Tous les jours R&D Center

3D graphics 1

2009029095

Sangmi Lee

CONTENTS

Client

Background

Concept

Site

Space program

Plan & Elevation

3D Images

One of the famous franchise bakery in Korea.

Real taste! Fine ingredient! Everyday fresh!

CLIENT

Flexible and relaxed atmosphere

Make people work actively

CLIENT

Current Brand Design Concept

• Simple

• Relax

• European

• Open kitchen

- to emphasize that baking in themselves

Main Color_mint, brown

CLIENT_Brand Analysis

58.8

Source : 파리바게트VS 뚜레쥬르 인식 설문조사, 미디어다음 아고라

Q. Which one do you go more frequently

46.0

Many store Delicious Variety discount system

54.0

CLIENT_Brand Analysis

floor Work The number

1

Serving & Hole management 2

Baking 3

Marketing 4

2

Production management 4

R&D A team 4

R&D B team 4

The total number 21

Space Program

Concept

Concept

Fun and variety shape

Can change by user

Start of Bread

Variable space defined by User

Creative

and bright atmosphere of space

Furniture

whit many colors and shape

Concept

Research & Development

Analysis

Test

Sales

Space Program

Research

& Development

Analysis

Test

& Evaluation

Space Program

Staff Lounge

Office of Marketing Department

Kitchen

Space Program_zoning

Testing Space

1st Floor

Space Program_zoning

Office of R&D

Department

Rest Room

Office of other

department

Moving wall

2nd Floor

Plan

1st Floor

Plan

2nd Floor

Elevation

1st Floor

Elevation

2nd Floor

3D Images

3D Images

3D Images

3D Images

1st and 2nd floor

18-50, Changchendong, Maphogu,

Seoul, Korea

Site

Site

Ihwa women’s univ.Yonsei univ.

Sugang univ.

Easy to go

- in front of metro exit.

Center of three university

- good to understanding customer’s

needs