4 keys to winning emerging markets
TRANSCRIPT
4 KEYS TO WINNING
EMERGING MARKETS
It’s a passé to talk about emerging markets’
importance
Key #1: JUST IN TIME
Timing of the market entry into the emerging market is critical. Maturity of the market & legal
environment needs to be investigated.
Key #2: PERFECT PARTNERS IN CRIMEEstablishing strategic partnership critical to leverage
local market knowledge and infrastructure
Key #3: LEVERAGE GLOBALITY
Localize, but ensure optimal usage of global brands to build preference and influence
Key #4: LISTEN TO LOCALS
Engage in active Social Listening for your local audience and be nimble to unforeseen reactions. Be open with changing
directions.
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To read CASE STUDIES on Starbucks Korea & KFC China, go to: keyhole.co/blog/4-keys-to-winning-the-emerging-markets/