4 Smart Tactics to Use Customer Support for Marketing

In the modern business world, customer support is no longer the medium used just for communicating with customers and solving their issues. Smart entrepreneurs are already making use of their customer support department for providing assistance to their customers as well as to boost sales.  Here are some smart tactics you can make use of, in order to utilize your customer support channels as marketing mediums:

Educating Your Customers about Your Company

The first step towards successful business marketing is educating your customers about your company. Your customer support representatives can give a brief overview of the company such as when it was founded, what products and/or services it is offering and how important the customers are for the company. Letting customers know about all your products and services would create chances of more business from them.

Smart Upselling through All Customer Support Channels

Upselling, if done smartly and professionally, is one of the most profitable techniques used by modern day business owners for sky-rocketing their sales. No matter what the channel of customer service is; whether it is live chat service, telephonic support or email, there is always an opportunity for customer support representatives to make a sale. This can be done by either offering a customer to purchase a new product from you as a solution to his problem. Upselling, if done excessively can become a damaging factor for your business, so be very careful while adopting this technique.

Creating a Buzz about New and Upcoming Products

Although smart business owners always keep updating their website’s home page with new and upcoming products, since it helps letting customers know what’s new, yet many customers do not care to navigate through the website every time they land on it. Therefore you should ask your customer care representatives to keep updating your customers whenever they get to your support for any queries or issues. This would also increase chances of sales.

Promoting Forthcoming Events and Offers

You should instruct your customer support team to keep promoting your upcoming events, products and special offers. Suppose your company is going to participate in an upcoming trade exhibition, your customer support team should be on its toes weeks earlier so that they can make sure that maximum customers are going to visit your company’s booth. Besides, you can also change the theme and design of your live chat window if your software for live support service has this option; it would help you let your customers know about latest events, upcoming products and discount offers, as soon as they click support button for live assistance.