3m think tank social media
DESCRIPTION
Apresentação no evento 3M Think Tank Social Media, em 4 de setembro de 2014TRANSCRIPT
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BrasilBuild Stronger customer conection and Relantionships
DeliveringMarketing Impact
mídias sociais e sociedade
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“Qualquer tecnologia suficientemente avançada é indistinguível de mágica” – Arthur C. Clarke
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Fonte: Gartner
a curva do hype
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Cetic.br
posse de dispositivos nas residências (em %)
Celular Desktop Laptop Tablet
90
31 28
6
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Cetic.br
casas com internet (em %)
44
56
SimNão
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Cetic.br
tipo de acesso nas casas (em %)
66
22
102
FixoMóvelDiscadoNão sabe
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Cetic.br
pessoas que já usaram a internet (em %)
58
42
SimNão
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Cetic.br
principais usos da internet em comunicação (em %)
Redes socia
is
Mensag
ens
E-mail Voz
Micr
oblogs
77 74 72
32
18
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Cetic.br
o que crianças e adolescentes fazem na internet (em %)
Trabalho escolar
Rede social Busca Vídeo Game
8781 80
68
57
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“O futuro já está aqui – só não está muito bem distribuído” – William Gibson
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BrasilBrasilBuild Stronger customer conection and Relantionships
Fonte: Accenture
a barbatana do tubarão
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Fonte: Shirky, Clay – A cultura da participação (2011)
o excedente cognitivo (em horas)
Wikipédia TV
100,000,000
200,000,000
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novos dispositivos
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www.renatocruz.com@rcruz
www.facebook.com/[email protected]
muito obrigado!