4 Reasons to Develop a

B2B Slideshare Marketing

Strategy Right Now

B2B Slideshare Marketing StrategyDo you have PowerPoint slides from past presentations and webinars gathering dust on

your hard drive? B2B marketers can turn them into powerful visual marketing assets by

publishing them to LinkedIn Slideshare.

Slideshare is a content publishing platform that provides a way for professionals to make

their valuable content easily accessible online. Currently, the website receives 70 million

visitors per month, making it an effective channel through which B2B marketers can

establish expertise and attract potential customers.

We use the platform ourselves to boost SEO, drive awareness in new audiences, and entice

engagement. Below, we share four reasons to add a Slideshare marketing strategy to your

B2B marketing arsenal.

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4 Reasons You Need a B2B Slideshare Marketing

Strategy

1. Improve Your Search Engine RankSearch engine exposure is a compelling reason to promote content on Slideshare for many

B2B marketers. As one of the top 200 most visited websites in the world, Slideshare

content tends to rank highly in search engine results. In fact, 80% of their 70 million

monthly visitors come through targeted search. You can use your Slideshare content to

reach even more prospects via search by using targeted keywords in your presentation.

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2. Generate More Leads

Another benefit of Slideshare is that the platform allows you to set up a lead generation

form on the final slide of your presentation to leverage content downloads and collect

viewer contact information. This service is fairly inexpensive compared to other lead

generation tools on the market. Even without the form, you can still gain leads by including

links within your presentation directly to your website or landing page, or utilizing social

media opt-in forms as a part of your Slideshare social media strategy.

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3. Maximize Your Content Marketing EffortsSlideshare makes uploading PowerPoint files quick and painless, but that’s not all. B2B

marketers can repurpose virtually any type of content into a compelling Slideshare

presentation, including blog posts, white papers, articles, and reports. Repurposing and

distributing content gives it a higher chance of being discovered, and helps to cut down on

content creation time.

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4. Establish Yourself as a Thought LeaderBecoming a thought leader in an industry is an enviable position, as thought leaders have

higher visibility, authority, and brand loyalty than most. Sharing valuable content across this

platform gives you the chance to reach a wider audience and cultivate your online

reputation.

Start developing a Slideshare marketing strategy today to better establish and promote your

brand, grow your audience, and gain B2B quality leads.

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