4056 - experience kissimmee · cvent’s top 50 meeting destinations in the united states 2017 u.s....
TRANSCRIPT
ANNUAL REPORT – FY 2016-2017
2961
4673
7980
4056
IF YOU DREAM IT, YOU CAN
DO IT HERE.
GREETINGS FROM
DT MinichPresident & CEOExperience Kissimmee
0504
7869
3498
The past year has made for an incredible chapter in our Experience
Kissimmee travel journal. From installing a Freezin’ Gator Zipline in the
heart of Boston (in the middle of winter) to launching our new brand
and Experience Kissimmee website, our team has been busy sharing our
sunny destination domestically and internationally in more ways than
ever before. And this is just a brief excerpt from our incredible 2016-2017
fiscal year journey, one that we’re excited to share with you.
We’ve seen many changes this past year, both in our business and
community. With the ever-changing political landscape and increasing
need for additional safety precautions due to pressing current events,
we continue to strive to create a welcoming, safe, and family-friendly
environment for all visitors to our destination. We’ve also worked to
align with the ever-shifting media and marketing landscapes by focusing
all marketing and communications efforts with our synergetic integrated
strategic plan.
Have we arrived at our desired destination yet? Of course not!
There’s always more to learn, more opportunities to discover, and more
consumer markets with whom to share our destination. With three
remarkable years of laying a solid foundation for our organization and
a wonderful group of team members along for the ride, we couldn’t be
more excited to see what the future holds on this grand adventure.
We sincerely appreciate the support of our county commissioners and
staff, Board of Directors, Tourist Development Council, and most
importantly, our industry partners. We’re constantly grateful to be a part
of this remarkable community, and we look forward to continuing this
journey with you!
A MESSAGE FROM OUR CEO
Grow and Diversify the Tourism Economy Through Marketing
Grow and Diversify the Tourism Economy Through Sales
Enhance Industry Partner Engagement
Ensure Experience Kissimmee’s Brand Promise is Executed
Ensure Cost Effective and High Performing Operations
STRATEGIC PLAN GOALS08 About Us / Awards
10 Tourism Overview
12 Annual Revenue & Expenses
18 Marketing & Brand Strategy
22 Communications & Public Relations
26 Digital Marketing
30 Social Media
36 International & Domestic Sales
40 Meeting Sales
46 Sports Sales & Marketing
50 Industry Partner Relations
52 Community Relations
54 Board Of Directors
TRAVEL ITINERARY
ANNUAL REPORT06 07EKCVB.COM
ANNUAL REPORT08
2016 Orlando Business Journal CEO of the Year Award –
DT Minich, Experience Kissimmee
Cvent’s Top 50 Meeting Destinations in the United States 2017
U.S. Travel Association 2017 Grassroots Travel Champion
Award Winner
Hospitality Sales & Marketing Association International (HSMAI)
Adrian Awards 2017 – Gold Award for Digital Marketing
– Social Media
Hospitality Sales & Marketing Association International (HSMAI)
Adrian Awards 2017 – Gold Award for Digital Marketing
– Website
The mission of Experience Kissimmee is to create economic opportunity for our community by driving visitation to the destination.
Our Mission
To be the recognized leader in destination marketing by promoting Kissimmee and Central Florida's tourism experiences to the world.
Our Vision
ABOUT US AWARDS
09
10 11
65 Events Managed by the EK Events Team
21,716Total Vacation Home Units
A+ Market GradeFor Overall Vacation Rental Ratings by AirDNA
46,194 7% GrowthIn Overall YOY Osceola County Visitation
Total Accommodation Units in Osceola County
Received Personalized EK Destination Services
235 Groups
24,478Total Hotel Room Units
ANNUAL REPORT
8.6 Million Total Visitors to Kissimmee
= 1,000,000
$51,643,192 Tourist Development Tax Revenue
= 1,000,000
TRAVEL HIGHLIGHTS – FY 2016-2017 TOURISM OVERVIEW
EKCVB.COM
13
FY 2016-2017 ANNUAL EARNINGS & EXPENSES
41000 - PUBLIC FUNDS
41100 - TOURIST DEVELOPMENT TAX 19, 912, 918.OO
41200 - PUBLIC GRANTS 1,440,954.OO
TOTAL 41000 - PUBLIC FUNDS 21,353,872.OO
42000 - PRIVATE FUNDS 2,641,011.27
TOTAL INCOME 23,994,883.27
GROSS PROFIT 23,994,883.27
PERSONNEL COSTS 3,832,029.63
PROMOTIONAL COSTS 13,129,089.16
AID TO PRIVATE ORGANIZ ATIONS 1,362,713.98
WEBSITE 256,404.64
PROFESSIONAL SERVICES & FEES 71,914.41
OCCUPANCY 420,234.68
NON-PROGRAM COSTS 973,729.33
OFFICE EXPENSES 88,845.00
INFORMATION TECHNOLOGY 236,499.99
INSURANCE 30,779.54
TOTAL EXPENSES 20,402,240.36
NET ORDINARY INCOME 3,592,642.91
OTHER INCOME EXPENSES (159,717.99)
INCREASE (DECREASE) NET ASSETS 3,432,924.92
REVENUE & SUPPORT
INCOME
EXPENSES
OCT ‘16-SEP ‘17
EARNINGS – REVENUE & SUPPORT
ANNUAL EXPENSES
12
Grants – 6%
Private Funds – 11%
Tourist Development Tax – 83%
Aid To Private Organizations – 6.68%
Professional Services & Fees – .35%
Non-Program Costs – 4.77%
Website – 1.26%
Occupancy – 2.06%
Office Expenses – .44%
Information Tech. – 1.16%
Insurance – .15%
Promotional Costs – 64.35%Personnel Costs – 18.78%
EXPENSES
EARNINGS
EKCVB.COM
INTEGRATED MARKETING & COMMUNICATIONSAt Experience Kissimmee, we’re constantly striving to be innovative in everything we do. To implement this mindset into our business structure, we were thrilled to recently integrate our Marketing and Communications teams to better align our consumer outreach. By merging our marketing and communications efforts into a synergetic strategic approach and onboarding an Integrated Marketing Communications Manager to oversee consistent messaging across platforms, we will continue to strengthen our cohesive brand voice.
16 17ANNUAL REPORT EKCVB.COM
The first step to planning the ultimate vacation is deciding where to go and the best way to get there.
Vacation Highlights
Traveler Profile
Our Marketing and Brand Strategy team works to create targeted messaging, marketing programs, and integrated campaigns to better understand and reach our consumer audience. By discovering the best routes for communication, we’re able to open the doors of our destination to consumers in new, creative ways.
· Strategic shift to audience-based, market-specific marketing and integration
· Implemented one brand, one voice with cohesive, integrated, and creative storytelling
· Developed marketing campaigns and messaging that speaks to and inspires target audiences beyond demographics to our destination
· Established hotel and vacation home messaging differentiation
· Leveraged new content to consumers: theme parks, hotels, ecotourism, events, dining, and entertainment
· Instilled a sense of urgency for conversion to visit now
· Supported partners’ shoulder seasons in key markets to defined, targeted audiences
18 19ANNUAL REPORT
MARKETING& BRAND STRATEGY
EKCVB.COM
2120 ANNUAL REPORT EKCVB.COM
3THRILLINGRoller Coasters
FAN FAVORITES FROM FACEBOOK
ZIPLINES, HOT AIR BALLOONS, AIRBOATS AND MORE
FUN NATURE ADVENTURES
THEME PARKS, EVENTS, DINING, SHOPPING
& MORE
SHINING STARSOF LA NOUBA™
What We Did M A R K E T I N G & B R A N D S T R AT E GY
· 2017 Destination Magazine
· 2017-2018 Marketing Campaign Calendar
· 2018 Agency Summit Calendar
· 2017 Experience Kissimmee Rebrand
2016 Holiday Campaign
2017 Winter Campaign
2017 Value of Tourism Campaign
2017 4th of July Campaign
2017 Fall Experiential Support
Vacation Highlights
While traveling, we’ve found that capturing and sharing our vacation moments with others is half the fun.
Traveler Profile
Our Communications team works to share the story of Kissimmee both domestically and internationally through targeted messaging to inspire travelers to add our destination to their must-see lists.
22 23
254
55 Million 167 Million
Total articles published featuring Kissimmee in FY 2016-2017
ReadershipCirculation
22 ANNUAL REPORT
COMMUNICATIONS & PUBLIC RELATIONS
EKCVB.COM
Top Articles C O M M U N I C AT I O N S & P U B L I C R E L AT I O N S
24 25ANNUAL REPORT
WINTER SUNDERLANDNovember 2016
In support of our holiday campaign, Experience Kissimmee held a Winter Sunderland media event at the International Plaza Mall in Tampa. We built gingerbread houses, wrote letters to Santa, snapped pictures at a winter photo booth, and shared in-market holiday offerings with the more than 10 journalists and bloggers in attendance.
FREEZIN’ GATOR ZIPLINE February 2017
Experience Kissimmee brought a bit of Florida sunshine to Boston with an innovative marketing and communications activation. Bostonians flew down the 250’ Freezin’ Gator Zipline, petted live alligators from Gatorland, took the ultimate selfie on a Wild Florida Airboats & Gator Park airboat, and colored outside the lines thanks to Crayola Experience.
EXPERIENCE KISSIMMEE PASSPORTTo maintain consistent brand messaging in all marketing and communications efforts, we developed the Experience Kissimmee Passport – a tool for marketers, writers, and communicators to utilize when talking about our brand. The Passport includes our brand platform, guidelines, and messaging.
6,300 Total Attendees
30Total Media Hits
52 Million
UMV*
"Awesome, Affordable Spring Break Ideas for Families"
"13 Most Popular Florida Vacation Spots this Year"
"Most Affordable Destinationfor U.S. 2016"
"Discover the Other Side of Florida – Kissimmee"
"Soy Loco Por Ti, America"
"What to See and What to Skip in Kissimmee, Florida "
What We Did
EKCVB.COM
* Total unique visitors per month for online media event coverage
Use this artboard to create your geo�lter. FREEZIN’ GATOR ZIPLINEat Dewey Square Park
Use this artboard to create your geo�lter. FREEZIN’ GATOR ZIPLINEat Dewey Square Park
Vacation Highlights
When traveling to a new place, it’s important to be able to trust your GPS or road map.
Traveler Profile
Our Digital Marketing team works to ensure our digital platforms provide easy-use and accessibility for all visitors and consumers. By aligning and optimizing all online consumer touchpoints – including our website, social media channels, email distribution, and online advertisements – we’re able to ensure a great online experience for our consumers.
Our top highlight this year: the new Experience Kissimmee website!
· We began the process by polling our partners and staff members for their website improvement suggestions. Utilizing that feedback, we started developing the new sitemap, wireframe, template, assets, and website copy.
· The new Experience Kissimmee website officially launched September 2017, featuring our new branding, large, colorful imagery, and an easy-to-navigate user interface.
· Split tests with our previous EK website revealed a 25% increase in page views per session and 45% improvement in bounce rate.
26 27
DIGITAL MARKETING
EKCVB.COM
28
TRAVEL CONNECTIONS
SALESFORCE MARKETING CLOUD ONBOARDINGWe onboarded the Salesforce Marketing Cloud program in 2017, an email marketing platform with automation, segmentation, and integration options to assist with email distribution and optimizing consumer newsletter distribution.
ARRIVALIST A3 LAUNCHTo better measure incremental impact of our digital marketing tactics on visitor arrival, our team launched the Arrivalist A3 system in concert with the new EK website.
THRESHOLD 360To increase website engagement on our destination and partner webpages, we began integrating 360-degree immersive video experiences using the innovative digital platform Threshold 360.
What We Did D I G I TA L M A R K E T I N G
ADARA Customer Advisory Board Member
Brand USA Research Roundtable Member
29EKCVB.COM
Capturing a memorable vacation moment and making sure the right people see it is what our Social Media team does best!
Traveler Profile
By utilizing social media channels to share our destination story and interact with our target audience, we’re able to build a positive rapport with travelers and wanna-be Kissimmee vacationers across the globe.
The average number of EK webpages or blog posts that users landed on from Experience Kissimmee’s social media channels increased by 40% YOY.
The average social media session duration increased by 82% YOY.
30 31ANNUAL REPORT
Vacation Highlights
40% 82%
SOCIAL MEDIA
EKCVB.COM
Vacation Highlights (Continued)
The bounce rate for EK’s social media channels has decreased by more than 10% YOY.
As a result of our new targeted strategic social media approach, EK’s social channels are now reaching and attracting a more qualified audience.
10%+ SNAPCHAT
Officially launched the Experience Kissimmee Snapchat account.
32 ANNUAL REPORT 33
NATIONAL TRAVEL & TOURISM WEEKMay 2017
In support of National Travel & Tourism Week 2017, our team produced a Tourist Benefits video to create awareness for tourism as the top industry in Osceola County. The video highlighted the statistics of tourism’s economic impact and showcased the people behind the tourism industry.
4TH OF JULY 2017 SOCIAL MEDIA CAMPAIGN July 2017
To drive awareness about the 4th of July celebrations in Kissimmee, our team implemented a creative content approach to engage our audience and increase excitement for local holiday happenings. By utilizing infographics and leveraging timely content across all our social platforms, we were able to inform and inspire our readers.
INSTAMEET August 2017
Our team was thrilled to host the first ever EK InstaMeet. During this activation, we partnered with five local businesses and over 20 photographers to capture high-quality content for the EK Instagram account and our partners. More than 300 unique photo and video assets featuring the town of Celebration and other local partners were created, and #InstaMeetKissimmee was used 296 times on Instagram.
What We Did
EKCVB.COM
Vacation Highlights
Talk about travel experts – our International and Domestic Sales team takes our messaging around the world to raise awareness and drive attendance to the destination.
Traveler Profile
By attending domestic trade shows and working with our core international markets, as well as emerging markets such as China, the Gulf Region, and India, we work to inspire vacations and generate visitation.
36 37ANNUAL REPORTANNUAL REPORT
Sales marketing efforts were executed during the fiscal year, from in-country consumer campaigns to market specific co-ops through our tour operator partnerships.
Sales activities attended, including domestic and international trade shows, sales missions, signature events, and FAMs.
70 105
INTERNATIONAL & DOMESTIC SALES
EKCVB.COM
EK industry partners participated and attended trade shows, sales missions, signature events, educational seminars, and FAMs.270
FLORIDA HUDDLE Disney’s Contemporary Resort, January 9-11, 2017
As the premier appointment-based tradeshow showcasing all that Florida tourism has to offer for domestic and international tour operators and wholesalers, Florida Huddle is one of VISIT FLORIDA’s signature events. Experience Kissimmee had the largest section and representation, with a total of 25 Kissimmee partners present at last year’s event. We also hosted pre- and post- FAM events for select attendees.
IPW 2017Washington, D.C., June 3-7, 2017
IPW is the largest travel tradeshow in the U.S. featuring international travel buyers, domestic travel buyers, and international journalists from more than 70 countries. The event is attended by more than 1,100 exhibitors and 5,000 attendees annually. Sixteen Kissimmee partners participated in the EK section featuring our new branding. We also hosted a luncheon during the event in partnership with Universal Orlando Resort, as well as a reception for the Brazilian delegation in partnership with Visit Tampa Bay.
38 ANNUAL REPORT
NEW SALES MANAGER FOR ASIAWe’re thrilled to have Yinglu Tian join our team as Sales Manager for Asia. This position will help expand Experience Kissimmee’s reach in Asian Markets and increase our international brand presence with these growing target markets.
INTERNATIONAL FLIGHT NEWSDue to strong demand, Emirates airlines once again began offering daily direct flights from Dubai (DBX) to Orlando International Airport (MCO). This seasonal offering was available to travelers July 4 - Sept. 30, 2017.
39
Vacation Highlights (Continued)
Where We’ve Been
EKCVB.COM
Vacation Highlights
Number one rule on the road: always have a meeting spot when traveling with a group.
Traveler Profile
Our Meeting Sales team works diligently to ensure that meeting planners around the world are aware of all the flexible, one-of-kind meeting spaces available in Kissimmee. Additionally, our team focuses on promoting the destination to meeting professionals and reunion planners to attract association, corporate, and SMERF (social, military, educational, religious, and fraternal) meetings and events to the area.
40 41ANNUAL REPORT
YOY increase in meeting sales leads sent
YOY increase in booked leads
YOY increase in potential room nights for meeting properties
YOY increase in booked room nights
20%
28%
21%
34%
MEETING SALES
EKCVB.COM
42 ANNUAL REPORT 43
Vacation Highlights (Continued)
M E E T I N G S A L E S
YOY RFP increase in number of unique planner organizations that have sourced Kissimmee for meetings using Cvent, the industry-leading event management software
14%FLORIDA ENCOUNTERNovember 30 - Dec. 2, 2016
Florida Encounter, a VISIT FLORIDA tradeshow, is the premier appointment-based trade show showcasing all the Sunshine State has to offer for meetings, conventions, and incentive professionals. EK co-sponsored the event with Omni Orlando Resort at ChampionsGate as the host destination and supported the event by providing destination excursions and experiences. We also hosted a media and meeting planners FAM during and after the event.
PHILADELPHIA SALES MISSION March 2017
We invited eight partners and 28 meeting planners with key association, corporate, and third-party affiliations to attend the limited-time Cirque Du Soleil Toruk show, inspired by the blockbuster film, Avatar. The event was held at the Wells Fargo Center in Philadelphia and included a one-hour reception and networking event prior to show time, followed by a VIP meet and greet after the performance.
KISSIMMEE MASTERMIND MEETING PLANNING TRAINING July 2017
To bring awareness to the medical meeting facilities and opportunities available in Osceola County, 24 end-user meeting planners were invited to the Florida Hospital Nicholson Center for the MasterMind Meetings Planning Session, worth 15 continuing education unit (CEU) credits.
FISCAL YEAR 2015-2016
# OF LEADS # OF LEADSCONTRACTED ROOMS CONTRACTED ROOMS
FISCAL YEAR 2016-2017
LEADS BOOKED
326 416175,304 234,104
FISCAL YEAR 2015-2016
# OF LEADS # OF LEADSREQUESTED ROOMS REQUESTED ROOMS
FISCAL YEAR 2016-2017
LEADS SENT
1,108 1,332825,528 995,736
Meeting Leads Summary
Where We've Been
8930
45
Where We've Been (Continued)
M E E T I N G S A L E S
RECORD-BREAKING FAMILY REUNION YEAREK hosted the largest family reunion to date in our destination – the 24th Washington Family Reunion – with over 500 family members in attendance in July 2017. We also hosted the annual Experience Kissimmee Family Reunions Workshop in August, showcasing the locations in our destination that best fit family reunion itineraries. The event hosted 32 pre-qualified planners and 15 partners for a three-day FAM experience.
NEW PARTNERSHIPSOur team focused on developing new partnerships and strengthening current partnerships with key intermediary or third-party organizations. Our efforts proved successful, as Kissimmee bookings with partner HelmsBriscoe increased substantially from FY 2016 to FY 2017, with booked revenue increasing by 69% and booked room nights increasing by 50%.
44 ANNUAL REPORT EKCVB.COM
Vacation Highlights
Traveler Profile
46 47
The greatest vacation memories are made by running, jumping, and actively exploring in new destinations.
EVENTS
TOTAL ECONOMIC IMPACT:
SPECTATORS TOTAL PEOPLE ROOM NIGHTSPARTICIPANTS
39 47,297
$34,549,766
87,803 63,08440,506
ANNUAL REPORT
SPORTS SALES & MARKETING
EKCVB.COM
KISSIMMEE SPORTS COMMISSION - FY 2016-2017 EVENTS SUMMARY
The Sports Sales & Marketing team sprints full-force to attract traditional and non-traditional sporting events to Kissimmee. With our state-of-the-art facilities, plus event services support and endless sunshine - it’s a home run every time.
FIFPA WORLD CUP 2017
QUIDDITCH CUP 2017
FIPFA is the Fédération Internationale de Powerchair Football Association. The 2017 World Cup event was held in Kissimmee July 5-9, 2017 at Osceola Heritage Park.
The U.S. Quidditch Cup 10 was hosted at Austin Tindall Sports Complex Apr. 8-9, 2017. Quidditch is a full-contact competitive sport inspired by the Harry Potter series.
Top 10Hosted Top 10 international power soccer teams in the world
1,800+Room nights
1,637Room nights
94,000+Broadcast views of the opening ceremonies and competition
$857,000 Economic impact
49
Vacation Highlights (Continued)
48 ANNUAL REPORT
64Collegiate Teams
24Community Teams
NXL WORLD CUP 2016The National X-Ball League (NXL) is the U.S. professional paintball circuit. The NXL World Cup 2016 was hosted at Gaylord Palms Resort & Convention Center Nov. 2-6, 2016.
3,300+ $1,700,000Room nights Economic impact
AMERICAN YOUTH FOOTBALL & CHEER NATIONAL CHAMPIONSHIPS 2016The American Youth Football & Cheer National Championships, the largest youth football event in the world, was hosted at Osceola Heritage Park and Austin Tindall Sports Complex Dec. 4-9, 2016.
19,796Room nights
$8.7 MillionEconomic impact
15,000Out-of-state visitors
EKCVB.COM
5926
7031
The best part of traveling is the memories you make with your travel buddy. We’re proud to have so many incredible partners along with us on this journey.
Traveler Profile
The Industry Partner Relations team provides an opportunity for the Central Florida tourism community to gain increased marketing exposure by engaging in our programs, networking, and joining for partner events to become more familiar with all the destination has to offer.
5150 ANNUAL REPORT
Vacation Highlights
· Gained 208 new industry partners, yielding 20% YOY growth.
· Enhanced partner commu- nication by providing ongoing PartnerNet training. This tool engages partners with leads, special offers, listings details, and more.
· In preparation for Experience Kissimmee’s new website launch, our team worked directly with partners to update all business listings and images.
Where We've Been
· Annual Partners Meeting at Omni Orlando Resort at ChampionsGate – Oct. 12, 2016
· Experience Kissimmee’s Brand Reveal at Embassy Suites by Hilton Orlando Lake Buena Vista South – Jan. 12, 2017
· Inaugural Open House for Partners – Apr. 11, 2017
· Canadian Roundtable Session with Experience Kissimmee – May 9, 2017
· Town Hall at Omni Orlando Resort at ChampionsGate Club House – May 16, 2017
· International Roundtables with Experience Kissimmee – June 14, 2017
· Annual Marketing Event at Embassy Suites by Hilton Orlando Lake Buena Vista South – Sept. 6, 2017
INDUSTRY PARTNER RELATIONS
EKCVB.COM
Throughout our exciting journey this past year, we made certain to never lose focus of the importance of our community. Kissimmee Cares is the charitable arm of Experience Kissimmee focused on community outreach and giving back.
Traveler Profile
· Experience Kissimmee extended our support to the Orlando community and all those affected by the Pulse tragedy on the one year anniversary, June 11, 2017.
· Published an advertisement in the Orlando Sentinel for the Pulse One Year Anniversary Tribute Edition, as well as activated four digital components on Pulse Channel and the Orlando Sentinel online homepage, linking to oneorlandoalliance.org/donate.
Our hearts go out to the families of the brave officers, Kissimmee Police Sgt. Sam Howard and Officer Matthew Baxter, who lost their lives in the line of duty this past year. Kissimmee Cares donated $10,000 each to the Sgt. Sam Howard Fund and Officer Matthew Baxter Fund.
5352 ANNUAL REPORT
What We Did
INAUGURAL KISSIMMEE CARES GOLF CLASSICReunion Resort – May 10, 2017
PULSE MEMORIAL
KISSIMMEE POLICE SHOOTING DONATIONAugust 2017
95 $7,840Attendees
25Partner companies
Total Donation to Fairways for Warriors, a veterans charity organization that provides hope, healing, and camaraderie for combat wounded veterans and their families.
COMMUNITY RELATIONS – KISSIMMEE CARES
EKCVB.COM
BOARD OF DIRECTORS
ATTRACTIONSSam Haught ChairmanWild Florida Airboats & Gator Park Craig EvansUniversal Orlando Resort Tim SwanSeaWorld Parks & Resorts Orlando Mark L. DukesWalt Disney World Resort
BED TAX COLLECTORSChris BrumbaughGaylord Palms Resort & Convention Center Jeff ChaseAH Management Mara FrazierWestgate Resorts Russ KraftGlobal Resort Homes Hector LizasuainMagic Development, LLC René PereiraPark Inn by Radisson Resort & Conference Center Orlando Marc Reicher Past ChairmanRIDA Development Corporation
Andy Schiavone TreasurerRamada Kissimmee Gateway Rembert Vonk Chairman ElectExcellent Vacation Homes
CIVIC LEADERSLinda GoodwinGoodwin Realty & Associates, Inc. Mark McHughGatorland
EX OFFICIODon FisherOsceola Board of County Commissioners Peggy ChoudryOsceola Board of County Commissioners Robb LarsonOsceola Heritage Park, SMG Rich MaladeckiCentral Florida Hotel and Lodging Association David BuchheitW192 Development Authority
RESTAURANT/RETAIL/TRANSPORTATIONDoug DornMedieval Times Dinner Theater Mary Ellen Kerber SecretaryFormosa Gardens Village Fernando PereiraPegasus Transportation
SPORTSN/A
AT LARGEKT Budde -JonesStallion 51 Corporation Ed FouchéFouché Parsons & Associates, LLC Buck StineGolf Enterprises, Inc.
54 ANNUAL REPORT EKCVB.COM
215 Celebration Place, Suite 200 | Kissimmee, FL 34747