4-20-10ng deloitte social computing webinar
TRANSCRIPT
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Enterprise Social Computingat Deloitte
April 20, 2010
Available in broadcast or dial-in:
U.S. & Canada: 1-800-768-5901
International: 00 +1 212-231-2900Access Code: 9520114
For assistance during the call:
Press *0 to reach a ReadyTalk operator
#dsocial
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J.B. Holston
CEO & President
NewsGator
Introductions
Ross Dawson
Author & Chairman
Lawrence Blank- Cook
KM Solutions Leader
Deloitte
Joseph Press
Specialist Leader
Deloitte
Patricia Romeo
HR Talent InnovationDeloitte
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NewsGator & Deloitte
D Street Story
Collaboration & Communities
Working With A Client
Question & Answer Session
Agenda
#dsocial
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DeloitteNet 2.0
Deloitte is both a customer & partner
Solution: Microsoft SharePoint Server 2007 &NewsGator Social Sites
Deloitte & NewsGator
Team SitesWeb Application
(Portal)
D Street
(My Site)Communities
Microsoft SharePoint Server 2007
NewsGator Social SitesMicroblogging
& Activity Streams
People & Profiles Mobile
Ideas
Discussions
BookmarksWikis & Blogs
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Social networking at Deloitte
The D Street story
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Copyright 2010 Deloitte Development LLC. All rights reserved.5 Social networking at Deloitte The D Street story
It started with a desire
To connect peopleacross functions
To enablecollaboration on
ideas and projects
To buildcommunities of
practice andinterest
To enhanceknowledge about
one another
To empowerpeople with a
personal brandingpage
To personalize thetalent experience
and make ourreally large
organization feelsmaller
All in a millennial friendly environment
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With D Street, professionals can find and connect with othersacross the organization, learn more about colleagues to
deepen relationships, find starting points for conversations,
share ideas and more. Theres even a blog for each of us to
express ourselves, share best practicesthe possibilities arelimitless. Now with the convergence of DeloitteNet, our portal,
communities are sprouting at Deloitte and collaboration will
evolve to a whole new level.
Today, D Street is driving collaboration andinnovation at Deloitte
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How social media is evolving communicationsat Deloitte
Enables colleaguefollowing and
thought leaderactivity using feeds
and aggregation
Channels relevantinformation allowsusers to rate and
recommendcontent
Brings a new layerof information to
the reader byhyper linking
names to profiles
Provides a forumfor individuals to
appropriately
share ideas andbest practices
Eliminatesdirectories anddistribution listsand connects
people to everydaytools
Enablescommunities at
Deloitte
1 2
4 5
3
6
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Meet Patricia Romeo
The Deloitte way
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Meet Patricia Romeo Personal Profile
Personal Profile
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Social Network Graph
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Status Update & Activity Stream
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13/36Copyright 2010 Deloitte Development LLC. All rights reserved.12 Social networking at Deloitte The D Street story
D Street is the place Deloitte professionals go tolearn about their colleagues
0%
20%
40%
60%
80%
100%
120%
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
% of Deloitte that visited 3x % of Deloitte that has personalized their profile2008 2009
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In 18 months, D Street has become a very popular application at Deloitte. Anaverage of 2,300 of the 26,000 active profiles are viewed by over 850 visitors per
day. D Street now hosts 3,000 blogs, 60,000 photos and 11,000 resumes and is
the place to connect at Deloitte.
D Street usage
0
20,000
40,000
60,000
80,000100,000
120,000
140,000
February
March
April
May
June
July
August
September
October
November
December
January
February
March
April
May
June
July
August
September
October
November
December
Number of Searches Number of profiles visited2008 2009
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D Street timeline
Jan 08 Mar 08 Apr 08 May 08 June 08 July 08 Aug 08 Sept 08 Oct 08 Nov 08 Jan 09 Apr 09 Jan 10
Non-client
service
launch
Profiles
enhanced
w/service
lines,
industries
and
sectors.
Business
Resource
Groups,
and
program
checkboxes were
also added
Consulting
Launch
AERS and
FAS
Launch
Profiles
enhanced
w/regions
and cell
phone
numbers.
Script built
for large
groups of
users to
easily add
data to
profile withone click
Tax
Launch
Improved
the
blogging
feature to
make more
intuitive
Enabled
additional
search
capability
enabled by
creating
hyperlinks
on entity
and country
Imported
over 3,000
photos
from the
firm PPD
directory
Added
foreign
languages
to 20,000
profiles
Added fields for
our colleagues
serving on
foreign
assignments
Opened
guestbook to
display on the
profile page,
similar to Face
book's wall.
Provide random
display of photos
in gallery,
including hover-
over tool to see
photo title.
Enhanced searchfunctionality for
field-specific
searches
Integration of the
DeloitteNet portal
with D Street
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The evolution of how Deloitte communicates
EmailInstant
messagingWeb 1.0
DeloitteNetWeb 2.0D Street
DeloitteNet2.01993 2002 2004 2008 2010
Microsoft
Outlook
Microsoft Instant
Messenger
Microsoft CMS
2002
Microsoft SharePoint
2007
Microsoft Share
Point 2007
PLUS Newsgator
1:1 interaction withowner-generated
content
Many to Many interaction with usergenerated content using blogs
Many to Many interaction withuser generated content using
blogs, chats, wikis, onlinecommunities, social bookmarks
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Collaboration and
communities at Deloitte
DeloitteNet 2.0 and Beyond
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We started small to prepare for enterprisescalability
Personal Brand
and Network
Client Service
Excellence
Knowledge and
Innovation Growth
Process and
Operating
Efficiencies
Space prototypes
Portfolio of
capabilities
Governance and
risk management
Cultural
implications
Core
competencies
Best practices Provisioning
Training and
awareness
Security
Access
Intranet portal
Publishing sites
Collaboration
elements
Practice
Communities
Sponsored
Communities
Special Interest
Communities Governance
Limited training
Collaboration spaces
Training and
awareness
Infrastructure
Operation support
Center of Excellence
Community of
subject matter
specialists
Collaborationstrategy Early adopters DeloitteNet Enterprise
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Vision Reality Current solution Future
Communities of:
Practice
Supporting large, go-to-
market practice areas.
Nearly permanent
Intent Supporting groups
targeting a specific
outcome (i.e., intent).
Usually transient.
Affiliation
Supporting groups
brought together by acommon characteristic.
Permanent or transient
Community means
something different
Building a sense of
community
How we serve clients
How we go to market How we organize
internally
Areas of expertise
Geography
Culture
Deloittes nomenclature:
Practice Areas andEnabling Areas
Talent programs and
networks
D Street communities
DeloitteNet evolution from
Gateways to
Communities
Practice
Practice Areas
Enabling Areas
Practice Sub
communities
Sponsored Programs
Networks
Special Interest
Driving continuous
improvement into
Deloitte processes,
people and culture)
???
Vision + reality = solution (and evolution)
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Copyright 2010 Deloitte Development LLC. All rights reserved.19 Social networking at Deloitte The D Street story
Governance Steering and leadership committees
Communities and Collaboration Review Team
Risk Management Plan
Program oversight and collaboration of key stakeholders
Processes
Provisioning process
Moderation and monitoring
Community development
Archival
Key aspects of current success
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Copyright 2010 Deloitte Development LLC. All rights reserved.20 Social networking at Deloitte The D Street story
Change management Stakeholder alignment
Communications
Training
Technology
Continuous improvement
Rapid development and release
Key aspects of current success (cont.)
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Copyright 2010 Deloitte Development LLC. All rights reserved.21 Social networking at Deloitte The D Street story
A sample community
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Copyright 2010 Deloitte Development LLC. All rights reserved.22 Social networking at Deloitte The D Street story
What makes a community strong or weak?Ultimately it is the community members participation what make or break a community
Strong
Weak
Last Updated: 3/22/2010
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Copyright 2010 Deloitte Development LLC. All rights reserved.23 Social networking at Deloitte The D Street story
Strong community traits Weak community traits
Compelling business need to
collaborate exists
Leadership highly engaged and
leads by example
Active community manager whoencourages and promotes
community growth
Members interested in the topic
Members committed to helping each
other New knowledge is being created
Community collaboration personally
benefits its members
Underlying technology easy to use
and increases productivity
Community topic is imposed on
members, rather than letting it
emerge from its members
Poor definition of community
objectives Leadership not engaged and/or
Community Manager not actively
supporting community and
encouraging participation
Not a critical mass of interestedmembers
Collective sharing not openly
encouraged
No compelling reason to return
Low adoption of collaboration tools
What makes a community strong or weak?
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Working with a client
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Copyright 2010 Deloitte Development LLC. All rights reserved.25 Social networking at Deloitte The D Street story
Best practices of social computing in globalcorporations
Improvecollaboration
Shareknowledge
Encourageinnovation
Facilitateconnectivity
Improvedproductivity
Client
connectivity
Improved client
service
Revenue
enhancement
Product
innovation
Speed to market
Market
differentiation
Management
processes
Staff
effectiveness
Cost reduction
High Impact Medium Impact
Social computing capabilities
Businessobjectives
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Copyright 2010 Deloitte Development LLC. All rights reserved.26 Social networking at Deloitte The D Street story
Global Company aiming to use social computing to transform the waytheir employees interact, locate experts and collaborate globally to
improve productivity, be better connected and serve their customers.
Project background
Approach Key deliverables
Deloitte facilitated eight global, cross-
functional Focus Groups with over 50
senior participants
The workshops identified 135 pain points
and 42 opportunities which resulted in 68
business requirements and 10 social
computing capabilities to address the
requirements. Deloitte reviewed the existing social
computing platform (based on
SharePoint/Newsgator) to determine its
suitability for supporting future
developments.
The project produced a series of social
computing videos to ensure a common
understanding of social computing
Ten capability charters were produced to
translate the social computing business
requirements into actionable project work
streams
An implementation was developed to turnthe ten charters into a project roadmap.
A master requirements database
connecting all deliverables back to
business requirements
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Copyright 2010 Deloitte Development LLC. All rights reserved.27 Social networking at Deloitte The D Street story
The journey started by mobilizing the businessto connect their needs to social computingcapabilities
Understand
Vision and
objectives
Review existing
business
requirements
Engage keystakeholders
Identify
required
capabilities
Understand
current 2.0capabilities
Develop high-
level plan
Identify gaps
In capabilities
Enhance
business
requirements
Prioritize and
select
capabilities
Outline tactics
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Copyright 2010 Deloitte Development LLC. All rights reserved.28 Social networking at Deloitte The D Street story
Social Computing has to be driven by thebusiness to meet their needs
Knowledge management
Disparate and dated knowledge
repositories limits the ability to
locate the information to respond
to customer issues and develop
new products
Social Computing
Existing platform not intuitive and
limited mobile access threatens
adoption and the ability to use
social computing effectively
Connectivity
Siloed and insular
communities prevent the
exchange of ideas and reduce
the ability to find and leverage
our diverse skills and
experiences
TeamworkLimited ability to hold online
discussions, share issues, work
together within and between
teams
Communication
Communications are not prioritized or
targeted, resulting in information
overload and inability to know what is
important
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Copyright 2010 Deloitte Development LLC. All rights reserved.29 Social networking at Deloitte The D Street story
Ten recommended social computing capabilitiesto address business requirements
Communication channels
Content management
User profiles
Knowledge management
Channel subscription
Collaboration
Enterprise search
Integrated view
of client knowledge
User experience
Personalisation
Illustrative
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Copyright 2010 Deloitte Development LLC. All rights reserved.30 Social networking at Deloitte The D Street story
Social computing tools for communities
Illustrative
Organizationalsite
Community ofpractice
Community ofinterest
Team site
Push Pull Pull Push/Pull
Wiki x x x
Blog x x
Tagging x x x
Rating/Ranking x x
Microblog x x x x
RSS x x x x
Visualization x x x
Friends/Network x x x
Communication channels x x
IM/Video x x x
Mash Up x x
Real-time collaboration x x
Social computing communities
Socia
lcomputingtools
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About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a
legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte
Touche Tohmatsu and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of
Deloitte LLP and its subsidiaries.
Copyright 2010 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu
http://www.deloitte.com/abouthttp://www.deloitte.com/us/abouthttp://www.deloitte.com/us/abouthttp://www.deloitte.com/about -
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Copyright 2010 Deloitte Development LLC. All rights reserved.33 Social networking at Deloitte The D Street story
Start Now
Register for our upcoming product webinar April 29, 2010 as we coverfeatures and benefits of enhanced social computing on SharePoint.
http://info.newsgator.com/SS2007ProductWebinar.html
For more information:
[email protected] or call 800-608-4597
Follow NewsGator on Twitter @newsgator
Subscribe to our blog -http://blogs.newsgator.com/daily/
http://info.newsgator.com/SS2007ProductWebinar.htmlmailto:[email protected]:[email protected]://info.newsgator.com/SS2007ProductWebinar.html -
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Copyright 2010 Deloitte Development LLC. All rights reserved.34 Social networking at Deloitte The D Street story
Social networking and reputational risk in the workplace bySharon Allen, Chairman, Deloitte
Gartner case study on D Street by Nikos Drakos,
April 3, 2009
Mass Career Customization Aligning the Workplace WithTodays Nontraditional Workforce by Cathy Benko, Deloitte
(Harvard Business School Press)
Generation Y in the Workplace: Four things that wont
change regardless of the economy by Stan Smith, Deloitte Decoding Generational Differences: Fact, fiction...or should
we just get back to work? By Stan Smith, Deloitte
Want to read or hear more?
http://www.google.com/search?hl=en&source=hp&q=sharon+allen+deloitte&aq=0&oq=sharon+allen&aqi=g10https://dstreet.deloittenet.com/personal/promeo/DStreet/Lists/Publications%20and%20Content/Attachments/24/Gartner%20D%20Street%20Case%20Study.pdfhttp://www.totalpicture.com/shows/career-connections/economy-gen-y-w.-stanton-smith-deloitte.htmlhttp://www.totalpicture.com/shows/career-connections/economy-gen-y-w.-stanton-smith-deloitte.htmlhttp://www.deloitte.com/dtt/cda/doc/content/us_Talent_DecodingGenerationalDifferences.pdfhttp://www.deloitte.com/dtt/cda/doc/content/us_Talent_DecodingGenerationalDifferences.pdfhttp://www.deloitte.com/dtt/cda/doc/content/us_Talent_DecodingGenerationalDifferences.pdfhttp://www.deloitte.com/dtt/cda/doc/content/us_Talent_DecodingGenerationalDifferences.pdfhttp://www.totalpicture.com/shows/career-connections/economy-gen-y-w.-stanton-smith-deloitte.htmlhttp://www.totalpicture.com/shows/career-connections/economy-gen-y-w.-stanton-smith-deloitte.htmlhttps://dstreet.deloittenet.com/personal/promeo/DStreet/Lists/Publications%20and%20Content/Attachments/24/Gartner%20D%20Street%20Case%20Study.pdfhttp://www.google.com/search?hl=en&source=hp&q=sharon+allen+deloitte&aq=0&oq=sharon+allen&aqi=g10 -
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The new employee connection: Social networking behindthe firewall, ComputerWorld, August 2008
CSCW conference on Enterprise Social Networking
Workshop. September 2008, San Diego
Intranets Foster Teamwork, Communication, Society ofHuman Resource Professionals
A Name is No Longer a Name But a Hyperlink to a
Persons Profile ProductiveWise Publication December
23, 2008
Want to read or hear more? (cont.)
http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Networking+and+Internet&articleId=322857&taxonomyId=16&pageNumber=1http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Networking+and+Internet&articleId=322857&taxonomyId=16&pageNumber=1http://research.ihost.com/cscw08-socialnetworkinginorgs/http://research.ihost.com/cscw08-socialnetworkinginorgs/https://dstreet.deloittenet.com/personal/promeo/DStreet/blog/Lists/Photos/Intranets%20Foster%20Teamwork.dochttp://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/http://www.productivewise.com/longer-hyperlink-persons-profile-social-media-corporate-settings-case-study/https://dstreet.deloittenet.com/personal/promeo/DStreet/blog/Lists/Photos/Intranets%20Foster%20Teamwork.dochttp://research.ihost.com/cscw08-socialnetworkinginorgs/http://research.ihost.com/cscw08-socialnetworkinginorgs/http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Networking+and+Internet&articleId=322857&taxonomyId=16&pageNumber=1http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=Networking+and+Internet&articleId=322857&taxonomyId=16&pageNumber=1