3g presentation february 4th, 2003. page 2 what is 3g? 3g corporate application examples why migrate...
TRANSCRIPT
3G PresentationFebruary 4th, 2003
Page 2
What is 3G?
3G Corporate Application Examples
Why migrate to 3G?
3G Technologies
3G Consumer Application Examples
Goal: Provide a brief overview of 3G technologies and associated products
Agenda
Page 3
What is 3G?
3G Corporate Application Examples
Why migrate to 3G?
3G Technologies
3G Consumer Application Examples
Page 4
3G is a telecommunications term for the next generation wireless networks that will have increased bandwidth and enable new IP based solutions such as:
What is 3G?
• Interactive games• Downloadable ringers• Screensavers• Device personalization• Still pictures & video imaging• Richer business applications• Full Internet browsing
3G networks are characterized by the following:
•Faster: 56kbps-2.4mbps
•Integrated: IP based packet data network
•Efficient: increased voice and data capacity
Page 5
What is 3G?
3G Corporate Application Examples
Why migrate to 3G?
3G Technologies
3G Consumer Application Examples
Page 6
There are two main reasons for operators to build an IP based 3G network: New Revenue Opportunities and Cost Savings
Ability to create new service experiences driven by richer interaction between applications and media- streams
Introduce person- to- person communications by combining multiple media types
Offer high-speed wireless access for corporate users to their enterprise applications
Switch to all IP traffic will increase network efficiency and call volume capacity
Operational and capital expenditure savings Future upgrades primarily consist
of only software upgrades vs. replacing or adding expensive hardware
Increased network component flexibility and intelligence means the network is easier to operate as well as configure for new services
New Revenue Opportunities Cost Savings
Page 7
Who are next generation data subscribers?• Business Customers• Consumers• Machines
What do they want? • Business customers want to expand access to corporate applications on the road.• Consumers want to be mobile and remain in touch with their world around them.• Machines want to interact with each other and a variety of different applications over the
wireless network without human interaction (i.e Silent Commerce)
What do they need?• Secure virtual/private access that meets an expected level of service.• Instant access to services which are tailored to their lifestyle. • Distributed access that quickly adapts and supports a wide array of applications and
services.
There will be a variety of different target audiences for this service
Page 8
% of US COMPANIES Adopting Wireless Applications
Messaging (Email & PIM)
Internet/Intranet/Extranet
Enterprise Resource Planning & Sales Force Automation
Custom Vertical
3G will allow the wireless extension of existing corporate applications
1999 20042000 2001 2002 2003Bandwidth Optimization 56.6 Kbps
Peak data rate 14.4 Kbps
Peak data rate 153.6 Kbps
Peak data rate 614 Kbps
Peak data rate 307.2 Kbps
There will be a significant growth of business applications operating over the 3G
networks
Page 9
% of US CONSUMERS Adopting Wireless Applications
Messaging (Email, PIM & Instant Messaging)
Web Browsing (Content, eCommerce & Gaming)
Download Audio, Text & Graphics
Streaming Audio & Video
Consumers will benefit from business advances which enhances Lifestyle Applications
Information
Entertainment
1999 20042000 2001 2002 2003Bandwidth Optimization 56.6 Kbps
Peak data rate 14.4 Kbps
Peak data rate 153.6 Kbps
Peak data rate 614 Kbps
Peak data rate 307.2 Kbps
Consumer applications will also become more popular over the 3G networks
Page 10
What is 3G?
3G Corporate Application Examples
Why migrate to 3G?
3G Technologies
3G Consumer Application Examples
Page 11
• Residential Portal
• Business Portals
Portals ComponentsAccess
Device Related Services
Internet Related Services
• Voice
• Data
• WISP
• Multimedia
• Contents
• Applications
• mCommerce
• Advertisement
• Machine-to-machine
• Machine-to-user
• Technical Support Solutions
• Global Support Solutions
• Business Support Solutions
Internet
HTML
VXMLWML Web Clipping
SOAP/HTTP
Devices/Terminals
3G Wireless Networks
Mobile Applications
At the simplest form, there are 3 parts to an end-to-end wireless architecture
Page 12
Mobile devices will vary
Basic phones
Life-style phones
Feature/smartphones
Smart phones PDAs CommunicatorsHand-heldcomputers
Personalcomputers
• There are and will be many different types of mobile terminals available• Each type of terminal has its use in different usage situations• The terminals will support various networks and application technologies in varying degrees
Page 13
Those devices may require different development patterns
Which development technology is best suited to satisfy my requirements?• WAP for straight-forward real-time information searching/browsing and
simple transactions• large consumer user base today, expected to grow as all major new phones
are WAP-enabled • J2ME for interactive entertainment and more complex (graphical)
presentation of information• no user base in US yet today but is predicted to be a big consumer platform in
1-2 years• will enable the download of ”midlets” (similar to applets today) to mobile
devices having a KVM• Native EPOC, PalmOS or PocketPC for applications that fill a specific
business need and can be used in a ”disconnected” mode• represent more a client/server environment in which data is persisted on the
device in a local data store when the user is out of network coverage• Web based solutions such as portals that target the mark-up language
supported by the requesting device (i.e WML, HDML, cHTML, HTML, etc.)• limited user base today, but is predicted to grow rapidly in the next 1-2 years
Page 14
There are many different next generation wireless network flavors
• There are and will be many wireless data networks available, e.g. • GSM (CSD/HSCSD)• General Packet Radio Server (GPRS) • Enhanced Data rates for GSM Evolution (EDGE)• Universal Mobile Telephony Service (UMTS, WCDMA)• Wireless Local Area Network (WLAN)• Bluetooth and so on
• Each have their applicability in different situations
• Mobile terminals will support these technologies in varying degrees
• 4G is expected to provide network agnostic devices having multiple network interfaces and seamless roaming across them
Page 15
Here are some current and future network technologies
• CDMA (IS-95B) – Current standard network technology
• Circuit Switched (IS-95B) provides about (64 kbps) .
• Merely extends current web technology to the handset. Carrier becomes a Wireless ISP.
• CDMA (1XRTT) – recently launched network technology built upon current CDMA IS-95B technology
• 1XRTT offers mobile speeds of up to 144 kbps and fixed up to 300 kbps.
• Network resource usage optimized by the use of packet switched networks.
• 1XRTT requires major network upgrades however, the transition to 3XRTT ( is only a software upgrade.
• GPRS – Future network technology built upon current GSM technology
• GPRS offers speeds as great as 4 times the current GSM data rate.
• Network resource usage optimized by the use of packet switched networks.
• High upgrade costs, requires major network upgrades and totally new network elements. Needs to be totally revamped again when transitioning to EDGE.
• By 2005 we expect to see three major wireless access technologies in use.
• WCDMA = Mostly early adopters, new entrants and government initiatives.
• EDGE / UWC-136 = Everyone else with a GSM or TDMA network that chooses not to upgrade to W-CDMA.
• cdmaOne = Primarily American and Japanese cdmaOne (IS-95) users.
Page 16
The wireless networks transport the data
But the networks by themselves are just ”bit pipes”• e.g. GPRS is a nice improvement over CSD, but if there are no applications that people
find useful/interesting/value-adding, what good is either network by itself?
The wireless networks enable• ubiquitous anytime/anywhere wireless access to applications and services• various types of communications between the users
The convenience (ease and speed of use) and cost of the network access are differentiating factors
In many cases from now on, the wireless network access is ”always-on”, i.e. packet-based, which is one of the most important features of a wireless data network
• case in point: i-Mode. The network itself is slow (9.6 kbps), but it’s packet-based, thus access to the services is much more immediate
Page 17
3G Networks will support Mobile IP and Simple IPMobile IP allows mobility between wireline and wireless networks
• Transparent wireless connectivity Same network functionality as on a home network• Dynamic IP address assignment Host manages and assigns IP addresses with enterprise
server • Seamless roaming across networks Devices may attach or handoff to different points on
the Internet • Home Agent / Foreign Agent relationship provides IP mobility Applications always operate• Supports multiple IP devices per connection Multiple devices operate through one RF
source• Secure end-to-end IP mobility across the Internet Forward and reverse tunneling with
handoffSimple IP bridges the gap for non-Mobile IP users
• Provides quick IP access no change to current IP operation for stationary devices• Secure connections network initiated tunnels
IP access requires the use of a Network Access Identifier (NAI) or user name and password• Hosted IP access services WWW access and IP services are available via the carrier• Proxy IP access services network proxies to business realms for quick corporate
connections
Mobile IP is the key to 3G
Page 18
Call Control
Business Logic
Data Accessor InterfacesWeb
Ap
p.
Ser
ve
r
User Location
ChargingTerminal Session
Messaging User Profile
Internet
User Status
Others…
HLR GMLC MMS SMS LDAP
Web
S
erv
er
Data Store
Initial Request Processor XML
wml.xslhtml.xsl
Voxml.xslcHtml.xsl
Presentation Layer
Enterprise Java Bean COM
J2ME Game
s
RingTones
ScreenSavers
Do
wn
loa
ds
Gat
ew
ay
SOAP/HTTP CORBA
OSA/Parlay APIs
LegacyApps
The application architectures will resemble those of the wireline world today
but with ties into the carrier networks
Page 20
Design your applications with key points in mind
When delivering wireless solutions an application developer should base their network technology, target device, and software decisions on the capabilities they want to deliver.
Factors to consider• Physical Environment
• How will the device be used, in an office or at a construction site?• Size
• Sure its small but… can I read the screen or does the device provide a usable means for input e.g. a keyboard or stylus?
• Power• Can I pack enough processing power and memory in the device to run my
software?• Connectivity
• Does the network provide the throughput my mobile applications require?• Do both the handset and network support the protocols used by my
application?• Will my users always be in network coverage or will the application need to be
available off-line?
Page 21
What is 3G?
3G Corporate Application Examples
Why migrate to 3G?
3G Technologies
3G Consumer Application Examples
Page 22
Technology, Research & InnovationSales Force Automation
Application Features• Mobilizes transactions from SAP's order-to-cash
process• Links to live SAP information• Works with intermittent connections• Integrates with MSMSP offering, which includes
mobile access to email/PIM, enterprise data, the internet, and much more
• Uses replication capabilities of SQL CE• Uses Biztalk Server and Mobile Avanade Component
Architecture to manage offline transactions
Business Application Example
Page 23
Pocket IE
CE Web SVR
ASP
XSL
HTML / HTTP
XM
L
SQL CE
Out Q
Mo
bile
AC
AQ
ueu
e M
GR
Mo
bile
AC
A
or
AD
OC
E
Mo
bile
AC
A
or
AD
OC
E
EmbeddedVB Forms
Em
be
dd
ed
VB
Sy
nc
h A
pp
Mobile ACADelivery MGR
In Q
SOAP BO
SOAP BO
SOAP BO
Biz
Tal
k SAP
Clarify
Siebel
DEVICE MOBILITY SERVER CONTENT
HT
TP
SQL Server Replication
WAPDevice WML / WTP
WebClipping HTML / HTTP
SQL Server Data Store
3rd PartyDBS
3rd P
arty
EA
I SAP
Clarify
Siebel
Mainframe
…..
……
BREWDevice XML / HTTP
SOAP / HTTP
SOAP / HTTP
Offline
Online
Infrastructure
Legend
ASP
IIS
We
b S
erv
er
XSLISAPI
XSLXSL
XSL
EverypathMobile Application
Server
Existing HTML BasedWeb Content
DCOM
SFA Application Architecture
Page 24
Technology, Research & InnovationInsurance Claims
Application Features• Provides ability to gather and wirelessly transmit claims
information from the field to a central claims processing system
• Works with intermittent connections• Has the ability to transmit photographs and recorded voice
notes associated with a claim• Integrates with MSMSP offering, which includes mobile
access to email/PIM, enterprise data, the internet, and much more
• Uses replication capabilities of SQL CE• Uses Mobile Avanade Component Architecture to manage
offline transactions
Business Application Example
Page 25
Mobile Employee Portal for 3G/FOMA environment
Log Ini
User Verification
②Access to Email (LN)
i
Access to Mail, Calendar and Task Features
① Employee contact information
i
Can also select to find mobile phone number and/or photo
Remote confirmation of Office space reservation
③Office space reservation
i
⑥Multimedia Feature
With FOMA, access to video messages from Corporate
Access to useful iMode and Internet sites
⑦ Internet Access
i
Retrieval of Information from KX. Search results sent to LN email.
④Data Retrieval
i
Information available on interface can be customized
⑤ARTES Information access i
Please input into the following item. NAME
Employee No
CLASS
GMU
LMU
TEL
OK
Yota Kimura
763200117
Analyst
0763
0Q1
090-1234-5678
Function Menu
Selection of desired function. Menu options can be customized according to User’s most often used applications
i
①②③④⑤⑥⑦
i
Mobile employee portal solution that utilizes DoCoMo's 3G FOMA
Business Application Example
Page 26
What is 3G?
3G Corporate Application Examples
Why migrate to 3G?
3G Technologies
3G Consumer Application Examples
Page 27
• Enhanced Messaging Service (EMS) • Extension to SMS• Supported by other major mobile phone vendors except Nokia, who have their
own Smart Messaging concept for now • Attempt at standardization of ringing tones, icons, picture messaging (animated
or not) and other similar SMS-based content• Other additions compared to SMS
• text formatting to text messages (bold, italic,underline...)• standard pictograms (smiley/sad face etc)• add sound bytes to text messages
• Non-EMS phones only get the plain text portion of the message• Enables extension of popular ringtone/icon business into non-Nokia phones in a
standard way
Siemens C45
Consumer Application Example
Page 28
• Multimedia Messaging Service (MMS) • Next step from EMS/Smart Messaging• One standard supported by all major mobile phone vendors• Supports transmission and storage of messages containing formatted text,
graphics, photographic images (GIF, JPEG), video clips (MPEG4), audio clips (MP3, MIDI)
• Includes the concept of a ”photo service”, i.e. an online storage of MMS messages. Messages can be accessed over the internet from a PC or MMS-terminal. Also needed to allow non-MMS users see MMS messages sent to them.
• MMS-terminals are likely to have built-in or accessory digital cameras for capturing and sending photos/video
• Non-MMS terminals may receive a notification (by SMS or WAP push) containing information about how to access received MMS messages online using other means (e.g. PC)
• Enables more messaging revenue generation from more complex media types
Ericsson T68
Consumer Application Example
Page 29
• Instant messaging• already hugely popular in the internet
• 200+ million users world-wide• imagine the wireless user potential...
• now being standardized for the mobile internet• Wireless Village, www.wireless-village.org• Nokia, Motorola, Ericsson• The specifications will be used for exchanging messages and presence
information between mobile devices, mobile services and Internet-based instant messaging services, all fully interoperable and leveraging existing web technologies.
• Started in April 2001, specifications targeted for end of 2001• In the mean time, many non-interoperable mobile chat and instant
messaging systems exist• PocketPC 2002 already includes MSN Messenger
Consumer Application Example