4 Ps of BRITANNIA

Smriti

Singh Rajiv Kumar Preeti Singh Reedhima

A

biscuit company was started in 1892 in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. In 1979,Britannia Biscuit Company was renamed as Britannia Industries Ltd. Forbes Global rated Britannia, One amongst the Top 200 small companies of world.

The

Economic Times pegged Britannia Indias 2nd most trusted brand. In 1983, it crossed the Rs. 100 cores revenue mark. In Indian Biscuits market, Britannia is highest selling in term of value, followed by Parle and ITC. And now-a-days it has covered a major part of market.

NutriChoice

5 Grain Biscuit Tiger Banana NutriChoice Sugerout Treat Fruit Rollz Britannia 50-50 Pepper chakkar 50-50 Maska Chaska Daily Fresh Bread ,Cakes,Rusks Shubh Kamnayein Marrie Gold ,etc.

Britannias

product comes under undurable goods The product comes in different size as well as shape

Products

features are:-Good for health -Tasty -The product are available in attractive packaging

-Products are of good quality. -Product are available in a number of variant. -Product are also provides development food children.

Price

The

price strategy of Britannia are: Market-Pnetration Pricing for the products like Tiger Product Quality Leadership for products like Good Day and Treat Special Event Pricing in festive season

Product name Britannia good day coconut butter biscuit Good day Good day Good day Good day Marie gold haco-nut coo ies

weight 180gm 90gm 90gm 180gm 180gm 337gm

price Rs 35 Rs 12 Rs 15 Rs 23 Rs 23 Rs 25

Milk bikis milk cream Milk bikis Milk bikis Marie gold Marie gold Yummy choco cakes Nutri choice hi fibre Treat choco Pure magic chocolate creme

89 gm 128 gm 85 gm 171 gm 69 gm 145 gm 250 gm 67 gm 150 gm

Rs 15 Rs 10 Rs 7 Rs 13 Rs 5 Rs 22 Rs 38 Rs 10 Rs 20

Milk bikis Milk bikis Tiger orange Treat jim jam Nurti choice

128 gm 178 gm 80 gm 100 gm 100 gm

Rs 10 Rs 25 Rs 5 Rs 14 Rs 15

Marie gold 50-50 50-50 Maska Chaska 50-50 50-50 Nice time

69gm 165 gm 66 gm

Rs 5 Rs 16 Rs 10

113 gm 65 gm 133 gm

Rs 10 Rs 7 Rs 14

Promotion

Britannia

promotes itself through:Advertisements-Television, newspaper magazines, etc. Sales Promotion-small pack of 50-50 with Good Day ,free gift pack in festive seasons, rural marketing fair. Events-Britannia Khao World Cup in 1999, Lagaan match in 2001, etc. Interactive web site.

Film.mp4

PLACE

Britannia product is available in all over India .

all the product we can find in every place like rural market as well as urban market , in short it is available every where . Britannia is available in small stores to big retail outlets .

Britannias

Uttaranchal Delhi Chennai Kolkata Britannia

plans to set up contract manufacturing units . Strategy to set up new contract manufacturing units at least at 35 locations in the country in the next two to three years,

Manufacturer

North

West

South

East

Distributor

Whole seller

Retailer

Consumer

Britannia in Sri Lanka. Britannia in Middle East

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