali plans to open 60 stores

Gitanjali to open 150 stores in Tier-II cities

Gitanjali to foray into apparel biz

Gitanjali Gems to add 150 stores in US

Gitanjali Group to invest $30 m to expand retailpresence in China

Moralleto, Gitanjali Group to set up assembly plantin Himachal

Training institute to be set up at the Mani KanchanSEZ

Gitanjali Group Plans Tie-up With Japanese

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CHALLENGES

Increase in the price of Gold & Diamonds.

Other local competitors. According to the data94% jewellery sales are by family jewelers.

Emergence of Low-Cost Brands in theupcoming market.

International Competition:China, Sri Lankaand Thailand's entr in small diamond

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RECOMENDATIONS

New markets in Europe & Latin America.

Growing demand in South Asian & Far East countries.

Industry moving from a phase of consolidation.

Expansion possibilities in lifestyle and luxury products in India.

Increase exports.

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THANK

YOU!