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CAPITALS

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Платформа создания инновационных услуг для телекоммуникационного оператора и его партнеров

Александр Щукин Практика OSS/BSS Ericsson

Будущее телеком индустрии: Кросс-отраслевые бизнес модели и стратегии.

Москва, 10 июня 2015 г.

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Commercial in confidence | 2015-‐06-‐10 |

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ВОЗМОЖНОСТИ ДЛЯ ОПЕРАТОРА

ЧТО ДЕЛАТЬ ДЛЯ ЗАВОЕВАНИЯ РЫНКА

ПРИМЕРЫ РЕАЛИЗАЦИИ

РЫНОК ЦИФРОВЫХ УСЛУГ

ПЛАТФОРМА СОЗДАНИЯ ИННОВАЦИОННЫХ УСЛУГ

ВОПРОСЫ И ОТВЕТЫ

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Commercial in confidence | 2015-06-10 |

›  Source: STL Partners –  Prepared for Ericsson

›  Human Voice & Messaging –  Traditional Mobile Services –  Declining 11% CAGR

›  Human Data –  Data Services supporting People –  Growth of 4% CAGR

›  Non-Human Data –  M2M data services –  Over 200% CAGR

›  Digital Services –  Telecom specific –  Over 200% CAGR

Digital Services Mobile Telecom Worldwide Market Forecast (US$M)

Telecom 2.0 Transformation Index – Mobile Industry Summary

$0

$200

$400

$600

$800

$1 000

$1 200

2013 2014 2015 2016 2017 2018 2019 2020

Rev

enue

($M

)

Global Mobile Telecom Revenue ($M)

Digital Services Market Segment

Non-human data

Human - data

Human - voice & messaging

Digital Services Market

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$1 Trillion FOR Digital Services Ecosystem

Who Will GRAB

Their Share

?

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Connected Car

Smart Metering

Cloud Systems

Mobile Money

M2M Platforms

Smart Home

Media Partnerships

Smart Appliances

Smart City

Health

ЭКОСИСТЕМА

Smart Citizen

NFV & SDN

Industries are moving into digital value chains and the network is becoming a vital part of their business

Operator opportunities

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› $10B Revenue – Mobile business (9M Subs) – Fixed Broadband Business – Enterprise Business

› Launches 50 Products Per Year

50%

10%

15%

25%

Revenue ($10B)

Mobility Fix Line BB Bus Svcs Other

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$98M Enhanced Revenue

$10M Cost

Reductions

Key Assumptions Model Operator Results

› Operator earns $10B in revenue in 2015 ›  Increase Machine-to-Machine market share by 5% ›  Increase Mass Market Wholesale revenue by $2/mo. for 5% of subscribers ›  Increase Digital Services revenue 20% above the M2M share ›  Accelerate Enterprise Services revenue by 1 week for each connect order

›  New product development cost savings of 50% ›  Savings phase in over 5 years ›  Improve clean orders for Enterprise from 0% to 80%

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Customers Consumers always connected — seek personalized, quality experience Enterprises transforming to meet digital era

Competition Operators target same segments with similar services and little differentiation

Innovation New players quickly deploy new and adaptive mash-ups with little risk

Collaborate to beat ›  Address new business models ›  Leverage innovation strength of

partners

Today’s Business Environment What Operators Do

Provide speed to stay in ›  Effortlessly create new offerings ›  Quickly monetize services

Offer variety to meet ›  Support cloud, digital and M2M

services ›  Enable personalization

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e-Health Monitoring

Financial Algorithms

Operator Assets

M2M Devices

Automotive Telematics

Social Media

Exposed Assets

Exposed Assets

USER IDENTIFICATION

POLICY & CHARGING

MESSAGING

QoS ENFORCEMENT

MONITORING

LOCATION

CONNECTIVITY

BILLING-ON-BEHALF

VOICE, MBB, SMS

FULFILLMENT

SESSION CONTROL

Operator Assets IP SERVICES

VENUE APPS

REMOTE HEALTHCARE

CONNECTED CAR

DIGITAL HOME

M2M

SDN/NFV

IT CLOUD

SMART ENERGY

SECURITY

...

Innovative Services

Entertain- ment

Content

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› Customer & Partner Interaction › Multi-service & Multi-channel › Real-time processes › Catalog and network driven

›  Time-To-Market ›  Total Cost of Ownership ›  User experience ›  Business Innovation ›  Customer Retention ›  Market Share

Catalog-Driven Business Processes

Enterprise Operator Consumers Developers Partners

Network & Services

Digital Channel Interaction

Assurance & Analytics Charging & Policy Fulfillment

Unified Inventory Activation Network Design

Legacy Systems Impr

oved

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Ecosystem Management Storefront for onboarding, component selection and new offering development

Service Exposure & Interaction Creation, assembly and exposure of real-time network session flows

Service Management Component-driven management of fulfillment, assurance, billing/charging

Enterprise Catalog Enterprise-wide repository for all product offerings and their specifications

Service Management

Service Exposure & Interaction

M2M Device & Data Management

Enterprise Catalog

User Experience & Interaction

Ecosystem Management

User Experience & Interaction Self-service on any device providing intuitive user experience

M2M Device & Data Management Enables operators to efficiently provide added value to M2M data

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Idea to Implementation

Lead to Service

Service to Cash

Experience to Resolution

›  Operator creates workflows, assurance models, charging templates, policies, real-time delivery flows in native products

›  Operator creates references to above in the catalog

›  Operator uses component references to create product offerings

›  Operator and partners provide product offerings and APIs to ecosystem

›  Developer assembles new offers from components

›  Customer browses products ›  Catalog delivers available

product offerings to self-service or agent

›  Customer personalizes offer, gets quote, places order

›  Order is orchestrated and fulfilled by operator and partners

›  Fulfillment activates service and drives parameterized assurance and charging

›  Service is consumed by customer in real time using exposed APIs (consumer watches video, transmits data, enterprise uses managed E2E application)

›  Policies are appropriately applied

›  Charging and settlements* occur

›  Service is monitored and assured

›  Customer, partner or operator accesses assurance metrics (on-demand or through alerts)

›  Self-care via multi-screen access is available

Service Management

Ecosystem Management

User Experience & Interaction

Enterprise Catalog

Service Exposure & Interaction

Framework Process Flow

* Settlements occur in the Billing process

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A 3rd party Video Subscription

-or-

An Access Segment, 100 Mbps

A Mobile Data Plan for Video

-or-

A Firewall NFV

Operator base Video Subscription

-or-

A CPE Edge Router NFV

+ + =

A Complete Product Offer

+ + =

Digital Service

Network Service

Results: › Simplified support for multi party ecosystems

› High degree of re-use (low cost, efficiency)

› Simplified support for API exposure

› Rapid time to market and experimentation

› Consistent operations

› Vastly reduced OSS/BS SI costs

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2.  Catalog stores references to components

1.  OSS and BSS systems create components natively

Fulfillment Flows

Charging

APIs

Assurance

Policy

Data turbo boost

SLA premium

SLA basic

Recurring Charge

One-time Charge

Monitor BB link

Time-triggered bandwidth boost

Streaming Video premium

Billing on Behalf of

Fulfillment Workflow

Assurance Models

Charging Templates

Policy

APIs

Activation of device

Send to Billing

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Create configurable building blocks for every part of the service lifecycle:

Fulfillment

Assurance

API

Charging

Fulfillment API

Charging

Operator Offering

Partner Offerings

Multi Partner Offering

Assurance

Policy Policy

Fulfillment

Assurance

API

Charging

Policy

Fulfillment

Assurance

API

Charging

Policy

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Service enablement - innovation recognized by Awards 2013, 2014, 2015

Tunisiana Selfcare Best-Quality-User-Experience Service Enablement Platform

Best Telematics Service Provider Connected Vehicle

Cloud

Consumer Service Innovation Service Enablement Platform STC and Ericsson

INT’L SOFT CHINA Software leading IT consumption, boosting the transformation and upgrading of economy’.

M2M Product of the Year award

Connected Vehicle Cloud

Best of Show Connected Vehicle

Cloud

LTE North America Awards 2014

Most Innovative Application/Service (Connected Vehicle

Cloud )

CTIA Emerging Technology Award Connected Vehicle Cloud

M2M TeleHealth Award “for its ability to improve health care delivery and overall wellness and patient outcomes”

Compass Intelligence Connected Car Platform of

the Year.

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›  Ranked Numer 1: Infonetics Reserach, 2014 ›  Ranked Number 1: Analysis Mason 2013 ›  Ranked Number 1; Gartner 2013 ›  Ranked Numer 1: Infonetics Reserach, 2013 ›  Overall Score: Very Strong Gartner, January 2012 ›  Current Analysis, Dec 2011 ›  Overall SDP market leader OSS Observer, Aug 2010 ›  Current Analysis, June 2010 ›  Overall Score: Very Strong Gartner, April 2010 ›  Ranked Number 1: OSS Observer, Aug 2009 ›  Ranked Number 1: OSS Observer, Sept 2008 ›  Ranked Number 1: Gartner / Dataquest, Nov 2007 ›  Ranked as the overall leader: OSS Observer, Aug 2006 ›  Among top suppliers: Light Reading, Nov 2006 ›  Among top suppliers: Yankee Group, Sep 2006 ›  Among top suppliers: Heavy Reading, Nov 2005 ›  Ranked as best-in-class: Stratecast Partners, Jan 2005

*SDP = Service Delivery Platform has evolved to SE = Service Enablement

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At an airport At a hospital At a concert At a mall At a stadium

›  See flight delays ›  Boost Wi-Fi

›  Find patient records ›  Order tests

›  Find my friends ›  Read the program

›  Find the sales ›  See the directory

›  View camera angles ›  Charge service to

mobile account

Bandwidth turbo boost

Merchandise POS, download, order, pickup

Ticket upsell future event

Vendor dispatch and delivery

Sale of data analytics

Dashboard, helmet cam

Locate friends at venue

Ticket upsell, future event

Post selfie to jumbotron

Merchandise POS, download, order, pickup

Media agencies, ad insertion

Branded Wi-Fi

Food and beverage prepaid, package deal

Camera angle, instant replay

Post video clip to social media

VENUE

APP FEATURES

FEATURE LIBRARY

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Venue Owner X TV, Inc. Jumbotronics

Ticketmaster American Express

Venue HetNet

(Operator)

Venue APP (Operator)

Identity Authentication

(Operator)

Video Monitoring (Operator)

Video SLA (Operator)

Video Service (XTV)

Post Selfie (Jumbotronics)

Purchase Ticket

(Ticketmaster) Advertising (AMEX)

Locate (Operator)

Food & Merchandise Vendors

Food & Merchandise (Stadium Vendors)

BOBO (Operator)

Reporting (Operator)

Venue APP on Cloud

(Operator)

Supplier

Supplier Products

PURCHASES SUPPLIES PURCHASES SUPPLIES

SUPPLIES SUPPLY “SUPPLIES”

NID

TurboBoost (Operator)

Supplier Products

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Data Point: AT&T Stadium, Thanksgiving Day Game

Attendance 80,500

Attendees Using APP

32,000 (40%)

Venue Capacity Events/ Venue Year 1 Year 2 Year 3

Major Stadium 80K 1 1 2 3

Smaller Stadium 50K 1 1 3 6

Arena 25K 1.2 1 2 4

Annual # Events per Stadium 52 52 52

Average Attendance 48K 49K 50K

Smartphone Density 70% 78% 86%

APP User Density 40% 55% 70%

APP API Revenue per User $20 $25 $30

Operator Share per APP $2 $2 $3

Total Annual Revenue $4.4M $9.9M $61M

US Smartphone Density: 65%

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WEB www.falun2015.se

DATA COLLECTION AND DISTRIBUTION

BENEFICIARES Media/Broadcasters Sponsors Viewers offsite Visitors on site

INPUT DATA (EXAMPLES)

›  Athlete Stats, position, pace ›  Weather ›  Traffic & transport ›  EPG, Coming up

Live ›  Tickets ›  Maps ›  Program guide ›  Interviews

On Site ›  Primary/

complementary

TV feeds Historic ›  Athlete facts ›  Race Stats ›  World Cup Results ›  Interviews

WSC app Live results

FALUN2015 LIVE ARENA

THIRD PARTY APPS

ERICSSON NETWORKED EVENT

ERICSSON NETWORKED EVENT -FIS Nordic World Ski Championships 2015

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Automotive OEM

Network Operator

Vehicle

Media Agencies

Insurance Companies

Content Provider Service Provider App Developer

Fleet Company

Dealer

Repair Shop Support Center

Energy / Utilities Companies

Driver & Owner Connected Vehicle Cloud

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STC, Saudi Arabia

70% reduction in customer complaints

14.000+ services launched

OPPORTUNITY REALIZED › B2C & B2B Digital Storefront › Complete solution spanning OSS/BSS and VAS domains. › Business Transformation journey continues…

ADDITIONAL REVENUE PER YEAR

100M€

VISION: A DIGITAL SHOPFRONT FOR WHOLE PORTFOLIO

6.000.000 USERS EVERY DAY

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Result ›  50 percent data sales increase

–  Increased ARPU

› Offload customer care – Reduced opex

› Great user experience –  Increased customer loyalty

›  Promote personalized offerings –  Increased upsell

The uptake of 3G data packages through the self-care portal has grown rapidly to more than 50 percent.” Jalel Kamoun, Director of BSS and VAS, Tunisiana

Click to view

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Александр Щукин •  [email protected] •  phone +7 915 399 3000

Ericsson Service Innovation Framework •  http://www.ericsson.com/ourportfolio/telecom-operators/service-innovation-framework?nav=marketcategory007|subarea012 •  Centurylink: http://www.ericsson.com/thecompany/our_publications/reference-stories-a-z/centurylink-usa

Gartner Magic Quadrant for Operations Support Systems report •  http://crmweb.ericsson.net/cn/ar0ma/Gartner-MQ-OSS-2014

Service Enablement •  http://www.ericsson.com/ourportfolio/telecom-operators/service-enablement?nav=marketcategory007 •  Saudi Telecom, Saudi Arabia: http://www.ericsson.com/article/121212-stc_1595655398_c •  Tunisiana, Tunisia: http://www.ericsson.com/article/tunisiana_1595655397_c

FIS Nordic World Ski Championships Falun 2015 •  http://www.ericsson.com/thecompany/events/falun2015

Remote patient monitoring •  http://www.corp.att.com/healthcare/ •  M2M TeleHealth Award :

http://www.iotevolutionworld.com/newsroom/articles/385756-tmc-announces-winners-the-2014-m2m-telehealth-awards.htm

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