W I L L N O T G O A W A Y

4R E A S O N S E M A I L M A R K E T I N G

4321e m a i l w o r k s

o n m o b i l ed e v i c e s .

If there’s one thing that’s changed overthe last few years, it’s the shift fromdesktops to laptops to tablets tosmartphones. Through it all, email hasstayed consistent. It was one of thefirst web platforms to make the switchto responsive web-design.

F o r t h e l a s t 2 0 y e a r s o f c h a n g i n g m a r k e t i n g t r e n d s , e m a i l

h a s r e m a i n e d a s p o p u l a r a s e v e r . I t ’ s o n e p l a t f o r m t h a t

b u s i n e s s e s c a n c o u n t o n t o t r a n s i t i o n s e a m l e s s l y b e t w e e n

d i f f e r e n t d e v i c e s a n d p l a t f o r m s .

E m a i l i s t h eo f f i c i a l f o r m

o fc o m m u n i c a t i o n

f o r m o s tb u s i n e s s e s .

It used to be that mostcommunication happened over thephone or through the post. However,everything has switched to paperlessand electronic communication. In fact,91 percent of employees use email tocommunicate within a company.

E m a i lm a r k e t i n g

i s c o s te f f e c t i v e .

Even after you spend time andmoney to secure your businessemail accounts from hackers, youstill save thousands compared toprint and social media advertising.

E m a i l i s t h ee a s i e s t w a y t o

i n t e g r a t eo t h e r

m a r k e t i n gc h a n n e l s .

www.andreasmarouchos.com

From social media to PPCadvertising, email marketing can beutilized to cross-promote yourbrand, and cross-promotion leads toincreased conversions, a wideraudience reach, and better brandawareness overall.

If you were to peer into the future, you’d probablysee email marketing remain near the top forsuccessful marketing techniques. Trends within thefield come and go, but email marketing is aseffective as ever. It’s one marketing technique youwon’t say goodbye to in just a few months’ time.

E m a i lM a r k e t i n g

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