40 must know video stats for ecommerce
TRANSCRIPT
40 VIDEO STATSyou must know
if you work in ecommerce
HOW VIDEO DRIVES TRAFFICAND PURCHASES
It is estimated that in 2015,204.2 million people in the US watched online video monthly via any type of device
This represents 78.6% of the USinternet users
– eMarketer
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The amount of time online users spendwatching online video has grown 38.5%in the past 2 years
– Nielsen
64% of all internet traffi c globally is video consumption, and it is expectedto grow to 69% by 2017
– KPCB
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Video content generateson average 3 times as many monthly visitors as other content
– Buffer
Websites with video contentenjoy 88% more time spenton pages by visitors
– Buffer
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Having video content on pagescan contribute to 157% increasein organic traffi c from search engines
– Buffer
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After seeing an online video about a product, consumers are 46% more likelyto search about this product online
– Buffer
8.
Product videos increasethe likelihood of purchases by 85%
– Buffer
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When doing online shoppingwith video content, shoppers are52% more confi dent in their purchases
– Buffer
Video reviews on product pagesincrease visitor session duration 340%
- Goodvidio
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Videos on product pages contribute to 127% increase in pages visitedper shopping session
- Goodvidio
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MILLENNIALS ARE ESPECIALLY RESPONSIVETO ONLINE VIDEO WHEN SHOPPING
4 in 5 millennial shoppersfi nd online product videos helpfulwhen researching future purchases
– Animoto
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67% of millennials are certain they can fi nd a video on YouTube about anything, including product video reviews
- Think With Google
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Millennials are 146% more likelyto watch video on retailer’s websitewhile online shopping than older generations of consumers
– Animoto
15.
Gen Y shoppers are 264% more likelyto share product videos while doing online shopping
– Animoto
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1 in 3 millennials purchase a product as a result of watching online videos
– Think With Google
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3 quarters of millennials rely on online video when comparison shopping
– Animoto
18.
69% of millennial shoppers turn to online video content to research complementary products to add to their purchases
– Animoto
YOUTUBE VIDEO STATS
19.
YouTube has a reach of 81.2% ofInternet users in the US
– comScore
20. 55% of all keyword searches on Google in the US return at least one video result, and82% of those results lead to YouTube
In comparison, 40% of results lead to images, 16% to shopping and 13% to news
– Reelseo
21.
Brand-created videos make up 17%of YouTube content, as opposed touser-generated content, whichrepresents 32% of the top videoson YouTube
– Reelseo
22. “How-to” videos are one of the most popular content types on YouTube
There are more than 135 million“how to” videos on YouTube, many ofwhich demonstrate how to use products
– YouTube
23. More than 100 million hours of “how-to” content has been watched so far thisyear in the US
Searches for this type of videosgrow 70% year-over-year
– Think With Google
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Beauty is one of the largest content pools on YouTube, with over 5 billion hoursof beauty tutorials, how-to videos, product reviews and hauls uploaded in the past10 years
– YouTube Trends
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Beauty content attracts over582 million viewsacross top 100 channels on YouTube
– Digiday
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YouTube enjoys50% year-over-year growthin watch time, especially among18-49-year-old segment
– Think With Google
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76% of millennials use YouTube to follow companies, as opposed to 47% and 42% who follow companies on Twitter and Instagram
– Animoto
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Millennials are also the largest audience for YouTube: 31.8 million of online users in 18-24 age segment in the US spent on average 10 hours 15 min on YouTube
– Digiday
29. YouTube gave birth to the so-calledGen C, consisting of video creators, curators and infl uencers
76% of Gen C visit YouTube weeklyand 36% daily
– Reelseo
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Gen C are 3.6 times more likely to purchase products after engaging with video content
– Reelseo
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Gen C consumers are 1.8 times more likely to be infl uencers and advise others on purchases
- Reelseo
32. Men are more into YouTube than female online users. Men spend 44% more time on YouTube monthly than women, and account for the majority of views in 90%of the content categories
Meanwhile, 65.5% of female online users in the US visit YouTube at least weekly
– eMarketer
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Over 50% of users who watch online videos on their mobile use videos to decide on purchases
- Think With Google
HOW ONLINE USERS PREFERTO WATCH VIDEOS
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Video viewers list YouTube as their #1 destination for fi nding videos about products or brands
– Think With Google
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Mobile video viewers are 1.2 times more likely to think more highly of companies that offer product videos on their pages
- Think With Google
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50% of global YoutTube viewership comes from mobile devices
– Think With Google
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Millennials who use mobile devices to watch online video are 2.3 times likely to go to YouTube fi rst for content
– Adwords Agency
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By 2019, 72% of mobile traffi c will be online video content
– Cisco
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34% of all video plays in the last quarter of 2014 were on tablets and smartphones
- Ooyala
40. Tablet users are more likely to watch online videos longer than 10 minutes
On the other hand, 54% of mobile users watch video content that is less than10 minutes long
– Ooyala
WANT TO GET STARTED WITH VIDEOSFOR YOU ECOMMERCE STORE?
Visit www.goodvid.io