hash tag: #3rdspace

live stream: http://www.s2m.to/live/

before 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

INDUSTRIALSOCIETY

KNOWLEDGESOCIETY

AGRICULTURALSOCIETY

1.0 2.0 3.0

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

SOCIETY30:SIMPLE,

SMART,

SHARING

&

SUSTAINABLE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

DATAIS THE NEW OIL

. .

REALTIMEDATA:DASHBOARDS

DATASHARING

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

COLLABORATIVE

(CON)(PRO)SUMPTION

data by

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

MR. JOE PINE

MASS CUSTOMIZATION EXPERIENCE ECONOMY AUTHENTICITYDIGITAL FRONTIER: MULTIVERSE

3RD SPACE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

KM KM

OFFICE & MEETING SPACESBECOME

COWORKING SPACES

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

LONG TAILBECOMES

LONG SNOUT

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

TAICHI

“Take whatever it is you are doing and do it at the max in terms of distribution…

…since the marginal cost of distribution is free, you might as well put things everywhere.”

Eric Schmidt, ex-ceo Google

GOOGLE MAX STRATEGY

TAICHI

SHARE THE ABUNDANCE

TAICHI

PILOT:50 LEADING DUTCH CORPORATIONS ALLOW EMPLOYEES TO COWORKUSING SOFTWARE

DATA IS THE NEW OIL

SELF ORGANIZATION & COLLABORATION

VIRTUALITY + REALITY = 3RD SPACE

HUMAN TRANSFORMATIONAS ECONOMIC VALUEGOOGLE MAX

STRATEGY

SOCIETY30: 3 TRENDS & 3 WAYS TO CREATE SUSTAINABLE VALUE

TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION &

PROGRESSION OF

ECONOMIC VALUE*

MONEY

TIME

ATTENTION

SERENDIPITY

RENDER

STAGE

DELIVER

MAKE

EXTRACT

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES

1. PEOPLE

2. (SOCIALLY) CONNECTED PEOPLE

3. EXPERIENCE SERENDIPITY

4. FANS

5. SPREAD THE ‘STORY’

6. SUSTAINABLE ORGANIC GROWTH

SERENDIPITY

FOR

COWORKING

PLACES:

UNEXPEXTED

RELEVANCE

OF MEETING

OTHER PEOPLE

SERENDIPITY

FOR

SEATS2MEET.COM:

UNEXPEXTED

RELEVANCE

OF

MEETING OTHER PEOPLE

AT THE RIGHT TIME

AND THE RIGHT MOMENT

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

A-SYNCHRONOUS RECIPROCITY

MEET & WORK LONDON

COWORKING SPACES ARE POPPING UP LIKE MUSHROOMS AROUND THE GLOBE…

OPEN INVITATION

TO SOCIETY30 CITIZENS :

TO CONNECT

AND TO CREATE A

GLOBAL NETWORK

OF 3RD SPACES

TO FACILITATE

NEW VALUE CREATION BY

OUR KNOWMADS GENERATION