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Page 1: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

_____3x4_____3 Books in 12

Minutes

4 Minute Summaries of 3 of the

World's Most Popular Books on

Entrepreneurship, Finance &

Personal Growth made with

Page 2: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

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Welcome to Four Minute Books!

Money: Master The Game in 1 Sentence

Money: Master The Game in 4 Minutes

The 4-Hour Workweek in 1 Sentence

The 4-Hour Workweek in 4 Minutes

The 7 Habits Of Highly Effective People in 1Sentence

The 7 Habits Of Highly Effective People in 4Minutes

Which freakin' book should I read next?

Table of Contents

Page 3: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

The fact that you're reading this book right now tells me two things:

1. You are ambitious. Wherever it is you want to go in this life, you're not

there yet, and you're commited to learn and grow until you get there -

otherwise you wouldn't have downloaded this book.

2. You think books are a gateway to that learning and growth. You know

that learning from the world's best minds and books is the way to master

the skills you need and grow into the person you have to become to achieve

that dream, whatever it may be.

If these two things weren't true, you wouldn't have downloaded

this book. That means we already have 2 things in common :)

My name is Niklas Goeke and I'm the creator of Four Minute

Books. It's designed to do one thing:

Making you smarter in 4 minutes or less.

That's why in 2016, I've written and published over 250 book summaries.

This book contains the top 1% of those. Combined, all 3 of them have been

read by 15,000+ people (and counting).

They're the top picks in entrepreneurship, finance and personal growth:

1. Money: Master The Game by Tony Robbins.

2. The 4-Hour Workweek by Tim Ferriss.

3. The 7 Habits Of Highly Effective People by Stephen R. Covey.

After reading these, you will...

Welcome to Four MinuteBooks!

Page 4: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Know exactly how much money you need to never have to work again

(it’s not $1,000,000).

Be able to allocate all of your money to 3 distinct goals & purposes.

Finally understand the difference between being effective and efficient.

Never make the mistake of building a business ,that falls flat on its face,

ever again.

Make decisions today that are aligned with your long-term goals.

Feel empowered to say no to the things that don’t really help you achieve

your most important goals.

...and a lot more.

I believe that everyone should be able to learn from the world’s best books

for free, and I hope that this gift will open up a whole new world to you. Let

it be the first of many.

Happy reading!

-Nik

Page 5: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Money: Master TheGame in 1 Sentence

Money: Master The Game holds 7 simple steps to

financial freedom, based on the advice of the

world's best billionaire investors, interviewed by

Tony Robbins.

CLICK HERE TO READ THIS SUMMARY ON FOUR

MINUTE BOOKS

Page 6: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Tony Robbins didn't think he'd write another book after Awaken The Giant

Within (1991). And for over 20 years, he didn't.

But after the financial crisis in 2008, he knew he had to use his access to

the top 1% of people in the financial industry to help others manage their

finances better. 4 years of research and hundreds of interviews later, he's

distilled all of it into 700 pages of paper.

The result? A book that sold 1 million copies in its first year. Here are the 3

biggest lessons from it:

1. Never underestimate the exponential power of compounding interest.

2. Pick one of five financial goals to show yourself that financial freedom is

within reach.

3. Diversify your investments by using a 3-bucket system.

Time to get the financial education no one gave you in school. Let's go!

Money: Master The Gamein 4 Minutes

Page 7: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 1: Never underestimate theexponential power of compounding interest.

If you've paid attention in math in high school (yeah, right, who ever does?),

the this might feel like I'm preaching to the choir, but you'd be shocked at

how many people really don't understand this.

It's because exponential growth is so big, it's hard to grasp for the human

mind. The best way to astonish yourself is to look at examples of this, like

the folding a piece of paper to the moon story or how 10 early years of

investing are worth more than 35 years of late investing.

This book presents another great example of this.

When Benjamin Franklin died in 1790, he left behind $1,000 for both the

cities of Boston and Philadelphia, which they had to invest and not touch for

100 years. Then they could withdraw a portion of it and had to let it sit for

another 100 years.

After the first 100 years, Philadelphia withdrew $500,000 to build the

Franklin Institute, a museum. The final balance for the bank account in

1990, another 100 years later, was $2 million.

Boston did an even better job at investing and has turned $1,000 into a

glorious $4.5 million.

Insane?

Yes! So please, please NEVER underestimate the power of compounding

interest.

Page 8: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 2: Show yourself you can reachfinancial freedom by picking one of fivegoals.

If I asked you what's the perfect amount of money for you to make, 9 out of

10 times you'd say: "a million dollars."

Why a million dollars? We are drawn to this figure like flies to the light. But

it's just an arbitrary number.

Here's one that's much more important: $51,000. Why?

Because it's the average annual spending of an American adult.

If you can make $51,000 from investments, you never have to work again.

That's all it takes. A million is 20 times as much.

Doesn't that make you feel at ease? This makes it a lot easier to reach your

financial goals.

How far you want to go is up to you, and setting specific goals will help you

be realistic about what you can achieve in which period of time.

Here are 3 of the goals Tony suggests:

1. Make enough money from investments to pay for basic living costs: rent,

food, utilities, a potential mortgage, and transport.

2. Make enough money from investments to pay for basic living costs plus

fun, like travel, going to the movies, buying new clothes regularly, etc.

3. Make enough money from investments to be financially independent and

never have to work again, i.e. $51,000 per year.

For number 3 you need $640,000 invested in a way that gets you an 8%

annual return - which is just a little more than the average return of the

stock market in any given year.

You can never make a million dollars in your entire life, but still reach a

point where you never have to work again.

Page 9: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 3: Use Tony's 3-bucket system todiversify your investments.

Here's a very simple way to allocate all of your investment money (10% of

your income is a good portion and will get you quite far, quite fast, without

hurting your spending too much).

Tony suggests having 3 buckets.

1. A security bucket.

2. A growth bucket.

3. A dream bucket.

The security bucket contains safe investments, like bonds, which won't yield

a lot of return, but are very unlikely to make you lose money.

The growth bucket is for riskier investments, like stocks, which often beat

average returns in the long run, but are highly volatile in the short run, and

might take a while to pan out.

The dream bucket gets some of the profits you make from the other two

buckets, for example 10% of your portfolio value at the end of every year.

Making a lot of money is only meaningful when you actually use the money

to live the life you want - so without a dream bucket, what good are the

other two?

Page 10: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

The 4-HourWorkweek in 1

Sentence

The 4-Hour Workweek is the step-by-step

blueprint to free yourself from the shackles of a

corporate job, create a business to fund the

lifestyle of your dreams, and live life like a

millionaire, without actually having to be one.

CLICK HERE TO READ THIS SUMMARY ON FOUR

MINUTE BOOKS

Page 11: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Was I late to the party because I read this book in 2013? Sure. About 6

years late, to be exact. But that didn't make it any less of an eye-opener to

me.

Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this

was the book that brought him to our screens. Written mostly out of

frustration, this book is Tim's documentation of how he removed himself

from his own company in order to do what he loves: learn and travel.

It's almost impossible to pull out just 3 things from this book, but I'll do it

anyway:

1. Be effective, not efficient.

2. Validate all of your business ideas.

3. Charge a premium to make your life easier.

Let's dig a bit deeper.

The 4-Hour Workweek in 4Minutes

Page 12: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 1: Be effective, not efficient.

If Tim's life was designed around one rule, it would be the 80/20 rule, also

called the Pareto principle. Most people measure productivity by the time

spent working, but that's a bad indicator, because we waste so much time

at work.

Tim suggests to spend your time effectively: on the 20% of things that get

you 80% of the results, and not vice versa.

A famous quote of his is this:

"Doing something unimportant well does not make it important."

So instead of focusing on doing as much as you can, as best as you can,

just focus on doing the few things that will lead to the biggest progress.

This is one of Tim's major mantras in life and something you can adopt

today, that will make every single day of your life, from here on out, slightly

better and easier.

Page 13: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 2: Always validate your businessideas.

This lesson really sank in when I read Noah Kagan's guest post on Tim's

blog. Before you go out and build any product or service, make sure people

will give you money for it.

Will your idea for knitted coffee cozies be a hit? I don't know, so go ask

people to buy from you! This is more of a comfort zone challenge than

anything else, and it's scary - which is a good indicator that it's important.

Two personal examples from 2015: First, a friend approached me with an

idea for a shoe business. We would solve the following problem: People

have different sized feet. They need one shoe in one size, the other in

another size.

Our idea was to go to shoe manufacturers, collect all the leftovers in

different sizes, pair them up and sell them for cheap. To validate, we asked

all of our friends and family who had this problem whether they'd pay for

odd-sized shoes.

What's more, we went into 10+ shoe stores and asked them if people

approach them with this problem.

The answer: no. No one cares, people just take the bigger pair and live with

it, it's not big enough of an issue.

Late in 2015 I wanted to create my first proper digital product. A course. So

to test the idea, I created a landing page, held a webinar, and tried to pre-

sell it. I sold 0 copies of the course, which sucked. But it wasn't a problem,

because I hadn't even built it yet.

Remember: ABV - always be validating!

Page 14: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 3: Charge a premium to need lessclients and make your life easier.

Once you have validated your product and are set to start production, the

next big question often is: Do I want to be high quality or the cheapest guy

around?

Answer: You want to be high quality. Always.

Imagine you want to make $4,000/month, and are selling a nutritional

supplement. If you charge $10 per bottle, you need to generate 400 sales

per month.

If you charge $40 per bottle, you only have to make 100 sales. The hardest

part of making a sale is moving people from not giving you money to

giving you money.

The amount of money is very negotiable once they've made the decision to

purchase from you. I bet you can find 100 people who are willing to give

you 4x the money much faster than you can get an extra 300 people to buy

from you in the first place.

Note: You can easily do this pricing math for any potential product with

Neville Medhora's cool pricing calculator.

That's the first reason you should shoot for high quality and charge a

premium. The second reason is that the people who are willing to pay a

premium are low-hassle clients.

You will get a lot less complaints, returns and angry phone calls. Even if they

don't like it, chances are they won't bother returning it, because they don't

have to turn every cent twice before spending it.

So promise high quality and deliver!

Page 15: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

The 7 Habits OfHighly Effective

People in 1 Sentence

The 7 Habits Of Highly Effective People teaches

you both personal and professional effectiveness,

by changing your view of how the world works

and giving you 7 habits, which, if adopted well,

will lead you to immense success.

CLICK HERE TO READ THIS SUMMARY ON FOUR

MINUTE BOOKS

Page 16: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

If you hadn't at least heard about this book, I'd be shocked. It has sold over

25 million copies. That's as if the entire population of Venezuela had gotten

a copy.

I'm not sure if Stephen R. Covey had any clue about what a success this

book would be when he published it in 1990, but even several years after

his death, it's still the bible of leadership and modern management.

Here's what I learned:

1. Do the funeral test.

2. Learn how to say no.

3. Practice active listening.

Let's make Tim Ferriss proud and look at what it is that makes you highly

effective!

The 7 Habits Of HighlyEffective People in 4Minutes

Page 17: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 1: Do the funeral test.

This is the habit Covey calls "Begin with the end in mind."

He issues a warning that plowing away and getting a massive amount of

tasks done in a preferably short time (i.e. being efficient) is only useful when

you're plowing in the right direction.

The classic analogy here is the ladder you're climbing furiously, only to find

out it's leaned against the wrong wall when reaching the top.

Only if you're clear about your major, long-term goals can you align each

and every single one of your decisions with them.

The by far best way to become VERY clear about those goals is to do the

funeral test. I first heard about this from Tai Lopez and assume he's gotten

it from the book.

Ask yourself these 3 questions:

1. What do I want people to say about me at my funeral?

2. As what sort of person do I want to be remembered?

3. For what do I want to be remembered?

Depending on your number of relationships (family, friends, clients,

partners, customers), you can also ask yourself how many people you'd like

to be there to mourn your death.

As Steve Jobs said:

"All external expectations, all pride, all fear of embarrassment or

failure--these things just fall away in the face of death, leaving

only what is truly important."

Truthfully answering those questions will make you realize that out-of-the-

suitcase, business class lifestyle isn't really you, or that all you ever wanted

to do was dance.

So be bold and ask them.

Page 18: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 2: Learn how to say no.

Knowing exactly where you want to go makes it easy to find out what's

important to you and what's not. When you know your final goal, you'll at

least have an inclination for each to-do as to how important it actually is.

You'll often find that the important things aren't urgent and vice versa. This

in some cases means that there might be things, which don't deserve to be

done at all.

Note: A great tool to learn more about the difference between urgent and

important is the Eisenhower Matrix.

That also means you're gonna have to learn how to say no. It's not easy,

especially if money's involved.

Sometimes tempting rewards will be dangled right in front of you, which is

when it's time to pull out the funeral test again to see whether those

rewards deserve to be chased.

I've tried to learn from Derek Sivers in this regard, who says it's either a hell

yeah, or a no. He's always incredibly focused on a few things, but those

things create all the meaning he needs in his life.

Page 19: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Lesson 3: Practice active listening.

The good thing about saying no to a lot of things is being able to spend a

lot more time actually listening to others.

Active listening is part of our "Coaching 101" on coach.me, and it is a 3-

pronged approach to communication:

1. You're listening to understand the person you're listening to, not

primarily to give advice or respond.

2. You make sure you understand by repeating back to them what they

said and mirroring their emotions.

3. You help them structure their own thought process.

This was one of the major lessons I learned during my first 6 months as a

coach: A good coach is determined much more by the quality of his

questions, than by the quality of his answers.

Covey calls this "Seek first to understand, then to be understood" and it is a

call to practice active listening and empathy.

Just like you get suspicious of your doctor when he prescribes you hefty

antibiotics after hearing you cough just once, we don't tend to trust people,

who we think don't really understand us.

So make an effort to listen to understand, instead of listening to respond. A

good way to start this practice is by simply talking less.

Page 20: 3x4 3 Books in 12 Minutes - Four Minute Books - …...Tim Ferriss needs no introduction. He's like a digital Indiana Jones, and this was the book that brought him to our screens. Written

Which freakin' bookshould I read next?

The answer's always in a book. But picking the

right book is hard. Right now over 129 MILLION

books have been published.

I sure don't know them all, but I've written over

250 book summaries in 2016 alone.

Which book should you read when starting an

online business? What's the best book about

sleep? And which one will help you find

motivation again?

If you PayPal me $1 + your question, I'll tell you

which book is going to get you unstuck.

GET A BOOK

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