4th Jan – 31st Jan

IDEA - SEE THE RADIO

• a one-of-a-kind initiatives by the largest radio network in

India- To create awareness about challenges faced by the hearing-impaired & make- people learn the sign language which will give feeling of belongingness to this

• The impossibility of the idea is what has helped to crack it! • Recognized at the UN level • Let’s make it BIGger

PART 1 - SEE THE RADIO • 27th September was celebrated as The World Day of the

Deaf. • For the first time in the country and probably in the world,

the non hearing experienced ‘SEE THE RADIO’ with 92.7 Big FM.

• Whatever the jocks said was interpreted for them via sign language.

• Executed from 27th Sept to 2nd October.

PARTNERS • J. Walter Thompson and Hellen Keller

institute is partners with us and are giving us inspiring stories

• Content on development that has taken place in the field of technology for the deaf along with the obstacles and taboo that the deaf face on an everyday level.

PART 2 - SEE THE RADIO • The 2nd and final leg of this is something no radio station has ever done!

• We are going to get a deaf radio jockey – the mechanism of this will be based on the content that the deaf rado jockey would like to express as a radio jockey.

• There will be a neutral voice ( preferably a celeb) who will be the voice of his/ her thoughts.

• They will also undergo a 1 day workshop – radio and sign language.

• Simple Objective – inclusion in society. If radio can hire a deaf RJ, there could definitely be a job opportunity that could be given to hearing disabled

INTRODUCTION OF PHASE II• Introducing the campaign with daily post on sign

language like how one will say ‘Thank You‘ in sign language etc.

• Putting short video clips on social media platforms of the activity/workshops happening across different cities. covered live online

• Small video snippets of talented (good in dance/art etc) students from the institute.

MICROSITE• Host all the information about See The

Radio campaign• Coverage of all the activities done in

various cities for• Video bytes of all the celebs & Rjs

following Sign Language • Option of sharing on social media

platforms.

ON AIR DELIVERABLESElement Description Start

DateEnd Date

No of days in a week

Rotations / day

Total Rotations

Sponsorship Tags

Title / Presenting (5 secs.)

Powered By(4 secs.)

Associate (3 secs.)

Teaser Mentions

Recap of the previous activity with earlier interviews and teasing upcoming phase 2 4th Jan. 6th Jan. 3 3 9 Y

PromosPromoting the initiative phase wise 7th Jan. 20th Jan. 14 6 84 Y Y Y

Content from celeb and kids who have been featured on Christmas. 21st Jan. 25th Jan. 5 6 30 Y Y Y

Breakfast Show Links

Launch of Phase 2 - hunt for deaf RJ / promote plan in detail / taking forward the plan 7th Jan. 9th Jan. 3 2 6 Y Y

Content around obstacles and inspirational stories along with jocks reinforcing INCLUSION in all their conversations 11th Jan. 16th Jan. 6 2 12 Y Y

Content around parents & kids and their views on their daily lives and fun conversations around their likes and dislikes, dreams, aspirations etc. / Showcase of probable candidates for RJs / Bytes of celebs and

kids from the workshop on 20th Jan.18th Jan. 23rd Jan. 6 2 12 Y Y

Building up to next day's special show with Host 25th Jan. 25th Jan. 1 2 2 Y Y Hosting one hour special with Breakfast show Host 26th Jan. 26th Jan. 1 4 4 Y Y

Rj Mentions Promoting the Initiative and cross promote Morning show content / Support Phase wise promotion of Activity 7th Jan. 26th Jan. 17 2 34 Y

Capsules Highlights of the activity with show excerpts 26th Jan. 31st Jan. 6 6 36 Y Y YTOTAL 229 1145 744 450

SPONSORSHIP COST

Presenting Sponsor: Rs. 40

Lacs

Powered By Sponsor: Rs.

30 Lacs

Associate Sponsor: Rs. 21

Lacs

ASSOCIATE SPONSORSHIP (CITY-WISE) COST

City CostMumbai 180000

Delhi 180000

Kolkata 82000

Bangalore 125000

Hyderabad 82000

Chennai 82000

Asansol 36000

Guwahati 36000

Bhubneshwar 36000

Rourkela 36000

Chandigarh 82000

Jalandhar 36000

Amritsar 36000

Patiala 36000

Hissar 36000

City CostShimla 36000

Jammu 45000

Srinagar 45000

Bikaner 45000

Ajmer 36000

Jodhpur 36000

Kota 36000

Udaipur 36000

Jamshedpur 36000

Ranchi 36000

Agra 36000

Aligarh 45000

Allahabad 36000

Bareilly 36000

Jhansi 45000

City CostKanpur 38000

Bhopal 36000

Gwalior 36000

Indore 36000

Tirupati 36000

Vizag 36000

Pondicherry 36000

Trivandrum 36000

Mangalore 36000

Mysore 36000

Panaji 38000

Sholapur 36000

Baroda 36000

Rajkot 36000

Surat 36000

THANK YOU