400 canvas in 3 days
DESCRIPTION
400 Business Model Canvas in 3 days done at Campus Party for Enterpreneurs by Marcelo Pimenta and Sebrae, with support from BMGenBrasilTRANSCRIPT
400 Business Model Canvas in 3 days
#BMGen @ Campus Party Recife 2012
Innovative actions with Business Model Canvas, a method developed by Alex Osterwalder and Yves Pigneur, applied during the Campus Party Recife 2012. A team composed with 16 local innovation agents, provided by Sebrae, has interacted with “campuseiros” for three intensive days, helping all entrepreneurs through an exercise of creating, analyzing, reviewing, discovering and rethinking their business ideas using the Business Model Canvas. This action has received a huge press coverage and results achieved: more than 400 canvas!!!
#Startups Sebrae Immersion
The beginning of this case is when Maria Augusto Orofino and Marcelo Pimenta did a workshop in Brasilia, improving the methodology to the group of creative and digital economy in Sebrae. After that, Maria Augusta Orofino trained about 60 “Local Innovation Agents”, in Santa Catarina , who acted in Campus Party like facilitators. In Campus Recife, our goal was to spread to all entrepreneurs the concepts of business model based on Business Model Generation methodology. The original goal was to create, in 3 days, more than 200 business canvas. Testing the methodology, as a pilot on Campus Party Recife, so we could expand the approach to Campus São Paulo in 2013. And creating constant feedback cycle for continuous improvement.
The Challenge
Receive future
entrepreneur
Does he have a
business?
Does he want to have?
Does he knows BMGen?
Register and terms of use
Create the canvas and
take a picture
The Process
BMGen Canvas
For Sebrae: As a pilot project, the action achieved the goal as an experiment, as a laboratory, where the team was able to learn important things from the field and c o n s o l i d a t e s u g g e s t i o n s f o r improvements to be incorporated in future editions.
The Results For entrepreneurs: § Give focus and attention to aspects of the
business that had not yet been analyzed; § Dynamic tool, using post-its, allowing to
see the business in one page, with clarity § All of them willing to practice more and
go deeper into the methodology
Press Coverage 1
Jornal do Co
mmercio, in Recife
Press Coverage 2
Glob
o.com
Press Coverage 3
Web
Expo Forum
Press Coverage 4
Startupi, at ig.com
Press Coverage 5
I2 M
obile SoluH
ons
Press Coverage 6
hIp://jconline.ne10.uol.com.br/canal/tecnologia/noHcia/2012/07/27/sebrae-‐ensina-‐a-‐desenvolver-‐modelo-‐de-‐negocios-‐na-‐campus-‐party-‐50669.php
hIp://g1.globo.com/pernambuco/campus-‐party-‐recife/2012/noHcia/2012/07/campuseiros-‐saem-‐com-‐modelo-‐de-‐negocio-‐pronto-‐da-‐cp-‐recife.html
hIp://www.webexpoforum.com.br/26/07/2012/sebrae-‐demonstra-‐na-‐campus-‐party-‐modelo-‐de-‐negocio-‐para-‐economia-‐digital/
hIp://startups.ig.com.br/2012/sebrae-‐nacional-‐prioriza-‐startups-‐e-‐aproxima-‐se-‐de-‐aceleradoras/
hIp://www.i2mobile.com.br/pt/2012/07/30/sebrae-‐blackberry-‐e-‐i2-‐likeaboss-‐na-‐campus-‐party-‐recife-‐2012/
Press Coverage 7
Testimonials
"Pu$ng the business role in p
lanning had
facilitated and strength
ened the company's
incep9on”
Antonio Almeida Marques -‐ bu
sinessman
"It's fun and quite a=rac9ve. It’s like a game, is very s9mula9ng " Janaína Pacheco -‐ Local InnovaHon Agents
"The Campuseiros bring many different ideas which are able to generate business“ Edivan Franz -‐ Local InnovaHon Agents
"This is an environment conduc
ive to
informa9on exchange, with
great possibility of
learning“
Marieli Muskopf -‐ Local Innova
Hon Agents
Campus Party
Created in 1997, in Spain, Campus Party is the greatest event in the world when people talk about innovation, science, culture and digital entertainment, bringing together thousands of people to discuss the main themes in each of these topics. The Campus Party came to Brazil in 2008, to São Paulo and happened, for the first time in Recife, between 26 - 30 July 2012, with 180 different activities involving about 2000 participants.
SEBRAE
SEBRAE (Brazilian Service of Support for Micro and Small Enterprises) is an autonomous social service that aims to assist the development of micro and small enterprises, through partnerships with the private and public sectors, stimulating the entrepreneurship in the country, promoting training programs, encouraging associations, territorial development and market access.
The Local Innovation Agents are professionals trained to work directly with micro and small enterprises (MSEs), providing solutions the according to the needs of each project. With the target of one visit every two months, the agents interact with entrepreneurs, providing information and tips on how the company can innovate. The monitoring is done by at least one year and can be extended for another year, if necessary. This is a service subsidized by the Sebrae, to bring innovation management in the company, with possible actions in products, processes, marketing and organizational structure.
Local Innovation Agents
