MODULE 1: UNPACKING ‘STAND’To develop your stand, let’s first determine what a stand is. A stand is your purpose, you why - the think you care so much about that it occupies your thoughts. It’s often the change or realization of what you want to see happen. That can be for you, your family, your community, society or the world at large.

From the definition of the word, it’s a position you maintain, even if that’s privately and only to yourself. It’s as though you almost can’t help but maintain it.

Here are some questions to help distinguish your stand.

Who do you want to impact?

How do you want to impact them?

What do you care about?

What breaks your heart??

What pisses you off in this world (or your industry)?

How do you wish it could be?

What are you willing to do about it?

MODULE 2: DEVELOPING YOUR STANDAs your stand develops over time, there are things you want to pay attention to in order to know if you’re on the right track. Use the space below to

assess your progress or plan actions to create progress.

In what ways is your stand providing you clarity?

In what ways is your stand redefining your goals and planning?

In what ways do you feel more passionate about what you’re unto?

Are you willing to fight for and defend what you’re up to? Who do you want to impact?

How do you want to impact them?

What do you care about?

What breaks your heart??

MODULE 3: DISTINGUISH HOW YOU SHOW UPMake a list of all the communities you belong to:1. __________________________________________________________________________________

2. __________________________________________________________________________________

3. __________________________________________________________________________________

4. __________________________________________________________________________________

5. __________________________________________________________________________________

6. __________________________________________________________________________________

7. __________________________________________________________________________________

8. __________________________________________________________________________________

9. __________________________________________________________________________________

10. _________________________________________________________________________________

How do you show up in these communities?1. __________________________________________________________________________________

2. __________________________________________________________________________________

3. __________________________________________________________________________________

4. __________________________________________________________________________________

5. __________________________________________________________________________________

6. __________________________________________________________________________________

7. __________________________________________________________________________________

8. __________________________________________________________________________________

9. __________________________________________________________________________________

10. _________________________________________________________________________________

MODULE 4: TESTING & IMPLEMENTINGOnce your Stand is distinguished and you’ve begun to develop it further, you’ll want to start testing it in your marketplace. There are really easy ways to do this.

1. Build it into your messaging: website copy, email copy, LIVEs and see how people respond to it. You can even ask people to reply/comment to specific statements you issue.

Given your current marketing plan, list out places you could do this:

2. Start sharing your stand in events, on calls. List below opportunities you have or can create to do this.

3. Interview trusted partners, clients, former clients and ask for feedback.

Make a list of who you could interview:

4. Start using your stand as an affirmation or creation statement.

List out affirmations and occasions where you could do this.

3. Interview trusted partners, clients, former clients and ask for feedback.

Make a list of who you could interview:

4. Start using your stand as an affirmation or creation statement.

List out occasions where you could do this.

MODULE 4: TESTING & IMPLEMENTING Where your stand shows up in reality is in your relationships. Relationships at the individual level, family, community and how you interact with the world at large.

From the list you created above, start listing people in each of the 10 communities most important to you.

Community #1: Person 1: Person 2: Person 3:

Community #2: Person 1: Person 2:Person 3:

Community #3: Person 1: Person 2: Person 3:

Community #4: Person 1: Person 2: Person 3:

Community #5: Person 1: Person 2:Person 3:

Community #6:Person 1: Person 2:Person 3:

Community #7: Person 1: Person 2: Person 3:

Community #8: Person 1: Person 2: Person 3:

Community #9: Person 1: Person 2: Person 3:

Community #10: Person 1: Person 2: Person 3:

I STAND FOR...

I’M DRAWING A LINE IN THE SAND…

Red Elephants’SIGNATURE SYSTEM INTRODUCTION:• Hook • Credibility • Purpose• Engagement

STORY (CHOOSE 1):• Your Story or a Client Story

CONTENT:

• Unique System • Seed • Give them something actionable

OFFER (CLOSE):• Story • Invitation • Limiters & Bonuses

INTRODUCTIONHOOK:

CREDIBILITY:

PURPOSE:

ENGAGEMENT:

STORYYOUR OWN STORY:

CLIENT STORY:

CONTENTUNIQUE SYSTEM:

SEEDS:

SOMETHING ACTIONABLE: