Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

Parts Consultants

Performance Points = CASH

Volkswagen AIM is a comprehensive incentive program based upon your dealership’s After Sales performance. Simply put, AIM rewards you for growing your service and parts business! Incentives are points-based and use your performance to pay you cash rewards.

As a Parts Consultant at a Volkswagen dealership, you are eligible to participate! Exclusive to Parts Consultants, three different promotions will run during the second half of 2017. Each promotion also has specific dealer requirements (e.g. Wholesale program participation), so be sure to check the detailed rules for overall eligibility.

Incentive earnings for each promotion will be posted to your AIM dashboard within 7 days of the close of each month. Total monthly dealership earnings will be determined based on your dealer’s total performance for the promotion running that month (see below for details), and earnings will be divided evenly between all eligible Parts Consultants at your dealership. For each 10 points earned you get $1.

Eligibility

This AIM incentive program is open to ALL Parts Consultants* that are:

Enrolled in the Volkswagen Academy Learning Management System** for the promotion period*** Employed by an Authorized Volkswagen dealer for the promotion period Registered on the Volkswagen AIM portal (www.VolkswagenAIM.com) prior to the start of the promotion

period. NOTE: all participation subject to review by Volkswagen of America, Inc.

*Only these positions earn points for reward dollars. Parts Managers are not eligible for these promotions.

**Please contact concierge@VolkswagenAcademy.com if you need assistance.

***For the initial registration, Parts Consultants can enroll throughout the month of July and still be eligible for July’s payout. For all future months, registration will be required prior to the start of the month to be eligible for that month’s promotion payout.

How points are earned – 3 promotions, 3 chances to EARN!!!

Promotion 1 Customer email capture

Promotion 1

Promotion 2

Promotion 3

Customer email capture

Mechanical parts (details to come)

Collision parts (details to come)

FOCUS LAUNCH

July 1

September

November

Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

Dates: July 1 – August 31, 2017

Focus: Capturing valid emails for your Active and Inactive Wholesale customers

Payout: For each valid email address captured for your Active or Inactive Wholesale customers who did not previously have a valid email address on file, 10 points are earned by your dealership

Details:

Your dealership must be enrolled in the Volkswagen Wholesale Parts CRM program as a Standard (Level 2) or Premium (Level 3) dealer to participate

Applies only to Active or Inactive (DMS must show sales to the customer within the past 2 years) IRF and body shop Wholesale customers (must be registered as a general automotive repair shop or automotive collision repair facility, possess a valid U.S. tax ID, and be located in the United States)

Only emails captured for customers without a current valid email on file in the dealer’s DMS qualify o For an email to count towards the promotion, it must be

Entered into your DMS and an invoice must thereafter be generated OR Entered into your DMS and entered into the CRM portal via CRM portal > Customers >

Customer Management o Note: dealer DMS data will be reviewed as of June 30 to determine existing valid emails on file

o TIP: to quickly identify your customers that do not have a valid email on file, log on to the CRM

portal > Customers > Customer Database Update, check the ‘Invalid Email’ box, filter on Active or Inactive Segment customers and select Search to run the report

Emails captured are subject to validation by Volkswagen It typically takes 2-3 business days for updates from your DMS to the CRM portal

What job codes are eligible?

PT-CON *Only this position earns points for reward dollars. Parts Managers are not eligible for these promotions.

Points / Rewards Dollars Expiration

Points earned in 2017 will expire at the end of the day March 2nd, 2018. In order to receive the rewards earned on 2017 performance AIM users must “CASH OUT” before the end of the day March 2nd, 2018.

How can I register?

Visit www.VolkswagenAIM.com or click on Volkswagen AIM on the VWHub and use your VWHub ID. All program information is available in the AIM portal.

The Fine Print

Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

VWoA assumes no tax liability for the cash incentive. For tax purposes, 1099 forms will be mailed directly to recipients at the beginning of the 2018 calendar year and will be the sole responsibility of the reward recipients. Points are non-transferable.

Total points earned is determined based upon your dealership’s overall performance with respect to the promotion. Total points accumulated by the dealership will be divided by the number of eligible participants for the dealership and paid out in equal shares to each participant.

The points that you earn will be deposited into your “AIM Account” 7 days after the close of the final month of the promotion. All emails captured must be entered into the DMS by the final day of the promotion to be eligible for consideration.

Points are non-transferable. For example, if a Parts Consultant becomes a Parts Manager, they will lose the points they accumulated unless they “CASH OUT” before changing positions so you MUST “CASH OUT” before changing roles. This is true for any role change at a dealership. The participants in AIM should also “CASH OUT” before changing dealerships – if they do not cash out prior to changing dealerships, they will lose all points they accumulated.

Timelines and rules stated above are subject to change for any reason, at any time, and without prior notice. Interpretation of rules and qualifications is at the sole discretion of Volkswagen of America, Inc.

This program does not create an employment relationship, and any VWGoA specifically disclaims that any such relationship exists.

I have questions. Who can I contact?

To make sure your experience with Volkswagen AIM is as seamless as possible, we have a full time Dealer Help Desk! You may call 1 (800) 965-AIM-1 or email support@VolkswagenAIM.com for any questions.

For tips on making the most out of this promotion or your Wholesale Parts business in general, please reach out to your Wholesale Operations Field Specialist. Your FOM can also assist with any questions you may have.

Citi Reloadable Debit Card Frequently Asked Questions

How do I get my debit card?

If you have not participated in a promotion before, the Volkswagen Incentives department will have Citi ship you a new Citi Debit Card the first time you “CASH OUT.” This debit card will be shipped to your dealership address with your name on it after cashing out. Please be on the lookout for your new card in the mail. It should arrive within 7-10 business days after payments are processed around the 25th of the month.

How do I check my balance?

Please call 1-866-326-8689

How do I replace a lost card?

If you have lost your debit card or have not received it, please contact the VWoA Incentives Help Desk at

1-866-892-3375, Option 1, Option 2, Option 1.

Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

Service Advisors and Technicians

Performance Points = CASH

Volkswagen AIM is a comprehensive incentive program based upon your dealership’s After Sales performance. Simply

put, AIM rewards you for growing your service and parts business!

AIM is a points based incentive program that uses your individual performance to pay you cash rewards – as a Service

Advisor or Technician, at a Volkswagen dealership, you’re eligible to participate! This program will run throughout

2017 and your incentive earnings will be awarded at the end of each month (within 7 days of the close of each month).

Earnings will be determined based on your individual monthly performance in specific categories (see below for

details) and only for Customer Pay ROs.

Eligibility

The AIM incentive program is open to ALL Service Advisors/Consultants and Technicians* that are:

• Enrolled in the Volkswagen Academy Learning Management System for the incentive period**

• Employed by an Authorized Volkswagen dealer for the incentive period.

• Registered on the Volkswagen AIM portal (www.VolkswagenAIM.com).

*Only these positions earn points for reward dollars. Service Managers cannot turn points into reward dollars.

**Please contact concierge@VolkswagenAcademy.com if you need assistance.

How points are earned – Commodities Sales

Commodities are items that you inspect and present for sale every day to your customers. These commodities represent a sale

opportunity for you and your Dealership to sell Genuine Volkswagen Parts. We designed this program to encourage you to

perform thorough Walkarounds and Multi-Point Inspections. Why? To help motivate you to find and present any additional

maintenance and/or repairs that our customers may need. Every wiper blade, battery, tire or air filter that you inspect

provides an opportunity to recommend a needed service or repair to our customers. For more information on Walkarounds,

Multi-Point Inspections and all of the Volkswagen Service Core Processes, please CLICK HERE.

Tires: 10 points/Part Number

Cabin/Air Filters: 5 points/Part Number

Batteries: 10 points/Part Number

Brakes: 10 points/Part Number

Wipers: 5 points/Part Number

Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

Commodities Targets

Targets are developed by compiling the number of CP ROs handled by all of the Volkswagen Service Advisors and

Technicians that work in your Volkswagen assigned Area. The total number of CP ROs in the Area is divided by the total

number of each commodity sold and the result is your Area’s Target Replacement Rate. Each dealership in each Area

has the same targets and all that you have to do is perform at or above the Area average and you’ll start earning

points! Each month you hit your target “replacement rate” for each commodity, you’ll retroactively earn points on

what you’ve sold that month.

EXAMPLE

If there were 10,000 CP ROs written in the Volkswagen Area and there were 3,000 batteries sold on those ROs, the

Target Battery Replacement Rate would be 30% (The Area Targets will be listed on the AIM portal). If you personally

handled 10 CP ROs during a month, once you sell/install 3 batteries you’ll earn points on all 3! In the example below,

the employee handled 10 ROs, sold 4 batteries, has exceeded the target replacement rate of 30% and has earned 40

points!

NOTE: This incentive is designed to drive team work. The points earned in the example have been earned by

BOTH the Service Consultant and the Technician that checked and installed the battery!

If an Advisor and Technician sell and install the following number of individual commodities during a month, and have

met or exceeded the Target Replacement Rate, they each will earn:

Commodity Tires Cabin/Air Filters Wipers Brakes Batteries Total

Number sold 20 10 10 10 10 60

Number of Points Earned 200 50 50 100 100 500

Battery Target Rate:

30%

Your ROs with

batteries replaced:

4

Your number of ROs

for the month:

10

Your Battery

Replacement Rate:

40%

Your Points earned:

40

This means that AT LEAST 30% of YOUR ROs must have a battery replaced in

order to earn points. Remember, this is only an example.

In the example below, the employee’s install rate is 40%, which is greater than

their target of 30%, so they earn points.

Tires: 10 points/Part Number

Cabin/Air Filters: 5 points/Part Number

Batteries: 10 points/Part Number

Brakes: 10 points/Part Number

Wipers: 5 points/Part Number

Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

Program Details

Points earned will be calculated at the end of each month but please allow 7 business days for your points to be

deposited in your AIM Account. After the points are deposited in your account, you’ll be able to “CASH OUT” and turn

your points into cash! Please be aware that once you hit the “CASH OUT” button, it will take 4-6 weeks for those funds

to be loaded on to your Citi debit card.

NOTE: All lines & pay types on the Repair Order(s) must be closed in your DMS within the month that the repair was

performed to be eligible. Please keep in mind, points are awarded on a per Part Number Basis and only for Customer

Pay Repair Orders on VW VINs. The selected commodities are subject to change throughout the year at the discretion

of Volkswagen of America, Inc. Any change in commodities will be communicated to AIM users accordingly.

What job codes are eligible?

✓ SV-TECH (including Xpress

Techs)

✓ Foreman

✓ SV-CON (Including Xpress

Advisors)

*Only these positions earn points for reward dollars. Service Managers cannot earn points in this program and cannot convert points earned by

them to cash.

Points / Rewards Dollars Expiration

Points earned in 2017 will expire at the end of the day March 2nd, 2018. In order to receive the rewards earned on

2017 performance AIM users must “CASH OUT” before the end of the day March 2nd, 2018.

How can I register?

Visit www.VolkswagenAIM.com or click on Volkswagen AIM on the VW Hub and use your VW Hub ID. All program

information and targets are available in the AIM portal.

The Fine Print

• VWoA assumes no tax liability for the cash incentive. For tax purposes, 1099 forms will be mailed directly to

recipients at the beginning of the 2018 calendar year and will be the sole responsibility of the reward

recipients. Points are non-transferable.

• Only Genuine Volkswagen or Volkswagen Approved Parts will be eligible for this program. Non-Volkswagen

parts will be excluded. Valid Volkswagen part numbers must be on repair order & accounting copies of the

Repair Order.

• Points are only awarded for Customer Pay Repair Orders.

• Points are non-transferable. For example, if a Service Advisor becomes a Service Manager, they will lose the

points they accumulated unless they “CASH OUT” before changing positions so you MUST “CASH OUT” before

changing roles. This is true for any role change at a dealership.

• Timelines and rules stated above are subject to change for any reason, at any time, and without prior notice.

Interpretation of rules and qualifications is at the sole discretion of Volkswagen of America, Inc.

Official Rules Volkswagen AIM VWoA, Inc. reserves the right to change this program for any reason at any time, without prior notice.

I have questions. Who can I contact?

To make sure your experience with Volkswagen AIM is as seamless as possible, we have a full time Dealer Help Desk!

You may call 1 (800) 965-AIM-1 or email support@VolkswagenAIM.com for any questions. Your FOM can also help

answer any questions you may have.

Citi Reloadable Debit Card Frequently Asked Questions

How do I get my debit card?

If you have not participated in a promotion before, the Volkswagen Incentives department will have Citi Bank

ship you a new Citi Debit Card the first time you “CASH OUT.” This debit card will be shipped to your dealership

address with your name on it, so please be on the lookout for your new card in the mail. It should arrive within

7-10 business days after payments are processed (around the 25th of the month).

How do I check my balance?

Please call 1-866-326-8689

How do I replace a lost card?

If you have lost your debit card or have not received it, please contact the VWoA Incentives Help Desk at

1-866-892-3375, Option 1, Option 2, Option 1.