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ABOUT
2015 2016 2 3 12 3 4 6 12 2017 5 7
Penguin Ocean Leisure
DerekeKim CEO
08 May 2014 Founded
258 million Won Capital
Head office: Onsan-eup, Ulju-gun, Ulsan Seoul office: Nonhyeon-dong, Gangnam-gu, Seoul
Location
Sold Penguin2.0 (China’s aquarium)
Launched a operating Penguin #1 (Maldives)
Launched a operating Penguin #2 (Maldives)
Launched a operating Penguin2.0(JFC Group, Seychelles)
Sold Penguin2.0 (Hanseo University, Korea)
Raised a crowdfunding (Wadiz, Korea)
Launched a operating Penguin #3 (Maldives)
Designated as a promising startup (Ulsan city, Korea)
Awarded as a Product of the Year(Korea International Boat Show)
Launched a operating Penguin #4 (Maldives)
Our Vision
Trend Leader of Underwater Industry
Underwater Tourism Contents Developer
Development & Custom-built Global Penguin Network
• Providing customized new models.
• Building a stable Penguin network in Maldives.
• Preparing various models fits for areas, natural conditions, business plans.
• Completing the global networks in 5 years.
PENGUIN 1.0
4 person
2 knots
Electric motor
PENGUIN 2.0 FLYING PENGUIN
12 person
4 knots
Electric motor
12 person
7 knots
Gasoline motor
HLB GROUP
Main Affiliates
- Manufacture of Yachts & Boats
- Yacht chartering - Yacht import/sales
- Lifeboat Davit, Provision Crane, Auto Release Hook
- Engineer training, - Lifeboat inspection &
repairs and testing - Marine Engine sales
- Manufacture of Lifeboat & Rescue boat, Marine engine, GRP pipe, HUD
FRP manufacturer established in 1975.
3 corporations listed KOSDAQ
• LSK BioPharma
• Lifeliver
• HLB Lifescience
• HLB
• BADAHI
• HLB Networks
• Penguin Ocean
Leisure
• Gocean
• Hyundai Yacht
• Hyundai & Cosmos
• HLB Power
• HLB Elec ENERGY
LIFEBOAT
BIO
MARINE
HLB Networks BADAHI
(hlbnetworks.com)
Hyundai Yacht
(hdyachts.com) (badahi.co.kr)
HLB
(hlbkorea.com)
Safety of Penguin
1 HLB’s technology manufacturing lifeboats for 45 years.
2 CE certification by Lloyd’s Register.
3 Self inspection & close examination.
Business
Penguin provides memories sharing with family members.
With Family
Underwater Excursion
Penguin is the easiest way to explore under the sea for everyone.
KIHAAD RESORT 2014.12 ~ 2017.03
Case of Penguin Trip
Kihaad Resort
릴리비치 리조트 & 스파
셰프 섬 마린파크
하이더웨이 리조트 & 스파
키하드 리조트
Lily Beach Resort & Spa
셰프 섬 마린파크
하이더웨이 리조트 & 스파
키하드 리조트
릴리비치 리조트 & 스파
셰프 섬 마린파크
Hideaway Resort & Spa
키하드 리조트
릴리비치 리조트 & 스파
Ste Anne Marine National Park
하이더웨이 리조트 & 스파
Penguin in Maldives
Actual Results
• Clean marine ecosystem.
• Clear underwater sight.
• Proper water depth.
Maldives' Market Characteristics
A Growing Tourist Optimal Climate
Optimal Environment One Island One Resort
• 30% of visitor is Chinese.
• The number of visitor from around the world is increasing steadily.
2014 2018
1.2 m 1.54 m
• Tours are arranged all year around.
Monthly work days
Annual occupancy rate
Abt. 25 days
70~80%
• Maldives have 20 atolls.
• 122 resorts were open at 2016.
• The number would increase to 129
in 2019.
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2015 2016 2017(estimated)
Double Growing Blue Ocean Total sales USD 0.53m in 2016 (3 resorts),
USD 1.3m in 2017 (7 resorts)
Yearly cumulative sales of Penguin Maldives
80 resorts fit the criteria for new Penguin site among 122 in Maldives;
POL is discussing with 5 resorts.
Guideline for New Site
Atoll area
Target
One Island! One Resort! One Penguin!
Chinese visitor
150 rooms
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
Sales(E) Profit(E)
Steady Rise of Place and Sales
2020 POL’s Goal: 25 places, 6 million sales, 2.4 million profit.
2016 2017 2018 2019 2020
3 7 12 18 25
Operating Place
$6m
$2.4m
Penguin Market Analysis
Strategy
Source : UNWTO Tourism Highlights 2016 Edition, The World Tourism Organization
Apr 2017
Global tourism Tourism income $1,260 billion
Tourist 1.18 billion
Sales of 3 potential market(2022)
USD 17.6 million
Maldives Caribbean
Australia
Penguin’s 3 Potential Market
* Source : Tourism Yearbook 2016, Ministry of Tourism Republic of Maldives
Target #1 Maldives
Maldives
Plentiful marine resources
(reefs, fishes, stingrays etc.)
1.2m 129
2022 annual sales $7.5m (30 direct branches)
Annual visitor
Target resorts
2011/2015 tourism income 132% growth.
It is expected to increase $3.3 billion and 1.9 million visitors in 2020.
Launched in 2015
* Source : UNWTO Tourism Highlights 2016 Edition, The World Tourism Organization. Hotel Finder, Google
Target #2 Caribbean
Global tourism site : 25m(2020) ~ 30 m(2030) visitors.
2022 annual sales $ 8m (10 direct branches, 100 units for rental/lease)
Target group: cruise passengers including families.
Caribbean
World’s largest cruise route
23.9m 580
Annual visitor
Target resorts
Launching in 2018
Launching in 2019
* Source : International Visitors In Australia Year Ending December 2016, Tourism Research Australia
Australia
World’s largest barrier reef
(Great Barrier Reef)
7.4m 160
Target #3 Australia
2022 annual sales $2.1m (3 direct branches, 25 units for rental/lease)
It is expected to increase $30 billion and 9.5 million visitors in 2020.
Double digits raise of Asian visitors: China/Japan/Korea.
Annual visitor
Target resorts
E-mail : [email protected]
Tel : +82-2-3443-1458
www.penguinol.com
www.facebook.com/penguinoceanleisure
www.youtube.com/c/penguinol