• 400 Interviews• Data Collection• Online Panel And Telephone

Interviews (Landlines And Cells)

• 95% Reliability; + 4.9% Error• Stratified By Zip Codes

Across District• Target Is Residents, Not

Potential Students

• Online Survey February 9 To 29, Telephone Survey March 1 To 31, 2016

• Replication/ Comparison To 2010 And 2013

• Measure The Awareness And Knowledge With The College And The Programs And Services

• Assess Importance Of The College’s Programs And Services With Constituents And Its Performance On Those

• Levels Of Engagement With The College

• Accountability Of The College To The Community

• Defining The Needs Of The Adult Student

Top Of Mind Awareness (First Mention)

6.8

0.8

2.0

8.5

9.3

3.8

1.0

1.8

3.5

3.0

46.0

8.3

5.0

4.3

5.3

14.3

6.5

2.5

4.3

3.5

2.5

32.8

18.8

1.2

5.6

1.6

22.0

1.6

2.4

0.4

6.0

0.8

32.8

0 20 40 60 80 100

University Of Illinois

University Of Chicago

Roosevelt University

Oakton Community College

Northwestern University

Northern Illinois University

Loyola University

Elgin Community College

DePaul University

College Of DuPage

Harper College

Percent

2010 Residents2013 Residents2016 Residents

Familiarity (All Mentions)

8.5

10.7

6.8

11.0

17.5

25.5

10.8

8.0

6.5

13.3

9.5

59.0

8.3

18.8

14.3

17.8

15.5

42.0

18.3

16.3

9.0

19.8

9.0

58.0

50.0

0.4

2.0

20.4

7.2

49.6

9.2

22.0

1.2

21.6

5.2

56.8

0 20 40 60 80 100

University Of Illinois - Chicago

University Of Illinois

University Of Chicago

Roosevelt University

Oakton Community College

Northwestern University

Northern Illinois University

Loyola University

Elgin Community College

DePaul University

College Of DuPage

Harper College

Percent

2010 Residents2013 Residents2016 Residents

Keyword Descriptors

•2013: Community College, Excellent, Affordable, Convenient, Junior College, Good, Local, Big

•2016: Community, Convenient, Junior, LocalHarper College

•2013: Community, Good•2016: Community College, Troubled, Scandal, Junior College

College Of DuPage

•2013: Community College, Two‐Year College, Local, Good

•2016: Community, Good, Local

Elgin Community College

•2013: Community College, Local, Good, Close To Home

•2016: Community College, Local, Junior College

Oakton Community College

Knowledge Of WhichCommunity College Serves Residents

4.3

6.5

12.8

0.8

66.0

4.8

5.0

2.0

3.5

10.0

2.0

69.0

3.0

10.5

0.8

3.2

5.6

0.0

89.2

0.8

0.4

0 20 40 60 80 100

Other

Do Not Know

Oakton CommunityCollege

McHenry CommunityCollege

Harper College

College Of DuPage

Elgin CommunityCollege

Percent

2010 Residents2013 Residents2016 Residents

Primarily College Of Lake County

Harper College Best Known For In 2013 2016

Programming Knowledge For Harper College 2016

• Important Attributes Defined In 2010 Survey• Importance And

Performance Measured In 2013 And 2016• Scales Used:• 7=Very Important To 1=Not

Important

• 7=Excellent To 1=Poor

• Importance • 2013: 6.51 To 3.79

• 2016: 6.41 To 4.55

• Performance• 2013: 6.08 To 4.22

• 2016: 6.05 To 4.87

Key Attributes 2010 Noted As Important

IMPORTANCE Attributes PERFORMANCE

1 Cost/ Value For Money/ Affordable/ Financial Aid

2.5

2 Classes And Programs Offered At The Times Needed

9.5

3 Academic Reputation 54.5 Successful Transfer To A Four‐Year College 

After Attending Harper2.5

4.5 Career Development 86.5 Flexible Course Scheduling – Day, Evening, 

Weekend, Online4.5

6.5 The Right Courses 12.57 Academic Programs/ Academic Reputation 78 Convenient Locations 4.59 Variety Of Programs 9.5

Key Attributes 2010 Noted As Important

IMPORTANCE Attributes PERFORMANCE

10 Providing Programs That Lead To Jobs In High Demand 1311 Continuing Education 112.5 Meeting Adults' Education Needs 1012.5 Teachers With Real World Experience 1613 Welcoming To All Residents Of The District 614 Job Training Ties To Job Opportunities For Adults In The 

Community14

15.5 Computer Training 12.515.5 Professional Development 1516 Personal Attention 2017 Source Of Employee Training For Employers In The District 1718 Offering College Courses To High School Students To Jump 

Start Their College Careers11

19 Developing Community Partnerships 1820 Well‐Known Faculty 2121 Collaborating With K‐12 Schools 1922 Well‐Known Students 22

Programming Needed

2016

2013

Engagement With Harper College

27.5

4.3

4.8

45.8

22.9

10.4

36.0

4.0

5.3

54.0

5.5

3.3

28.5

0 20 40 60 80 100

Likely To Support In Future

Provided Support To Harper College

Participated In Job Training/ EmployeeTraining Provided By Harper College

Attended Event

Degree

Certificate

Taken Courses

Percent

2013Residents

2016Residents

Event Attended In 2016Little Difference From 2013

Accountability At Harper College

51.3

60.8

53.1

50.1

47.8

7.6

5.5

4.8

6.3

6.0

41.3

33.8

42.3

43.8

46.3

0 20 40 60 80 100

Residents’ opinions are considered important when Harper College makes decisions about

new programs and services.

Harper College is an important contributor tothe economy of my community.

Harper College manages its resources well.

Harper College collaborates and coordinateswith community organizations regarding

allocation of available resources.

The financial resources are well managed atHarper College.

Percent

Do Not Know

Disagree/StronglyDisagree

Agree/Strongly Agree

Interest In Education And Training

College Class6.5% Degree

8.3%

Job Training7.0%

Certification/ Credential

8.3%

Recreational/ Leisure24.3%

None45.7%

College Preferred For Attendance

Harper College

59.9%

Other Colleges

40.1%

2010 Residents 2013 Residents 2016 Residents

Years Lived In DistrictLess Than Five Years 3.2 6.5 12.85 To 10 Years 8.4 12.0 16.811 To 20 Years 22.0 24.0 22.821 Years Or More 66.4 54.5 41.8

Age18 To 24 0.0 0.8 5.525 To 40 4.8 16.0 29.541 To 54 25.2 30.5 28.355 To 64 25.6 37.8 24.065 And Over 44.4 15.0 12.8

Demographic Characteristics

2010 Residents 2013 Residents 2016 Residents

Highest Level Of Education Less Than High School 0.4 1.0 1.0High School Graduate 8.0 7.5 7.0Some College/ Vocational Or Technical School 23.6 13.8 16.8

Associate Degree 0.0 6.8 10.3College Graduate/ Four-Year Degree 40.0 42.3 39.8Post Graduate 28.0 28.0 23.8

Demographic Characteristics

• Major Gain In Unaided Recall

• Market Opportunity Among Adults• Aligning Classes/ Programs

Wanted And Needed Current Offerings

• Opportunity For New Programming –Credentials And Certifications

• Event Attendance• Drop From Last Survey• Importance

• Employers’ Perceived Barriers To Growth

• Difficulty Filling Vacant Positions• Employer Training Needs And

Preferences• Knowledge Of Harper’s

Programming For Employers• Usage Of Harper College• Employees’ Educational Needs

And Employer Support

• 311 Interviews Completed• Qualification: Only

Employers With 25+ Employees Interviewed• 2,639 Total Employers In

Service Area With 25+ Employees

• 95% Reliability; + 5.6% Error• Stratified By Zip Codes

Across District And SIC Code• Largest To Smallest Employers

• February 5 to March 31, 2016

• Compared Where Applicable To 2013 Results

2013 Employers 2016 Employers

SIC CodeAgriculture, Forestry, And Mining 1.7 1.6Contractors And Construction 8.0 8.0Manufacturing 7.1 13.2Transportation, Communication, And Utilities 5.4 6.1Wholesale Trade 6.9 7.1Retail Trade 18.0 24.4Finance, Insurance, And Real Estate 9.7 5.1Services 38.9 30.9Public Administration, Non-Classifiable Establishments 4.3 3.5

Employer Characteristics

2013 Employers 2016 Employers

Future EmploymentCurrent Number of Employees 62,614 50,006Percent Forecasting Increase In Employees 38.9 47.9

Number Of Employees – Increase 2,329 2,746Percent Forecasting Decrease In Employees 3.1 1.6

Number Of Employees – Decrease 100 128

Employer Characteristics

• Finding Qualified Candidates • Difficulty Finding

Candidates With The Needed Skills, Training, And Experience

• Turnover• Training• Other Areas• Competition, Maintaining

Profits, Market Share

• Cost Of Health Care

• Cultural Differences

• Availability Of Workforce/ Qualified Employees (82%)

• Current Employee Skill Level (55%)

• Government Regulations (38%)

• Inadequate Transportation (20%)

• Access To Capital (18%)

Difficulty Filling Vacant Positions In Last Year

14.0

13.4

20.9

20.9

27.9

34.9

44.8

50.0

57.0

58.1

77.9

55.3

0 20 40 60 80 100

Other

Applicants Have Difficulty Passing Drug Test

Applicants Have A Criminal Record (Cannot…

Applicants Unwilling To Accept Work…

Applicants Lack Educational Credentials

Commuting Distance

Applicants Lack Soft Skills

Applicants Lack Technical Or Occupational…

Applicants Unwilling To Accept Offered Wages

Applicants Lack Relevant Work Experience

Low Number Of Applicants

Difficulty Filling Vacant Positions

Percent

Employers

Job Areas Difficult To Fill In Last Year

0.6

2.9

5.2

6.4

7.0

9.3

12.2

15.7

16.3

18.0

22.1

24.4

0 20 40 60 80 100

Government/ Public Administration

Arts, Entertainment, And Recreation

Business/ Financial

IT (Information Technology)

Transportation Or Logistics

Office And Administration

Professional, Scientific, And Technical…

Manufacturing, Maintenance, Repair

Health Care

Management

Sales

Food Service, Hospitality, Or Tourism

Percent

Employers

Job Areas Difficult To Fill In Last Year – 4,367 Vacancies

0 500 1000 1500 2000 2500

Government/ Public Administration

Arts, Entertainment, And Recreation

Professional, Scientific, And Technical Services

Food Service, Hospitality, Or Tourism

Manufacturing, Maintenance, Repair

Transportation Or Logistics

Health Care

Office And Administration

Sales

Business/ Financial

Management

IT (Information Technology)

Number

Less Than 100Employees

100 Or MoreEmployees

Job Areas Difficult To Fill In Last Year – Reasons For Vacancies

100.0

14.3

53.8

33.0

47.2

28.6

37.7

50.0

52.4

30.0

36.4

31.3

0.0

0.0

30.8

2.3

16.7

28.6

11.3

22.2

16.7

30.0

11.4

43.8

0.0

100.0

73.1

87.5

58.3

71.4

75.5

61.1

64.6

60.0

81.8

68.8

0 20 40 60 80 100

Government/ Public Administration

Arts, Entertainment, And Recreation

Professional, Scientific, And Technical Services

Food Service, Hospitality, Or Tourism

Manufacturing, Maintenance, Repair

Transportation Or Logistics

Health Care

Office And Administration

Sales

Business/ Financial

Management

IT (Information Technology)

Number

Retirements

Turnover

Growth/Expansion

Job Areas Difficult To Fill In Last Year – Education Needed

0 20 40 60 80 100

Government/ Public Administration

Arts, Entertainment, And Recreation

Professional, Scientific, And Technical Services

Food Service, Hospitality, Or Tourism

Manufacturing, Maintenance, Repair

Transportation Or Logistics

Health Care

Office And Administration

Sales

Business/ Financial

Management

IT (Information Technology)

Percent

No formaleducationHigh School/GEDTech Cert

Certification

AS

BA

MA

Professional

CEUs Required 2013:47% Employers Have Occupations Requiring CEUs

CEUs Required 2016:42% Employers Have Occupations Requiring CEUs

Training Provided To Employees

78.4

49.0

98.0

97.1

17.2

81.3

94.3

0 20 40 60 80 100

Consider OutsideVendor Training

Partner

Used Outside Vendor

In-House Training

Provided Training

Percent

2013Employers

2016Employers

Safety Major Area

Training Delivery Preferences

10.3

10.9

11.3

11.9

12.3

14.6

21.9

58.3

70.8

98.0

13.0

10.9

30.1

13.0

43.0

65.3

68.4

88.1

0 20 40 60 80 100

Community College Non-DegreeTraining

Apprenticeships

Community College Training

Commercial Training Provider

Community College Degree Programs

Four-Year Colleges

Vendor/ Equipment Manufacturer

Seminars/ Conferences

Online Training/ Webinars

In-House Trainers/ Hands-On Training

Percent

2013Employers

2016Employers

Allow Employees To Enroll In Community

College Class Or Degree During Work Hours In Lieu Of In-

House Training25.2% 100+, 22.5% <100

Knowledge Of Harper’s Employer Programming

3.69

3.64

3.74

3.81

3.96

3.18

3.75

3.74

3.41

3.81

0 1 2 3 4 5

Workforce Certification Center

Wojcik Conference Center

Business Edvantage Program

Small Business Development Center

Harper College Mobile Unit

Hosting Job Fairs

Promise Program

Earn And Learn Program

Free Posting Of Your Job OpportunitiesOn Our Electronic Job Board

Training Services Customized For YourBusiness

1=Not At All To Very Familiar=5

Employers

Less Than 5% Wanted Information About Areas

Usage Of Harper College

100.0

12.5

87.5

2.6

85.7

83.3

13.5

100.0

41.7

58.3

10.3

97.5

92.5

11.4

0 20 40 60 80 100

Satisfied With Training

Training On-Site At Business

Training At Harper College

Harper College TrainedEmployees

Satisfied With Class

Employer Paid For Classes

Sent Employees To ClassesAt Harper College

Percent

2013Employers

2016Employers

Usage Of Harper College

78.1

55.2

70.8

65.6

62.0

98.0

87.4

47.7

0 20 40 60 80 100

Interest In Posting Jobs OnHarper College's Website

Satisfied

Hired Graduate

Posted Jobs On CollegeWebsite

Percent

2013Employers

2016Employers

Willingness To Partner With Harper College: Students Gaining Experience

39.5

43.4

33.4

42.4

33.1

36.9

40.6

45.1

0 20 40 60 80 100

Give Presentations To Students On Skills Needed InThe Workforce, Resume Building, And Interview Skills

Make Presentations To Middle School, High School,And College Students About Job Requirements And

General Career Field Information

Allow Students To Job Shadow Employees

Provide Internships To Students (Paid, Unpaid, OrBoth)

Percent

2013Employers

2016Employers

Employees Need To Earn Degrees

1.7

0.9

5.1

17.1

10.3

0.5

0.5

3.1

4.6

6.7

0 20 40 60 80 100

Professional Degrees

Doctoral Degrees

Master's Degrees

Bachelor's Degrees

Associate Degrees

Percent

Less Than100Employees

100 Or MoreEmployees

Number

195

419

205

15

17

Employees’ College Attendance

10.4

59.8

29.0

55.0

0 20 40 60 80 100

Enrolled In OnlineClasses/ Programs

Employees AttendingColleges

Percent

2013Employers

2016Employers

28% Harper College

Employers’ Support Of Employee Education

68.3

27.0

3.5

7.4

20.9

28.6

33.1

43.4

47.9

47.9

36.0

8.0

8.0

20.9

27.7

35.7

46.6

61.4

45.7

0 20 40 60 80 100

Employer Would Work With College ToInform Employees Of Program

Employees Aware Harper CollegeProvides Employees With In-District Tuition

College Classes Held On-Site At YourBusiness

Paid Release Time For Employees ToAttend College Classes

Pay For Books For Credit Classes

Pay For Noncredit Training Classes

Pay For CEUs

Pay For Certification And Testing

Flexible Schedules For Employees ToAttend College Classes

Tuition Reimbursement For Credit Classes

Percent

2013Employers

2016Employers

• Assistant In Solving Worker Pool For Employers• Retirements’ Impact On

Qualified Employees

• Opportunities For Offering Credentials And Certifications

• Increasing Employee Use Of In-District Tuition And Tuition Reimbursement