3g world congress enabling higher data speeds & …€¦ · wcdma/ hsdpa peak total data...

Motorola General BusinessAdd additional legal text here if required by your local Legal Counsel.MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

3G World Congress Enabling Higher Data Speeds & Resulting Services

Anil BarotDirector CDMA Portfolio Strategy CDMA Systems DivisionMotorola NetworksNovember 15th, 2005


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Delivering World Class Portfolio of Personalized Services

Fundamental Requirements:

• Availability of Higher Data rates.

• Network IP Backbone

• IP Multimedia Subsystems (IMS)

• Multi-mode Handsets


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Wireless Industry Migrating to Higher Data Rates

2005

WiMAX

2006 2007 2008 2009 2010

Standards completeTrialsCommercial

CDMA3GPP2

UMTS3GPP

FL RLPeak Mbps

802.16d – Fixed Wireless

CDMA 2000 Phase 2 Evolution

HSUPA 5.8--

EUTRA

Note: EV-DOrB 3X will support 15 Mbps FL with new hardwareCDMA Phase 2 Evolution and EUTRA – Evolved UMTS Terrestrial Radio Access Network, may support 100 Mbps, 20 MHz band, OFDM, MIMO, …

802.16e - Mobility 11 2.75 MHz

SB-EV-DO (EV-DOrB) 9.3 5.43X

EV-DOr0 2.4 .15

UMTS 1.5 .38

HSDPA 14 --

EV-DOrA 3.1 1.8

Approximate Activity


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What’s Coming In Data Speeds

Advances being madeNew technologiesEvolutions/upgrades to existing technologies

Comparing is difficult becauseToday we can only compare theoretical top speedsSpecs are for different amounts of bandwidth

Makes it difficult to compare apples to apples

Following chart provides an illustrative example of the highest theoretical data speeds They DO NOT take into account overhead, edge-of-cell fall-off and other factors


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Present & Future Wireless Data Speeds (Adjusted Bandwidth For Comparison)

21.7 MbpsFixed/Mobile71.25 MHzCDMA2000

EV-DO Rev A

Up to 30 MbpsMobile25.00 MHzWiMAX

Mobile

8-36 MbpsFixed/Nomadic25.00 MHzWiMAX

22.4 MbpsFixed/Mobile71.25 MHzFlarion OFDMA

Now Qualcomm

15 MbpsFixed/Mobile25.00 MHzIP Wireless

UMTS TDD

28.8 MbpsFixed/Mobile25.00 MHzWCDMA/

HSDPA

Peak Total DataSpeed/Use

Number Carriers In 10 MHzBandwidthTechnology


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CDMA Industry DirectionThe Evolution of CDMA to All-IPThe CDMA2000 family meets the marketplace’s demand for voice and data services

IS-95

1xEV-DO

1X

1XEV-DORev. A/B

MSS-CCircuit & Packet Telephony

IMSCircuit switch

All - IP

IP RAN

CORE

Phase I Phase II Phase III

E-MAILw/ Attachment

HIGH DATA RATE & CAPACITY

LOW-MED DATA & CAPACITY

NO

N-R

EAL

TIM

E

REA

L TIME

E-MAIL

Full Web Browsing

S/WDownload

MusicDownload

Location Based Services

SMS

Multi-MediaMessaging

DownloadRingers

Transaction Based Apps

Voice

InteractiveGaming

Live VideoBroadcast

VideoConference

Applications

ManagementManagementApplicationsApplications

IntegrationIntegrationSupportSupport

VOIP/VTVOIP/VT

MC-DOMC-OFDMA

??

Standards in Standards in processprocess


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1X

4GV-NB* Codec

1X EV-DO-A(VoIP)*

Relative Voice Capacity

1X EV-DO REV A Benefits

Voice Capacity Gain - VOIP

* Also available in Wideband

40 40 erlangserlangs


Broadband Data Experience

1.8 Mbps

Relative Data Capacity

3.1 Mbps1X EV-DO-A

1X EV-DO-0

1X

153 Kbps2.4 Mbps

153 Kbps153 Kbps

Richer Experience•Lower Latency – Multimedia, gaming•QoS – Priority and Differentiation•Push to X, •Real Time Applications•BCMCS


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1X EV-DO REV A BenefitsVoice Capacity Gain -VOIP

* Also available in Wideband

1X-RTT

4GV Coder-NB*

1X EV-DO-A(VoIP)*

Relative Voice Capacity Gain

>40 >40 erlangserlangs


Higher Data Capacity - QOS

Forward Link ~3.1Mbps

Reverse Link ~1.8 Mbps

Low Latency - Similar to 1X

QOS- Application Delivery -Application Priority Level & Relative Differentiation :Real Time, Streaming, Interactive, Best EffortSupport Real Time Packet Apps :VOIP, Gaming, Music, Push to X, etc.

Broadcast MultiCast (BCMCS)- Multi Media Exerpericne

UPDATE IN PROCESS


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Convenience• Wireless Ticketing• Speech To Text• Language Translation• Enterprise Data/Media Extraction

Location• Fleet Management• ViaMoto• Friend Finder• Child Tracker• Traffic Alert

Video• Push-To-Video• Video On Demand• Remote Home

Monitoring

Messaging• Blogg• Multimedia

Messaging• Instant Messaging• Micropayments

Download• Music On Demand• Music Streaming• Color Notes

Compelling Mobile Applications Portfolio


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The Opportunity in Wireless!

SMSSMSMMSMMS

DownloadableContent

DownloadableContent

LocationLocation

Push-to-XPush-to-X

VideoVideo

Evolution of Data Services

Applications are evolving from simple SMS to multimedia,real-time video, interactive gaming and eCommerce

Application

Time


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• Voice activated PTT• Navigate PTT with voice commands

• Buzzing• Alert buddies with prerecorded media

• Partylines / Chatrooms

• Hands-free PTT accessories

• Presence

• P2T• P2See

• P2Hear

• P2Share

• P2Ask

• P2Find

• P2Play

Push-To-Talk Evolution as Enabled by IMS

Market Reality – Applications Evolve


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How Many Screens In Our Lives?

The next big buzz

• At least three screens in our lives todayTV screenPC screenMobile phone screen

• Wireless industry and content providers working to provide access to ALL these screens


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Search For The Kill Data Application –An Elusive Goal

Rapid service creation environment

Rapid service creation environment

Adaptation and management of new

business models

Adaptation and management of new

business models

Flexible architecture to quickly deploy and

manage

Flexible architecture to quickly deploy and

manageLeverage off a suite of

applicationsLeverage off a suite of

applications

Need a “Killer” Service Enabling Environment

Suite of Applications

Network Efficiency, Consumers,

Enterprises

IMS/GAMAGlobal Applications

Management Architecture

Hosting, MVNOFlexible Business Models and Initiatives

Deliver a dynamic portfolio of content rich, personalized

services with standard creation

tools.

Manage and control costs,

improve time to market, scaling

that gains acceptance and

retiring less popular services.

Allow for forging and managing

flexible business relations and partnerships.

Provide the flexibility to

use/launch from a suite of apps in place via hosted or MVNO model.


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GAMA - The Complete Ecosystem

Application creation and integration by leveraging existing network assets

(messaging, location, video streaming, presence, etc.)

Delivers interoperability among different applications and services available to

enhance the end-user experience

Delivers consistent

user identity, single sign-on

experience across all the authenticatedapplications

Automated participant

governance and efficient value chain

management between the various partners involved in

delivery and management of

applications

Identity

Policy

Mgmt

Value

Chain

Mgmt

Web Services

ServiceEnablement

GAMA

G lobal Applications Management Architecturelobal pplications anagement rchitecture


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OSS/BSSCallControl

MessagingVideoStreaming

Location

MotorolaGAMA

Applications MerchantsE-commerce Content

Move to:Structured, well-organized development environmentSingle point technology & operation managementSimplified development, delivery and management life cycle

IMS/SIP

Service Delivery Enablement - GAMA

OSS/BSSCallControl

MessagingVideoStreaming

Location

ContentMerchantsApplications

Move from:Unstructured “ad hoc”Multiple complex interacting systems

Identity&

PolicyMgmt

ValueChainMgmt

Web Services

Service Delivery Enablement

GAMA


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What is Important – A Nimble Architecture (IMS & GAMA)

Terminals InFiNet, IP Phone, Web Phone

Nomadic

IP Based PBX

Automobiles Hot Spot EnterpriseHome

Common End-User Services

Accessibility Everywhere at Wireline-Like Cost and Desktop-Like User Experience

Voice, Messaging, PoC, Video, Web Services, Location Services, Content Storage

COMMUNICATION DOMAINS

Subs Database

NetworkManagement

BROADBAND IP NETWORKSContent ProvidersContent ProvidersContent Providers

Application DevelopersApplication Developers

Application Developers

Routers

PSTN

Gateway

INTERNET

PoCServer

Access Technologies

Wireless Cable DSL

GAMA

SoftSwitch

IMS


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In Summary - The Path Forward

•Wireless data will evolve to many sizable niches

• Invisible mobile – machine to machine

• Messaging communities (SMS, IM, PTT, email)

• Enterprise application mobile extensions

• More than transport revenue – content access partnerships

• An all-communicating world !!!


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Thank You!

3g world congress enabling higher data speeds & …€¦ · wcdma/ hsdpa peak total data...

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