4 SEO Trends For 2016 – What Future Holds For Us?

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It’s often hard to predict what future holds for us and it’s almost impossible to do so in the field of SEO. The reviews by experts for SEO 2015 are flowing like a never ending river. So, leaving that behind, now it’s time to see what future holds for SEO in 2016.

Steps Will Be Taken For A 'No-Search' Future

 In 2015, mobile devices promisingly took over desktops. However, in 2016 their reach will cover voice searches and smart assistants. It seems that the Google wishes to create a super computer better than those used in Sci-Fi movies. A computer that we can converse with and it can understand our need. Of course we won’t be getting that type of super computer in 2016, but we may move a step ahead to achieve that goal. For Search Engine Optimization the “no search” future will mean better strategies for viewers’ engagement with proxies such as intelligent assistants.

Integrated SEO To Hold Far More Importance

 As Search Engine Optimization becomes bigger incorporating latest technologies and platforms it’s going to be progressively critical not to leave the channel in isolation. Brands will always have their SEO objectives and Search Engine Optimization won’t be replaced by anything else. However, reaching out to social media, paid search, customer relationship management etc. will become essential. You also need to understand that SEO is instinctive even if utilizes a huge amount of data.

Penguin Might Start Working Real-Time In 2016, Penguin algorithm update is surely going to be the hot topic of the season. Be prepared for a Penguin update in January 2016. The next Penguin update was initially supposed to roll out in late 2015, but Google declared just lately that the company will delay the much awaited update until January, 2016. First rolled out in 2012, the sole aim of penguin algorithm was to fight the black-hat link building techniques. The updates of the algorithm mostly rolled out after big gaps, which led experts to criticise the Penguin update because the websites which were penalised had to wait for months after solving the issues to get back in the ranks.

You Might See Competiveness Between Platforms Instead Of Search Engines

 It’s a mistake to think that it’s all about Google. Yandex and Baidu will hold the key and ground in their respective regions. However, you have to wait even beyond 2016 to see them making any ground or progress in the Google stronghold. The market share will be affected or influenced more because of the competition among companies like Google, Microsoft, Amazon and Apple. Chances of this competition are higher than direct search-on-search fight. You might also see Yahoo making an effort to get into the elite group of companies struggling for more and more power.

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